Scottish Forum for Family Business Research Social Media and Communities Multi-Rational Approaches...
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Transcript of Scottish Forum for Family Business Research Social Media and Communities Multi-Rational Approaches...
Scottish Forum for Family Business Research
Social Media and Communities
Multi-Rational Approaches to LinkingPublic Services, Businesses and Families
Dr Claire Seaman
Scottish Forum for Family Business Research
Social Media and NetworksNew technology and a very old
concept!
Scottish Forum for Family Business Research
What Are Networks
• Made up of nodes and ties
• Ties may be strong or weak– Strong ties (define)– Weak ties (define)– Are family ties different?
Scottish Forum for Family Business Research
Network Images
Scottish Forum for Family Business Research
Before Facebook ………….
Scottish Forum for Family Business Research
Before Facebook ………….
Scottish Forum for Family Business ResearchMono-Rational and
Multi-Rational Approaches to Networking
• Began as an approach to family business research– Networking research as a mono-rational approach– Considering family, friendship and business
networks– The development of multi-rational approaches
• Does this work have wider applicability?
Scottish Forum for Family Business Research
How Does the Process Work?The Family Network
Family Network[Family Rational]
Wife/Mother
Husband/Father
Adult Child 1
Private Client Banking
Adult Child 2
Archaeologist
Adult Child 3
Tourism
NB. The ties indicated here represent reported ties drawn from interview data. The strength of the ties is not indicated, but the existence of a tie important enough to be recorded is.
Scottish Forum for Family Business Research
How Does the Process Work?The Business Network
Business Network [Business Rational]
Wife/Mother Husband/Father
Business 1
Business 2
Business 3
Contact in Major Accountancy firm
Entrepreneurial Exchange
Local Economic Development UnitScottish
Enterprise
Previous Business Partner 1
Previous Business Partner 2
Local Traders Association
Venture Capitalists
Federation of Small Businesses
NB. The ties indicated here represent reported ties drawn from interview data. The strength of the ties is not indicated, but the existence of a tie important enough to be recorded is.
Scottish Forum for Family Business Research
How Does the Process Work?The Friendship Network
Friendship Network[Friendship Rational]
Wife/Mother Husband/Father
Charity 2
Charity 1
Charity 3
Charity 4
Friendship with Local Business Family
USA Contact 1
USA Contact 2
USA Contact 3
USA Contact 4
Local Business Community
Friend 1
Friend 2
Friend 3
Friend 4
NB. The ties indicated here represent reported ties drawn from interview data. The strength of the ties is not indicated, but the existence of a tie important enough to be recorded is.
Scottish Forum for Family Business Research
Interviewees
Business Network [Business Rational]
Friendship Network[Friendship Rational]
Family Network [Family Rational]
Adult Child 1
Private Client Banking
Adult Child 2
ArchaeologistAdult Child 3Tourism
USA Contact 1
USA Contact 2
USA Contact 3
USA Contact 4
Friend 1
Friend 2
Friend 3
Friend 4
Local Business Community
Local Business Family Friends
Scottish Enterprise
Former Business Partner 1
Former Business Partner 2
Local Traders Association
Local Economic Development Unit
Entrepreneurial Exchange
Contact in Major Accountancy Firm
Business 1
Business 2
Business 3
Charity 1
Charity 2
Charity 3
Charity 4Federation of Small Businesses
Venture Capitalists
KeyAs in earlier diagrams, the lines ______ indicate reported ties drawn from interview data.The dotted line in green indicate reported ties between third partiesThe dotted lines in black indicate the boundaries between network rationals
Multi-Rational Approaches
Scottish Forum for Family Business Research
Longitudinal Network Development- Event List
Time19691970197119721973197419751976197719781979198019811982198319841985198619871988198919901991199219931994199519961997199819992000200120022003200420052006200720082009
Friendship Network Business Network
On-going Development of Networks – Often by Chance
Family Network– Marry
Time19691970197119721973197419751976197719781979198019811982198319841985198619871988198919901991199219931994199519961997199819992000200120022003200420052006200720082009
Business 1
Business 2, 3, 4, 5
Key: Husband in redWife in greenChild 1 in light blueChild 2 in medium blueChild 3 in dark blueCombination in brown
Longitudinal Network Development
Scottish Forum for Family Business Research
What Does All This Mean?
