®

Dipesh Bhattarai

BIM 7th Semester( KIST College)

Roll No:- 06

Established by Ted Waitt in September 5, 1985.

Gateway directly and indirectly sells its desktop and notebook computers and PC-related products and services.

Computer Hardware Company which develops, manufactures, supports, and markets a wide range of personal computers, monitors, servers, and computer accessories.

Became well-known brand in 1991 when it started shipping its computer hardware in cow-spotted boxes and for its creative advertising in Computer Shopper and other magazines.

The company was built on a direct-sales model — like Dell — which was initially very successful.

In the early and mid-2000s, the company struggled; after years as a fixture on the Fortune 500 list of largest companies worldwide, the company was not listed in 2006, having dropped to number 508.

Subsidiary of Acer. But at a $710m (£354m) purchase price, it's

a comedown for a company that in 1997 was offered $7bn to become part of Compaq.

Gateway company is purchased by Acer company in October 2007.

Direct, Professional, and Retail.

Direct:-

The Direct segment sells to consumers and small

business customers using both the Internet and call

centers.

contd….

Professional Segment:-

The Professional segment sells to medium-to-large businesses, educational and government agencies using telephone-based and field sales teams, complemented by local, regional, and national value added resellers and facilitated through customized Web sites.

Retail Segment:-

The Retail segment sells products directly to retailers, such as consumer electronics stores, computer superstores, and warehouse clubs.

eMachines branded PCs are sold exclusively through the retail channel.

Gateway announced a dramatic shift in its distribution model. The company, owned by Acer, will now focus exclusively on retailers, e-tailers and channel partners.

Gateway products will now be sold online, in retail storefronts and via telephone-based channel partners.

Customer

Manufacturer

Supplier

Retailer

Gateway’s Strengths

•Powerful, Differentiated U.S. Brands–Leading aided brand recognition–Includes successful eMachines brand

•Strong US Market Share–14.5% in consumer PC –21% in consumer PC sold through

retailers•Excellent Customer Base in US

• Profitably grow its core PC business by driving to be a low cost provider while improving operational execution and overall efficiency.

• Gateway is focused on growing its consumer business through both its Direct and Retail channels via product innovation, retail relationships, an enhanced web presence.

• Control its investments in the Professional business for profitable growth in targeted markets.

www.gateway.com

www.theinquirer.net

www.news.zdnet.co.uk

Annual report of gateway (2006)