Sean Adams typography101
-
Upload
sean-adams -
Category
Design
-
view
3.238 -
download
2
Transcript of Sean Adams typography101
![Page 1: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/1.jpg)
Typography BasicsSean Adams
![Page 2: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/2.jpg)
Illuminated Manuscript
Monks use reed pens for calligraphic forms
![Page 3: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/3.jpg)
![Page 4: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/4.jpg)
![Page 5: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/5.jpg)
1439
![Page 6: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/6.jpg)
Blackletterset in metal, imitates calligraphic forms
![Page 7: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/7.jpg)
Johannes Gutenberg
![Page 8: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/8.jpg)
![Page 9: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/9.jpg)
![Page 10: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/10.jpg)
a long time ago
![Page 11: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/11.jpg)
![Page 12: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/12.jpg)
1470
![Page 13: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/13.jpg)
Old-styleSimplifies the calligraphic form for more cost effective printing.
![Page 14: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/14.jpg)
Nicolas Jensonis inspired by typography on
Roman monuments.
![Page 15: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/15.jpg)
Roman Type
![Page 16: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/16.jpg)
![Page 17: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/17.jpg)
![Page 18: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/18.jpg)
![Page 19: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/19.jpg)
![Page 20: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/20.jpg)
1495
![Page 21: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/21.jpg)
Aldus Manutiusdesigns a more condensed letterform
to fit more text on a page.
![Page 22: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/22.jpg)
Italics
![Page 23: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/23.jpg)
![Page 24: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/24.jpg)
![Page 25: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/25.jpg)
![Page 26: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/26.jpg)
![Page 27: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/27.jpg)
1540
![Page 28: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/28.jpg)
Claude Garamonddesigns a typeface to use 25% less ink.
![Page 29: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/29.jpg)
![Page 30: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/30.jpg)
![Page 31: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/31.jpg)
![Page 32: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/32.jpg)
1728
![Page 33: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/33.jpg)
William CaslonWhen in doubt, use Caslon.
![Page 34: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/34.jpg)
![Page 35: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/35.jpg)
![Page 36: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/36.jpg)
![Page 37: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/37.jpg)
![Page 38: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/38.jpg)
1757
![Page 39: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/39.jpg)
Transitionalrepresent the transition between Old Style
and Modern or Didone Typefaces
![Page 40: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/40.jpg)
John Baskerville
![Page 41: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/41.jpg)
![Page 42: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/42.jpg)
![Page 43: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/43.jpg)
![Page 44: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/44.jpg)
![Page 45: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/45.jpg)
1813
![Page 46: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/46.jpg)
Modern or DidoneBetter printing techniques allow for finer letterforms with more extreme
thicks and thins.
![Page 47: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/47.jpg)
Giambattista Bodoni
![Page 48: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/48.jpg)
![Page 49: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/49.jpg)
![Page 50: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/50.jpg)
![Page 51: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/51.jpg)
1852
![Page 52: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/52.jpg)
Firmin Didotwanted even more extreme thicks and thins.
![Page 53: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/53.jpg)
![Page 54: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/54.jpg)
![Page 55: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/55.jpg)
![Page 56: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/56.jpg)
![Page 57: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/57.jpg)
1828
![Page 58: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/58.jpg)
Woodtypegood for big letters and advertising
![Page 59: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/59.jpg)
Darius Wells
![Page 60: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/60.jpg)
![Page 61: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/61.jpg)
![Page 62: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/62.jpg)
![Page 63: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/63.jpg)
![Page 64: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/64.jpg)
1845
![Page 65: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/65.jpg)
Egyptians or Slab SerifEveryone wants all things Egyptian
after Napoleon’s Egyptian Campaign
![Page 66: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/66.jpg)
![Page 67: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/67.jpg)
Robert Besley
![Page 68: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/68.jpg)
![Page 69: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/69.jpg)
![Page 70: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/70.jpg)
![Page 71: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/71.jpg)
1927
![Page 72: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/72.jpg)
Geometric Sans Serif
![Page 73: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/73.jpg)
Paul Rennerdesigns a typeface with universal forms:
circles, straight lines and diagonals
![Page 74: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/74.jpg)
![Page 75: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/75.jpg)
![Page 76: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/76.jpg)
![Page 77: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/77.jpg)
![Page 78: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/78.jpg)
1928
![Page 79: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/79.jpg)
Humanist Sans Serif
![Page 80: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/80.jpg)
Eric Gillthinks Futura is too cold.
