SCLM MEDIA KIT 2014 - socallifemag.com · MEDIA KIT With over 215 million domes-tic visitors to...

L I V E T R A V E L D I S C O V E R

MEDIA KIT

A Travel & Lifestyle Publication Celebrating

Southern California

3625 E. THOUSAND OAKS BLVD. | SUITE 232 | WESTLAKE VILLAGE | CA | 91362 | 805.777.0080 | ADVERTISING: [email protected] | SOCALLIFEMAG.COM

SOUTHERN CALIFORNIA LIFE MAGAZINE IS PUBLISHED BY ELYSIAN MEDIA GROUP, LLC.


MEDIA KIT

Southern California Life Magazineis a multi-platform lifestyle and destination guide celebrat-ing the culture, lifestyle, people and destinations exclusiveto Southern California.1 From the shores of Santa Barbara to the sands of

San Diego, Southern California Life Magazine is the

voice of Southern California, offering in-depth local

and travel news coverage, comprehensive arts, cul-

ture, food and entertainment stories, presented in a

sleek design for the adventurous and upscale popu-

lation traveling and residing in the Southland.

Unlike other regional publications focusing on one

particular city, Southern California Life is the first

publication targeting the entire So Cal region giving

readers the information they need to explore the

entire area.

Integrate your brand into Southern California LifeMagazine, through our print edition, online advertis-

ing, and social networking. Extend your reach to

connect your brand and business with our readers

who are affluent, educated, upscale business and

leisure travelers and So Cal residents.

OUR BRAND

3625 E. THOUSAND OAKS BLVD. | SUITE 232 | WESTLAKE VILLAGE | CA | 91362 | 805.777.0080 | ADVERTISING: [email protected] | SOCALLIFEMAG.COMSOUTHERN CALIFORNIA LIFE MAGAZINE IS PUBLISHED BY ELYSIAN MEDIA GROUP, LLC.


MEDIA KIT

With over 215million domes-tic visitors toCalifornia and15 million internationalvisitors annu-ally, SouthernCalifornia ismore than justone of the topdestinations inthe world, it’salso a reveredlifestyle.

2

Tourism generated $109.6 BILLIONin spending in California in 2013

There were 215.06 millionperson-trips to and throughCalifornia in 2012, 80%were for leisure purposes.

SECONDLARGESTTRAVELMARKETIN THENATION

Southern California is one of the biggest influences in the world on entertain-ment, design, and fashion

Southern California is home to someof the world’s biggest extreme sportsfrom surfing, skateboarding, snow-boarding, skiing, sailing and more.

Los Angeles County leads thenation as #1 entertainmentcapital, the #1 manufacturingcapital, and #1 internationaltrade capital of America.

L.A. County has the nation’s #1 ranked seaport and thebusiest origin and destinationairport (LAX).

Orange County has

42 milesof sparkling beaches

SO CAL REGION

California has the8th largesteconomy in the world

San Diego County has world class attractions suchas the San Diego Zoo, Sea World San Diego, andLegoland to mention a few. San Diego has 40 mu-seums, 6,400 restaurants, and 92 golf courses.

Santa Barbara isoften called theAmerican Rivierafor the expensivehomes, lifestyles,and wineries thatreside in the area.

The nine greater PalmSprings desert commu-nities offer unforgettable attractions and activitiesfrom natural springs, worldclass gold courses, casinos,spas, preserved mid-centurymodern architecture, JoshuaTree Park, and more

California has thelargest marketshare of domestictravel among all50 states



MEDIA KIT

3 TERRITORIES

Anaheim•

Arrowhead•

Beverly Hills•

Big Bear•

Brentwood•

Burbank•

Calabasas•

Capistrano•

Carlsbad•

Carpinteria•

Catalina•

Chinatown•

Coronado•

Costa Mesa•

Culver City•

Dana Point•

Hermosa Beach•

Hollywood•

Huntington Beach•

Irvine•

Laguna Beach•

Laguna Niguel•

La Jolla•

Long Beach•

Los Angeles•

Malibu•

Manhattan Beach•

Marina Del Rey•

Mission Viejo•

Montecito•

Newbury Park•

Newport Beach•

Oceanside•

Ojai•

Oxnard•

Pacific Palisades•

Palm Desert•

Palm Springs•

Palos Verdes•

Pasadena•

Port Hueneme•

Redondo Beach•

San Clemente•

San Juan•

San Marino•

San Marcos•

Santa Ana•

Santa Barbara•

San Diego•

Santa Fe Springs•

Santa Monica•

Seal Beach•

Sherman Oaks•

South Pasadena•

Studio City•

Thousand Oaks•

Venice•

Ventura•

Westlake Village•

Westwood•

Woodland Hills•

And more …

3625 E. THOUSAND OAKS BLVD. | SUITE 232 | WESTLAKE VILLAGE | CA | 91362 | 805.777.0080 | ADVERTISING: [email protected] | SOCALLIFEMAG.COMSOUTHERN CALIFORNIA LIFE MAGAZINE IS PUBLISHED BY ELYSIAN MEDIA GROUP, LLC..


