Behavior Change Using techniques that promote empathy and behavior change.
Science of behavior change for climate
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Transcript of Science of behavior change for climate
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Science of Behavior Change for Adaptation to Climate
Change James O. Prochaska, Ph.D.
Director and Professor
Cancer Prevention Research Center University of Rhode Island
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Transtheoretical Model (TTM) Overview
Model of Intentional Behavior Change
Basis for developing interventions to promote (health) behavior change
Describes how people:
acquire a positive one modify a problem behavior
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TTM & Climate Change?
Climate Change Mitigation Adaptation
Levels of Change
Behavior Change Behavior Change
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TTM Stages of Change
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Stages of Change Precontemplation
Not Ready to Take Action Stages of Change Have no intention to
start taking action in the next 6 months.
Example: * Currently not exercising. * Do not intend to begin exercising in the next 6 months.
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Characteristics of Precontemplation
1. Uninformed 2. Demoralization 3. Denial
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Stages of Change Contemplation
Thinking About Taking Action Intend to start in
the next 6 months
Example: * Currently not exercising. * Intend to begin exercising in the next 6 months.
Stages of Change
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Characteristics of Contemplation
1. Doubt 2. Delay
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Stages of Change Preparation
Getting Ready to Take Action
Intend to start in the next 30 days
Example: * Currently not exercising. * Intend to begin exercising in the next 30 days.
Stages of Change
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Characteristics of Preparation
1. Fear of failure 2. Be prepared
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Stages of Change Action
Behavior Change Recently Started Consistently for less than
6 months
Example: * Exercising. * Have been exercising for less than 6 months.
Stages of Change
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Stages of Change Maintenance
Has Changed Behavior for an Extended Time Consistently for more
than 6 months
Example: * Exercising. * Have been exercising for more than 6 months.
Stages of Change
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sump pump installation
Pre- contemplation Contemplation Preparation Action Maintenance
Stages of Change Two Examples
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Stage Transition
How do people move from one stage to another?
STAGE
Decisional Balance
Self- Efficacy
Processes of
Change
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Decisional Balance Pros & Cons
Pros = Advantages of changing
Cons = Disadvantages of changing
Exercising + more energy + sleep better
+ more productive at work
Exercising - takes time
- could get injured - $ equipment/membership
Adapting + home/property protected + reduce community burden + save money (in the future)
Adapting - takes time - $ to adapt
- may not be worth it
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Decisional Balance Pros =
Advantages of changing
Cons = Disadvantages of changing
How do people move from one stage to another?
A growing awareness that the advantages (Pros) of changing outweigh the disadvantages (Cons)
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Stage Transitions
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PC Cont PR Action Maint
ProsCons
The pros and cons of changing across stages of change for 48 behaviors
Hall, K. L. & Rossi, J. S. (2008). Meta-analytic examination of the strong and weak principles across 48 health behaviors. Preventive Medicine, 46, 266-274.
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Self-Efficacy Confidence
Exercising * When I am stressed.
* When I am tired. * When I don’t have a workout buddy.
Adapting * When it costs me too much $.
* When I can’t find people to help me. * When I think about the uncertainty of damage.
Not at all Confident Very Confident
1-------2-------3-------4-------5
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Self-Efficacy Confidence
Confidence that they can make and maintain changes in difficult situations
How do people move from one stage to another?
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50
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PC C PR A M
Confidence / Self-Efficacy
Precontemplation Contemplation Preparation Action Maintenance
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10 Processes of Change; 2 types
Processes of Change
Strategies that can help people make and maintain change
Experiential Processes
Consciousness Raising Dramatic Relief Environmental Reevaluation Social Liberation Self Reevaluation
Behavioral Processes
Self Liberation Counter Conditioning Stimulus Control Reinforcement Management Helping Relationships
Different processes are most effective at different Stages of Change
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Adv. & Pro. Public Edu. Laws & Pen. Taxs & Fees Rest. Smoke
PCContActionMain.
Stage of Change
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TTM & Climate Change?
Climate Change Mitigation Adaptation
Levels of Change
Behavior Change Behavior Change