April 2014www.scmsdc.org

IN THIS ISSUE

A supplier diversity icon retires

Overcoming adversity and helping others

MBE smart tips: SCMSDC-certi�ed but no contract?

News briefs

CONNECTIONSMONTHLY NEWSLETTER

‘Tony has had an enormous impact on my business success. Through our work with American Honda, we have been accepted by other large automotive companies, such as BMW. The American Honda name by itself has opened many doors and other opportunities for our company. Add to this the recommendations that Tony has personally made and given on our behalf are simply more than I could have ever expected. Since 1995, LENNOVA has been nominat-ed and won several Supplier of the Year awards from SCMSDC and many of those nominations were made by Tony himself. He is truly a rare and gifted person who has helped many for over two decades. More important to me than any award or recommendation is the fact that I can say without hesitation that Tony Piazza is my friend.’ -- Leonard Ortiz, Lennova

‘I met Tony Piazza almost 20 years ago while presenting my business, AD PRO, to Honda. I met the great folks at Honda during an annual Minority Business Opportunity Day. Tony was fair, but tough and his intensity in achieving excellence was good for any emerging minori-ty-owned business. Tony and his team taught me to push for that ‘extra mile’ for Honda and set that level as a standard business protocol – always working to exceed expectations and really mean it. I am forever grateful to Tony for his efforts to guide and mold me into becoming a polished business owner and his support within Honda for obtaining business opportunities. I was able to take what I have been exposed to at Honda and use that knowledge throughout Indian Country in helping other American Indian-owned businesses and my own tribe. Tony is truly an icon in minority business inclusion advocacy. I know I speak for many in the American Indian business community in wishing him great success in his next adventure in life.’ -- Tracy Stanhoff, AD PRO; American Indian Chamber of Commerce of CA

‘Tony Piazza asked me to present training to his entire team in supply chain in the mid-80s when no one even knew what supplier diversity was. After, the council invited several major corporations to expose my small company to them, and our reputation and opportunities in the private sector soon took off. Tony was one of the first who gave me an opportunity that really launched my business. I now serve more than half of the Fortune 100 companies. When I would ask him to speak to a potential corporate customer, he would pick up the phone and tell them how my company has added value to American Honda’s supply chain strategy. Tony’s biggest impact was his influ-ence among corporate peers. He put Honda out front as a leader in supplier diversity.’ -- Reginald Williams, Procurement Resources, Inc.

‘In 1995, as a young entrepreneur, I initially approached Honda in an attempt to acquire them as a client for executive security for my security company. However, knowing that I needed a job more than business, Tony offered me a job. For the first eight years, I worked in the Corporate Security department at American Honda, where I provided security for senior Japanese Honda executives as they traveled throughout the Americas. In 2003, Tony asked me if I would consider having my security company MBE-certified. I initially disagreed with him, explaining that I didn't think it was fair that people receive special consideration due to their color or race. Tony immediately corrected me and explained, "it's not for you, it's for that guy behind you that may look like you, or have a similar back-ground, but is afraid, and Rick you're not afraid." Tony Piazza is the true meaning of supplier diversity. He is the tip of the spear when it comes to getting things done for others. I am proud to call Tony my friend, mentor, and most importantly, my family! With Tony's assis-tance, our MBE security company now employs over 1,400 employ-ees in 19 states and three countries!’ -- Rick Rodriguez, RMI International

‘When I first approached Tony in the 1990s with the goal of having Honda become a sponsor of the “Making It!” TV show, he was cordial, interested and wonderfully honest. He told me that they didn’t yet have a ‘story to tell’ regarding successes in their vendor diversity program. What a breath of fresh air it was to hear a simple truth from someone running the program! In 2000, he let me know

UPCOMING EVENTS

Toastmaster Club Meeting May 8, 22 - 9 to 11 a.m. SCMSDC HeadquartersParticipants will hone speaking and leadership skills in a friendly and non-threatening atmosphere. The SCMSDC chapter caters to business owners and their employees. Contact: Natalie Masiello, nmasiello@scmsdc.org or 213-689-6963.

8(a) Hubzone Preparation WorkshopsMay 15, June 12 - 9 to 11 a.m.Glendale U.S. Small Business Administration will be conducting FREE prepara-tion workshops. Pre-registration is required. To register, contact Beatriz Devis at (818) 552-3223 or email beatriz.devis@sba.gov with the following information: name, company name, address, phone, email address and number of years in business. Space is limited; no walk-ins.

MBE OrientationMay 29 - 2 to 4 p.m.SCMSDC HeadquartersTake advantage of this opportunity to learn how to best leverage your MBE certi�cation and how the council can help. Great for newly-certi�ed, those who are pending certi�cation and others who have been certi�ed but would like to get connected. Free event but seating is limited. Parking is not validated.

MBE2MBE Open House June 125 to 7 p.m.Location TBDThe SCMSDC MBEIC invites you to enjoy an evening of premier business networking. Don't miss this opportuni-ty to make new contacts, raise your pro�le and "work" your certi�cation with other MBEs, members of the MBEIC and select corporate members. More details to follow.

2014 Supplier of the Year Awards Save the date - July 10Hyatt Regency Long Beach Join us as we celebrate outstanding suppliers and their partnerships with corporate members at our annual Supplier of the Year Awards. Minority business enterprises (MBEs) are nominated by member corporations and compete in the local competition for "Supplier of the Year" award in four categories, based on gross annual revenues. Local winners receive awards, prestigious business scholarships, special recognition and compete in regional and national competitions. In addition to supporting fellow MBEs, it's a great networking opportunity with corporate members. American Honda Motor Co. will serve as title sponsor for the 24th consecutive year. For more information on sponsorship opportunities, visit www.scmsdc.org.

Tony Piazza of American Honda Motor Co., Inc.

He has been called a supplier diversity icon who has helped dreams come true for many minority business enterprises (MBEs) through his guidance and mentorship. He is known for creating partnerships with minority business advocacy and ethnic business organizations and aiding them in their respective missions. And, he is responsible for building a highly successful supplier diversity program at American Honda Motor Co., Inc.

After an esteemed 32-year career, Tony Piazza will be retiring from American Honda effective May 1. As vice president of Human Resources and Administration, he oversaw the Facilities Planning, Real Estate Administration, Corporate

A supplier diversity icon retires

Procurement, Health-Safety-Environmental, Corporate Services, Corporate Facility Management and Corporate Security functions for all American Honda locations in the U.S. But to MBEs and those in the supplier diversity world, his greatest impact has been his work to lead American Honda’s efforts to increase minority supplier partici-pation in corporate procurement.

“Tony’s impact in supplier diversity can’t be overstated. He was a trailblazer and advocated for MBEs before the term ‘supplier diversi-ty’ was commonly known. His commitment to diverse suppliers and to the council has been nothing short of extraordinary,” according to SCMSDC President Virginia Gomez, noting Piazza recently retired from the council’s board after serving for 27 years.

“American Honda’s tremendous support and in-kind donations over the years, including serving as title sponsor for 24 consecutive years of our Supplier of the Year Awards luncheon goes beyond financial support. As Vice Chair of SCMSDC’s Board, Tony found time to check in periodically to ask if he could assist staff in any way, and served as a sounding board and advisory during periods of council challenges. For all this and more SCMSDC’s very first ‘Spirit of Diversity’ award was presented to Tony in 2013 at the awards luncheon,” Gomez adds.

Building a supplier diversity program

Piazza’s efforts to create a supplier diversity program at American Honda began shortly after he joined the company and was promoted to senior manager procurement and facilities in 1986. The company’s senior leadership approached him to develop a vision, mission and strategy to broaden the automaker’s supplier base, which he did with the help of his then procurement manager, Robert Turner.

