Sean Gilbertson 10 - Solitaire International off to a flying start at the Rajmahal Palace.. What...

11
10 JJS Turns The ‘December Show’ has many firsts to its credit. India’s largest consumer fair is also a key sourcing hub for trade buyers. The JJS has been pioneering thematic promotions to further the cause of the industry, and this year was no different, as it chose to popularise diamond jewellery set with coloured gemstones. By Shanoo Bijlani and Aliya Ladhabhoy 50 SOLITAIRE INTERNATIONAL JANUARY 2013 Birdhichand Ghanshyamdas Sean Gilbertson inaugurating the show. JJS brand ambassador and former Miss India Simran Kaur Mundi, strikes a pose on the ramp.

Transcript of Sean Gilbertson 10 - Solitaire International off to a flying start at the Rajmahal Palace.. What...

10JJSTurnsThe ‘December Show’ has many firsts to its credit. India’s largest consumer fair is also a key sourcing hub for trade buyers. The JJS has been pioneering thematic promotions to further the cause of the industry, and this year was no different, as it chose to popularise diamond jewellery set with coloured gemstones.

By Shanoo Bijlani and Aliya Ladhabhoy

50 solitaire INTERNATIONAL jANuARy 2013

Bird

hich

and

Gha

nshy

amda

s

Sean Gilbertson inaugurating the show.

JJS brand ambassador and former Miss India Simran Kaur Mundi, strikes a pose on the ramp.

solitaire INTERNATIONAL jANuARy 2013 51

COVER STORY

Jew

els

Empo

rium

T he tenth edition of the Jaipur Jewellery Show ( JJS) held from Dec 22 -25, 2012, got off to a flying start

at the Rajmahal Palace.. What began as a small initiative in 2003 with just 67 stalls has today metamorphosed into the second largest business-to-business (B2B) show, and the largest consumer fair in the country. Colloquially known as the ‘December Show’, JJS currently accommodates 464 booths, and has a waiting list of 72 more booths. In a span of four days, around 30,000 visitors including gem dealers, retailers, exporters and consumers attended the show.

The show also welcomed a 21-member strong student delegation from the Pakistan Institute of Fashion and Designing, Lahore, who wanted to observe the jewellery trends.

The success of the show highlights the hard work put in by the organisers and their constant endeavour to elevate the show to a national level. It is a spirited salute to the vision of the late Rashmikant Durlabhji, founder convenor of the JJS, who aspired to change Jaipur from just being a hub for coloured gemstones to a major centre for sourcing gem-studded jewellery. Today, that dream has been materialised, and the JJS has achieved a number of milestones with its unique initiatives to promote not just coloured gemstones but also jewellery.

Reminiscing about the decade-long journey, Rajiv Jain, recent past chairman of the GJEPC and honorary secretary of the JJS, said in his opening remarks at the show inauguration, “After the demise of Durlabhji in 2006, the JJS team decided to work even more closely to give shape to his dreams. This show has the potential to be twice its size of what it is today if we get a proper convention centre. New exhibitors have expressed desire to participate in the show and the existing ones are demanding more space on the show floor. Already, some of the booths have gone vertical this year.”

The JJS is a not-for-profit organisation and the excess revenue is diverted to

promotions of gemstones and jewellery. The JJS picks on themes every two years and has, so far, promoted emeralds, tanzanite, kundan-meena jewellery. This year, it focuses on diamond jewellery accented with coloured gemstones, Jain informed, adding that an Indo-China coloured gemstone buyer-seller meet will be organised in April in Jaipur in collaboration with the Gem and Jewellery Export Promotion Council (GJEPC).

Vimal Chand Surana, convenor of the show, in his welcome speech hailed Durlabhji as the architect of the JJS, and said that the team had retained its initial format and worked along the guidelines provided by the late visionary, who was also the founding chairperson of the GJEPC. Surana also underlined the growing importance of the partnership with the mining giant Gemfields and its role in promoting business in Jaipur. “Gemfields is a major source of rough emeralds and it is closely associated with the jewellers of Jaipur.” It may be noted that Gemfields procured $9 million by selling 3.47 million carats of lower quality goods in an auction in June 2012 in Jaipur, yielding an average of $2.61 per carat.

