cool dude

he'll look hot in that

$$$$ for that piece!!*#@

no more grey t-shirts

class man!!

birthday gift!!

what? 8th grey t-shirt

I would never buy that for my son

is grey only color on earth?

grey t-shirt!!! hmm! boys are boys

err.. hell not look decent in that

hell look big boy in that

Shri Dharmasthala Manjunatheshwara Institute for Management Development

National Conference on

CONSUMER

BehaviourContemporary Issues & Emerging Trends

30th October, 2015

National Conference on

CONSUMER

BehaviourContemporary Issues & Emerging Trends

CONFERENCE OBJECTIVE

The objective of the one day conference is to bring together industry, policy makers and

researchers from academia and practitioners to look into relevance and contemporary

developments in consumer behaviour with respect to different industry sectors which can

provide valuable insights to enhance organisational performance.

Globalisation and Technology are the two main driving forces which made the marketing environment dynamic in

contemporary times. Marketing in current times is going through turbulent times. It has forced companies to change,

evolve and adapt for success. Companies are forced to relook into their new product development strategy and

marketing budgets to be more competitive in market. We witnessed the evolution of new marketing models, medium

and tactics to reach and target consumers. Consumers are more empowered and informed about the product and their

competitors. This changing environment has added complexity and uncertainty which has forced companies to look at

resiliency at all levels. Marketers need to look at resilient strategy to survive and to be successful in this dynamic

marketing environment.

GENESIS OF THE CONFERENCE

The conference will deliberate upon the following themes: both conceptual and empirical papers are invited pertaining

to recent and emerging developments in the following areas.

Understanding consumer behaviour in current marketing environment is essential for the success of companies.

Companies need to explore and understand the consumer behaviour with respect to products and services which can

provide them valuable insights for product development and marketing communications.

Social media and digital marketing is playing a profound role by influencing the consumer behaviour in current

marketing environment. With the emergence of e-commerce, social media and digital marketing, it became essential to

understand the behaviour of consumers in digital space also. The digital market place is evolving fast and the success of

any company depends on understanding the consumer and designing effective means to reach them in internet and

other media.

Culture, subcultural factors, society, reference groups and mass media can influence the behaviour of consumers. So it's

vital to understand how these factors can influence the consumer behaviour when they look at product or services. We

can also look at how these factors are important when we look at product and services development, online sales and

promotions of products and services.

CONFERENCE THEME

About the Institute

Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD), ranked among the top Business

Schools in India, is located at the foot of Chamundi Hills in the heritage city of Mysore, Karnataka, India. The campus has won

many architectural and landscape awards and provides a great environment for learning and germination of managerial

intellect. The institute has been conferred A** Rating at National Level by CRISIL.

The institute is promoted by the Shri Dharmasthala Manjunatheswara Educational Trust - a premier non-profit educational

organisation functioning under the aegis of Shri Kshetra Dharmasthala, which is known for its unique embodiment of

Dharma. Today, SDME Trust has more than 40 recognised educational institutions under its wings, imparting quality

education from the primary level to the postgraduate level. Trust is known for the professional institutions in Medical,

Dental, Engineering, Naturopathy, Ayurveda, Law, Business Management and Physiotherapy. The trust and all the

associate institutions benefit from the visionary leadership of our Chairman, Padma Vibhushan Dr. D. Veerendra

Heggade, Dharmadhikari of Dharmasthala.

SDMIMD's AICTE approved PGDM programme, accredited by NBA, runs for six terms over two years with an impeccable

track record of academic rigor. SDMIMD also has Student Exchange Programs with the MAYS School of Business, Texas

A&M University, USA; Global Management Institute of Shanghai University, China; and British University in Dubai, Dubai.

These student exchange programmes enable students to understand each other's cultures, business practices and

traditions. This gives students an edge when it comes to international opportunities.

The SDMIMD's research unit - SDM Research Centre for Management Studies' (SDM RCSM), publications 'Cases in

Management', 'Contemporary Research in Management', 'Excerpts of Select Summer Internship Reports', have come in for

praise from the world of academics. The institute's journal 'SDMIMD Journal of Management' indexed in EBSCO and

iScholar has evolved as a prestigious publication well known for the quality of the papers, therein.

In the light of the above areas the conference will focus on the following broad themes in the current business

environment.

Consumer Behaviour, its significance and applications in product and service marketing.

Role of e-commerce social media and digital marketing and its influence on consumer behaviour.

Influence of cultural, reference groups, society and mass media on consumer behaviour.

Research approaches in understanding consumer behaviour.

Any inter disciplinary topic allied to these areas will also be considered for the conference.

Important dates

Abstract Submission : On or Before 1 August 2015

Notification of Acceptance-Abstract : On 25th August 2015

Full paper submission : On or Before 5th September 2015

Notification of Acceptance-Full paper : On 15th September 2015

Conference date : 30th October 2015

Length for Abstract :Not more than 500 words

excluding Title /Cover page

Length for Full paper :Not more than 5000 words

excluding Title /Cover page and references

Font Type: Times New Roman, Font size: 12

Spacing: 1.5

Guidelines of Submitting Abstract and papers

Abstracts and full paper will be blind reviewed and those

approved will be selected and published. Full-Papers of

authors that are accepted having duly completed the

registration process will be published in Electronic medium

in the form of 'Compendium of Papers' bearing an ISBN.

The conference organizing committee has tied up with a

leading publishing house that will be bringing out an Edited

Volume comprising of selected papers.

Abstracts and full papers to be submitted to marketing conference2015@sdmimd.ac.in

Registration and Payment details

Authors are required to complete the registration process well within the due date, viz., September 30, 2015. Completed

registration form may be sent either through post or as a scanned copy to the conference email id. Only one author is

permitted for registration. In the event of multiple authors, separate registrations are required.

Registration Fee

Research Scholar : INR 1500

Academicians : INR 2000

Corporates : INR 2500

The fee is inclusive of Workshop Kit, Conference kit, Lunch & Snacks, Conference CD, and Certification.

Please note: An additional amount of INR 250 will be applicable for registrations beyond the deadline of September 30,

2015

Payment Procedure

Payment may be made in the form of DD/Cheque drawn in favour of Director, SDM Institute for Management

Development, payable at Mysore, Karnataka, India. Overseas participants are requested to make payment only in INR

(Indian Rupees).Electronic Fund Transfer (EFT) using the following account numbers:

1) HDFC Bank, Saraswathipuram Branch, Mysore, S/B Acc : 00651450000156 IFSC Code: HDFC0000065

2) Axis Bank, V.V. Mohalla, Mysore, S/B Acc : 912010058973773, IFSC Code: UTIB 0000151

Conference Organising Committee

Dr. N. R. Parasuraman, Chief Patron, Director, SDMIMD, Mysore

Dr. H. Gayathri, Deputy Director , SDMIMD, Mysore

Dr. M.R. Suresh, Member, Organising committee

R. Sugant, Member, Organising committee

Jayakrishnan.S, Conference Coordinator

Dr. Sunil M. V., Member, Organising committee

Ms Rekha Ganapathy, Conference Secretary

Contact Information

Jayakrishnan.S, Conference Coordinator

Shri Dharmasthala Manjunatheshwara Institute for Management Development

No-1 Chamundi Hill Road, Siddarthanagar Post, Mysore, Karnataka, India

Tel: +91-821-2429722 Ext: 1006, Mobile: +91-9886287474

Email: jayakrishnan@sdmimd.ac.in