Scraping Techniques to Extract Advertisements From

8/11/2019 Scraping Techniques to Extract Advertisements From

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mailto:[email protected]:[email protected]


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Scraping techniques applied to contextual advertising

Background

What is scraping?

The form of scraping The most famous scraping techniques

Application of scraping techniques

to contextual advertising

Conclusions


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Ad Network

UsersWeb page

Ads

Online advertising is a major source

of income for most of the websites currently online


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Sponsored Search

Contextual Advertising

The Adopted Techniques


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Sponsored Search


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Sponsored Search

Web Site Design

Web Site,Design


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The contextual advertising is the

integration of content (text) and advertising information(text)


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S i d i i i


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Scraping advertising is

a technique to obtain ads from a Web page


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Whats the scraping?


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Web scraping is the process of

automatically collecting Web

information


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The most famous scraping techniques


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The most famous scraping techniques


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Beautiful Soup


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Mechanize


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url

titoloGiven

a generic page

the

module extract

s the p inlink

Each inlink is

displayed

with the title

and url




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It analyzesAnd performs scraping

I Scraping the Source Code




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tobeparsed = mechanize.urlopen(url)

body = BeautifulSoup.BeautifulSoup(tobeparsed)

body = body.prettify()

body = body[:body.find('')]

link = body[body.find('')+len('--

>'):body.find('')]

link = link.replace(''',"'")

link = link.split()

control = control.split()




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The extracted adsare then

randomly

selected anddisplayed in the

target Web Page




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Case study: www.crastulo.it


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Extracting inlinkfrom :

www.crastulo.it


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Heres the

fourrandomly

selectedads


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Conclusions

This project was aimed at suggesting suitableads to a given Web page

To this end I devised a system written in

Python that:

extracts a set of inlinks of a given Web

page

randomly selects four ads previously

extracted by scraping


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Future work

To apply scraping techniques also fordynamic advertising

To suggest ads according to users interests

Thanks to all


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Thanks to

Contact Eloisa Vargiu for details and

questions on contextual advertising :

[email protected]

Contact us for details and questions on

scraping in Python:

[email protected]

[email protected]

Contact
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://www.ersucagliari.it/http://www.unica.it/

Scraping Techniques to Extract Advertisements From

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