Search as a traffic and business driver - TwunchQ presentation by Johan Hermans
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Transcript of Search as a traffic and business driver - TwunchQ presentation by Johan Hermans
Search as a traffic and business driver@TwunchQ
About Uniway
Schréder
About Uniway
E-business
, E-
commerce &
Transactional
Applications
Content Management, Digital Asset
Management & Document
Management
Portals & Collaborative Solutions
Identity & Access Manage
ment Solution
s
About Uniway
E-business
, E-
commerce &
Transactional
Applications
Content Management, Digital Asset
Management & Document
Management
Portals & Collaborative Solutions
Identity & Access Manage
ment Solution
s
SEARCH HAS MANY FACES
HR Manager?
SEARCH IS CHANGING
search
Indexed content
SERP
Search
Indexed content+
User dataAudience data
Social data
SERP
SEMANTIC RELEVANCE TEMPORALLY RELEVANCE
search
contentSERP
search
SERP
content
SEQUENTIAL MIX OF SEARCHING & BROWSING
BEST PRACTICES IN SEARCH DESIGN PATTERNS
Best practices in search design patterns
Best firstSimple, fast and relevantFederatedFaceted
Recommended reading: Search Patterns by Peter Morville
CASE STUDY: JOBAT
User benefits: Synonyms
User benefits: Stemming
User benefits: Spelling correction
User benefits: Faceted search
User benefits: Speed
User benefits: SERP optimization
Business benefit
50% more visitors
More page views on
jobs
Candidates found faster
Higher relevance
What’s next?
AutocompleteAutosuggest (related queries not including original search term)MobilePersonalization
THANK YOU!
[email protected]://www.twitter.com/jhermans