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Search Based Applications November 1, 2011 – Enterprise Search Summit

Presented By:

Siteworx, Inc.

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Introductions

David Nickelson, PsyD, JD Director of Digital Engagement

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Siteworx

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OVERVIEW

Award-winning interactive agency

Strong qualifying track record in global 500

Specialize in audience driven design & digital branding

Expertise in web content management implementation & integration

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Search Based Applications

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Definition

SBA’s allow users to unlock value of information specific to their functional need

Custom built (tailored input and output options)

Contextual

Specific business purpose/audience

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Use SBA’s for:

Strategic research portals

Sales Enablement

Customer Service and Support

Product Finder

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When is an SBA the Right Solution?

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People

Objectives

Strategy

Technology

Source: Owens, Leslie (2011) “Tapping the Power of Search-Based Applications”. Forrester Research,

Boston, MA.

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Content Professionals and Application Development

Professionals Share Responsibility for SBA Assessment

Source: Owens, Leslie (2011) “Tapping the Power of Search-Based Applications”. Forrester Research,

Boston, MA.

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NPR Digital Media Archive

Confidential

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NPR Digital Media Archive

Background

NPR has thousands of important transcript and audio files

The NPR librarians’ primary focus is to catalogue and archive these records

Before the DMA project these files were managed through a legacy system

The NPR legacy instance had not been updated in over 9 years

There had been 5 failed attempts at moving to a new archiving platform/system before this initiative

Purpose

Ingest and manage transcript and audio files through a new platform

Ingest transcripts and provide librarians with an effective tool to manage associated metadata

Define the taxonomy for the new archive

Provide a robust search interface that can be used by librarians, NPR internal staff, reporters, and eventually the general public

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PHASE 1:

Discovery, Alignment and Requirements

PHASE 2:

Proof of Concept/Bake Off

PHASE 3:

Implementation

Phases

• POC was between a COTS and an open source product

• There is a large demand in the media industry for archiving

software

• The archiving software selected was previously only used

for museums

• Open source technology had never previously been

successfully implemented by any company outside of the

software creator

• Project started in a waterfall methodology and is finishing

using NPR’s agile methodology to accommodate new

project requirements that have arisen since inception

Points of

Interest

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PHASE 1:

Discovery, Alignment and Requirements

PHASE 2:

Proof of Concept/Bake Off

PHASE 3:

Implementation

Phases

Points of

Interest

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• Project team consisted of NPR librarians and NPR

technical stakeholders

• Extensive detailed background documentation from past

projects

• NPR technical team heavily lean towards open source

technologies and open standards

• Consulting vendor was tasked with setting up the POC,

including contracting and managing vendors and software

PHASE 1:

Discovery, Alignment and Requirements

PHASE 2:

Proof of Concept/Bake Off

PHASE 3:

Implementation

Phases

Points of

Interest

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• Bake-off between a COTS product and an open-source

product

• 2 technology vendors were provided with sample data for a

POC

• The open-source product was selected, the base software

was much more tailored to archiving instead of digital

asset management

• The challenge with the open-source product was lack of

support

PHASE 1:

Discovery, Alignment and Requirements

PHASE 2:

Proof of Concept/Bake Off

PHASE 3:

Implementation

Phases

Points of

Interest

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• Initially attempted to work with the software company (1

person) to provide subject matter expertise for the project

• Software company would not participate in the project

unless they could completely own the implementation

• Siteworx also partnered with the archivist to assist with

creation of the taxonomy

• The project consisted of design and development of the

search interfaces, configuration and customization of the

software

• Consultation vendor completed the initial creation of the

platform in a waterfall approach and moved to an agile

approach to accommodate later phase final items

PHASE 1:

Discovery, Alignment and Requirements

PHASE 2:

Proof of Concept/Bake Off

PHASE 3:

Implementation

Phases

Points of

Interest

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Q & A

Confidential

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Contact Information

David Nickelson, PsyD, JD Director of Digital Engagement

703-657-1280 (o)

703-593-5843 (m/txt)

dnickelson@siteworx.com

DrDNickelson (Twitter)

DWNickelson (LinkedIn)