Informing Innovation: Finding Evidence to Back Your Challenge Proposal

Jessica HagmanSocial Media Coordinator & Subject Librarian for Scripps College

http://libguides.library.ohiou.edu/innovation@hagman • hagman@ohio.edu

What information do you need to make a solid proposal?

How do you engage first-time voters?

How do you engage first-time voters?

Why don’t young adults vote?

How many young adults vote?

Are there (social, political, economic) barriers that prevent young adults from voting?

What do young adults think about major political issues?

Are young adults interested in local or state politics? Are there issues that interest them more so than other groups?

Are there groups of young adults who are more likely to

vote?

How many young adults vote? Where are they located?

What sort of devices to young adults use in their daily life?

Challenge your assumptions & look

for evidence

How we can help

Access to specialized (paid)

resources

Mediamark Reporter (MRI)•Lots of consumer and demographic data. •Find out the demographics of people who engage in a relevant behavior or have purchased a relevant product. •Also includes media consumption behavior.

Data on consumers who have used their cell/mobile/smart phone to visit a news website.

Mintel •Easy-to-read reports about industries and the consumers they target • In-depth reports on consumers in popular demographic groups (Baby Boomers, Millennials, etc)

Statista•A search engine for data •Useful for finding out who collects data on your topic • Ex: non-profits• Ex: industry organizations• Ex: for-profit organizations that make some data public

•Remember to cite the source – not Statista

Research & Case Studies in WARC•Case studies report on campaigns similar to yours and give you a behind the scenes look at the process • Journal articles report on research about marketing, advertising, consumer behavior, preferences, etc.

Some (re)search suggestions

Brainstorm what you know and what you need to know. Google is OK here.

When searching browse + keyword search

Keep track of your data source(s).

Remember to put all that data back together.

Ask a lot of questions and talk to experts

http://libguides.library.ohiou.edu/innovation

hagman@ohio.edu

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