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SE_2_Parallel Session - Big Data - What is it? Why is it important? how can you use it?
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Transcript of SE_2_Parallel Session - Big Data - What is it? Why is it important? how can you use it?
Big Data
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
ICCA Association Database
• # Series: 18,972• # Events: 192,558• # Associations: 11,286
• # Associations with Key Contacts: 2,921
• # Associations with Key Contacts: 25,9%
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
ICCA Association Database
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
ICCA Association Database
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
Big Data Search
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
Big Data Search: Discover Local Champions
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
Big Data Search: Discover Local Champions
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
Big Data Search: Discover Local Champions
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
Big Data Search: Discover Local Champions
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
Big Data Search: Discover Local Champions
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
Big Data Search: Discover Local Champions
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
Big Data Search: Discover Local Champions
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
ICCA Association Database
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
Big Data Search: Discover Local Champions
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
Big Data Search: Explore Industry Topics
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
Big Data Search: Explore Industry Topics
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
ICCA Association Database
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
ICCA Association Database
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
ICCA Association Database
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
Big Data Search: Track leads on your Website
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
Big Data Search: Infos + Stats
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
Big Data Search: Infos + Stats
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
Big Data
Summary: To develop a tool that can perform complex
analytics on the web, which involves detecting a range of evidence and using it to compile partial or full matches relating to specific individuals and organizations and will help identifying and reaching out to potential local “influencers” to champion the project
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
Big Data
Summary: Identifying suitable candidates to bid for future
international association congresses, should enable low-budget members to more easily set up and manage a simple ambassador programme, and should enable those members who already operate such programmes to reduce costs, increase the number of potential ambassadors, and to operate a more complex/targeted programme.
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
Thank you for your attention!