Scottsdale Fashion Week 2009

SSCOTTSDALE COTTSDALE FFASHION ASHION WWEEK 2009EEK 2009

www.ScottsdaleFashionWeek.com

Fourth AnnualFourth Annual

Scottsdale Fashion Week Scottsdale Fashion Week

SCOTTSDALE FASHION SQUARESCOTTSDALE FASHION SQUAREWATERFRONT & SOUTHBRIDGEWATERFRONT & SOUTHBRIDGEIN DOWNTOWN SCOTTSDALEIN DOWNTOWN SCOTTSDALE

November 5, 6 & 7, 2009November 5, 6 & 7, 2009

Designer ReceptionDesigner ReceptionMontelucia Resort & Spa

November 4November 4



‘Art of Fashion’ to theme the 2009 Scottsdale Fashion WeekNovember 5, 6 & 7

Established in 2005, Scottsdale Fashion Week has earned national attention from fashionistas as an exciting event that brings a mix of fashion from both established and up-and-coming designers for residents and tourists to enjoy.

The Fourth Annual event will consist of a featured tented runway at the Scottsdale Waterfront that will showcase a selection of leading fashion designers and tastemakers.

Coinciding with the In-Tent shows, an outdoor runway under the stars across the Arizona canal at Southbridge will featuring up-and coming designers.

Complemented by musical entertainment and VIP lounges, attendees will also be able to experience a showcase of luxury brands.

The Scottsdale Fashion Week district is anchored by Scottsdale Fashion Square and encompasses Scottsdale Waterfront and SouthBridge.

Showcasing the heart of Scottsdale’s retail and lifestyle district, the three-day high-energy event will be where designers from around the world converge to showcase their fashions and celebrate the city’s vibrant fashion community.

In 2008 the total attendance during Scottsdale Fashion Week was 15,000


www.ScottsdaleCVB.com

SCOTTSDALE

With its strong retail presence in all parts of the city, Scottsdale has the highest concentration of retail sales in the state of Arizona. Scottsdale has become known as a shopping mecca on the scale of Beverly Hills or Palm Beach.

The Downtown area features unique shops and one of the nation’s most successful malls – Scottsdale Fashion Square.

With an estimated 30,000 people currently working in downtown, the two-square mile area that marks Downtown Scottsdale serves as the City’s central business district featuring a charming blend of historical landmarks and specialty shops with progressive, modern businesses.

The area also houses the community’s arts and entertainment district, featuring a huge concentration of quality shopping, upscale dining, art galleries, visual and performing arts, and active nightlife.

� 3300+ Hotel rooms in 20+ hotels� 100+ Art Galleries� 50+ Lounge, bars and nightclubs� 85+ Restaurants� 30,000+ visitors on any given weekend night.



SCOTTSDALE FASHION SQUARESCOTTSDALE FASHION SQUARE

Scottsdale Fashion Square, positioned as Arizona’s premier shopping center, offers a compelling retail experience in the heart of one of the country’s major metropolitan areas. In Scottsdale, where shopping is a top passion for its upscale residents as well as millions of domestic andinternational visitors, Scottsdale Fashion Square offers an unparalleledexperience for those who seek elegance, quality and sophistication.

Scottsdale Fashion Square, the Southwest’s distinctive address for premier shopping, dining and entertainment, is the largest destination in Arizona and America’s Southwest offering a collection of more than 225 retailers including the only Neiman Marcus, the first Nordstrom’s, the newest Macy’s, and the largest Dillard’s in the country.

Current expansion and redevelopment plans will soon further enhance the luxury experience with new luxury retailers anchored by the first-to-market Barneys New York.

The fashion mecca is now accompanied by rapidly developing upscale hotels and residential projects surrounding the center bringing even more sophisticated neighbors and visitors to the doorstep. Within the last 24 months, 2000 new luxury lofts and residences have been developed within walking distance of Scottsdale Fashion Square; 1300 of them adjacent to the center.