Rough ruby for Jaipur soonIn his keynote address during the inauguration, Sean Gilbertson, executive director of Gemfields Plc, hailed the expertise of Jaipur jewellery and gemstone manufacturers saying, “Jaipur is the number one centre on this planet for coloured gemstones; it is the heart, the soul, the lifeblood and the pulse of the coloured gemstones industry and particularly as far as sapphires and emeralds are concerned." Speaking about the commitment of Gemfields towards coloured gemstones, Gilbertson noted, “Gemfields is passionate about coloured gemstones and we believe that there is a phenomenally bright future for this industry if it is correctly propelled. We have been working very hard towards it during the last four or five years.” Citing an example, Gilbertson said that at Gemfields’ 75%-owned Kagem emerald

The JJS has achieved a number of milestones with its unique initiatives to promote not just coloured gemstones but also jewellery.”

Sean Gilbertson

52 solitaire INTERNATIONAL jANuARy 2013

COVER STORY

Entic

e

mine in Zambia, mining takes place 24 hours a day, 7 days a week and in order to get just one kilogram of rough emeralds about 5 million kilograms of rock is mined. “It’s much worse than looking for a needle in a haystack!” Gilbertson remarked.

Other than emerald mines, Gemfields also owns 50% of the Kariba amethyst mine in Zambia and produces 30-40% of the world’s amethysts. Since the past 18 to 24 months, Gemfields’ focus is on the new Montepuez ruby mine situated in northern Mozambique. “We should have our first supplies of rough from that operation in this market by the end of June 2013,” he informed. “I believe that the step will significantly re-connect the direct supply of rough rubies back to the Jaipur market, something we at Gemfields are particularly excited about.”

Gems on top of the chartsKamal Kothari, partner at Lotus Gem Impex, Jaipur, and member of the JJS committee, said that if Gemfields brings in rough rubies to Jaipur, it would change the complexion of the industry as it would help provide jobs to many more cutters and polishers in Jaipur. He also noted that other than Zambian emeralds, amethyst, citrine, and aquamarines, opals, alexandrites, and multi-coloured tourmalines are the current favourites. Tanzanites are seeing a revival in demand with ovals and emerald cuts in five carats and above doing well.

Nirmal Kumar Bardiya, chairman and managing director of RMC Gems India, said, “Tanzanites are mostly sold in the US and China. India has still not shown much inclination towards this new blue stone. Smaller goods are coming into the

We should have our first supplies of rough from that operation in this market by the end of June 2013 ... I believe that the step will significantly re-connect the direct supply of rough rubies back to the Jaipur market.”

solitaire INTERNATIONAL jANuARy 2013 53

(Clockwise from top): Models flaunting bejewelled creations at the show; Rajiv Jain addressing the audience; consumers trying out jewels.

country for processing as bigger stones are being cut in Tanzania by locals to boost their beneficiation programmes.” He noted that emerald ruled the popularity charts and all kinds of goods, from commercial to single quality pieces, are selling well. Ovals, octagon and pear shapes are being sought-after. In rubies, Mozambique goods with natural deep red colour are rivalling the Burmese rubies. The former is hot property in the market because of its availability, which, in turn, fuels demand.

A spokesperson of Takat Gems, Jaipur, said that sentiments in the market were not upbeat, but emeralds of all sizes were moving well. Emerald auctions were bringing in good quality stones. Echoing similar sentiments was Vipin Vaid, partner, VP Gems: “The gemstone market is now above the reach of the average people due to escalating prices. There is a great demand for emeralds but we cannot cater to the demand due to the high cost of raw materials.”

Top quality emeralds are selling better in the international market. Europe has a high demand for semi-precious stones, while America prefers tanzanite. The Middle East still favours emeralds, rubies and sapphires, noted Mohan Tambe of Swastic

Exports adding, “Green tourmalines are being substituted for emeralds in order to cut costs. Tourmalines in all forms are becoming popular here.”

Anil Chordia, chief executive Chordia International, Jaipur, remarked that there is a shortage of good quality emeralds above five carats. Rubies above five carats are also in demand but the availability of unheated rubies is very difficult. The firm also exports to Europe and America where unheated and untreated emeralds are preferred.

Good for some…The exhibitors reported good offtake from B2B sales as the show opened to attendance from serious buyers. That was a welcome change for many participants.

However, JJS saw a mixed bag of responses. This year, global economic conditions dampened the zest and the buzz that usually surrounds this December show. Shashwat Shah of Umrao Jewels felt that the usual vibes were missing and sales were muted since the last year. Shah also raised another concern for the Jaipur market and felt that with the Jewellers Association Show ( JAS) gaining popularity, footfalls were being divided between the two shows.

