Seamless mobility4 3GSM PowerPoint - Seamless_mobility4_3GSM.ppt Author lmichels Created Date...
Transcript of Seamless mobility4 3GSM PowerPoint - Seamless_mobility4_3GSM.ppt Author lmichels Created Date...
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• The challenge of Mobile data
– The problem area that generated the vision
• Seamless Mobility with Mobile IP
– The mission towards our vision became history
– Swisscom “Mobile Unlimited”
• The Unlimited Connection value proposition
– for the end user
– for the (M)NO
• The Solution Architecture
Agenda
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The challenge of Mobile Data• The need for mobile data services is growing
• The potential of mobile data usage grows
• Customer experience
– At the office, accessing data applications is very convenient, out-of-office, the customer experience changes radically
– Users don’t need to identify & recognize which type of connection isavailable
– Complexity of setting up a connection prevents most of the users toaccess their applications and data when away from office
– Security needs to retained across different access
technologies
Mobility Challenge
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The challenge of Mobile Data
• What is the ideal mobile data communication?
– as valuable and easy as a voice call
– always on connectivity no matter which access
– user friendly, easy to use, available
• The guiding vision of Seamless Mobility
– mobile data as easy as mobile voice
• Leverage the value: a unique win-win proposition
– For the end user
– For the (mobile) network operator
Mobility Challenge
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Connecting to various networks requires:New connectivity credentials, same security level
New IP address
Restart applications
Routing issues
New Proxy or DNS configurationSeamless Mobility addresses these issues, automates connections to
networks and handles roaming from one network to the other, making ittransparent for the end user
Mobile IP Makes it Possible
Seamless Mobility
7Cisco Confidential
Seamless Mobility... Businesses and Consumers: Any Service, Anywhere
AT WORK, AT HOME, ON THE ROADAT WORK, AT HOME, ON THE ROAD
EthernetEthernet UMTSUMTSWLANWLANnetwork
device
application
ENTERPRISE REMOTE ACCESS
ENTERPRISE REMOTE ACCESS
PUBLIC SAFETYEmergency responders
PUBLIC SAFETYEmergency responders
VERTICAL APPLICATIONS
VERTICAL APPLICATIONS Internet
BrowsingInternet
BrowsingField ForceAutomationField ForceAutomation
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Solution is based on Mobile IP
Solution components : • Wireless PC Data card incorporating different access technologies (WLAN, UMTS, GPRS,…)• Dashboard enabling end user experience• MSP Branding & Billing Plan• EAP-SIM based authentication• Network Infrastructure components
• Home agents• RADIUS Server • VPN termination devices• HLR proxy/MAP gateway
• System Integration
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Seamless MobilityUnlimited Connection at Swisscom Mobile
• 1 Offer, 1 Price• 1 Network • 1 Hardware interface• 1 User dashboard• 1 Security Solution• 1 Connection As easy as ABC
With the BEST
Service&
bandwidthCONNECTED
To beALWAYS
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Device & Access
Security based on SIM
Residential
Content
IP NGNCore
IP NGNCore
End User Dashboard
Client Device
Aggregation & Core
Enterprise
Internet
Service exchange & Core
Unlimited VisionMultimode Card
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Swisscom Mobile introduced Mobile Unlimited in September 2004.more than 900 PWLAN Hot Spots available in Switzerlandcountry-wide roll-out of UMTS serviceEDGE upgrade in Q2/2005
Mobile Unlimited is distributed as a complete package:Unlimited software
installation packageadvanced Unlimited Data Manager dashboardUnlimited Seamless Connection engineOption’s advanced 3-in-1 Card
SIM Card
Key performance Indicators after 6 months launch50 MB per month/ per user10’000 users going to be reached in spring 2005
Mobile Unlimited
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Value proposition for the business user• Convenience
– unprecedented simplicity, complexity is transferred, always on
– automated network connection• Freedom
– to design working agenda• Ease of Use
– Dashboard to provide an intuitive interface to recognize network status • Reliability
– improved stability in mobile connections• Security
– legacy VPN and Mobile IP protocols, secure while changing• Enjoy a new experience
– profound change in perception of mobile connectivity
Seamless Mobility:End User Value Proposition
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• Attract more Enterprise / Business customer– ease of use, seamless mobility as an added value
• Boost mobile data traffic– Push services like e.mail
– capture “out-of-office” data traffic• Single billing for multiple service
– differentiate the offer by bundling data and voice
– increase customer loyalty
– position a MSP application (dashboard) into the business user device• Enable a better customer experience
– state of the art business customer experience• Compete against third party hot spots
– enhance MNO’s own or roaming WLAN offering
Seamless Mobility :MNO Value Proposition
Value proposition for the Mobile Network Operator
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Client Device software :– Based on Mobile IP technology– A software agent in the notebook manages connectivity
keeps track of user preferences and authentication handles connecting and re-connectingrestores sessions on the current access channel in case of incidentsmonitors available access networksinitiates changes between access networks when neededunburdens the business user of the task of minding connectivity
– A software “virtual device driver” in the notebookshields applications from the actual device driversallows the software agent to manage connectivity efficientlyimplements the Mobile IP protocolthus allows seamless handover between networksrunning applications keeps alive
Client Device Hardware : advanced mobile data cardsupporting 3 in 1 (WLAN,GPRS, UMTS) ,or 4 in 1 (GPRS, EDGE, UMTS and WLAN)supporting seamless handover
Client Device
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Client Device
Dashboard
– MSP branding, look&feel
– User friendly Interface
– Immediate identification of connection status and availability
– Task automation
– Usage, performance reporting
– Application launch Panel (e.mail, WEB, VPN, SMS,..)
– Remote Support Interface
– Software Updates (available OTA)
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Infrastructure
Network Infrastructure :
– PWLAN – AZR, AP, SSG, upstream IP connection
– Home Agents
– Authentication infrasturcture : HLR/AuC, HLR Proxy, RADIUS Server
–Transport Networks (UMTS and/or EDGE/GPRS)
– Accounting & Billing
– VPN termination devices, corporate Firewall
– NAT devices
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HomeAgent
Radius
Billing
WLAN/ ADSLLAN/ CaTV
UMTSGPRS
BGw Mob
ile IP
GUI
EAP-SIM Mobile IP
I/O Comm Interface
Drivers
Inte
rsys
tem
Han
dove
r
Invoice
Solution Architecture
Unlimited ConnectionSDK
PC-Card
Virtual Interface
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AZRAP
PWLAN Hotspot
BTS
MN
2G/3G CellularNetwork
High Level Solution Architecture: CMX
ITPITP
AAA HLR
Services
Internet
Data center
GGSN
HA
SSG
CMX
SGSN