SDP Medhat amer berlin conference 2011
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Transcript of SDP Medhat amer berlin conference 2011
2 Highly Confidential11/16/2015
Financial Performance
• Total revenues jumped to SAR 16,013 mn with 23% yoy growth due to higher usage rates in terms of minutes traffic and data transmission, increase in revenues from postpaid subscribers, with corporate revenues more than doubled and a strong Hajj season.
• Ebitda margin of 38.5% was a direct result of the growing contribution from higher margin data revenue; besides, an increase in on-net revenues and improving efficiencies.
• A significant growth of 40% in the Net income compared to the previous year to reach SAR 4,211 mn is attributed to outstanding EBITDA increase of SAR 1,327 mn and lower finance costs.
• The increase in EBITDA accompanied with the decrease in Net Debt have led to a decline in Net Debt/EBITDA ratio to 0.95 times.
• Strong cash flow will help to achieve balance between continuous growth and distribution of dividend in the future.
3,581 3,972 3,989 4,471 4,484 5,127
13,058
16,013
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
Q1 10 Q2 10 Q3 10 Q4 10 Q1 11 Q2 11 Total year 2009
Total year 2010
Revenues (KSAR)
23 %
1,180 1,388 1,648
1,948 1,577 1,760
4,837
6,164
32.9%34.9% 41.3%
43.6%35.2%
34.3%
37.0%
38.5%
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
Q1 10 Q2 10 Q3 10 Q4 10 Q1 11 Q2 11 Total year 2009
Total year 2010
Ebitda & Ebitda margin (KSAR)
714 901
1,138 1,459
998 1,164
3,014
4,211
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
Q1 10 Q2 10 Q3 10 Q4 10 Q1 11 Q2 11 Total year 2009
Total year 2010
Net Income (KSAR)
40 %
3 Highly Confidential11/16/2015
UMTS(August 2006)
UMTS/HSDPA(May 2007)
HSUPA/HSDPA trial
(December 2008)
HSPA launch
(March 2009)
HSPA+ trial(February 2009)
LTE trial(April 2009)
AC
CE
SS
te
chnolo
gy
HSPA+ launch(Dec 2009)
ACCESS speed (starting at 384kbps for UMTS and passing 100Mbps with LTE)
Mixing technologies
WiMAX launch(2008)
WiMAX coverage expansion
(throughout 2009 & 2010)
►Main mass market technology is HSPA(+).
►WiMAX as an alternative to offload Network capacity in dense and high usage areas.
Data Evolution
TDD LTE Sept 13, 2011 (First in MENA)
The SDP story..How it all started..
..with a disaster
No clear business requirements..hype cycle
3yr implementation
Performance issues
It ended up as an IT project
Eventually abandoned
Then came the phone that changed everything..
7 Highly Confidential11/16/2015
8 Highly Confidential11/16/2015
9 Highly Confidential11/16/2015
10 Highly Confidential11/16/2015
Mobily developer award
3 main awards total USD 90000
Best app-Best Idea-Best design
Selection via voting
The SDP story..How it all started..
13 Highly Confidential11/16/2015
•Best App Award
•Best App Idea Award
•Best App Design
Mobily Developer Award ..
14 Highly Confidential11/16/2015
Mobily Developer Community will provide the infrastructure, which will provide application development know-how, training content/service for relevant services & apps
Adoption of an integrated service
delivery platform (SDP)
Developer enablers can also be exposed for App developers.
Testing environment to assess application quality and stability.
Publishing and advertising for selected Apps. Are also part of the developer programme.
Developer Ecosystem Description
Transport
SDP
Testing Advertising Training
Developer
Enablers
Network
The App Store
Third party content partners
Mobily Developers Ecosystem
15 Highly Confidential11/16/2015
• Limited service offering;
• Cracked Business process;
• Too much time for SP/CP and service introduction;
The Challenges for Transformation in Mobily Network
• The service recommended is not what I want;
• Can not get the services what I want easily;
• Less service guarantee, worry about Fraud ;
End User
• Complex for new service creation and incubation;
• No Bridge to connect Business, Enabler and IT;
• No SLA for SP/CP and Service;
16 Highly Confidential11/16/2015
Milestone of Mobily NGSDP Foundation
Investigation and consolidation
for business requirements
2011-1-5
2011-4-5
2011-5-30
Ready for Service,
SDP Framework is ready;
2011-7-5
The first SDP service launch;
All SP Registration ready;UAT and IOT Testing
Launch more than 400
kinds of service
2011-9-25
Mobily App store and
App white labeling
2011-11-25
2012-3-25
SDP as a Service
SDP hosting and multi- rent
17 Highly Confidential11/16/2015
From 0 to 100 in 8 months..