Shashwat Shah

Sanchit Tatiwala

54 solitaire INTERNATIONAL jANuARy 2013

COVER STORY

Rupesh Tambi of Arshia Jewels expressed concern about the listless market and the fluctuating price of gold. He also pointed out that there were too many players in the market and so, supply outpaced the demand.

Sanchit Tatiwala of Tatiwala’s Gehna expected higher sales but attributed the slow demand to the overall situation and said, “This is because the market is weak and we mustn’t blame the show.” While earlier, the JJS was predominantly seen as a business-to-consumer (B2C) show, this year it did not attract the crowds as it did in the past. Buyers from Jaipur were virtually absent this time, but it did manage to attract retailers from Delhi, UP and Punjab, added Tatiwala.

Other participants managed to go about business as usual. Abhishek Sand of Savio Jewellery said that their first day was amazing with genuine buyers interested in jewellery like necklaces below R5,00,000 and earrings below R2,00,000,” said Sand, adding, “Along with diamonds, almost every second buyer bought emerald jewellery.”

Sanskriti Jewels of Mumbai, who have been making pocket-friendly fusion jewellery in the range of R1,00,000

to R5,00,000 , saw a surge in demand. Their two collections, The Jharokha and Di Zafiro – The Sapphire Collage, in particular, got queries from northern India. While the 18-karat matte finish Jharokha line incorporated elaborate golden patterns decked up with diamonds, the Sapphire collection had an array of multi-coloured sapphires from yellow, pink orange to brown and blue, set against uncut diamonds in gorgeous patterns. “Pendant sets, earrings and bracelets were the hottest selling items” said Nidhi Goradia of Sanskriti Jewels.

Jitender Jain, CEO of Entice, KGK Group, was one happy exhibitor. “Our Zyana collection consisting of fusion jewellery – a marriage of kundan-set uncuts, white diamonds and enamelling – that looks big in form but is not heavy on the wallet was picked up by clients,” noted Jain. The classic solitaire diamond sets were an eternal favourite among their buyers.

Birdhichand Ghanshyamdas’ latest collection is just what the tagline of the JJS had to offer, it showcased fancy coloured diamonds in yellow, orange and brown with different shades of emeralds and strings of uncut diamonds and pearls. They did brisk business during the four-day show with

solitaire INTERNATIONAL jANuARy 2013 55

COVER STORY Je

wel

s Em

poriu

m

Entic

e

Pocket-friendly fusion jewellery in the range of J1,00,000 to J5,00,000, saw a surge in demand.

Kundan-meena salesJaipur is the centre for kundan-meenakari jewellery and the two-year JJS promotions saw a significant boost in sales in this category.

"The promotion was an effective and important tool to increase the general awareness about kundan-meena craft,” said Yash Agarwal of Birdhichand Ghanshyamdas. “When it comes to kundan-meena jewellery, the northern market is more mature and a trendsetter of sorts. Buyers from the south prefer basic designs in 22-karat gold, and white polkis of good quality as they don't prefer inclusions in diamonds.”

Exhibiting at the JJS since the past three years, R.S. Jewels deals mainly in thewa and hallmarked kundan-meena jewellery. A company spokesperson said that the JJS promotions created awareness about the making process of jewellery and brought in a considerable level of transparency in issues like weightage and unfair practices of using heavy lac by some unscrupulous manufacturers when crafting kundan-meena jewellery.

But one cannot overlook the contribution of the JJS promotions in popularising this craft. Visitors, who want to source kundan-meena jewels in particular, know that Jaipur is the place to visit. Sonal Ajmera of The Medieval said that buyers from the US and UK have also started showing interest in kundan, but prefer something more suited for daily wear like kadas and enamelled rings.

Karan Rawat of Rawat Jewels, Jaipur said that promotions had indeed spread the fame of this craft across different geographical locations in India. “Today, retailers from the southern parts of India, too, have started keeping a few pieces of kundan-meena jewels in their showrooms.”

The jewellery craft today is popular all over India and is being appreciated abroad as well. Dr. Nawal Agarwal owner of the Birdhichand Ghanshyamdas Jewellers, Jaipur, said, “We cannot ascribe the popularity of kundan-meena jewellery only to JJS promotions, but definitely, this

visitors constantly crowding their store. Yash Agarwal, creative director of the firm, attributed their rising sales to the on-going wedding season. They had customers from Mumbai, Chennai and Calicut apart from the usual North Indian buyers.