![Page 81: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/81.jpg)
![Page 82: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/82.jpg)
![Page 83: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/83.jpg)
![Page 84: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/84.jpg)
1957
![Page 85: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/85.jpg)
Neo-Grotesque Sans Serif
![Page 86: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/86.jpg)
Max Miedinger Eduard Hoffmanndesigned a neutral sans-serif as a family.
![Page 87: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/87.jpg)
![Page 88: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/88.jpg)
![Page 89: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/89.jpg)
![Page 90: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/90.jpg)
![Page 91: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/91.jpg)
![Page 92: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/92.jpg)
1960
![Page 93: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/93.jpg)
Photo-typesetting.allows for more extreme letterforms
no longer made in metal.
![Page 94: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/94.jpg)
![Page 95: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/95.jpg)
![Page 96: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/96.jpg)
Herb Lubalinsaw type as an expressive form,
not neutral or cold.
![Page 97: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/97.jpg)
![Page 98: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/98.jpg)
![Page 99: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/99.jpg)
![Page 100: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/100.jpg)
1984
![Page 101: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/101.jpg)
Digital TypeThe Macintosh democratizes typesetting.
Typography can more easily be manipulated and layered.
![Page 102: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/102.jpg)
![Page 103: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/103.jpg)
![Page 104: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/104.jpg)
![Page 105: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/105.jpg)
![Page 106: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/106.jpg)
Arial and Georgiadesigned for the screen and operating systems
![Page 107: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/107.jpg)
![Page 108: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/108.jpg)
Typography TodayScreen-based, in motion, interactive, and expressive
![Page 109: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/109.jpg)
![Page 110: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/110.jpg)
![Page 111: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/111.jpg)
![Page 112: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/112.jpg)
Classification Differences
![Page 113: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/113.jpg)
![Page 114: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/114.jpg)
![Page 115: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/115.jpg)
![Page 116: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/116.jpg)
![Page 117: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/117.jpg)
![Page 118: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/118.jpg)
Neo-Grotesque Sans Serif
![Page 119: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/119.jpg)
System Fonts
![Page 120: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/120.jpg)
Blackletter
Calligraphic forms
![Page 121: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/121.jpg)
Janson
thick serifs
little variation between thick and thin parts
![Page 122: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/122.jpg)
Garamond
thick serifs
slightly more variation between thick and thin parts
![Page 123: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/123.jpg)
Caslon
thick serifs
simpler curves straighter lines
slightly more variation between thick and thin parts
![Page 124: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/124.jpg)
Baskerville
thinner serifs
much more variation between thick and thin parts
simpler curves even more straighter lines
![Page 125: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/125.jpg)
Bodoni
very thin serifs
extreme variation between thick and thin parts
even simpler curves even more straighter lines
![Page 126: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/126.jpg)
Didot
very thin serifs
extreme variation between thick and thin parts
even simpler curves even more straighter lines
![Page 127: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/127.jpg)
Clarendon
small variation between thick and thin parts
very thick and square serifs
![Page 128: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/128.jpg)
Futura
very small variation between thick and thin parts
no serifs
geometric
![Page 129: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/129.jpg)
Typesetting 101
![Page 130: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/130.jpg)
Punctuation
dash or hyphen
to connect words
![Page 131: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/131.jpg)
Punctuation
en dash in place of “to” 12:00 – 2:00
![Page 132: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/132.jpg)
Punctuation
em dash to connect ideas like a semi-colon
![Page 133: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/133.jpg)
Punctuation
quotation marks
![Page 134: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/134.jpg)
Punctuation
inch mark
![Page 135: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/135.jpg)
Typographic terms
Aligning Figures
![Page 136: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/136.jpg)
Typographic terms
Aligning Figures
![Page 137: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/137.jpg)
Typographic terms
Old-style or Expert Figures
![Page 138: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/138.jpg)
Typographic terms
Old-style or Expert Figures
![Page 139: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/139.jpg)
There is no such thing as a bold old-style
classic serif. Like short sleeve dress
shirts, they do not exist.
![Page 140: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/140.jpg)
![Page 141: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/141.jpg)
G GWilliam Caslon did not toil for years to see his typeface
mutated like this.
![Page 142: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/142.jpg)
This is a designer who uses beautifully drawn sans-serif typefaces
![Page 143: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/143.jpg)
This is a designer who chooses bold old-style serif typefaces
![Page 144: Sean Adams typography101](https://reader033.fdocuments.us/reader033/viewer/2022050613/5886353d1a28aba0188b5561/html5/thumbnails/144.jpg)
For more information and excitement: http://www.lynda.com/Sean-Adams/519270-1.html