Scogog BR+E 2013 Lessons Learned
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1 Scugog BR+E Project Rebecca Mustard, EDO Regional Municipality of Durham
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Transcript of Scogog BR+E 2013 Lessons Learned
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Scugog BR+E Project
Rebecca Mustard, EDO
Regional Municipality of Durham
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Agenda
Overview of Scugog Township
Scugog BR+E project overview
Coordinating the project
Thoughts on when we do it again
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Scugog
21,569 persons
8,981 Port Perry
475 km2 land area
1,777 businesses
6,270 jobs
11,450 labour force
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Business in Scugog
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Vibrant North Durham
Vibrant North Durham: An Economic Development
Plan 2013-2018 (the Plan) is a cohesive five year plan
to implement economic development thinking, processes
and projects in north Durham.
4 Strategies:
1. Be open for business
2. Inspire and support entrepreneurship
3. Create a vibrant future for young adults
4. Build a stronger rural and small town identity
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Scugog Action Plan1. Be Open for Business
Lead: Economic Development Advisory Committee
Suggested partners: Township, Region, Chamber, BIA
Actions:
Complete the 2013 Scugog Business Retention and Expansion (BR+E) program to identify issues inhibiting/ opportunities for business growth and address concerns and opportunities where possible, and establish a smaller scale ongoing BR+E program to engage with local business
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Scugog BR+E objectives
Building relationships and communication between the
municipality and business community
Demonstrate Council’s commitment to enhancing the local
business community
Identifies and addresses, where possible, immediate
business concerns
Provides community support for the retention and
expansion of local businesses; and
Increases the competitiveness of local businesses
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Our Scugog project
Leadership team: Scugog Township Economic Development
Advisory Committee
Coordinator: Rebecca Mustard, Durham Region
Partner organizations:
Durham Region
Township of Scugog
Durham Federation of Agriculture
Scugog Chamber of Commerce
Port Perry BIA
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Volunteer interviewersCouncillor Larry CorriganLana CrosbieJulie CurranTony DoyleCouncillor Bobbie DrewElaine FlookLisa FittonLori FoxCouncillor John HancockBev HendryKaren HuntHelen IredaleTony JanssenDeborah KiezebrinkErik Kiezebrink
Kenna KozakBrett PuckrinRebecca MustardNancy RutherfordShelly SheehanKathy SimpsonMarvin StevensonTracey WerryCouncillor Wilma WottenKaren Yellowlees
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Volunteer interviewersCouncillor Larry CorriganLana CrosbieJulie CurranTony DoyleCouncillor Bobbie DrewElaine FlookLisa FittonLori FoxCouncillor John HancockBev HendryJed HendleyKaren HuntHelen IredaleTony JanssenDeborah KiezebrinkErik Kiezebrink
Kenna KozakNatalie LindellBrett PuckrinLuke PuckrinKen MiddletonStephen MorrisRebecca MustardNancy RutherfordAlex ServosShelly SheehanKathy SimpsonMarvin StevensonTracey WerryCouncillor Wilma WottenKaren Yellowlees
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Designing our survey
OMAF and MRA base survey
Sector specific surveys
Choosing Scugog questions
Feedback on Lake Scugog waterfront project
Moving forward: communication tools
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Setting up interviews
Business lists:
Durham Business Count
Scugog Chamber
Port Perry BIA
Letter from the Mayor
Best business list
Scheduling
Staying organized
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Setting up interviews
Regional staff followed up- phone call and email
Set up Outlook calendar
Coordinator scheduling volunteers
Package pick up/ drop off
Best business list
Scheduling
Staying organized
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Overview of interviews
114 Surveys Completed:
114 Retention + Scugog
29 Retail/Service
16 Agriculture
8 Manufacturing
6 Tourism
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Dealing with the data
Region Planning and Economic Development Department
Data input (admin)
data analysis (Analyst and Coordinator)
Scugog Economic Development Advisory Committee action planning
Data input
Analysis
Action planning
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Our proposed response (action plan)1. Build relationships between government and business to
be open for business
2. Support business development and expansion to inspire
entrepreneurship
3. Invest in culture and heritage to celebrate our identity
and foster business development
4. Grow a talented workforce to create a vibrant future of
business opportunities
5. Continually improve infrastructure to serve the needs of
businesses, residents and tourists
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BR+Eakfast
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Company information
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Future plans
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Scugog
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Sector
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Where to now
BR+E documents online
Press release
December 2, 2013 Committee Report
Stakeholder meeting (bringing project partners back
together)
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When we do it again…
Get the right people around the table before you start
Consider realistic project management time
Add staff to your interview team
Look for partners talent/ skills and use them
Be sure municipal and partner organization leadership is
prepared to consider change
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Details: http://www.scugog.ca/CAOs_Message_ED.5.php
Rebecca MustardEconomic Development Officer
Durham RegionE: [email protected]
T: 289-928-6313
