Search and Editorial

Workshop

Steven Wilson-BealesMSN Entertainment Content Manager

Twitter: @stevewb

Agenda• Me

• Search and Editorial

• Short Exercise

• MSN – 3 challenges, 3 ways search is helping us

• Steve’s Top Ten

• Wrap Up

• Q/A

• Coffee!

we create and curate

amazing editorial

experiences for our

users, partners and

advertisers

10. Awareness

9. Gaps and Opportunities

8. Courage

7. Response

#

6. Focus

5. Measurement

4. Review

3. Motivation

2. Checklist

• Keywords

• URL

• The Title tag

• The Meta Description

• The H1 tag (where relevant):

• The Headline

• The Content

• Images

• Links

1. Training

10. Awareness

9. Gaps and Opportunities

8. Courage

7. Response

6. Focus

5. Measurement

4. Review

3. Resources

2. Checklist

1. Training

Linkshttp://www.seomoz.org

http://www.malcolmcoles.co.uk/blog/

http://googleblog.blogspot.com/

http://www.stevenwilsonbeales.com

Thank you@stevewb

Steven Wilson-BealesMSN Entertainment Content Manager

www.stevenwilsonbeales.com