Rahul Mehta, managing director of Silver Emporium, was a first-time participant at the JJS. Silver Emporium is a top-notch silver artefact and jewellery manufacturing firm based in Mumbai, and it did brisk business by selling pieces from R10,000 to R30,00,000 to buyers from northern India.

Vijay Chordia, partner of Valentine Jewellery and president of the Sitapura Gems and Jewellery Association, Jaipur, said that his company attended to serious buyers from all over India who wanted to source its prime daily wear line. Starting from R10,000 up to R3,00,000, the collections use SI and VH diamonds and quality coloured gemstones. “We were happy with the orders,” Chordia said.

Speaking on the sidelines about the success story of the gem and jewellery export figures from the special economic zone of Sitapura, Chordia said that in just four years, the gem and jewellery exports from the SEZ had jumped exponentially. In 2008, the exports stood at a meagre R5.8 crore, while today it has scaled up to R1,000 crore. There has been a growth in exports of 10-15% every year from Sitapura. “The infrastructural facilities in Sitapura are at par with global standards, and the SEZ is receiving good support from the government of Rajasthan. There are around 150 jewellery units in Sitapura currently and we have about 40 plots up for grabs. Every few months we hear of a new unit coming up here, and that is the most heartening part. We also hear that some foreign manufacturers have evinced interest in establishing units.”

Jayant Mishra, development commissioner of Special Economic Zone (SEZ) at Noida, who was the guest of honour at the JJS inaugural function, noted that of the R3,200 crore of total exports from Jaipur, Sitapura’s contribution of R1,000 is significant.

In 2008, the exports stood at a meagre J5.8 crore, while today it has scaled up to J1,000 crore. There has been a growth in exports of 10-15% every year from Sitapura.”

56 solitaire INTERNATIONAL jANuARy 2013

COVER STORY

Bird

hich

and

Gha

nshy

amda

s

jewellery has seen a lot of proliferation after we held exhibitions in Hyderabad, Kolkata, Pune, Mumbai and Bangalore. The promotions have worked, although we cannot provide tangible results to attest our claims.”

Ruing the fact that there are still a lot of misconceptions about the craft even in the trading community, Dr. Agarwal noted that most retailers don’t know that kundan is a form of setting a gem. The technique of kundan-setting is ancient, but the Mughal influence enhanced the meenakari art by bringing in their aesthetics. Kundan-meena jewellery was worn earlier by royalty, but today the jewellery is bought by people across different classes.

The JJS is also planning to organise workshops on kundan-meena for retailers to dispel the myths. Dr. Agarwal strongly believes that the craft should be democratised and manufacturers should explore modern formats to convert it into daily wear jewellery and make it a more marketable commodity.

But to do that the industry has to move from an artisan level to a cottage industry so that it can cater to domestic and international markets, added Mehul Durlabhji, committee member of JJS. Both Dr. Agarwal and Durlabhji were of the view that more research was required to develop gold alloys that would enhance the vibrancy of the meena work. The Indian Institute of Gems and Jewellery (IIGJ), Jaipur, could take technical assistance from institutes like the Indian Institute of Technology (IIT) to develop ancient enamels that had an extra sheen, they advised. Central educational courses should be developed to teach design, gemstone sorting and the use of proper gems in particular designs where prime importance is given to creativity.

Design plays a big roleThe element of design is always a deal cruncher. Sunayna Jain, owner and designer of Adore, who has been participating in the JJS for the last 10 years, was affirmative about her designs.

She said, “I believe creativity matters in designing jewels as they sell even in the toughest of markets. Known for her signature silver and gold-plated jewels and 18-karat jewellery, her weakness lies in sapphires despite the fact that aquamarines and tourmalines in pastel shades are the season’s favourites.

Originality wins hands down in jewellery, said Anup Bohra, owner of Jewels Emporium. “I can fetch a premium for my jewellery because it is different and uses quality gemstones and workmanship. Most of my buyers here are looking for pieces that can double up as window displays.” Bohra also remarked that earlier he would get upset if his designs were copied by other jewellers, but today he doesn’t mind it. “The copied products lack the finesse in comparison to original jewels. So in that sense, we still stand apart.” (Read more about design plagiarism on page 62).

Emphasising the importance of branding and marketing, Bohra said that jewellery is not a commodity and has to be sold by a well-informed sales person. The other peripherals like the ambience and packaging also count to give the customer the feeling that she is buying a luxury item. He said that the reason to participate in a fair was twofold – one was to meet the right kind of buyer and the other was to promote his brand. “That is why I invest heavily in designing the booth. This year, I also went vertical so that I could spend quality time with my buyers.”

