Scott Duby – Global Retail Executive - Blue...
Transcript of Scott Duby – Global Retail Executive - Blue...
© 2013 IBM Corporation
Scott Duby – Global Retail Executive
The Future of Retail TechnologiesEngaging customers in a flat world
Building a smarter planet
The world we live in today is flat.
InstrumentedInformed
Interconnected
Immediate
Building a smarter planet
Every twenty one seconds there are…
250K itemsshared
35K tweets
750K videos watched
+ Brazil publishes the
most number of posts
+ most followed brand on
twitter is YouTube
+ 850M active users
Sources: Facebook, Twitter, YouTube, Instagram, Pintrest, Google, and Huggington Post: 100 Fascinating Social Media Statistics and Figures From 2012
Building a smarter planet
We are just at the beginning of Big Data.
2010
Vo
lum
e in
Exa
byte
s
9000
8000
7000
6000
5000
4000
3000
2015
Percentage of uncertain data
Pe
rce
nt o
f un
ce
rtain
da
ta
10
0
80
60
40
20
0
Sensors & Devices
VoIP
Enterprise Data
Social Media
You are here
By 2015, 80% of all available data will be uncertain
Building a smarter planet
Big Data: More than just volume.
Building a smarter planet
Eras of computing.C
om
pu
ter
Inte
llig
en
ce
Time
Tabulating Systems Era
Programmable Systems Era
Cognitive Systems Era
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Look to your left, look to your right.
“50 percent of consumer businesses will disappear”
9000 stores 1200 stores
Source: The New Rules of Retail: Competing in the World's Toughest Marketplace
Building a smarter planet
December 31, 2012.
“Everyone is now realizing that you've got to either give away what you've got for free, or you've got to do something special and different. There's no profit in charging people for the same kinds of news and reporting that can be read in a million places on the web.”
Source: LinkedIn Big Idea 2013: Charge More, Provide More by Nicholas Thompson
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The power of organizing without organizations.
“Revolution doesn’t happen when society adopts new technology, it happens when society adopts new behaviors.”
Source: Here Comes Everybody: The Power of Organizing Without Organizations
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What happened to “The Customer is Always Right”?
“Embrace every customer with a friendly
greeting and a smile.”
"The answer is 'yes' to any reasonable request."
Building a smarter planet
When did retail become so difficult?
Old Paradigm New Entrants
Awareness
Research
Purchase
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The consumer’s path to purchase is being varied and influenced by factors.
Service&
SupportReceivePurchase
Browse&
ResearchAwareness
Shopping ContinuumConsumer Customer
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This is the future of retail!
Building a smarter planet
Presence Zones are able to identify a shopper as they enter or leave
the store and interact with them in real-time by sending personalized
messages and offers.
Building a smarter planet
Augmented Shopping tailors the experience to the needs, wants, and
shopping mission in real-time and at the point of decision.
Building a smarter planet
Touch: Imagine if you could feel the texture and see the flow of a
product simply by stroking the screen of your smart phone.
Use technology to
life through the use
of haptic and
pressure sensitive
technology and
deliver it to the end
user’s mobile
device.
Building a smarter planet
Taste: Imagine optimizing flavor while meeting nutritional constraints.
Use technology to
build recipes that
appeal to our sense
of taste while
meeting needs for
health, sustainable,
and affordable.
Building a smarter planet