scrollads.net 1

There's no need for words.

Take a look by yourself

scrollads.net

Jump2

New Mobile Display Advertising Platform

scrollads.net 3

Pain Points4 sides

scrollads.net 4

Customers

All those annoying advertisements...

scrollads.net 5

Advertisers

Why should we pay for all those misclicks?

scrollads.net 6

Ad Agencies

What can you post on that small space given?

scrollads.net 7

Publishers

Posting ads all over the place wasn't even that profitable...

scrollads.net 8

Our concern for2 sides

scrollads.net 9

KEY POINT

advertiser customer

videoone-handed

imageReadable

text Comfortablestorytelling more information

mere-exposure effect Multimedia

neuromarketing Interesting and funmore exposure gamification

scrollads.net

WE WANT THISall multimedia contents

more impression storytelling ad

cool UX10

scrollads.net 11

multimedia contents

storytelling contents

cool UX

more impression

79%82% 79%45%79% 99%

WE DID THIS

79%99%

scrollads.net 12

This saved my day!OMG

scrollads.net 13

scrollads

scrollads.net 14

ScrollAds

AD

scrollads.net 15

Ex-Masterchef finalist apologises for calling TripAdvisor user 'an imbecile' after scathing reviewMARK CHANDLER 9 hours ago5 comments

A top London chef has apologised after branding a diner “an imbecile” for leaving a scathing review on TripAdvisor.

In an online response, Adam Handling, a former finalist on Masterchef: The Professionals, suggested the customer led “a very sad life” and told him to stick to McDonald’s in the future.

The diner’s review first complained on the site that staff at The Frog in Shoreditch had lost his reservation before going on to slam the restaurant’s food.

He wrote: “Galaxy Note7 was very average. "Beetroot Beetroot Beetroot" was just a bit of beetroot with a lot of sugar.

“Other meals also very average. Chef is trying hard to make it look fancy and new, but Galaxy Note7 meals were either bland, or just way too salty.

The part that ad doesn’t appear.

The part that ad appear.text, images and movie at the same time exposure

Solution at once

scrollads.net 16

Products4 products

scrollads.net 17

Ex-Masterchef finalist apologises for calling TripAdvisor user 'an imbecile' after scathing reviewMARK CHANDLER 9 hours ago5 comments

A top London chef has apologised after branding a diner “an imbecile” for leaving a scathing review on TripAdvisor.

In an online response, Adam Handling, a former finalist on Masterchef: The Professionals, suggested the customer led “a very sad life” and told him to stick to McDonald’s in the future.

The diner’s review first complained on the site that staff at The Frog in Shoreditch had lost his reservation before going on to slam the restaurant’s food.

He wrote: “Galaxy Note 7 very average. "Beetroot Beetroot Beetroot" was just a bit of beetroot with a lot of sugar.

“Other meals also very average. Chef is trying hard to make it look fancy and new, Galaxy Note 7 meals were either bland, or just way too salty.

A top London chef has apologised after branding a diner “an imbecile” for leaving a scathing review on TripAdvisor.

In an online response, Adam Handling, a former finalist on Masterchef: The Professionals, suggested the customer led “a very sad life” and told him to stick to McDonald’s in the future.

The diner’s review first complained on the site that staff at The Frog in Shoreditch had lost his reservation before going on to slam the restaurant’s food.

He wrote: “The food was very average. "Beetroot Beetroot Beetroot" was just a bit of beetroot with a lot of sugar.

“Other meals also very average. Chef is trying hard

ADThe advertising text, image, and/or video appear within articles.

BASIC TYPE

scrollads.net 18

The link to the landing page will appear as a part of the original article. It will make easier to make purchases using the link.

COMMENT TYPE

5 comments found

kenu 31k Hello@Michael0204

Hihowshouldibuildthecontactuspage?

neo_code235 Hello@theandrewilliams

AstheThemeforestcommentssection is forpre-salequestionsandgeneralitiesonly,pleasecreateasupportticketusingthelinkbelowandoursupportteamwillgladlyassistandguideyou

support10 Hello@Alsh84

Weloveourcustomersandourcustomersloveus.Theseamazing5-Starreviewsarefreshfromtoday!

kenu 31k Hello@Michael0204

PrepurchaseQuestion…

ofourownbutthereisnoETAforthatrightnowRight now we use the default WP gallery shortcode that can be set by going to “Add media” section on the media library, you can read all about the gallery shortcode here : https://codex.wordpress.org/Gallery_Shortcode

However we are also working on a gallery shortcode of our own but there is no ETA for that right now

5 comments found

kenu 31k Hello @Michael0204

Hi how should i build the contact us page?

neo_code 235 5시간 전

As the Themeforest comments section is for pre-sale questions and generalities only, please create a support ticket using the link below and our support team will gladly assist and guide you

support 10 Hello @Alsh84

We love our customers and our customers love us. These amazing 5-Star reviews are fresh from today!