“We weren’t obligated by any external metric,” says Charles Harmon, senior manager, Corporate Procurement/Corporate Services at American Honda, who has worked with Piazza for more than three decades. “Our goal at the time was to start a supplier diversity program.

“Tony later created a group called the MOB, which stood for Minority Opportunity Board, where he brought in individuals from different

parts of the company and had them serve as advisors,” he adds. “We had monthly MOB meetings to review our progress and help diversi-fy our supplier base.”

Piazza also introduced a practice in which no contract at American Honda is consummated without consideration of diverse competitive sources. That practice is still in use today and while there’s no guarantee diverse suppliers will receive a contract, there’s assurance they’ll receive competitive access to business opportunities.

Harmon says Piazza helped change the internal mindset of supplier diversity as something that was thrust upon the company to some-thing that has become inherent to the American Honda DNA. It wasn’t long before everyone realized that diversifying American Honda’s supplier portfolio was a win-win for the company, its customers and communities.

In the mid-1980s, about $200,000 was spent with MBEs. Today, more than $1 billion-plus has been spent over the last three years with minority businesses.

“I know Tony is proud that Honda has come so far with supplier diversity,” adds Harmon. “He was instrumental in leading that charge. We went from nil to where we’re at today, all under his leadership.”

Providing support to others

Piazza has also advanced supplier diversity outside American Honda. In addition to SCMSDC’s board, he has served on the boards of the National Association of Women Business Owners – Los Angeles and Greater Los Angeles African American Chamber of Commerce.

He also participated as a corporate representative with the Asian Business Association, Black Business Association, Latin Business Association, American Indian Chamber of Commerce of California, and California Black Chamber of Commerce.

Through his attendance at numerous dinners, meetings and events held by various organizations, “he was always the face in the room that the majority of people recognized,” says Loretta Colclasure, supplier diversity coordinator at American Honda.

Guiding and mentoring MBEs was also a sweet spot for Piazza, who has personally helped hundreds of suppliers get in the door at American Honda. According to Harmon, Piazza freely gave MBEs advice that included the following: “Never take no for an answer. Be persistent and keep calling till they get sick of your calls. A lot of people give up too easily -- follow-up. If you’re going to make a sales pitch, understand the customer’s needs. And, know the size of your pond and stay in your pond -- big, medium or small – and understand the magnitude of the job you can handle.”

Voices

‘Tony Piazza has been a significant and impactful community leader and supporter. With his no-nonsense, but sprinkled with humor personality and belief in doing the right thing for diverse businessses, he has transformed organizations, businesses and groups to higher plateaus. Needless to say it was his job to improve supplier diversity opportunities, create community partners in the diverse communi-ties American Honda served, and to make lasting inroads in these same organizational, business and groups. He did it with his style, humor and smoothness, and a laugh-- that was vintage Tony! The Orange County Black Chamber, the Orange County Hispanic Cham-ber, Cal State Fullerton Hispanic Scholarship Golf Classic, Cal State Fullerton's Front and Center, The 100 Black Men of Orange County and Challengers Boys Club are just a few of the organizations that have benefited from Tony's dedication and direction. They have flourished, grown and developed competent, well-organized and productive programs that have benefited the multicultural and diverse communities they each serve. Thank you and God bless you, Tony – you made a significant impact and difference!’ -- Bobby McDonald, Orange County Black Chamber of Commerce

they now had success stories that we could put on television and Honda joined our diverse group of proud sponsor supporters of the show. In the vendor development business, I quickly learned that there are players as well as some pretenders. Tony has set a high benchmark, becoming a dedicated real deal player of the highest order. I hope there are more who will follow in his footsteps!’ -- Nelson Davis, Nelson Davis Productions, The Making It Institute

‘I’ve had the honor of knowing Tony Piazza for over 10 years and I can honestly say he is one of the most caring and supportive individuals I have ever known. He is someone who has made a big impact in my life and so many of our employees, simply by provid-ing me and my business an opportunity to prove ourselves and truly believing that we could successfully deliver on our commitment to American Honda. My fellow MBEs whose lives Tony has touched can attest to the size of his heart and commitment in helping us succeed and fulfill our dreams. I recall our initial meeting at a Rainbow Push event in 2004. I briefed him on my company and expected the common response of ‘I’ll have someone get back to you,’ but instead, he took the time to listen to what we had to offer. One week later, he personally called to have us give a formal presentation at American Honda. We soon were awarded a small opportunity that has grown to over $135 million. He continues to be one of our biggest supporters and recently assisted us in landing a very large account with a Fortune 100 company by providing a professional reference. I will be eternally grateful for his support. I’m proud to call him my friend and I’m looking forward to our next chapter, Amigo.’ -- Fred Flores, DSS Staffing Solutions

‘In 2003, Icon Blue started working with American Honda through Kellie Todd-Griffin, who was in the corporate communications & affairs group manager at the time. Our first project for the company was a challenge in that the time to produce the promotional product had a very short turnaround. Creativity and service are the focus of the Icon Blue mission; therefore, our success in delivering that first order led to introductions to other members of Honda’s staff. It wasn’t long before the name Tony Piazza came to my attention. In my early meetings with Tony, I experienced first-hand his deep commitment to diversity. Most large corporations have diversity programs; however, few ‘walk the talk’ the way Tony does. Under Tony’s leadership and support, Icon Blue’s objective has always been to reward his consideration with the highest level of service competence. We are proud to have been recognized as a star supplier with Honda for 11 years to demonstrate our apprecia-tion for Tony’s support. Tony Piazza will truly be missed. On behalf of the Icon Blue team, we wish my friend, Tony, the very best in his retirement.’ -- Walter Hill, Jr., ICON Blue

‘Tony has had an enormous impact on my business success. Through our work with American Honda, we have been accepted by other large automotive companies, such as BMW. The American Honda name by itself has opened many doors and other opportunities for our company. Add to this the recommendations that Tony has personally made and given on our behalf are simply more than I could have ever expected. Since 1995, LENNOVA has been nominat-ed and won several Supplier of the Year awards from SCMSDC and many of those nominations were made by Tony himself. He is truly a rare and gifted person who has helped many for over two decades. More important to me than any award or recommendation is the fact that I can say without hesitation that Tony Piazza is my friend.’ -- Leonard Ortiz, Lennova

‘I met Tony Piazza almost 20 years ago while presenting my business, AD PRO, to Honda. I met the great folks at Honda during an annual Minority Business Opportunity Day. Tony was fair, but tough and his intensity in achieving excellence was good for any emerging minori-ty-owned business. Tony and his team taught me to push for that ‘extra mile’ for Honda and set that level as a standard business protocol – always working to exceed expectations and really mean it. I am forever grateful to Tony for his efforts to guide and mold me into becoming a polished business owner and his support within Honda for obtaining business opportunities. I was able to take what I have been exposed to at Honda and use that knowledge throughout Indian Country in helping other American Indian-owned businesses and my own tribe. Tony is truly an icon in minority business inclusion advocacy. I know I speak for many in the American Indian business community in wishing him great success in his next adventure in life.’ -- Tracy Stanhoff, AD PRO; American Indian Chamber of Commerce of CA

‘Tony Piazza asked me to present training to his entire team in supply chain in the mid-80s when no one even knew what supplier diversity was. After, the council invited several major corporations to expose my small company to them, and our reputation and opportunities in the private sector soon took off. Tony was one of the first who gave me an opportunity that really launched my business. I now serve more than half of the Fortune 100 companies. When I would ask him to speak to a potential corporate customer, he would pick up the phone and tell them how my company has added value to American Honda’s supply chain strategy. Tony’s biggest impact was his influ-ence among corporate peers. He put Honda out front as a leader in supplier diversity.’ -- Reginald Williams, Procurement Resources, Inc.