• Networks interact• Networks are
dynamic• Networks are not
discreet
• Research into Practice: Three Examples– Tailored networking
events– Public Services as on-
line network creators– The virtual high street
Scottish Forum for Family Business Research
Tailored Networking Events
• Designed for family businesses and their advisors
• Sponsored by professional bodies
• Offering scope for the family, business and social network to intertwine
• Triggering networks
Scottish Forum for Family Business Research
Public Services as Network Creators
• Facebook: Biz East Lothian
Scottish Forum for Family Business Research
The Virtual High Street
• Facebook: Stockbridge
Scottish Forum for Family Business Research
Where Does All of This Take Us?• Social media are an electronic
manifestation of a much older phenomena• If we understand the phenomena, we can
examine the new networks• New approaches to network research
allow us to consider the ways in which social media can be developed
• By understanding, we can develop with new technology
Scottish Forum for Family Business Research
The Future?
Social media & #PublicServicesDr Ian Elliott
Approaches to Public Service delivery
Public Administration
Public Management
Public Governance
The role of the…
Citizen
Customer
Co-producer
So how does this change the relationship?Ladder of participation
Citizen Control
Delegated Power
Partnership
Placation
Two-Way Consulting
One-way Informing
Therapy
Manipulation
(Arnstein, 1969)Source: Robert Couse-Baker www.flickr.com/photos/29233640@N07/2829173159
Citizen control
Source: Odd_dog www.flickr.com/photos/mysight/5422502028
#saveourlibraries
The end of command-and-control
Source: ssoosay www.flickr.com/photos/ssoosay/5742651464
Change is inevitable...
‘Social media revolution’
Social media & ‘revolutions’
A revolution in public service delivery?
Source: dougcurran http://www.flickr.com/photos/dougcurran/3640245161
...but not easy
Need for culture change
Steps for change
1. Act with urgency; 2. Develop a guiding coalition; 3. Develop a change vision; 4. Communicate the vision & buy-in;5. Empower broad-based action;6. Generate short-term wins;7. Don’t give up;8. Make change stick
John P. Kotter
Building the case
Making it happen
Making it stick
‘Not only do we share information about new developments and listen to discussions online, we can answer questions about services and take part in these discussions.This isn't just about social media it's about innovation. We need to find new and smarter ways to forge closer relationships with residents so we can improve services to our communities. This means actively involving people in the design and delivery of services, and social media is a important way to cultivate a new relationship’
@johnbarradell, chief executive at Brighton and Hove City Council
@ian_c_elliott
#cilips11
How can we help?
Some useful sourcesAnon (2011) “Be the status update you want to see”, We Love Local Government, weblog post, 16 May, accessed 17 May 2011, http://welovelocalgovernment.wordpress.com/2011/05/16/be-the-status-update-you-want-to-see/
Anon (2011) “Anti Social Behaviour”, We Love Local Government, weblog post, 21 March, accessed 22 March 2011, http://welovelocalgovernment.wordpress.com/2011/03/21/anti-social-behaviour/
Barradell, J. (2011) “Why it's sweet to tweet”, LocalGov.uk, 1 March, accessed 23 May 2011, http://www.localgov.co.uk/index.cfm?id=96078&method=news.detail
Gibson, A. (2010) Local by Social. NESTA: London
LGiU (2009) Local Government 3.0: How councils can respond to the new web agenda, LGiU: London. Available at: http://www.lgcplus.com/Journals/3/Files/2009/6/30/LGiU-SocialNetworking.pdf
Saxton, J. (2011) “Who dares wins: the charity sector and social media”, The Guardian. Available at: http://www.guardian.co.uk/voluntary-sector-network/2011/apr/21/charity-sector-and-social-media?&