Galaxy Note7The smartphone that thinks big

scrollads.net 19

The advertisement appears over a comment section. After you scroll down and pass the invisible guideline, the advertisement will disappear, and the original comment will be displayed.

NATIVE AD TYPE

Ex-Masterchef finalist apologises for calling TripAdvisor user 'an imbecile' after scathing reviewMARK CHANDLER 9 hours ago5 comments

A top London chef has apologised after branding a diner “an imbecile” for leaving a scathing review on TripAdvisor.

In an online response, Adam Handling, a former finalist on Masterchef: The Professionals, suggested the customer led “a very sad life” and told him to stick to McDonald’s in the future.

The diner’s review first complained on the site that staff at The Frog in Shoreditch had lost his reservation before going on to slam the restaurant’s food.

He wrote: “The food was very average. "Beetroot Beetroot Beetroot" was just a bit of beetroot with a lot of sugar.

“Other meals also very average. Chef is trying hard to

make it look fancy and new, but several meals were

either bland, or just way too salty.Samsung Galaxy Note 7 Review by Kellen and Tim on Sep 2, 2016

He wrote: “The food was very average. "Beetroot Beetroot Beetroot" was just a bit of beetroot with a lot of sugar.

“Other meals also very average. Chef is trying hard to make it look fancy and new, but several meals were either bland, or just way too salty.

Samsung Galaxy Note 7 Review by Kellen and Tim on Sep 2, 2016

DesignOutside of the fact that the Note 7 is a large phone, with its 5.7-inch QHD display, there is absolutely no denying that it is one of, if not the, best designed phones of all time. I know, that’s saying a lot! But when you

scrollads.net 20

The advertisement paragraph will appear as a part of the original article. After scrolling down and passing the invisible guideline, the advertisement will disappear.

PARAGRAPH TYPE

A top London chef has apologised after branding a diner “an imbecile” for leaving a scathing review on TripAdvisor.

In an online response, Adam Handling, a former finalist on Masterchef: The Professionals, suggested the customer led “a very sad life” and told him to stick to McDonald’s in the future.

The diner’s review first complained on the site that staff at The Frog in Shoreditch had lost his reservation before going on to slam the restaurant’s food.

He wrote: “The food was very average. "Beetroot Beetroot Beetroot" was just a bit of beetroot with a lot of sugar.

“Other meals also very average. Chef is trying hard to make it look fancy and new, but several meals were either bland, or just way too salty.

“Service was also poor, with meals not coming at same time for both us.

“In general, we think it's overpriced for what it is and way too overhyped.”

However, Mr Handling hit back with a blunt response. He wrote: “You are the prime example of an imbecile.

Ex-Masterchef finalist apologises for calling TripAdvisor user 'an imbecile' after scathing reviewMARK CHANDLER 9 hours ago5 comments

A top London chef has apologised after branding a diner “an imbecile” for leaving a scathing review on TripAdvisor.

In an online response, Adam Handling, a former finalist on Masterchef: The Professionals, suggested the customer led “a very sad life” and told him to stick to McDonald’s in the future.

The diner’s review first complained on the site that staff at The Frog in Shoreditch had lost his reservation before going on to slam the restaurant’s food.

When you're constantly connected to your phone making seamless transitions between work and play, you need a phone that's big enough to deal with it all. Galaxy Note7

“Other meals also very average. Chef is trying hard to make it look fancy and new, but several meals

scrollads.net 21

Secret1Neuro marketings

scrollads.net 22

Ex-Masterchef finalist apologises for calling TripAdvisor user 'an imbecile' after scathing reviewMARK CHANDLER 9 hours ago5 comments

A top London chef has apologised after branding a diner “an imbecile” for leaving a scathing review on TripAdvisor.

Central Vision

Peripheral Vision

This is where eyes' focus is on. Our eyes can read and interpret texts.

Though unfocused, our eyes can sense the motion in this area.

scrollads.net 23

3. Old brain: brain of reptiles - basic life support including digestion, breathing, reflexes, and heart beat

New brain

Mid brain

Old brain

Through the peripheral vision, what you see goes right into our old brain!