‘In 1995, as a young entrepreneur, I initially approached Honda in an attempt to acquire them as a client for executive security for my security company. However, knowing that I needed a job more than business, Tony offered me a job. For the first eight years, I worked in the Corporate Security department at American Honda, where I provided security for senior Japanese Honda executives as they traveled throughout the Americas. In 2003, Tony asked me if I would consider having my security company MBE-certified. I initially disagreed with him, explaining that I didn't think it was fair that people receive special consideration due to their color or race. Tony immediately corrected me and explained, "it's not for you, it's for that guy behind you that may look like you, or have a similar back-ground, but is afraid, and Rick you're not afraid." Tony Piazza is the true meaning of supplier diversity. He is the tip of the spear when it comes to getting things done for others. I am proud to call Tony my friend, mentor, and most importantly, my family! With Tony's assis-tance, our MBE security company now employs over 1,400 employ-ees in 19 states and three countries!’ -- Rick Rodriguez, RMI International

‘When I first approached Tony in the 1990s with the goal of having Honda become a sponsor of the “Making It!” TV show, he was cordial, interested and wonderfully honest. He told me that they didn’t yet have a ‘story to tell’ regarding successes in their vendor diversity program. What a breath of fresh air it was to hear a simple truth from someone running the program! In 2000, he let me know

UPCOMING EVENTS

Toastmaster Club Meeting May 8, 22 - 9 to 11 a.m. SCMSDC HeadquartersParticipants will hone speaking and leadership skills in a friendly and non-threatening atmosphere. The SCMSDC chapter caters to business owners and their employees. Contact: Natalie Masiello, nmasiello@scmsdc.org or 213-689-6963.

8(a) Hubzone Preparation WorkshopsMay 15, June 12 - 9 to 11 a.m.Glendale U.S. Small Business Administration will be conducting FREE prepara-tion workshops. Pre-registration is required. To register, contact Beatriz Devis at (818) 552-3223 or email beatriz.devis@sba.gov with the following information: name, company name, address, phone, email address and number of years in business. Space is limited; no walk-ins.

2 0 1 4

THE SUPPLIER OF THE YEAR AWARDS

MBE OrientationMay 29 - 2 to 4 p.m.SCMSDC HeadquartersTake advantage of this opportunity to learn how to best leverage your MBE certi�cation and how the council can help. Great for newly-certi�ed, those who are pending certi�cation and others who have been certi�ed but would like to get connected. Free event but seating is limited. Parking is not validated.

MBE2MBE Open House June 125 to 7 p.m.Location TBDThe SCMSDC MBEIC invites you to enjoy an evening of premier business networking. Don't miss this opportuni-ty to make new contacts, raise your pro�le and "work" your certi�cation with other MBEs, members of the MBEIC and select corporate members. More details to follow.

2014 Supplier of the Year Awards Save the date - July 10Hyatt Regency Long Beach Join us as we celebrate outstanding suppliers and their partnerships with corporate members at our annual Supplier of the Year Awards. Minority business enterprises (MBEs) are nominated by member corporations and compete in the local competition for "Supplier of the Year" award in four categories, based on gross annual revenues. Local winners receive awards, prestigious business scholarships, special recognition and compete in regional and national competitions. In addition to supporting fellow MBEs, it's a great networking opportunity with corporate members. American Honda Motor Co. will serve as title sponsor for the 24th consecutive year. For more information on sponsorship opportunities, visit www.scmsdc.org.

He has been called a supplier diversity icon who has helped dreams come true for many minority business enterprises (MBEs) through his guidance and mentorship. He is known for creating partnerships with minority business advocacy and ethnic business organizations and aiding them in their respective missions. And, he is responsible for building a highly successful supplier diversity program at American Honda Motor Co., Inc.

After an esteemed 32-year career, Tony Piazza will be retiring from American Honda effective May 1. As vice president of Human Resources and Administration, he oversaw the Facilities Planning, Real Estate Administration, Corporate Procurement, Health-Safety-Environmental, Corporate Services, Corporate Facility Management and Corporate Security functions for all American Honda locations in the U.S. But to MBEs and those in the supplier diversity world, his greatest impact has been his work to lead American Honda’s efforts to increase minority supplier partici-pation in corporate procurement.

“Tony’s impact in supplier diversity can’t be overstated. He was a trailblazer and advocated for MBEs before the term ‘supplier diversi-ty’ was commonly known. His commitment to diverse suppliers and to the council has been nothing short of extraordinary,” according to SCMSDC President Virginia Gomez, noting Piazza recently retired from the council’s board after serving for 27 years.

“American Honda’s tremendous support and in-kind donations over the years, including serving as title sponsor for 24 consecutive years of our Supplier of the Year Awards luncheon goes beyond financial support. As Vice Chair of SCMSDC’s Board, Tony found time to check in periodically to ask if he could assist staff in any way, and served as a sounding board and advisory during periods of council challenges. For all this and more SCMSDC’s very first ‘Spirit of Diversity’ award was presented to Tony in 2013 at the awards luncheon,” Gomez adds.

Building a supplier diversity program

Piazza’s efforts to create a supplier diversity program at American Honda began shortly after he joined the company and was promoted to senior manager procurement and facilities in 1986. The company’s senior leadership approached him to develop a vision, mission and strategy to broaden the automaker’s supplier base, which he did with the help of his then procurement manager, Robert Turner.

“We weren’t obligated by any external metric,” says Charles Harmon, senior manager, Corporate Procurement/Corporate Services at American Honda, who has worked with Piazza for more than three decades. “Our goal at the time was to start a supplier diversity program.

“Tony later created a group called the MOB, which stood for Minority Opportunity Board, where he brought in individuals from different

parts of the company and had them serve as advisors,” he adds. “We had monthly MOB meetings to review our progress and help diversi-fy our supplier base.”

Piazza also introduced a practice in which no contract at American Honda is consummated without consideration of diverse competitive sources. That practice is still in use today and while there’s no guarantee diverse suppliers will receive a contract, there’s assurance they’ll receive competitive access to business opportunities.

Harmon says Piazza helped change the internal mindset of supplier diversity as something that was thrust upon the company to some-thing that has become inherent to the American Honda DNA. It wasn’t long before everyone realized that diversifying American Honda’s supplier portfolio was a win-win for the company, its customers and communities.

In the mid-1980s, about $200,000 was spent with MBEs. Today, more than $1 billion-plus has been spent over the last three years with minority businesses.

“I know Tony is proud that Honda has come so far with supplier diversity,” adds Harmon. “He was instrumental in leading that charge. We went from nil to where we’re at today, all under his leadership.”

Providing support to others

Piazza has also advanced supplier diversity outside American Honda. In addition to SCMSDC’s board, he has served on the boards of the National Association of Women Business Owners – Los Angeles and Greater Los Angeles African American Chamber of Commerce.

He also participated as a corporate representative with the Asian Business Association, Black Business Association, Latin Business Association, American Indian Chamber of Commerce of California, and California Black Chamber of Commerce.

Through his attendance at numerous dinners, meetings and events held by various organizations, “he was always the face in the room that the majority of people recognized,” says Loretta Colclasure, supplier diversity coordinator at American Honda.

Guiding and mentoring MBEs was also a sweet spot for Piazza, who has personally helped hundreds of suppliers get in the door at American Honda. According to Harmon, Piazza freely gave MBEs advice that included the following: “Never take no for an answer. Be persistent and keep calling till they get sick of your calls. A lot of people give up too easily -- follow-up. If you’re going to make a sales pitch, understand the customer’s needs. And, know the size of your pond and stay in your pond -- big, medium or small – and understand the magnitude of the job you can handle.”

