Scott HarveyMarketing Communications Portfolio

July, 2011

All entries can be viewed at:http://www.pickuptrucks.com/html/motorsports/diary.html

Free Lance Writing

Co-Authored the “NASCAR Driver’s Diary” for PickupTruck.com during the 2000 NASCAR

Craftsman Truck Season

“Hot Rod Report”Quarterly Newsletter,

The US Hot Rod Association

Newsletter Development / Management

“The Informer”Bi-Annual Newsletter,

Association ofDentistry International

“Georgetown Gazette”Monthly PTA e-Newsletter

Newsletter Development / Management

Event Marketing

Enter to Win program employed at major stadiumsacross the US to build and grow marketing database.File count rose to just over 600,000 unique records intwo years.

“Dave Matthews Band Survival Cruise”With 9 FM Radio

Chicago River – July 2006

Event Management

Social Marketing

Twitter and facebook programs have increased the interaction among present and potential customers with discounts, on-sale announcements and questionnaires.

Product DevelopmentE

vent C

alendarV

irtualS

avings C

ard

I created and managed the development, testing and deployment of the two pieces of functionality above…

Product DevelopmentInteractive G

ift G

uide

…along with the Interactive Gift Guide (above).

All three products were developed in response to the needs of our regional and national media partners

Trade Show Management

National AssociationOf Broadcasters

PhiladelphiaConvention CenterSeptember, 2005

Cal Ripken, Jr. – Featured Guest at invitation-only post-party

Trade Show Management

National AssociationOf Broadcasters

Anatole Hotel DallasSeptember, 2006

Amateur Photography

All photographs takenwith Nikon D50 or Nikon D90 DSLR Camera

Amateur Photography

All photographs takenwith Nikon D50 or Nikon D90 DSLR Camera

Brochure Design

Brochures produced using MicrosoftPublisher or Microsoft PowerPoint

Brochures produced using Microsoft Publisher

Brochure Design