Recognized as one of the top tourist destinations in Arizona, Scottsdale Fashion Square, with its unique style and atmosphere, offers the very best in every category– delivering premium brands to exclusive shoppers.


www.ScottsdaleCVB.com

MEDIA EXPOSURE & MARKETINGMEDIA EXPOSURE & MARKETING

Scottsdale Fashion Week will develop partnerships with local, regional, national and international media partners to promote Scottsdale Fashion Week 2009, Scottsdale as a destination, and Scottsdale Fashion Square District as a shopping and lifestyledestination. On going partnership development with luxury category brands, andinteraction with lifestyle and fashion media outlets will continue throughout the year.

Scottsdale Convention & Visitors Bureau

Scottsdale Fashion Week will work closely with the Scottsdale Convention & Visitors Bureau regarding the marketing and media awareness of the event and Scottsdale. SCVB public relations team distributes monthly and quarterly e-newsletters to media around the world. The SCVB quarterly niche versions – arts & architecture, golf, culinary and meetings – are distributed to 300-600 journalists. For the monthly version, more than 3,500 travel writers worldwide receive the e-newsletters.


www.AZCentral.com

Republic Media

The Arizona Republic – az Magazine – azcentral.com

Scottsdale Fashion Week has partnered with the state’s largest news organization, Republic Media, which will include event promotion and coverage through The Arizona Republic, Republic Magazines and AZcentral.com to increase visibility and awareness of this high-fashion event.

This will encompass:A dynamic three-part feature (a pre, post and event publication) in az Magazine’s October, November and December issues reaching 158,000 plus readers

Feature section will include 10 pages: (six pages plus a four-page run-way styled gatefold)

Pre-Event Feature – October Issue Stories to Include:> Trend-setting designers who will present collections at the event.> Highlights of the fabulous attractions accompanying the shows > Previewing the ultra-luxe event parties.> Promoting the many charitable causes that benefit from SFW09 events.> Fashion Fridays and the Luxury Partners.> Ticket and event information – What To Do’s and Who To See.


www.AZCentral.com

Program event Feature – November issue storiesCapturing the stylish elegance and high energy fun, event content will include:> Profiles on designers and hair and make-up artists featured on the runways. > Spotlights on the luxury marketing partners.> Features on the Wearable ArtWalk and galleries that make up the ArtWalk evening.> Runway features.> Sponsor happenings.> Schedule of events, ticket information.

This marquee event program distributed on site November 5-7Total 50,000 circulation: 40,000 copies run of book inside az Magazine, 10,000 copies distributed at Scottsdale Fashion Week.

Post-Event Feature – December Issue Stories to Include: > Interviews with designers and other stylists > Behind the scene insights and back stage features of the fashion shows> Photos, photos and more photos of event goers, retailers, galleries, parties and the clothing and accessories.

Promotion - The SFW promotional campaign includes: Sept, Oct & Nov. issues of az Magazine, Oct. issue of AZ Society, Fall issue of yesStyle, full color and b&w ads in The Arizona Republic, e-blast to yesStyle subscribers, co-promotional sweepstakes on azcentral.com



MAIN RUNWAY MAIN RUNWAY -- Scottsdale WaterfrontScottsdale Waterfront

Friday, November 6thShow times (pm) – 6, 7 , 8, 9, & 10

Saturday, November 7thShow times (pm) – 6, 7, 8, 9, & 10

An In-Tent style Fashion Show will showcase the designers’presentations of an 80 foot runway.

Each Show will accommodate 500 invited guestsTickets required for individual shows - $60 each show. A daily VIP ticket will be available for $200 each night.

Full schedule of shows and designers announced on SFW web site.Designer to be announced

Scottsdale Waterfront

At Scottsdale and Camelback Roads, in the heart of Scottsdale’s vibrant downtown canal bank district, Scottsdale Waterfront is an upscale, open-air center that includes fine urban shopping together with luxury lofts and high-rise residences, and is the charming must-see link between 5th Avenue and Scottsdale Fashion Square. Scottsdale Waterfront is the perfect place to dine at fabulous restaurants, shop at unique boutiques and retails shops, or stroll along the banks of the Arizona Canal.



SOUTHBRIDGE RUNWAYSOUTHBRIDGE RUNWAY

Friday, November 6thShow times (pm) – 5:30, 6:15, 7:00, 7:45, 8:30, 9:15, 10:00, 10:45 *

Saturday, November 7thShow times (pm) – 5:30, 6:15, 7:00, 7:45, 8:30, 9:15, 10:00, 10:45 *

An outdoor runway under-the-stars will featuring up-and coming designers.