MEDIA KIT

spend more than one hour reading electronicissues of magazines each week73%

Soure: Gfk MRI Fall 2011; IPDA 2012; BIGinsight Media Behavior & Influence Survey 12/11; ABC; Neilsen 2012; Gfk MRI iPanel Feb 12; Fanpagelist.com; MPA mapps database; Gfk MRI Starch 2011; Marketing Evolution 2011

of U.S. adultsread magazines92% of tablet owners

have purchased a digital magazine41%

61%of tablet userswant to buydirectly fromads in digitalmagazines

70%Consumers spendmore than $300million eachmonth buying maga-zines at newsstands.

MAGAZINESDRIVE WEBSEARCHMORE THANAN OTHERMEDIUM.More thaninternet ad-vertising andtwice that ofsocial media.

Consumers connect withmagazines on all plat-forms. 1,700 magazineapps … 1,000 Twitterfeeds … 2,000+ Facebookpages … and counting.

Maga-zine adsrank #1of allmedia indrivingpur-chases.

Digital magazine

rising exponentially

of readers took action as a resultof a magazine ad

$

MAGAZINE INDUSTRY

4

subscriptions are

TOP 10 “TWEETABLE” FACTS



MEDIA KIT

5 READERSHIP

Target Demographics

WEALTHY ACHIEVER

RESIDENTS, BUSINESS AND LEISURE TRAVELERS AGE 35 – 54

THROUGH AGE 65Our target consumers are affluent and up-scale Southern California residents and business and leisure travelers age 35 – 54. They are innovators and actualizers who take action, explore, and experience.

Our readers are affluent with

a projected HHI of $150k+.

We reach the wealthy achiever through age 65. This lifestyle segment is known for their lavish spending style, business and leisure travel, high-end catalog shopping and reading publications. Our digital edition and content draws a younger demo-graphic (ages 25-54).

YOUNGER DEMOGRAPHIC AGES 25-54

$




MEDIA KIT

6 REACH

DistributionSouthern California Life targets readers where they shop, play, live and work. More than 420,000 copies are read annually with 35,000 issues printed bi-monthly. Distribution channels include:

• Hudson Newsstandsat airports in So Cal& Las Vegas

• Medical offices

•

• Barnes & Noblein the State ofCaliforniaSpas and salons•

Entertainment venues•

Fitness centers•

Grocery & retail stores(i.e. Vons, BristolFarms, CVS, and more)

•

•

•

Restaurants

Subscriptions•Digital downloads

In-Room placement inLuxury Hotels acrossSouthern California



MEDIA KIT

Ongoing Columns (print)

7 EDITORIALCALENDAR

(Activities / Day trips /Fun / Recreation)

(Restaurants, chefs,food, etc.)

(Charity Events /

Fundraisers)

(So Cal Sports

World)(Influencers / Celebrities

/ Humanitarians)

(Unique places around So Cal)

(One neighborhoodspotlighted per issue)

(Inside stories about

landmarks)(Wines, Beers, Coffee &

Tea, Juice Bars)

(Arts & Culture)

(Product Review)

(Weekend getawayideas, hotel spotlights,

spas)

(Tips, social media, etc.)

(Noteworthy upcoming events)



MEDIA KIT

Ongoing Columns (digital)

8 EDITORIALCALENDAR

Must Do(Recreation, day trips,entertainment and funactivities in Southern

California)

Must (The landmarks andcool places of So Cal

and the inside storiesabout them)

Must Attend(Upcoming events

throughout the So Calregion that are not to

be missed)

Must Eat

(The best food, restaurants, chefs,

where to find them)

Must (

)

Must(Arts and culture

)

Must Play(Happenings and features about the

sports world in Southern California)

Must Meet(Get acquainted withthe humanitarians,

celebrities and promi-nent people in So Cal)



MEDIA KIT

9 EDITORIALCALENDAR

January/FebruaryHealth & Wellness Issue Special Sections• Luxury Real Estate• Pasadena & San Gabriel Valley

March/Aprilastl ne tt a t ns

Special Sections• eddin s in S al• Pal S rin s Planner

May/June

July/Augustu e a el

S e ial Se ti ns• L s n eles ra el Guide• S ut land S a Guide

September/Octoberestau ant & nte ta n ent

S e ial Se ti ns• all e elry Guide• is er a aii

November/DecemberH l a IssueS e ial Se ti ns• liday Gi t Guide• Ex l re Santa arbara

eal state H e & es nS e ial Se ti ns• ra el San ie• ealers i S tli t• Luxe Las Ve as



MEDIA KIT

Southern California Life Magazineis a multi-platform reading experience with stories and eventsupdated daily online at SoCalLifeMag.com. Our seasoned writerscreate unique content to give viewers the most up-to-date infor-mation they need to know about So Cal.1O

Our site engages readers

to share our passion for

the Southern California

way of life and become

the source for all South-

ern California content for

those “on the go.”