Voices

‘Tony Piazza has been a significant and impactful community leader and supporter. With his no-nonsense, but sprinkled with humor personality and belief in doing the right thing for diverse businessses, he has transformed organizations, businesses and groups to higher plateaus. Needless to say it was his job to improve supplier diversity opportunities, create community partners in the diverse communi-ties American Honda served, and to make lasting inroads in these same organizational, business and groups. He did it with his style, humor and smoothness, and a laugh-- that was vintage Tony! The Orange County Black Chamber, the Orange County Hispanic Cham-ber, Cal State Fullerton Hispanic Scholarship Golf Classic, Cal State Fullerton's Front and Center, The 100 Black Men of Orange County and Challengers Boys Club are just a few of the organizations that have benefited from Tony's dedication and direction. They have flourished, grown and developed competent, well-organized and productive programs that have benefited the multicultural and diverse communities they each serve. Thank you and God bless you, Tony – you made a significant impact and difference!’ -- Bobby McDonald, Orange County Black Chamber of Commerce

they now had success stories that we could put on television and Honda joined our diverse group of proud sponsor supporters of the show. In the vendor development business, I quickly learned that there are players as well as some pretenders. Tony has set a high benchmark, becoming a dedicated real deal player of the highest order. I hope there are more who will follow in his footsteps!’ -- Nelson Davis, Nelson Davis Productions, The Making It Institute

‘I’ve had the honor of knowing Tony Piazza for over 10 years and I can honestly say he is one of the most caring and supportive individuals I have ever known. He is someone who has made a big impact in my life and so many of our employees, simply by provid-ing me and my business an opportunity to prove ourselves and truly believing that we could successfully deliver on our commitment to American Honda. My fellow MBEs whose lives Tony has touched can attest to the size of his heart and commitment in helping us succeed and fulfill our dreams. I recall our initial meeting at a Rainbow Push event in 2004. I briefed him on my company and expected the common response of ‘I’ll have someone get back to you,’ but instead, he took the time to listen to what we had to offer. One week later, he personally called to have us give a formal presentation at American Honda. We soon were awarded a small opportunity that has grown to over $135 million. He continues to be one of our biggest supporters and recently assisted us in landing a very large account with a Fortune 100 company by providing a professional reference. I will be eternally grateful for his support. I’m proud to call him my friend and I’m looking forward to our next chapter, Amigo.’ -- Fred Flores, DSS Staffing Solutions

‘In 2003, Icon Blue started working with American Honda through Kellie Todd-Griffin, who was in the corporate communications & affairs group manager at the time. Our first project for the company was a challenge in that the time to produce the promotional product had a very short turnaround. Creativity and service are the focus of the Icon Blue mission; therefore, our success in delivering that first order led to introductions to other members of Honda’s staff. It wasn’t long before the name Tony Piazza came to my attention. In my early meetings with Tony, I experienced first-hand his deep commitment to diversity. Most large corporations have diversity programs; however, few ‘walk the talk’ the way Tony does. Under Tony’s leadership and support, Icon Blue’s objective has always been to reward his consideration with the highest level of service competence. We are proud to have been recognized as a star supplier with Honda for 11 years to demonstrate our apprecia-tion for Tony’s support. Tony Piazza will truly be missed. On behalf of the Icon Blue team, we wish my friend, Tony, the very best in his retirement.’ -- Walter Hill, Jr., ICON Blue

‘Tony has had an enormous impact on my business success. Through our work with American Honda, we have been accepted by other large automotive companies, such as BMW. The American Honda name by itself has opened many doors and other opportunities for our company. Add to this the recommendations that Tony has personally made and given on our behalf are simply more than I could have ever expected. Since 1995, LENNOVA has been nominat-ed and won several Supplier of the Year awards from SCMSDC and many of those nominations were made by Tony himself. He is truly a rare and gifted person who has helped many for over two decades. More important to me than any award or recommendation is the fact that I can say without hesitation that Tony Piazza is my friend.’ -- Leonard Ortiz, Lennova

‘I met Tony Piazza almost 20 years ago while presenting my business, AD PRO, to Honda. I met the great folks at Honda during an annual Minority Business Opportunity Day. Tony was fair, but tough and his intensity in achieving excellence was good for any emerging minori-ty-owned business. Tony and his team taught me to push for that ‘extra mile’ for Honda and set that level as a standard business protocol – always working to exceed expectations and really mean it. I am forever grateful to Tony for his efforts to guide and mold me into becoming a polished business owner and his support within Honda for obtaining business opportunities. I was able to take what I have been exposed to at Honda and use that knowledge throughout Indian Country in helping other American Indian-owned businesses and my own tribe. Tony is truly an icon in minority business inclusion advocacy. I know I speak for many in the American Indian business community in wishing him great success in his next adventure in life.’ -- Tracy Stanhoff, AD PRO; American Indian Chamber of Commerce of CA

‘Tony Piazza asked me to present training to his entire team in supply chain in the mid-80s when no one even knew what supplier diversity was. After, the council invited several major corporations to expose my small company to them, and our reputation and opportunities in the private sector soon took off. Tony was one of the first who gave me an opportunity that really launched my business. I now serve more than half of the Fortune 100 companies. When I would ask him to speak to a potential corporate customer, he would pick up the phone and tell them how my company has added value to American Honda’s supply chain strategy. Tony’s biggest impact was his influ-ence among corporate peers. He put Honda out front as a leader in supplier diversity.’ -- Reginald Williams, Procurement Resources, Inc.

‘In 1995, as a young entrepreneur, I initially approached Honda in an attempt to acquire them as a client for executive security for my security company. However, knowing that I needed a job more than business, Tony offered me a job. For the first eight years, I worked in the Corporate Security department at American Honda, where I provided security for senior Japanese Honda executives as they traveled throughout the Americas. In 2003, Tony asked me if I would consider having my security company MBE-certified. I initially disagreed with him, explaining that I didn't think it was fair that people receive special consideration due to their color or race. Tony immediately corrected me and explained, "it's not for you, it's for that guy behind you that may look like you, or have a similar back-ground, but is afraid, and Rick you're not afraid." Tony Piazza is the true meaning of supplier diversity. He is the tip of the spear when it comes to getting things done for others. I am proud to call Tony my friend, mentor, and most importantly, my family! With Tony's assis-tance, our MBE security company now employs over 1,400 employ-ees in 19 states and three countries!’ -- Rick Rodriguez, RMI International

‘When I first approached Tony in the 1990s with the goal of having Honda become a sponsor of the “Making It!” TV show, he was cordial, interested and wonderfully honest. He told me that they didn’t yet have a ‘story to tell’ regarding successes in their vendor diversity program. What a breath of fresh air it was to hear a simple truth from someone running the program! In 2000, he let me know

He has been called a supplier diversity icon who has helped dreams come true for many minority business enterprises (MBEs) through his guidance and mentorship. He is known for creating partnerships with minority business advocacy and ethnic business organizations and aiding them in their respective missions. And, he is responsible for building a highly successful supplier diversity program at American Honda Motor Co., Inc.

After an esteemed 32-year career, Tony Piazza will be retiring from American Honda effective May 1. As vice president of Human Resources and Administration, he oversaw the Facilities Planning, Real Estate Administration, Corporate Procurement, Health-Safety-Environmental, Corporate Services, Corporate Facility Management and Corporate Security functions for all American Honda locations in the U.S. But to MBEs and those in the supplier diversity world, his greatest impact has been his work to lead American Honda’s efforts to increase minority supplier partici-pation in corporate procurement.

“Tony’s impact in supplier diversity can’t be overstated. He was a trailblazer and advocated for MBEs before the term ‘supplier diversi-ty’ was commonly known. His commitment to diverse suppliers and to the council has been nothing short of extraordinary,” according to SCMSDC President Virginia Gomez, noting Piazza recently retired from the council’s board after serving for 27 years.