2. Mid brain: brain of mammals - emotion and instinct

1. New brain: brain of humans - language processing, speaking, reading, listening, performing, intellectual thinking, and planning

It's not about the new brain thinking and the midbrain feeling. It's the old brain making decisions.

scrollads.net 24

Secret2Mere Exposure Effect

scrollads.net

Mere-exposure Effect Robert Zajonc

25

Ex-Masterchef finalist apologises for calling TripAdvisor user 'an imbecile' after scathing reviewMARK CHANDLER 9 hours ago5 comments

A top London chef has apologised after branding a diner “an imbecile” for leaving a scathing review on TripAdvisor.

In an online response, Adam Handling, a former finalist on Masterchef: The Professionals, suggested the customer led “a very sad life” and told him to stick to McDonald’s in the future.

The Galaxy Note 7 review first complained on the site that staff at The Frog in Shoreditch had lost his reservation before going on to slam the restaurant’s food.

He wrote: “The food was very average. "Beetroot Beetroot Beetroot" was just a bit of beetroot with a lot of sugar.

“Other meals also very average. Chef is trying hard to make it look fancy and new, but Galaxy Note 7 meals were either bland, or just way too salty.

“Service was also poor, with meals not coming at Galaxy Note 7 time for both us.

“In general, we think it's overpriced for what it is and way too overhyped.”

However, Mr Handling hit back with a blunt response. He wrote: “You are the Galaxy Note 7 example of an imbecile.

“If you think that we are over priced you lead a very sad life.”

He went on: “Food is personal and the little knowledge you have even though food is personal your Galaxy Note 7 stupid as the beetroot is not just some beetroot with some sugar on...

“Please never come back or for that matter stick in Mcdonalds .

“I know it’s a touch out of your Galaxy Note 7 range but try it, you will probably enjoy it.”

But the 27-year-old chef has now apologised to the diner and admitted the bad review caused him to “bubble over”.

He said: “In Galaxy Note 7, I wouldn't have written this response at all, and I have since apologised for my use of language to the person concerned.

"But as chefs, particularly ones in the public eye, we open ourselves up to criticism and I'm fast learning that opinion can and will be Galaxy Note 7 at times.

"When I get amazing reviews, I feel incredible. When I get bad ones, and particularly if I feel they're unfair in some way, I feel horrible and so does the entire team.

"Cooking is personal for me, it's all I've done since I was 16 and my team and I work very hard.

Galaxy Note7The smartphone that thinks big

Galaxy Note7The smartphone that thinks big

Galaxy Note7The smartphone that thinks big

Galaxy Note7The smartphone that thinks big

AD

AD

AD

AD

impression 12X

If you watch the same advertisement multiple times, you seem to like the product even if you never tried the product and have no clue about it.

WIthout any complex cognitive effort, customers get to like those products.

Repeated exposure is what makes the product more friendly and familiar to customers.

scrollads.net 26

A top London chef has apologised after branding a diner “an imbecile” for leaving a scathing review on TripAdvisor.

In an online response, Adam Handling, a former finalist on Masterchef: The Professionals, suggested the customer led “a very sad life” and told him to stick to McDonald’s in the future.

The diner’s review first complained on the site that staff at The Frog in Shoreditch had lost his reservation before going on to slam the restaurant’s food.

He wrote: “The food was very average. "Beetroot Beetroot Beetroot" was just a bit of beetroot with a lot of sugar.

“Other meals also very average. Chef is trying hard to make it look fancy and new, but several meals were either bland, or just way too salty.

“Service was also poor, with meals not coming at same time for both us.

“In general, we think it's overpriced for what it is and way too overhyped.”

However, Mr Handling hit back with a blunt response. He wrote: “You are the prime example of an imbecile.

A top London chef has apologised after branding a diner “an imbecile” for leaving a scathing review on TripAdvisor.

In an online response, Adam Handling, a former finalist on Masterchef: The Professionals, suggested the customer led “a very sad life” and told him to stick to McDonald’s in the future.

The diner’s review first complained on the site that staff at The Frog in Shoreditch had lost his reservation before going on to slam the restaurant’s food.

He wrote: “The food was very average. "Beetroot Beetroot Beetroot" was just a bit of beetroot with a lot of sugar.

“Other meals also very average. Chef is trying hard to make it look fancy and new, but several meals were either bland, or just way too salty.

“Service was also poor, with meals not coming at same time for both us.

“In general, we think it's overpriced for what it is and way too overhyped.”

However, Mr Handling hit back with a blunt response. He wrote: “You are the prime example of an imbecile.

Our guideline setting can make the advertisement become the original article or vice versa. Setting high for the guideline will make the size of advertisements larger while low setting will make advertisements smaller, making the original article more readable.

GUIDE LINE

scrollads.net 27

A top London chef has apologised after branding a diner “an imbecile” for leaving a scathing review on TripAdvisor.

