Scott Smith: Managing Digital Content
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Transcript of Scott Smith: Managing Digital Content
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Managing Digital Content Presented by Scott Smith
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Who Am I?Director of Digital Strategy for Chicago magazine- Web, e-mail newsletters, mobile, social media
Formerly Web editor at Playboy.com, Time Out Chicago, Chicagoist
Someone who uses almost all of these tools
Lousy at making PowerPoint presentations
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What I'll cover todayTools for producing and distributing digital content What do these tools do?
What problems do they solve?
Why they work
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What I won't cover todayHow you'll use them
Best practices iPad applications
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What these tools help you doReport PublishPromote
Research
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Top 5 toolsEvernote Wordpress Tweetdeck
Storify Google Analytics
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EvernoteWhat does it do? Store and collect notes, links, images, sound Why does it work? Collect via multiple platforms; all content in one place organized via tags
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TweetdeckWhat does it do? Organizes Twitter friends, followers, mentions, searches Why does it work? Fast access to lots of information from multiple accounts
Caveats: Lacks internal analytics
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StorifyWhat does it do? Takes several tweets, videos, blog posts, pictures and organizes them into a conversation Why does it work? Allows you to follow back and forth between users; organize responses; add notes
Caveats: Clunky interface
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WordPressWhat does it do? Creates an in-house site or CMS without purchasing a separate product Why does it work? Customizable, scalable, flexible
Caveats: You'll need a developer, servers, hosting
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Google AnalyticsWhat does it do? Tracks website traffic and usage Why does it work? The most robust set of tracking tools available for free; easy to install
Caveats: Tough to drill down into
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Other tools for managing content
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TumblrWhat does it do? Creates communities around blog content; allows for easily republishing Why does it work? Makes it easy to quickly publish a variety of content: video, photo, text, chats, etc.
Caveats: Content is hosted off your site
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VimeoWhat does it do? Publish great-looking video and store it online Why does it work? Accessible and embeddable anywhere
Caveats: Size limitations without Pro subscription; noncommercial use Kaltura Community Edition - Open source solution
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UstreamWhat does it do? Live-stream events/discussions online to a wide audience Why does it work? Social media integration especially Facebook; runs on any site and many mobile phones
Caveats: Quality dependent on equipment
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SoundCloudWhat does it do? Store, send and publish audio online, allow for downloading or embedding
Why does it work? Embeddable on a variety of sites; professional-looking; easy-to-use
Caveats: Free version limited; Google's Flash player if storage not an issue
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FlickrWhat does it do? Display and store photos from content creators or community members Why does it work? Easy to upload, tag, create galleries
Caveats: Won't integrate with analytics/ads on your site
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Cover It LiveWhat does it do? Live chat with readers; incorporates video, social media, polls Why does it work? Promotes your intelligence, instant feedback
Caveats: Need a producer + talent
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Twitter listsWhat does it do? Keeps track of Twitter users by topic Why does it work? Bookmarking; immediate access to sources; can be used in a widget
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UberSocialWhat does it do? Access to full Twitter functionality on a mobile phone without need to access site Why does it work? Integrates geolocation into tweets; works well across various platforms; live-tweet from the field
Caveats: Occasionally slow
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TwitpicWhat does it do? Hosts photos taken with a mobile phone/posts to Twitter, Facebook, etc Why does it work? Allows for posting of and promotion of content at the same time
Caveats: Can't auto-tag, organize easily
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Bit.lyWhat does it do? Shortens links for posting to Twitter and other social media; displays some analytics Why does it work? More room for comments; encourages retweets; tracks reach
Caveats: Works best on site, not in mobile apps
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ChartbeatWhat does it do? Real-time tracking of traffic and which pages have the most readers Why does it work? Instant feedback; displays engagement
Caveats: $10/month for only one site, two logins
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Google AlertsWhat does it do? Tracks mentions of you, your brand or the subjects you cover Why does it work? Infinite possibilities, varied tracking and reporting ability
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Google MapsWhat does it do? Organizes location information in a map Why does it work? Gives readers context for venue-heavy writeups
Caveats: Tough to include longer blurbs
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LinkedInWhat does it do? Allows for publishing a resume or other professional profile and track contacts Why does it work? A way to keep the professional separate from the personal
Caveats: Most functionality requires pay or revealing profile
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DisqusWhat does it do? Organize, moderate, publish and promote comments on your site Why does it work? Works on many sites; most CMSs don't handle comments well; treats comments like content
Caveats: Content is hosted off of your site
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Sites for researchMashable Romenesko MediaShift
Expanded list of free/cheap tools:http://lisa-bu.blogspot.com/p/tools.html
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Contact InfoEmail: [email protected] Twitter: @ourmaninchicago Tumblr: ourmaninchicago.tumblr.com
Links from this presentation: On the ASBPE site
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Q&AWorkflow: Basecamp or Campfire