“American Honda’s tremendous support and in-kind donations over the years, including serving as title sponsor for 24 consecutive years of our Supplier of the Year Awards luncheon goes beyond financial support. As Vice Chair of SCMSDC’s Board, Tony found time to check in periodically to ask if he could assist staff in any way, and served as a sounding board and advisory during periods of council challenges. For all this and more SCMSDC’s very first ‘Spirit of Diversity’ award was presented to Tony in 2013 at the awards luncheon,” Gomez adds.

Building a supplier diversity program

Piazza’s efforts to create a supplier diversity program at American Honda began shortly after he joined the company and was promoted to senior manager procurement and facilities in 1986. The company’s senior leadership approached him to develop a vision, mission and strategy to broaden the automaker’s supplier base, which he did with the help of his then procurement manager, Robert Turner.

“We weren’t obligated by any external metric,” says Charles Harmon, senior manager, Corporate Procurement/Corporate Services at American Honda, who has worked with Piazza for more than three decades. “Our goal at the time was to start a supplier diversity program.

“Tony later created a group called the MOB, which stood for Minority Opportunity Board, where he brought in individuals from different

parts of the company and had them serve as advisors,” he adds. “We had monthly MOB meetings to review our progress and help diversi-fy our supplier base.”

Piazza also introduced a practice in which no contract at American Honda is consummated without consideration of diverse competitive sources. That practice is still in use today and while there’s no guarantee diverse suppliers will receive a contract, there’s assurance they’ll receive competitive access to business opportunities.

Harmon says Piazza helped change the internal mindset of supplier diversity as something that was thrust upon the company to some-thing that has become inherent to the American Honda DNA. It wasn’t long before everyone realized that diversifying American Honda’s supplier portfolio was a win-win for the company, its customers and communities.

In the mid-1980s, about $200,000 was spent with MBEs. Today, more than $1 billion-plus has been spent over the last three years with minority businesses.

“I know Tony is proud that Honda has come so far with supplier diversity,” adds Harmon. “He was instrumental in leading that charge. We went from nil to where we’re at today, all under his leadership.”

Providing support to others

Piazza has also advanced supplier diversity outside American Honda. In addition to SCMSDC’s board, he has served on the boards of the National Association of Women Business Owners – Los Angeles and Greater Los Angeles African American Chamber of Commerce.

He also participated as a corporate representative with the Asian Business Association, Black Business Association, Latin Business Association, American Indian Chamber of Commerce of California, and California Black Chamber of Commerce.

Through his attendance at numerous dinners, meetings and events held by various organizations, “he was always the face in the room that the majority of people recognized,” says Loretta Colclasure, supplier diversity coordinator at American Honda.

Guiding and mentoring MBEs was also a sweet spot for Piazza, who has personally helped hundreds of suppliers get in the door at American Honda. According to Harmon, Piazza freely gave MBEs advice that included the following: “Never take no for an answer. Be persistent and keep calling till they get sick of your calls. A lot of people give up too easily -- follow-up. If you’re going to make a sales pitch, understand the customer’s needs. And, know the size of your pond and stay in your pond -- big, medium or small – and understand the magnitude of the job you can handle.”

Voices

‘Tony Piazza has been a significant and impactful community leader and supporter. With his no-nonsense, but sprinkled with humor personality and belief in doing the right thing for diverse businessses, he has transformed organizations, businesses and groups to higher plateaus. Needless to say it was his job to improve supplier diversity opportunities, create community partners in the diverse communi-ties American Honda served, and to make lasting inroads in these same organizational, business and groups. He did it with his style, humor and smoothness, and a laugh-- that was vintage Tony! The Orange County Black Chamber, the Orange County Hispanic Cham-ber, Cal State Fullerton Hispanic Scholarship Golf Classic, Cal State Fullerton's Front and Center, The 100 Black Men of Orange County and Challengers Boys Club are just a few of the organizations that have benefited from Tony's dedication and direction. They have flourished, grown and developed competent, well-organized and productive programs that have benefited the multicultural and diverse communities they each serve. Thank you and God bless you, Tony – you made a significant impact and difference!’ -- Bobby McDonald, Orange County Black Chamber of Commerce

they now had success stories that we could put on television and Honda joined our diverse group of proud sponsor supporters of the show. In the vendor development business, I quickly learned that there are players as well as some pretenders. Tony has set a high benchmark, becoming a dedicated real deal player of the highest order. I hope there are more who will follow in his footsteps!’ -- Nelson Davis, Nelson Davis Productions, The Making It Institute

‘I’ve had the honor of knowing Tony Piazza for over 10 years and I can honestly say he is one of the most caring and supportive individuals I have ever known. He is someone who has made a big impact in my life and so many of our employees, simply by provid-ing me and my business an opportunity to prove ourselves and truly believing that we could successfully deliver on our commitment to American Honda. My fellow MBEs whose lives Tony has touched can attest to the size of his heart and commitment in helping us succeed and fulfill our dreams. I recall our initial meeting at a Rainbow Push event in 2004. I briefed him on my company and expected the common response of ‘I’ll have someone get back to you,’ but instead, he took the time to listen to what we had to offer. One week later, he personally called to have us give a formal presentation at American Honda. We soon were awarded a small opportunity that has grown to over $135 million. He continues to be one of our biggest supporters and recently assisted us in landing a very large account with a Fortune 100 company by providing a professional reference. I will be eternally grateful for his support. I’m proud to call him my friend and I’m looking forward to our next chapter, Amigo.’ -- Fred Flores, DSS Staffing Solutions

‘In 2003, Icon Blue started working with American Honda through Kellie Todd-Griffin, who was in the corporate communications & affairs group manager at the time. Our first project for the company was a challenge in that the time to produce the promotional product had a very short turnaround. Creativity and service are the focus of the Icon Blue mission; therefore, our success in delivering that first order led to introductions to other members of Honda’s staff. It wasn’t long before the name Tony Piazza came to my attention. In my early meetings with Tony, I experienced first-hand his deep commitment to diversity. Most large corporations have diversity programs; however, few ‘walk the talk’ the way Tony does. Under Tony’s leadership and support, Icon Blue’s objective has always been to reward his consideration with the highest level of service competence. We are proud to have been recognized as a star supplier with Honda for 11 years to demonstrate our apprecia-tion for Tony’s support. Tony Piazza will truly be missed. On behalf of the Icon Blue team, we wish my friend, Tony, the very best in his retirement.’ -- Walter Hill, Jr., ICON Blue

‘Tony has had an enormous impact on my business success. Through our work with American Honda, we have been accepted by other large automotive companies, such as BMW. The American Honda name by itself has opened many doors and other opportunities for our company. Add to this the recommendations that Tony has personally made and given on our behalf are simply more than I could have ever expected. Since 1995, LENNOVA has been nominat-ed and won several Supplier of the Year awards from SCMSDC and many of those nominations were made by Tony himself. He is truly a rare and gifted person who has helped many for over two decades. More important to me than any award or recommendation is the fact that I can say without hesitation that Tony Piazza is my friend.’ -- Leonard Ortiz, Lennova

‘I met Tony Piazza almost 20 years ago while presenting my business, AD PRO, to Honda. I met the great folks at Honda during an annual Minority Business Opportunity Day. Tony was fair, but tough and his intensity in achieving excellence was good for any emerging minori-ty-owned business. Tony and his team taught me to push for that ‘extra mile’ for Honda and set that level as a standard business protocol – always working to exceed expectations and really mean it. I am forever grateful to Tony for his efforts to guide and mold me into becoming a polished business owner and his support within Honda for obtaining business opportunities. I was able to take what I have been exposed to at Honda and use that knowledge throughout Indian Country in helping other American Indian-owned businesses and my own tribe. Tony is truly an icon in minority business inclusion advocacy. I know I speak for many in the American Indian business community in wishing him great success in his next adventure in life.’ -- Tracy Stanhoff, AD PRO; American Indian Chamber of Commerce of CA

‘Tony Piazza asked me to present training to his entire team in supply chain in the mid-80s when no one even knew what supplier diversity was. After, the council invited several major corporations to expose my small company to them, and our reputation and opportunities in the private sector soon took off. Tony was one of the first who gave me an opportunity that really launched my business. I now serve more than half of the Fortune 100 companies. When I would ask him to speak to a potential corporate customer, he would pick up the phone and tell them how my company has added value to American Honda’s supply chain strategy. Tony’s biggest impact was his influ-ence among corporate peers. He put Honda out front as a leader in supplier diversity.’ -- Reginald Williams, Procurement Resources, Inc.