Dec 1
0
Scoping
Jan
11
Planning
Feb
11
R&D
Mar
11
Drop 1 test
Ap
ril
11
Drop 2 test
May 1
1
Bug fix review
Ju
ne 1
1
Acceptance
Ju
ly 1
1
1st Service development
Au
g 1
1
1st Service commercial launch
18 Highly Confidential11/16/2015
MMSCWAPGW
LBS …SMSC
CP/SP CP/SP Developer
3rd SP/CP/Developer
BSS
Business
OSS
ERP
Facebook Twitter LinkIn
Internet
Unique Value from NG-SDP
SDP RA
• SDP as a HUB, bridge 3rd part Application, Internet, Enablers & IT system;
• User oriented service operation, tailored offering, bundle, promotion;
• Innovative environment for new service incubation;
End user IT
Enabler
19 Highly Confidential11/16/2015
Build up Full Ecosystem Based on NGSDP
• Completed business flow and rules for ecosystem, Service innovation community for SP/CP and
developers, Telecom& Internet convergence and exposure as service;
Developer
Media/Application
Enterprise
Advertiser
Multiple Terminals
Abundant Applications
Convergent Experience
Flexible Business Mode
Mobily NG-SDP
Application
Center
Communication Center
Business Center
20 Highly Confidential11/16/2015
Agenda
1 Full Ecosystem based on Mobily SDP
2 Strategic Goals for Customer Satisfaction
3 The Future Trend of Mobily SDP
21 Highly Confidential11/16/2015
Explore more Value from User Information
Marketing
Support
Service
Optimization
Service Audit,
Mgmt
User Profile/Behavior
Collection, Analysis, Mgmt
Mobily NGSDP
Business Operation Support
RBT
Download
MTV
Profile
Communication
Media
App
Aim Customer Find Customer
Product &ServiceFulfill & Evaluate
Customer
22 Highly Confidential11/16/2015
Tailored Services based on User Preference
Improve user experience by customized
service and precision marketing;
• Customized multiple storefront for
service presentation;
• Focus and precise campaign and
promotion;
• Differentiated tariff plan for different
user group;
• App & services bundle based on user
preference;
Mobily SDP
service
service service
service
User Data Collection
Age, Gender, Contacts, Group,
Usage, Subscription, Page View…
Storefront
Campaign Tariff Plan Offering
23 Highly Confidential11/16/2015
Lean Operation via Mobily NGSDP
Experiential Marketing Viral Advertising
Free
Users
Pay
Users
Loyal
Users
Gathering more users by
enlarging the user pool
• Word-of-mouth
• Creating a buzz
• Leveraging the media
Free use for premium
services for each register
user
Click to get
Use social storefront to
enhance awareness
NGSDP
Cross bundle and tariff
plan for different user
segmentation
NG
SDP
Cross Bundle
24 Highly Confidential11/16/2015
Agenda
1 Full Ecosystem based on Mobily SDP
2 Strategic Goals for Customer Satisfaction
3 The Future Trend of Mobily SDP
25 Highly Confidential11/16/2015
• Share media resource across Web TV, IPTV, MTV;
• Unified TV experience across multi screens;
• Extend applications from consumer to home;
TV across multi screens
Multi Screen Experience based on NGSDP
Content/Media
Introduction
SDP for Multi-Screens
Share IT & Network Capability
and User Group
WEB TV IPTV
Share Content & Media & App
Streaming
Application
Introduction
26 Highly Confidential11/16/2015
Social Communication based on NGSDP
• Address Book and SNS
• Social Presence
• Smart call
• Online Storage and Sharing
• Multimedia Blog
• Multimedia Chat
27 Highly Confidential11/16/2015
• Sharing the common infrastructure, utility and capabilities, avoid duplicated investment;
• Facilities the industry services development and deployment based on open framework;
• 360o user behavior analysis crossing domains;
M2M based on NGSDP
NG-SDP
IT Resource CapabilitiesTelecom Capabilities Internet Capabilities
Consumer & Home service Industry service
30 M People (7 Billion People Globally) 210 M Machine (50 Billion Machine Globally)
RCS, Payment, Music
IPTV … E-Health
M2M
E-Education
E- Government
