SCOTT KAY PRESS ACTIVITY
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Transcript of SCOTT KAY PRESS ACTIVITY
PRESS ACTIVITY (2015 - January 2016)
CONSUMER PRESS COVERAGE ACHIEVED
Martha Stewart Weddings (Print, Winter 2016 Issue): SCOTT KAY engagement rings were featured in Marth Stewart Weddings, Winter 2016 Issue, under the article In Love With Engagements.
Inside Weddings (Online and Print, Winter 2016): SCOTT KAY engagement rings were featured on InsideWeddings.com and Inside Weddings magazine, for the Winter 2016 Issue under the article Goldfinger: Dramatic And Traditional Sparklers That Withst And The Test Of Time.
Modern Luxury Brides: Chicago (Mid-December 2015): SCOTT KAY was featured inside the cover story for the Spring 2016 Issue.
TRADE PRESS COVERAGE ACHIEVED
JCK (Online, October 28th, 2015): SCOTT KAY engagement rings were featured on the JCK News Daily section, for the article Half of Consumers Don’t Know the Clarity of Their Engagement Ring Diamond, written by editor Bob Bates. SCOTT KAY engagement rings were also featured on the JCK Marketplace Spotlight collection, below the JCK News Daily section.
JCK (Online, October 28th, 2015): Editor Bob Bates wrote press article, regarding FREDERICK GOLDMAN INC. planning SCOTT KAY Scholarship; centered on jewelry design for student at the Fashion Institute of Technology (FIT).
JCK (Online, December 3rd, 2015): Editor Bob Bates wrote a feature story, discussing the continuation of SCOTT KAY’S brand under the control and supervision of FREDERICK GOLDMAN INC.
JCK (Online and Print, Dec 2015/Jan 2016): SCOTT KAY engagement rings were featured on JCKonline.com and JCK magazine for the December 2016/January 2016 Issue, under the mention 2015: A Year In Review.
JCK (Online, January 2016): SCOTT KAY engagement ring was featured on the JCK Marketplace Spotlight section in January 2016.
PRESS ACTIVITY (February 2016)
CONSUMER PRESS COVERAGE ACHIEVED
None
TRADE PRESS COVERAGE ACHIEVED
JCK (Online, February 2016): Located on JCKonline.com, the “ShopTalk” section featured an article describing Jonathan Goldman and how he has carried on his family legacy, managing the company on a global scale. SCOTT KAY engagement rings were included in this article, on two different areas of the page. The article is called Family Man.
InStoreMag.com (Online, February 2016): A press release was distributed to the website, explaining SCOTT KAY’S newest visual identity and ad campaign. The press release called Scott Jay Rolls Out New Visual Identity Advertising Campaign was written by Kaitlin Derkach of The Promotion Factory and published in Teaneck, New Jersey on February 9th, 2016.
The Centurion website (Online, February 2016): SCOTT KAY engagement rings, along with a SCOTT KAY advertisement was featured on the website explaining in detail the actual rings themselves.
InSoreMag.com (Online, February 2016): A press release was distributed to the website, announcing Scott Kay joining GemFind’s social product network. The press released titles Designer SCOTT KAY Joins GemFind’s Social Product Network JewelCloud was published on February 22nd, 2016 from Newport Beach, California.
PRESS ACTIVITY (March 2016)
CONSUMER PRESS COVERAGE ACHIEVED
None
TRADE PRESS COVERAGE ACHIEVED
The Centurion Website (Online, March 2016): SCOTT KAY product news, released on March 16, 2016 under the article titled Brand And Product News From De Beers, Scott Kay, Robert Demegilo, Ed Levin, More.
JCK (Online, March 21st, 2016): Article published by Brittany Siminitz, about Scott Kay’s newest engagement product called the Proposal Pouch. The article was posted under the section Supplier News: Week of March 21.
National Jeweler (Online, March 25th, 2016): Article published on the market developments content section, regarding SCOTT KAY’S newest engagement product called the Proposal Pouch. Titles SCOTT KAY Now Offering ‘Proposal Pouch’ the article included mentions of Frederick Goldman and a quote from Kelly Kahn, SCOTT KAY’S director of brand management.
PRESS ACTIVITY (April / May 2016)
CONSUMER PRESS COVERAGE ACHIEVED
Bridal Guide (Online, April 2016): SCOTT KAY was featured on Bridal Guide’s website, under the article titled 60 Stunning Oval Engagement Rings That’ll Leave You Speechless. The Classic Halo Ring from SCOTT KAY’S Luminaire Collection was number 10 out of 60 picks from the Bridal Guide editors.
Modern Luxury Brides: Atlanta (Print, May 2016): SCOTT KAY was featured inside the print cover feature story of Modern Luxury Brides. The SCOTT KAY engagement ring was worn by the cover model for the editorial feature spread.
TRADE PRESS COVERAGE ACHIEVED
JCK (Online, May 24th, 2016): SCOTT KAY mentioned in article written by Logan Sachon, titles Frederick Goldman Luxury Group Expand Team: The new hires include positions with SCOTT KAY and KARL LAGERFELD. Quotes from Jamie Polk, SVP of sales for Frederick Goldman were included.
The Centurion Website (Online, May 2016): SCOTT KAY engagement rings displayed on website.
InStoreMag.com (Online, May 26th, 2016): A press release titled Frederick Goldman Luxury Group Expands With New Hires to SCOTT KAY, KARL LAGERFELD was distributed in New York City by Kaitlin Derkach at The Promotion Factory.
InStoreMag.com (Online, May 2016): SCOTT KAY’S proposal pouch was mentioned on the “It’s In The Bag” section of the website.
PENDING CONSUMER & TRADE
Inside Weddings
Vanity Fair
Harper’s Bazaar
Brides (Samples Out)
The Knot (Upcoming Credit)
Siempre Mujer
Katerina Perez
ELLE
Martha Stewart Weddings
Bridal Guide
Who What Wear
Green Wedding Shoes
Modern Luxury