‘In 1995, as a young entrepreneur, I initially approached Honda in an attempt to acquire them as a client for executive security for my security company. However, knowing that I needed a job more than business, Tony offered me a job. For the first eight years, I worked in the Corporate Security department at American Honda, where I provided security for senior Japanese Honda executives as they traveled throughout the Americas. In 2003, Tony asked me if I would consider having my security company MBE-certified. I initially disagreed with him, explaining that I didn't think it was fair that people receive special consideration due to their color or race. Tony immediately corrected me and explained, "it's not for you, it's for that guy behind you that may look like you, or have a similar back-ground, but is afraid, and Rick you're not afraid." Tony Piazza is the true meaning of supplier diversity. He is the tip of the spear when it comes to getting things done for others. I am proud to call Tony my friend, mentor, and most importantly, my family! With Tony's assis-tance, our MBE security company now employs over 1,400 employ-ees in 19 states and three countries!’ -- Rick Rodriguez, RMI International

‘When I first approached Tony in the 1990s with the goal of having Honda become a sponsor of the “Making It!” TV show, he was cordial, interested and wonderfully honest. He told me that they didn’t yet have a ‘story to tell’ regarding successes in their vendor diversity program. What a breath of fresh air it was to hear a simple truth from someone running the program! In 2000, he let me know

JOIN SCMSDC

Visit www.scmsdc.org to �nd out about Minority Business Enterprise (MBE) certi�cation, the MBE Health Insurance Program, major networking events, business development programs and more!

He has been called a supplier diversity icon who has helped dreams come true for many minority business enterprises (MBEs) through his guidance and mentorship. He is known for creating partnerships with minority business advocacy and ethnic business organizations and aiding them in their respective missions. And, he is responsible for building a highly successful supplier diversity program at American Honda Motor Co., Inc.

After an esteemed 32-year career, Tony Piazza will be retiring from American Honda effective May 1. As vice president of Human Resources and Administration, he oversaw the Facilities Planning, Real Estate Administration, Corporate Procurement, Health-Safety-Environmental, Corporate Services, Corporate Facility Management and Corporate Security functions for all American Honda locations in the U.S. But to MBEs and those in the supplier diversity world, his greatest impact has been his work to lead American Honda’s efforts to increase minority supplier partici-pation in corporate procurement.

“Tony’s impact in supplier diversity can’t be overstated. He was a trailblazer and advocated for MBEs before the term ‘supplier diversi-ty’ was commonly known. His commitment to diverse suppliers and to the council has been nothing short of extraordinary,” according to SCMSDC President Virginia Gomez, noting Piazza recently retired from the council’s board after serving for 27 years.

“American Honda’s tremendous support and in-kind donations over the years, including serving as title sponsor for 24 consecutive years of our Supplier of the Year Awards luncheon goes beyond financial support. As Vice Chair of SCMSDC’s Board, Tony found time to check in periodically to ask if he could assist staff in any way, and served as a sounding board and advisory during periods of council challenges. For all this and more SCMSDC’s very first ‘Spirit of Diversity’ award was presented to Tony in 2013 at the awards luncheon,” Gomez adds.

Building a supplier diversity program

Piazza’s efforts to create a supplier diversity program at American Honda began shortly after he joined the company and was promoted to senior manager procurement and facilities in 1986. The company’s senior leadership approached him to develop a vision, mission and strategy to broaden the automaker’s supplier base, which he did with the help of his then procurement manager, Robert Turner.

“We weren’t obligated by any external metric,” says Charles Harmon, senior manager, Corporate Procurement/Corporate Services at American Honda, who has worked with Piazza for more than three decades. “Our goal at the time was to start a supplier diversity program.

“Tony later created a group called the MOB, which stood for Minority Opportunity Board, where he brought in individuals from different

parts of the company and had them serve as advisors,” he adds. “We had monthly MOB meetings to review our progress and help diversi-fy our supplier base.”

Piazza also introduced a practice in which no contract at American Honda is consummated without consideration of diverse competitive sources. That practice is still in use today and while there’s no guarantee diverse suppliers will receive a contract, there’s assurance they’ll receive competitive access to business opportunities.

Harmon says Piazza helped change the internal mindset of supplier diversity as something that was thrust upon the company to some-thing that has become inherent to the American Honda DNA. It wasn’t long before everyone realized that diversifying American Honda’s supplier portfolio was a win-win for the company, its customers and communities.

In the mid-1980s, about $200,000 was spent with MBEs. Today, more than $1 billion-plus has been spent over the last three years with minority businesses.

“I know Tony is proud that Honda has come so far with supplier diversity,” adds Harmon. “He was instrumental in leading that charge. We went from nil to where we’re at today, all under his leadership.”

Providing support to others

Piazza has also advanced supplier diversity outside American Honda. In addition to SCMSDC’s board, he has served on the boards of the National Association of Women Business Owners – Los Angeles and Greater Los Angeles African American Chamber of Commerce.

He also participated as a corporate representative with the Asian Business Association, Black Business Association, Latin Business Association, American Indian Chamber of Commerce of California, and California Black Chamber of Commerce.

Through his attendance at numerous dinners, meetings and events held by various organizations, “he was always the face in the room that the majority of people recognized,” says Loretta Colclasure, supplier diversity coordinator at American Honda.

Guiding and mentoring MBEs was also a sweet spot for Piazza, who has personally helped hundreds of suppliers get in the door at American Honda. According to Harmon, Piazza freely gave MBEs advice that included the following: “Never take no for an answer. Be persistent and keep calling till they get sick of your calls. A lot of people give up too easily -- follow-up. If you’re going to make a sales pitch, understand the customer’s needs. And, know the size of your pond and stay in your pond -- big, medium or small – and understand the magnitude of the job you can handle.”

Voices

‘Tony Piazza has been a significant and impactful community leader and supporter. With his no-nonsense, but sprinkled with humor personality and belief in doing the right thing for diverse businessses, he has transformed organizations, businesses and groups to higher plateaus. Needless to say it was his job to improve supplier diversity opportunities, create community partners in the diverse communi-ties American Honda served, and to make lasting inroads in these same organizational, business and groups. He did it with his style, humor and smoothness, and a laugh-- that was vintage Tony! The Orange County Black Chamber, the Orange County Hispanic Cham-ber, Cal State Fullerton Hispanic Scholarship Golf Classic, Cal State Fullerton's Front and Center, The 100 Black Men of Orange County and Challengers Boys Club are just a few of the organizations that have benefited from Tony's dedication and direction. They have flourished, grown and developed competent, well-organized and productive programs that have benefited the multicultural and diverse communities they each serve. Thank you and God bless you, Tony – you made a significant impact and difference!’ -- Bobby McDonald, Orange County Black Chamber of Commerce

they now had success stories that we could put on television and Honda joined our diverse group of proud sponsor supporters of the show. In the vendor development business, I quickly learned that there are players as well as some pretenders. Tony has set a high benchmark, becoming a dedicated real deal player of the highest order. I hope there are more who will follow in his footsteps!’ -- Nelson Davis, Nelson Davis Productions, The Making It Institute

