Scientific Publishing in a Connected, Mobile World€¦ · Scientific Publishing in a Connected,...

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Scientific Publishing in a Connected, Mobile World Mark R. Abbott College of Earth, Ocean, and Atmospheric Sciences Oregon State University

Transcript of Scientific Publishing in a Connected, Mobile World€¦ · Scientific Publishing in a Connected,...

Page 1: Scientific Publishing in a Connected, Mobile World€¦ · Scientific Publishing in a Connected, Mobile World Mark R. Abbott College of Earth, Ocean, and Atmospheric Sciences Oregon

Scientific Publishing in a Connected, Mobile World

Mark R. Abbott College of Earth, Ocean, and Atmospheric Sciences

Oregon State University

Page 2: Scientific Publishing in a Connected, Mobile World€¦ · Scientific Publishing in a Connected, Mobile World Mark R. Abbott College of Earth, Ocean, and Atmospheric Sciences Oregon
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Sacred

Profane

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• 1900 10/year

• 1930 100/year

• 1970 1000/year

• 2000 10,000/year

• 2150 1,000,000/year

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The Endless Cycle

Hypothesis

Experiment

Analysis

Publish

Promotion

New funding

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Mobile Disruptions (Mary Meeker, KPCB)

Since 2007 450 million iOS devices

2009 2% US adults own tablet/eReader

2012 29%

2006 1.3 billion land lines

2009 4.7 billion mobile lines

Encylopedia Britannica out of print after 244 years

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A Re-Imagination?

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Adapted from Graham, 2008

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From Darwin in London

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Durability and Predictability

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The Power of Kawaii: Viewing Cute Images Promotes a Careful Behavior and Narrows Attentional Focus

PLOS One, Sept. 2012

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On the one hand, there is the world of the printed word with its emphasis on logic, sequence, history, exposition, objectivity, detachment, and discipline. On the other, there is the world of television with its emphasis on imagery, narrative, presentness, simultaneity, intimacy, immediate gratification, and quick emotional response.

Neil Postman, Technopoly, 1992

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