General admission ticket provides access to all Southbridge shows.Tickets ~ $25 each day.

Designer of the Year presentation.

* Schedule subject to change.

SouthBridge

Inspired by the likes of Greenwich Village and The French Quarter, Southbridge uniquely marries an independent spirit with urban energy and walk-ability. It is a one-of-kind urban village that brings together exclusive, high-fashion boutiques, independent shops, internationally renowned cuisine, lively cultural festivals, art, and the romantic charm of a waterfront park.

Southbridge sits along five-acres on the south side of the Arizona Canal and is located near Scottsdale and Camelback roads adjacent to the city’s historic center at the heart of the prized waterfront. The development includes The Mix, which is comprised of stylish one-of-kind restaurants, trend-setting fashion boutiques and eclectic shops set to bustling open-air European-style courtyards that thrive with activity day and night.


www.ScottsdaleGalleries.com

WWEARABLE EARABLE AART RT WWALK ALK 0909

Scottsdale Fashion Week will once again be launched with the Wearable

ArtWalk event on Thursday, November 5th

Opening Presentation ~ 6pm

Art Walk presentation along Marshall Way 7:00 pm ~ 9:00pm.

Held in association with the Scottsdale Gallery Association, the exciting on-the

-street Milan-Style evening will feature models showcasing notable one-of-kind

pieces of ‘art-to-wear’ clothing and jewelry from nationally and internationally

acclaimed wearable artists.

Over 20 Galleries in three areas – Main Street, Marshall Way and SouthBridge (along

Stetson Ave) will be in the spirit of the evening with provocative shows and exhibits.

Scottsdale Arts District

This arts district consists of two areas – Marshall Way and Main Street – contributing

to Scottsdale’s reputation as a great arts destination. Home to the country’s original

“Art Walk”, this area of Downtown Scottsdale features one of the largest concentrations

of galleries in the country, showcasing artwork ranging from the most traditional to

cutting-edge contemporary. Main Street features an eclectic collection of art, jewelry,

and book stores in addition to shops selling antiques from the West and around the

world. Marshall Way is host to fine art and craft galleries, along with world-renowned

jewelry stores and spas.



LIFESTYLE SHOWCASELIFESTYLE SHOWCASE

Centrally located in the Scottsdale Fashion Week event venue, the Lifestyle Showcase will provide VIP guests and invited attendees an opportunity to experience a selection of companies representing luxury category lifestyle brands. Experiential displays will include bespoke tailors, fine jewelry, watches, hand crafted shows and luxury automobiles. A lounge area will provides sampling of premium brand scotch and cigars.

Friday, November 6th

Times – 5:00pm to 11:00pm.

Saturday, November 7th




DESIGNER & VIP RECEPTIONDESIGNER & VIP RECEPTION

To launch Scottsdale Fashion Week, an “Invitation Only” reception,

hosted by the award winning InterContinental Montelucia Resort &

Spa, will present a unique opportunity for VIP guests to meet the

designers who will be showcasing their creations during the 2009

Scottsdale Fashion Week.

Wednesday, November 4th


InterContinental Montelucia Resort & Spa is the official host hotel of Scottsdale Fashion Week



Marketing PartnersMarketing Partners

SFW IS PROUD TO SUPPORT THE FOLLOWING CHARITIESSFW IS PROUD TO SUPPORT THE FOLLOWING CHARITIES



SCOTTSDALESCOTTSDALE

FASHION WEEK 2009FASHION WEEK 2009www.ScottsdaleFashionWeek.comTel: 1.480.664.3311Email: [email protected]

EVENT CO-PRODUCEROPERATIONS

Judi YatesSchneider Yates & AssociatesTel: +1.480.940.8666Mobile: +1.602.908.4448Email: [email protected]

EVENT CO-PRODUCERSPONSORSHIP & MARKETING

Timothy McGraneEvents International CompanyTel: +1.818.706.3814Mobile: +1.602.316.6694Email: [email protected]

EVENT MEDIA RELATIONSElizabeth Bitsy SusichTel: +1.602.320.1343 Email: [email protected]

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Scottsdale Fashion Week 2009

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