‘I’ve had the honor of knowing Tony Piazza for over 10 years and I can honestly say he is one of the most caring and supportive individuals I have ever known. He is someone who has made a big impact in my life and so many of our employees, simply by provid-ing me and my business an opportunity to prove ourselves and truly believing that we could successfully deliver on our commitment to American Honda. My fellow MBEs whose lives Tony has touched can attest to the size of his heart and commitment in helping us succeed and fulfill our dreams. I recall our initial meeting at a Rainbow Push event in 2004. I briefed him on my company and expected the common response of ‘I’ll have someone get back to you,’ but instead, he took the time to listen to what we had to offer. One week later, he personally called to have us give a formal presentation at American Honda. We soon were awarded a small opportunity that has grown to over $135 million. He continues to be one of our biggest supporters and recently assisted us in landing a very large account with a Fortune 100 company by providing a professional reference. I will be eternally grateful for his support. I’m proud to call him my friend and I’m looking forward to our next chapter, Amigo.’ -- Fred Flores, DSS Staffing Solutions

‘In 2003, Icon Blue started working with American Honda through Kellie Todd-Griffin, who was in the corporate communications & affairs group manager at the time. Our first project for the company was a challenge in that the time to produce the promotional product had a very short turnaround. Creativity and service are the focus of the Icon Blue mission; therefore, our success in delivering that first order led to introductions to other members of Honda’s staff. It wasn’t long before the name Tony Piazza came to my attention. In my early meetings with Tony, I experienced first-hand his deep commitment to diversity. Most large corporations have diversity programs; however, few ‘walk the talk’ the way Tony does. Under Tony’s leadership and support, Icon Blue’s objective has always been to reward his consideration with the highest level of service competence. We are proud to have been recognized as a star supplier with Honda for 11 years to demonstrate our apprecia-tion for Tony’s support. Tony Piazza will truly be missed. On behalf of the Icon Blue team, we wish my friend, Tony, the very best in his retirement.’ -- Walter Hill, Jr., ICON Blue

Overcoming adversity and helping others

family’s help, Prieto-Nelson graduated from high school, attended Long Beach City College, held multiple jobs and worked her way up to become a sales representative for Canon Solutions America.

Today, Prieto-Nelson’s life could not be more different from her child-hood. She is happily married with three grown sons and heads up

Zina Prieto-Nelson knows what it’s like to face adversity. One of six children, she grew up in a poor neighborhood in Long Beach. She and her family spent their Saturdays cleaning a church to make ends meet and relied on public transportation to get around town. Two of her siblings joined gangs. She became pregnant at age 17 and was asked to leave her high school.

But she also knows how to overcome challenges and take control of her life. Supporting a young son with her

Zina Prieto-Nelson of Klique Technologies

SCMSDC-certified Klique Technologies, an aftermarket and third-party office imaging supply business. The Santa Ana-based firm’s clients include UC Irvine Medical Center, UC Berkeley, Pacific Gas and Electric, Madera County Sheriff’s Department and California Water Environment.

She started the woman- and Hispanic-owned company in spring 2013 -- two weeks after she was laid off from her job handling global and major aftermarket accounts at Ricoh Americas. Since Klique Technologies’ founding, she has hired nine of her former colleagues as subcontractors.

“I was in shock when we got laid off,” says Prieto-Nelson, who reentered the workforce in 2011 after a 22-year break to raise her kids. “We all loved the aftermarket business and we were good at it. That’s when I knew I had to go out and start my own business.”

Despite living a contented life in Yorba Linda and running a growing business, her past is never far from her mind. She keeps a stash of umbrellas in the trunk of her car and hands them out to anyone she sees getting wet in the rain. Lacking umbrellas as a child, “my mom would make rain gear out of trash bags. When I see someone taking the bus or walking in the rain, I give them an umbrella because you don’t know how far they have to walk. A simple umbrella can make a big difference!” she says.

When Prieto-Nelson was a stay-at-home mom, in addition to shuttling her kids to school and their many sports activities, she became involved with the PTA at Esperanza High School in Anaheim. As PTA vice president, she realized low-income Hispanic students weren’t getting the attention they needed to better themselves for the future.

“I became an activist for these kids to bring programs to them, raise funds, provide extra tutoring and provide resources for college programs so they could have as many advantages as the other students,” she says. “I went before PTA boards and shared my life with them so they could see why I was passionate about raising money and helping these kids.” She adds, “I know what it’s like to struggle. If you take these kids and expose them to different things in life, that sticks with them.”

MBE smart tipsSCMSDC-certi�ed, but no contract?

Savvy business owners know SCMSDC certification is an important tool, but it’s no guarantee that you’ll win corporate contracts. If you’ve been certified as a minority business enterprise (MBE) for some time and you’re still trying to score a contract, here are some mistakes you may be making:

Outreach is not targeted. Rather than approach everyone about your product or service, stay focused on industries where you have experience or knowledge. Prospective clients will be more receptive to hearing your sales pitch and doing business with you if you’ve already done work in their industry or are familiar with their particu-lar situation.

Networking is infrequent or nonexistent. If you want to meet corporate representatives and win contracts, you need to network. This means you should attend as many SCMSDC events as you can. The council holds several events a year that are designed for the sole purpose of bringing together MBEs and corporate members. Go to www.scmsdc.org and check the events calendar often.

There’s no relationship building. This goes hand in hand with networking. You need to get to know corporate representatives and they need to get to know you and establish a relationship before it can advance to the next level. Don’t be so eager and focused on getting work that you miss the importance of building a relationship.

Council resources are not being used. In addition to certifying MBEs,

family’s help, Prieto-Nelson graduated from high school, attended Long Beach City College, held multiple jobs and worked her way up to become a sales representative for Canon Solutions America.

Today, Prieto-Nelson’s life could not be more different from her child-hood. She is happily married with three grown sons and heads up

Zina Prieto-Nelson knows what it’s like to face adversity. One of six children, she grew up in a poor neighborhood in Long Beach. She and her family spent their Saturdays cleaning a church to make ends meet and relied on public transportation to get around town. Two of her siblings joined gangs. She became pregnant at age 17 and was asked to leave her high school.

But she also knows how to overcome challenges and take control of her life. Supporting a young son with her

SCMSDC-certified Klique Technologies, an aftermarket and third-party office imaging supply business. The Santa Ana-based firm’s clients include UC Irvine Medical Center, UC Berkeley, Pacific Gas and Electric, Madera County Sheriff’s Department and California Water Environment.

She started the woman- and Hispanic-owned company in spring 2013 -- two weeks after she was laid off from her job handling global and major aftermarket accounts at Ricoh Americas. Since Klique Technologies’ founding, she has hired nine of her former colleagues as subcontractors.

“I was in shock when we got laid off,” says Prieto-Nelson, who reentered the workforce in 2011 after a 22-year break to raise her kids. “We all loved the aftermarket business and we were good at it. That’s when I knew I had to go out and start my own business.”

Despite living a contented life in Yorba Linda and running a growing business, her past is never far from her mind. She keeps a stash of umbrellas in the trunk of her car and hands them out to anyone she sees getting wet in the rain. Lacking umbrellas as a child, “my mom would make rain gear out of trash bags. When I see someone taking the bus or walking in the rain, I give them an umbrella because you don’t know how far they have to walk. A simple umbrella can make a big difference!” she says.

When Prieto-Nelson was a stay-at-home mom, in addition to shuttling her kids to school and their many sports activities, she became involved with the PTA at Esperanza High School in Anaheim. As PTA vice president, she realized low-income Hispanic students weren’t getting the attention they needed to better themselves for the future.

“I became an activist for these kids to bring programs to them, raise funds, provide extra tutoring and provide resources for college programs so they could have as many advantages as the other students,” she says. “I went before PTA boards and shared my life with them so they could see why I was passionate about raising money and helping these kids.” She adds, “I know what it’s like to struggle. If you take these kids and expose them to different things in life, that sticks with them.”

the council provides resources and services to help MBEs grow and become more successful. Introduce yourself to SCMSDC staff and ask if they can provide introductions to corporate members at the next event. Also, whether you’ve been recently certified or you’ve been certified for years, take advantage of SCMSDC’s monthly workshop, MBE Orientation. You’ll get tips on how to best leverage your MBE certification and how the council can help.

