SDP Value Add in a Cloud Web 2.0 World

Eric G TroupCTO, WW Communications & Media Industry

Microsoft Corporation

ITU Workshop on “Service Delivery Platforms (SDP) for

Telecommunication Ecosystems: from today’s realities to requirements and

challenges of the future”

(Geneva, Switzerland, 17 October 2011 )

Focus of this Presentation

The needs of the Breadth Service DeveloperThe needs of the Communications Service Provider Microsoft’s Interest

2

Difficult to manage the

hybrid cloud

Time-to-market is

increasingly

becoming the main

differentiator,

however internal

innovation slow and

expensive with little

re-use

Effort to create telco

development

communities and APIs

having limited success

Innovation on the

“web” bypassing telco

Complex monetization

models

The Business Problem

3

Cost and complexity of

establishing business

relationships

Lack of standardized

management support –

the hidden cost

Richness of API feature

set very limited

APIs too telco centricFew and rigid business

models

Lack of governance,

tooling and 3rd party

composition limits

organic innovation

Development

environments too

domain specific

Limitations of Current Telecom SDPs

4

Expose more and

richer capabilities

from network,

OSS/BSS and the

cloud(s)

Provide an

environment where

cloud developers can

mash-up, make

improvements and

add to the library

Define and expose a

standard set of

management

functions

Provide structured

capability to expose

services across many

developer

communities

Expose the tools to

enable end to end

management over the

hybrid cloud

Enable multiple flexible

business models

(“Business Model as a

Service”)

New Requirements

5

Key Areas of Focus by Telcos

• Enabling a Richer Developer Experience• Common Tools• Richer Application Sets• Effective usage of 3G, 4G/LTE network services for

enhanced user experience.

• Managing end-to-end across:• Service Layer• Cloud Resource Layer• Network Infrastructure Layer

• Enabling Telco 3G, 4G/LTE capabilities to be combined with Applications for competitive advantage.

6

Microsoft is a Global Service ProviderService Delivery via Partners is a Core Strategy

7

Simplified View of the GoalOne Framework for CSP, IT/Enterprise, and Cloud

8

Service Broker, Lifecycle Management, Governance, SOA Best Practices, Middleware, Web Services Exposure of underlying components

Service Broker, Lifecycle Management, Governance, SOA Best Practices, Middleware, Web Services Exposure of underlying components

Network Gateways and Exposure

Network Gateways and Exposure

Fine-grained Network Application & Resource

Controls (Charging, Policy, etc.)

Fine-grained Network Application & Resource

Controls (Charging, Policy, etc.)

Gateways and ExposureGateways and Exposure

Fine-grained IT Application & Resource Controls(Charging, Policy, etc.)

Fine-grained IT Application & Resource Controls(Charging, Policy, etc.)

Real-time Orchestration(fine grained control)Coarse grained Exposure

Real-time Orchestration(fine grained control)Coarse grained Exposure

Gateways and ExposureGateways and Exposure

Fine-grained Cloud Application & Resource

Controls(Charging, Policy, etc.)

Fine-grained Cloud Application & Resource

Controls(Charging, Policy, etc.)

Real-time Orchestration(fine grained control)

Coarse grained Exposure

Real-time Orchestration(fine grained control)

Coarse grained Exposure

Real-time Orchestration(fine grained control)

Coarse grained Exposure

Real-time Orchestration(fine grained control)

Coarse grained Exposure

Consistent Development Environment Attractive to Broad Developer EcosystemConsistent Development Environment Attractive to Broad Developer Ecosystem

BSS&

OSS

Telco 2.0Developers

(MSDN)

Network SDP

Developer

Web 2.0Developer

IT ProDeveloper

Global Cloud Network

IT / Enterprise Network

Communications Network

Great Customer

Experience

ServiceDeliveryBroker

ServiceDeliveryBroker

ApplicationApplication

NetworkLogical

Resources

NetworkLogical

Resources

NetworkPhysical

Resources

NetworkPhysical

Resources

ApplicationApplication

CloudVirtualizedResources

CloudVirtualizedResources

NetworkVirtualizedResources

NetworkVirtualizedResources

ManagementSystem(s)

(BSS/OSS)

ManagementSystem(s)

(BSS/OSS)

CRM

TelecomOperator

FunctionalInterfaces

Management Interfaces

Office 365

Office 365

Premium with

QoS

Premium with

QoS

Microsoft

Key Functions•Developer Support Tools •Service Lifecycle Management & Metadata•Wizards for SOA Best Practice•Catalog Functions•Runtime Operations

The Use Case of“End-to-End Service Management”

Internet Backbone Operator Core Network Access NetworkMicrosoft Network / CDN

XboxXboxLiveLive

BandwidthBandwidthManagerManagerMPLSMPLSLYNCLYNC

9

Great DeveloperExperience!

Trouble Tickets / FM / PM / QoS / SLATrouble Tickets / FM / PM / QoS / SLA

Charging / Billing / SettlementCharging / Billing / Settlement

Service Orders and ProvisioningService Orders and Provisioning

B2B Interfaces

End-to-EndVisibility

ManagementSystem(s)

(BSS/OSS)

Cloud/ServiceOperator

10