Incidentally, Jewels Emporium won the first prize for its stall design at the show, and Birdhichand Ghanshyamdas secured the second place.

Overall, lightweight, fusion jewellery emerged a favourite among buyers. The trendsetters in the gem world were flat- cut stones, carved gems, tumbled beads combined with pearls.

There were a lot of take-home notes: Invest in design and research; register designs to maintain exclusivity; touch base with more retailers; more transparency in business; and look for growth opportunities in the coloured gemstone sector.

Sunayna Jain

The craft should be democratised and manufacturers should explore modern formats to convert it into daily wear jewellery and make it a more marketable commodity.”

solitaire INTERNATIONAL jANuARy 2013 57

COVER STORY

return. One cannot differentiate between stones sent for treatment and finished goods purchased because since the colour of the gemstone is enhanced, the looks change. We are trying our best to seek a waiver.

What about sorting out the problem of procuring rough tanzanite for processing here?We have aggressively taken up the matter with regard to rough tanzanite imports from Tanzania with the Indian government. Our endeavour is to continue getting a steady supply of rough to the gemstone manufacturing units in Jaipur.

Countries like Zambia don’t permit rough tanzanite exports unless the producers add value to their goods. The Zambian gemstone industry has developed a way to circumvent the problem by cutting out the sharp edges of rough tanzanite in order to claim them as processed and then export them. These goods are called preforms. They are neither cut stones nor ready to be used in jewellery. However, when these stones enter India, Customs consider them to be processed stones and impose a 2% import duty on them. We are trying to get the duties waived on preforms of rough coloured gemstones.

What other projects is the GJEPC involved in? We are in talks with Pakistan and Afghanistan to source coloured stones from their country. We are also trying to resolve the anomalies with the FTA with Thailand. Jaipur jewellery is suffering because of the FTA with Thailand. As per the FTA, jewellery coming from Thailand to India should have 20% value addition, and should also be made in Thailand but the draft mentions 20% value addition/made in Thailand. As a result, roughly 4 billion dollar worth of jewellery came into India through this route. It was cheaper to import readymade jewellery from Thailand than to purchase gold and manufacture jewellery here. The CBI has now started raiding and penalising people. Jaipur jewellers were most affected by the FTA with Thailand. We are working hard to remove this anomaly and it should bear fruit soon.

Conflict-free goods are of primary concern in the global market. How does the GJEPC ensure that India maintains these standards?The Indian gem and jewellery industry follows stringent guidelines to ensure that diamonds, cut and polished and exported out of the country are fully compliant with KP certification, making them completely conflict free. Similarly in the case of gold, we have adopted, as per the OECD norms, United Nations requirement, the Dodd Frank Act, Section 1502 to comply with exporting responsible mineral out of the country,

In May 2012, we passed on information to the RBI that only The London Bullion Market Association (LBMA) accredited gold should come into the market since that gold is mined responsibly and its sale proceeds are not used for human massacre. It is parallel to the Kimberley Process for rough diamonds.

PANKAJ PAREKH, the recently appointed vice chairman of the GJEPC was the guest of honour at the opening of the JJS. Solitaire met him to get his views on several industry issues:

GJEPC has a long-standing relationship with the city of Jaipur. How has the relationship grown?The Council’s presence in Jaipur began way back in 1972 with the Gem Testing Laboratory, which

was followed by the opening of the regional office in 1980. Recently, we have upgraded and refurbished the regional office, along with the lab to fecilitate 878 members out of the total strength of 5,044. We also have initiated events in Jaipur of which the Mines to Market for coloured gemstones last year was immensely successful. We also had a small buyer-seller meet on silverware in Jaipur on 29-30 August last year for a German company who wanted to source silverware from India. The Indo-China Buyer-Seller Meet for gemstones will be held on April 8-9 this year where already 15 jewellers from Jaipur have enrolled. Plans are afoot to have a similar meet with India and China.

Are there any plans to open a gemstone bourse in Jaipur?The coloured gemstone industry as per last year’s financial figures stood at $3.44 billion demonstrating a growth of 10% over the previous year. The Council is trying to start gemstone auctions at Jaipur but first we hope we will be successful in setting up a gemstone bourse in Jaipur. But the matter is slightly controversial. The Council prayed for a grant of I45 crore wherein land would be given by the state government. The grant, on principle, has been approved, but there is a slight dispute as to who would own the bourse. The local Jaipur jewellers want it to be the owners, while the ministry has told them in no uncertain words that the grant would be given to the GJEPC. We even said we will be an SPV (Special Purpose Vehicle) to start it. The matter needs to be sorted out.

