SUPPLY CHAIN INITIATIVES @ ASHOK LEYLAND

Anand Sethuraman 12012, Ankit Srivastava 12014, Avik Das 12018, Bharat Bhusan Patariya12130, Sumit Kumar Acharya 12108

Flow of the PresentationAshok Leyland : Company Profile What was the Problem with Ashok

Leyland? Planning the Way out Basic Principles of Project OSCARS Supply Chain Finance Development Program at Ashok Leyland SCM Implementation : Advantage Ashok Leyland Conclusion

Ashok Leyland : Company Prolile

One of the largest

automobile and auto component manufacturing companies in India. Part of Hinduja Group. Total Revenue US$1.4 billion (2008-09) Financials for the year end December 2010 : Sales figures over Rs

7,289.18 crores. Net profit over Rs. 333.07 crores

Product PortfolioBuses. Trucks. Engines. Defense & Special Vehicles. Sells products in more than 40 countries. Sells about 60,000 vehicles & 7,000 engines per annum. 2nd largest in India in the medium and heavy commercial

vehicle (M&HCV) segment with a market share of 28% (200809). Market leader in the bus segment. In Trucks segment Ashok Leyland primarily concentrates on 16-25 Ton range. However Ashok Leyland has presence in the entire truck range ie 7.5-49 tons. Joint venture withNissan Motors, Japan would improve its presence in the Light Commercial Vehicle (LCV) segment (