Southern California Life is

also on Instagram, Face-book, and Twitter. We post

daily articles, comments,

and photos across all our

accounts. We share behind-

the-scenes shots from our

photo shoots with talent,

teasers and links to our digi-

tal stories, the latest events

and happenings, our week-

end picks, and more.

We are creating an active

social audience who are

eager to learn more about

companies, businesses,

events, activities, restau-

rants, and hotels in So Cal.

Join the conversation with

Southern California Life on-

line and reach your target

audience.

DIGITAL




MEDIA KIT

ADVERTISING SPECIFICATIONS& GUIDELINES

AD SIZE FINAL TRIM SIZE NON-BLEED SIZE BLEED SIZE

Two-Page Spread 16.75”x 10.875” 16.25” x 10.375” 17” x 11.125”

Full Page 8.375” x 10.875” 7.875” x 10.375” 8.625” x 11.125”

1/2 Page Horizontal 8.375” x 5.325” 7.875” x 5.075” 8.625” x 5.575”

1/2 Page Vertical 4.0625” x 10.875” 3.59” x 10.375” 4.325” x 11.125”

1/4 Page Vertical 3.59” x 4.84” N/A N/A

BLEED: Extend bleed 1⁄8” on all sides, include crop marks outside of print area.

LIVE AREA: Keep all live matter at least 1⁄4” from final trim size on all sides.

(Refer to Non-Bleed Size.)

GUTTER SAFETY: Keep all critical matter at least 1⁄2” from the gutter.

PRINTING PROCESS: Four-color process (CMYK). Direct to plate. Web offset. Perfect Bound.

SCREENS: 150-line preferred. Total printing tone value should not exceed 280 percent.

1/4 PAGEVERTICAL

1/2 PAGEHORIZONTAL

1/2 PAGEVERTICAL

FULL PAGE 2-PAGE SPREAD

GENERAL GUIDELINES• Build document to ad size.• Be sure to extend bleed by 1⁄8” on all sides, and allow at least 1⁄4” on all sides

for live area, as trimming of ad content may occur otherwise.• Include crop marks with bleed ads only. Do not include any printer’s marks

in image or bleed area.• Images and graphics should be 300 dpi at 100%, or no less than 266 dpi.• No RGB images. No SPOT or PANTONE colors. All colors should be

four-color process (CMYK). Never use the color “Registration” built incolor palettes.

• All images should be converted to CMYK.• All image files should be TIF, JPG or EPS. PICT and GIF files are

low-resolution web files not suitable for printing.• Perfect alignment of type or design across gutter of two facing pages

cannot be guaranteed.• Advertisers are responsible for the content of their ads or materials.

FONTS• Convert all fonts to outline; or• Include a copy of all fonts used in your files. If EPS images are linked, be

sure to include all linked fonts as well. Be sure to include both printer fontsand screen fonts for your files.

• Some fonts may be restricted from being embedded in a pdf file. Pleasechoose another font, or supply all working files and fonts used.

• PC fonts cannot be accepted.

ACCEPTED FILE FORMATS• Camera-ready ads may be submitted in the following formats:

PDF, TIFF, JPEG or EPS at 300 DPI in CMYK.

FILE DELIVERY METHOD• EMAIL: [email protected]

Questions? Contact Antoni Pham, Advertising Design & Production:[email protected].

Uploaded ads need to be clearly marked with the advertiser’s business name. Account Ex-ecutives will email a digital proof.

Southern California Life reserves the right to reject any camera ready ad because of its con-tent or design. In that event, our production staff may create a new version that meets themagazine’s quality standards and fulfills the advertiser’s needs.

12

SOUTHERN CALIFORNIA LIFE MAGAZINE HEADQUARTERS3625 E. THOUSAND OAKS BLVD. SUITE 232

WESTLAKE VILLAGE, CA 91362

(805) 777-0080

SCLM MEDIA KIT 2014 - socallifemag.com · MEDIA KIT With over 215 million domes-tic visitors to...

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Transcript of SCLM MEDIA KIT 2014 - socallifemag.com · MEDIA KIT With over 215 million domes-tic visitors to...