How has the GJEPC helped in promoting the coloured gemstone industry?Constant efforts are being made towards the reduction of the 2% import duty imposed on coloured gemstones to be brought down to zero on sympathy grounds. The import duty on diamonds was 5%, which was then reduced to 3% and finally to zero but because of circular trading, the GJEPC asked the government to raise the duty to 2% so that the bogus turnover evaporates. We had only mentioned diamonds but a 2% duty was also imposed on cut and polished coloured gemstones.

The Indian gem and jewellery industry is suffering because when the cut and polished stones are sent out of the country for treatment, the goods attract a 2% import duty when they

58 solitaire INTERNATIONAL jANuARy 2013

COVER STORY

The second edition of the JJS-IJ Jewellers’ Choice Designs Awards-2012, held at the Jaipur Marriott Hotel, was a glittering affair. The Jaipur Jewellery Show in association with Indian Jeweller provided the jewellery industry with a common platform to showcase their talent.

Manufacturers from across the country submitted their best designs for 25 product categories. The winning pieces emerged through a unique voting format where retailers cast their votes in favour of their choice of designs.

JJS-IJJewellers’ Choice

Design Awards 2012

Anup Bohra of Jewels Emporium (third from left) receives the coveted trophy.

Rupesh Tambi of Arshia Jewels (second from left) accepts the award.

60 solitaire INTERNATIONAL jANuARy 2013

COVER STORY

Winners of JJS-IJ AwardsSr. No. Category WiNNerS

1. Diamond Jewellery Under H5,00,000 Tanishq (Titan Industries Ltd.)2. Diamond Jewellery Over H5,00,000 Tribhovandas Bhimji Zaveri Ltd.3. Coloured Gemstone Jewellery Under H5,00,000 Kashi Jewellers4. Coloured Gemstone Jewellery Over H5,00,000 KGK Entice (India) Pvt. Ltd.5. Emerald Jewellery Under H5,00,000 Tribhovandas Bhimji Zaveri Ltd.6. Emerald Jewellery Over H5,00,000 Tribhovandas Bhimji Zaveri Ltd.7. Gold Jewellery Under H2,50,000 Raia Jewels (Oro)8. Gold Jewellery Over H2,50,000 Kays Jewels Pvt. Ltd.9. Kundan Meena Jewellery Under H5,00,000 TJ Impex10. Kundan Meena Jewellery Over H5,00,000 Kalajee Jewellery11. Designer Jewellery Under H5,00,000 Jewels Emporium12. Designer Jewellery Over H5,00,000 Emerald Jewel Industry India Ltd.13. CZ Jewellery Over H50,000 BR Designs14. Best Necklace Design Under H5,00,000 Goenka Diamond & Jewels Ltd.15. Best Necklace Design Between H5,00,001 & H10,00,000 Arham Jewels16. Best Necklace Design Over H10,00,000 KP Sanghavi Jewels Pvt. Ltd.17. Best Ring Design Under H5,00,000 Kashi Jewellers18. Best Bracelet Design Under H5,00,000 Aum Monica Kapur19. Best Bracelet Design Over H5,00,000 Kays Jewels Pvt. Ltd.20. Best Earring Design Under H5,00,000 Arshia Jewellers21. Best Earring Design Over H5,00,000 Indus Jewellery22. Best Bridal Design Under H10,00,000 Cappuccino Collection23. Best Bridal Design Over H10,00,000 Dipti Amisha24. Best Price Point Under H25,000 Jewel Goldi (India)25. Best Price Point Between H25,001 & H50,000 KGK Entice (India) Pvt. Ltd.

Manish and Jyoti Shah of Cappuccino Collection with model Alecia Raut, who is wearing their winning piece.

Monica Kapur collects her trophy.

The award goes to Kashi Jewellers.

solitaire INTERNATIONAL jANuARy 2013 61

The contest spanned a period of more than six months, with the winning designs being showcased by top models at the award ceremony.

Alok Kala, publisher of Indian Jeweller, revealed that around 10,000 votes were received from retailers across India for the 345 entries received.

The night celebrated creativity at its best. Top-notch jewellers and manufacturers such as Tribhovandas Bhimji Zaveri – The Original, Tanishq, Kalajee Jewellery, Kashi Jewellers, KGK Entice (India) Ltd., Jewels Emporium, Amrapali and Birdhichand Ghanshyamdas attended the event.