It should be noted that even for the most successful MBEs, it takes time to identify the right opportunities, cultivate relationships and win contracts. Make sure you provide solutions to prospective clients’ challenges and offer competitive prices. And remember, keep at it and be patient.

Business may be booming for SCMSDC-cer-tified Collabera, a fast-growing end-to-end IT consulting services firm, but owner Hiten Patel says he’s learned some important lessons since acquiring the company, then known as Global Consultants, Inc., in 1996.

In the March/April issue of Minority Busi-ness Entrepreneur, he says, “I have become wiser with respect to what you do and what you don’t do when you buy a company. There were knowledge gaps that became costs. When you buy a business, you should have a good management team in place. We had no management team. They say you should have good clients. We had only one client. You should review contracts; our

Savvy business owners know SCMSDC certification is an important tool, but it’s no guarantee that you’ll win corporate contracts. If you’ve been certified as a minority business enterprise (MBE) for some time and you’re still trying to score a contract, here are some mistakes you may be making:

Outreach is not targeted. Rather than approach everyone about your product or service, stay focused on industries where you have experience or knowledge. Prospective clients will be more receptive to hearing your sales pitch and doing business with you if you’ve already done work in their industry or are familiar with their particu-lar situation.

Networking is infrequent or nonexistent. If you want to meet corporate representatives and win contracts, you need to network. This means you should attend as many SCMSDC events as you can. The council holds several events a year that are designed for the sole purpose of bringing together MBEs and corporate members. Go to www.scmsdc.org and check the events calendar often.

There’s no relationship building. This goes hand in hand with networking. You need to get to know corporate representatives and they need to get to know you and establish a relationship before it can advance to the next level. Don’t be so eager and focused on getting work that you miss the importance of building a relationship.

Council resources are not being used. In addition to certifying MBEs,

News briefsAlderete’s impact in supplier diversity

The headline, “Making a difference,” in the March/April issue of Minority Business Entre-preneur, sums up Joe Alderete’s 20-plus year career in supplier diversity. As director of supplier diversity and development at South-ern California Edison, he has been instru-mental in the utility’s 41 percent spend with diverse suppliers and doing business with about 800 suppliers.

In the article, Alderete says the process isn’t only about getting diverse businesses into the supply chain – work has to be done to maintain, grow and improve diverse busi-nesses to maximize the impact that supplier diversity can make on a community. “It isn’t just about the spend. It is also about developing and men-toring suppliers. Many of the folks we mentor or provide educa-tional assistance to along the way make a better company. They might not do business with us at all times, but there is one better company in our service territory.” The article notes that as Alderete is approaching retirement with Edison (and also as SCMSDC board chair), “I will miss the connec-tion of this (supplier diversity) community as a whole. It is quite a special group.”

To view the article, visit www.mbemag.com March/April 2014.

Collabera’s rapid growth

Joe Alderete of Southern California Edison

contract said that the client could cancel at any time. You have systems in place; we had no systems.”

Still, Patel grew the company to offer a wide array of services to

Fortune 500 companies in the technology, utility and retail sectors and now does approximately $560 million annually.

To view the article, visit www.mbemag.com March/April 2014.

Hitem Patel of Collabera

the council provides resources and services to help MBEs grow and become more successful. Introduce yourself to SCMSDC staff and ask if they can provide introductions to corporate members at the next event. Also, whether you’ve been recently certified or you’ve been certified for years, take advantage of SCMSDC’s monthly workshop, MBE Orientation. You’ll get tips on how to best leverage your MBE certification and how the council can help.

It should be noted that even for the most successful MBEs, it takes time to identify the right opportunities, cultivate relationships and win contracts. Make sure you provide solutions to prospective clients’ challenges and offer competitive prices. And remember, keep at it and be patient.

MBE 2 MBE Open House

Clear Image Printing – specialists in unique print projects through its digital and offset presses – was the setting for the April MBE 2 MBE Open House, attracting more than 50 attendees.The event, held in Glendale, included corporate member Nestle as well as representatives from SBA. In addition to networking with minority business enterprises (MBEs), they shared insights on how to do business with their organizations.

“Our association with SCMSDC continues to open new avenues of business for us, and the MBE 2 MBE Open House that we hosted was a wonderful way to engage with a wide range of diverse com-panies in our region,” says Eugene Byrne, Clear Image Printing’s director of marketing and sales.

The goal of MBE 2 MBE Open House is to build a greater sense of community among MBEs and to create opportunities to do busi-ness with and learn from each other, as well as to meet select corporate members who are also invited to attend.

The next MBE 2 MBE Open House will be held June 12 from 5 p.m. to 7 p.m. Location TBD.

Register at www.mbeopenhousejune.eventbrite.com

Business may be booming for SCMSDC-cer-tified Collabera, a fast-growing end-to-end IT consulting services firm, but owner Hiten Patel says he’s learned some important lessons since acquiring the company, then known as Global Consultants, Inc., in 1996.

In the March/April issue of Minority Busi-ness Entrepreneur, he says, “I have become wiser with respect to what you do and what you don’t do when you buy a company. There were knowledge gaps that became costs. When you buy a business, you should have a good management team in place. We had no management team. They say you should have good clients. We had only one client. You should review contracts; our

Alderete’s impact in supplier diversity

The headline, “Making a difference,” in the March/April issue of Minority Business Entre-preneur, sums up Joe Alderete’s 20-plus year career in supplier diversity. As director of supplier diversity and development at South-ern California Edison, he has been instru-mental in the utility’s 41 percent spend with diverse suppliers and doing business with about 800 suppliers.

In the article, Alderete says the process isn’t only about getting diverse businesses into the supply chain – work has to be done to maintain, grow and improve diverse busi-nesses to maximize the impact that supplier diversity can make on a community. “It isn’t just about the spend. It is also about developing and men-toring suppliers. Many of the folks we mentor or provide educa-tional assistance to along the way make a better company. They might not do business with us at all times, but there is one better company in our service territory.” The article notes that as Alderete is approaching retirement with Edison (and also as SCMSDC board chair), “I will miss the connec-tion of this (supplier diversity) community as a whole. It is quite a special group.”

To view the article, visit www.mbemag.com March/April 2014.

Collabera’s rapid growth

contract said that the client could cancel at any time. You have systems in place; we had no systems.”

Still, Patel grew the company to offer a wide array of services to

Fortune 500 companies in the technology, utility and retail sectors and now does approximately $560 million annually.

To view the article, visit www.mbemag.com March/April 2014.

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Contact Vicki Cho Estrada at vicki@choestrada.com.

MBE 2 MBE Open House

Clear Image Printing – specialists in unique print projects through its digital and offset presses – was the setting for the April MBE 2 MBE Open House, attracting more than 50 attendees.The event, held in Glendale, included corporate member Nestle as well as representatives from SBA. In addition to networking with minority business enterprises (MBEs), they shared insights on how to do business with their organizations.

“Our association with SCMSDC continues to open new avenues of business for us, and the MBE 2 MBE Open House that we hosted was a wonderful way to engage with a wide range of diverse com-panies in our region,” says Eugene Byrne, Clear Image Printing’s director of marketing and sales.

The goal of MBE 2 MBE Open House is to build a greater sense of community among MBEs and to create opportunities to do busi-ness with and learn from each other, as well as to meet select corporate members who are also invited to attend.

The next MBE 2 MBE Open House will be held June 12 from 5 p.m. to 7 p.m. Location TBD.

Register at www.mbeopenhousejune.eventbrite.com