In an online response, Adam Handling, a former finalist on Masterchef: The Professionals, suggested the customer led “a very sad life” and told him to stick to McDonald’s in the future.

The diner’s review first complained on the site that staff at The Frog in Shoreditch had lost his reservation before going on to slam the restaurant’s food.

He wrote: “The food was very average. "Beetroot Beetroot Beetroot" was just a bit of beetroot with a lot of sugar.

“Other meals also very average. Chef is trying hard to make it look fancy and new, but several meals were either bland, or just way too salty.

“Service was also poor, with meals not coming at same time for both us.

“In general, we think it's overpriced for what it is and way too overhyped.”

However, Mr Handling hit back with a blunt response. He wrote: “You are the prime example of an imbecile.

A top London chef has apologised after branding a diner “an imbecile” for leaving a scathing review on TripAdvisor.

In an online response, Adam Handling, a former finalist on Masterchef: The Professionals, suggested the customer led “a very sad life” and told him to stick to McDonald’s in the future.

The diner’s review first complained on the site that staff at The Frog in Shoreditch had lost his reservation before going on to slam the restaurant’s food.

He wrote: “The food was very average. "Beetroot Beetroot Beetroot" was just a bit of beetroot with a lot of sugar.

“Other meals also very average. Chef is trying hard to make it look fancy and new, but several meals were either bland, or just way too salty.

“Service was also poor, with meals not coming at same time for both us.

“In general, we think it's overpriced for what it is and way too overhyped.”

However, Mr Handling hit back with a blunt response. He wrote: “You are the prime example of an imbecile.

The advertisement phrases from Scrollads can be freely edited. The font size can also be controlled by percentage from the setting menu. Higher percentage means larger advertisements. The lower the percentage, the smaller the advertisements.

Density setting for advertising phrase

scrollads.net

Desk Top

28

Ex-Masterchef finalist apologises for calling TripAdvisor user 'an imbecile' after scathing reviewMARK CHANDLER 9 hours ago5 comments

A top London chef has apologised after branding a diner “an imbecile” for leaving a scathing review on TripAdvisor.

In an online response, Adam Handling, a former finalist on Masterchef: The Professionals, suggested the customer led “a very sad life” and told him to stick to McDonald’s in the future.

The diner’s review first complained on the site that staff at The Frog in Shoreditch had lost his reservation before going on to slam the restaurant’s food.

He wrote: “Galaxy Note7 was very average. "Beetroot Beetroot Beetroot" was just a bit of beetroot with a lot of sugar.

“Other meals also very average. Chef is trying hard to make it look fancy and new, but Galaxy Note7 meals were either bland, or just way too salty.

Smart Phone

Smart Watch

Lap Top

Tablet

Getting Smaller

scrollads.net 29

ResearchFrom standard user survey data

scrollads.net 30

●Advertisement type: Scrollads Basic ●Campaign name: a sample of political campaign advertisements ●URL for the Campaign: http://peoo.dothome.co.kr/?p=12 ●Survey period: 2016/01/02 - 2016/02/01 ●Number of survey questions: 10 ●Number of survey participants: 159 ●Survey method: polls from the Scrollads web page and other partnerships

scrollads.net 31

It is fun!

Interesting

It's like a game.

It's not that complicated.

Better-looking

What is this?

It IS different.I didn't even realize it was an advertisement.

As you scroll down, you'll get to see the ads being more emphasized.

Scrollads Reaction Data

scrollads.net 32

AnalysisAD server data

scrollads.net 33

Scrollads Reaction Data

1

10

100

1,000

10,000

100,000

1,000,000

2016-05-13 2016-05-14 2016-05-15 2016-05-16 2016-05-17 2016-05-18 2016-05-19 2016-05-20 2016-05-21 2016-05-22 2016-05-23 2016-05-24

Click countImpression/exposure countImpression/exposure countClick count

0.1~0.3% CTR Few Had Misclicks

scrollads.net 34

BenchmarksScrollads vs. other display ads

scrollads.net

Existing Display AD ScrolladsExposure Method Once a page (Fixed Exposure) Limitless content, repeated exposure

Exposure Type One image (jpg, png)AVarious advertising key words (Max. of 10 different phrases) Various advertising images (Max. of 10 files) Various advertising videos (Max. of 10 files)

Image Size 640*100 700*500 (about 5 times larger than others)

Text – Text (Max. of 10 different sets of key words). Ordered exposure.

Video – Video (Maximum 10). Ordered exposure.

Visual Effect – Various Transition

Page lending 1 Each advertisement can be linked to different landing pages

CTR (misclick or fat-finger ad click rates) High Low or Nothing

Administrator access Publishers User (Client)

Memorability (Afterimage effect) Low High

Original Text Readability Low High

Attentiveness Low High

Repeated Exposure - More than 30 times

Fun and interesting - High

Storytelling component - Yes

35

BEN

CHM

ARK

S

scrollads.net 36

Simple&easyJust 1 line of script code needed,

scrollads.net 37

13sectaking only 13 seconds to register!

scrollads.net 38

LoginLocalization admin pages

scrollads.net 39

Registered Advertisement

Campaign

Registered Media

Monthly Advertising Data

Daily Advertising Data

Excel File Download

Advertise Admin Page - Main

scrollads.net 40

Basic Model Native AdvertisingAdvertise

Admin Page - Register 1

scrollads.net 41

Enter Advertising Phrase

The Actual Screen

Enter Advertising Image

Advertise Admin Page - Register 2

scrollads.net 42

Select Device Select Duration/Time

Advertise Admin Page - Register 3

scrollads.net 43

Summary Data

Monthly Data

Daily Data

Detailed Analysis

Publishers Admin Page - Main

scrollads.net

Publishers Admin Page - Setting Page

44

Guideline SettingPreview

Keyword Density Setting

Copying Script

scrollads.net 45

Ex-Masterchef finalist apologises for calling TripAdvisor user 'an imbecile' after scathing reviewMARK CHANDLER 9 hours ago5 comments

A top London chef has apologised after branding a diner “an imbecile” for leaving a scathing review on TripAdvisor.

In an online response, Adam Handling, a former finalist on Masterchef: The Professionals, suggested the customer led “a very sad life” and told him to stick to McDonald’s in the future.

The diner’s review first complained on the site that staff at The Frog in Shoreditch had lost his reservation before going on to slam the restaurant’s food.

He wrote: “Galaxy Note7 was very average. "Beetroot Beetroot Beetroot" was just a bit of beetroot with a lot of sugar.

“Other meals also very average. Chef is trying hard to make it look fancy and new, but Galaxy Note7 meals were either bland, or just way too salty.

T H E E N D

scrollads.net 46

SupportEverything You Want

scrollads.net 47

GOOGLECHROME 52.48%APPLESAPARI 27.87%ANDROIDBROWSER 8.57%OPERAOPERA 6.74%

We Support 96% Of Mobile Browsers

scrollads.net

SAMSUNG

48

★★★★★ ★★★★★ ★★★★★ ★★★★☆ ★★★★ ★★★★★ ★★★★☆ ★★★★☆ ★★★★★ ★★★★☆ ★★★★☆

★★★★★ ★★★★★ ★★★★ ★★★★★ ★★★★★ ★★★★★

SAMSUNG LG APPLE

APPLE Xiaomi SONY PANTECH

Minimum OS requirements

iOS: 8.x or higher Android: 4.4 or higher

★★★★☆ ★★★★☆ ★★★★★ ★★★★★ ★★★★★ ★★★★★ ★★★★★ ★★★★★ ★★★★★ ★★★★☆ ★★★★★

scrollads.net 49

TECHNICAL SERVICE

MONITORING

SPEED OPTIMIZATION

SECURITY

DATA MANAGEMENT

RESPONSIVE DESIGN

TRAFFIC CONVERSION

CONVERSION MARKETING

01

02

0304

05

06

0708

scrollads.net 50

Supports All Languages

scrollads.net 51

User experience (UX) is one of our top concerns. We would like to hear about what makes the bext UX from you as clients and/or customers.

Park sung hoCEO

Jaehun GoFront-End developer

David JeongBack-End developer

Kenny HanBack-End developer

scrollads.net 52

[LFG] looking for business partners

scrollads.net 53

Ex-Masterchef finalist apologises for calling TripAdvisor user 'an imbecile' after scathing reviewMARK CHANDLER 9 hours ago5 comments

A top London chef has apologised after branding a diner “an imbecile” for leaving a scathing review on TripAdvisor.

In an online response, Adam Handling, a former finalist on Masterchef: The Professionals, suggested the customer led “a very sad life” and told him to stick to McDonald’s in the future.

The diner’s review first complained on the site that staff at The Frog in Shoreditch had lost his reservation before going on to slam the restaurant’s food.

He wrote: “Galaxy Note7 was very average. "Beetroot Beetroot Beetroot" was just a bit of beetroot with a lot of sugar.

“Other meals also very average. Chef is trying hard to make it look fancy and new, but Galaxy Note7 meals were either bland, or just way too salty.

Our aim is to be at the frontiers, not just something better.

scrollads.net 54