SCIENCE IS THE ENGINE DRIVING NU SKIN ENTERPRISES INNOVATION

Substantiation sets us apart

IS THE BUSINESS REAL?

AND….CAN I DO IT?

WHAT ARE YOUR OPTIONS?

IT’S TOUGH OUT THERE

PURE GENIUSNetwork Marketing… The Most Powerful Business Model in the World

Build Your Distribution Channel and… Create Ownership, Leverage, Security, Freedom, and a Legacy

Nu Skin Enterprises… The Gold Standard in the Network Marketing Industry

After 20 years and billions of dollars in research…

HUMAN GENOME MAP

6

SEQUENCING THE HUMAN GENOME

April, 2003 - International Human Genome Sequencing Consortium announces completion that began in 1990

7

ageLOC BREAKTHROUGH

Old Paradigm: Aging is inevitable – there is nothing you can do to influence your inherited genes

New Paradigm: Expression of age-related genes can be influenced back to a more youthful state

PUBLISHED OVER 300 SCIENTIFIC PAPERS

LifeGen Technologies… Research leaders in gene expression and gene profiling…Providing the edge

PUBLISHED OVER 300 SCIENTIFIC PAPERS

LifeGen Technologies… Research leaders in gene expression and gene profiling…Providing the edge

POWERFUL PARTNERSHIPS

VALIDATED SCIENCEPLATFORM FOR THE NEXT 10 YEARS

University Research Partner’s - Stanford University - Purdue University - Harvard - Tufts - Affiliations with over 150 Scientists from Universities and Research Institutes around the World

Leader in Gene Expression, Gene Profiling and Caloric Restriction - 25 Years of Genetic Research

100 Full-Time Scientists from Many Disciplines3 Global Research CentersAnti-Aging Scientific Advisory Board - 20 Scientists

YOUNG GENE EXPRESSION

OLD GENE EXPRESSION 2 5431Screening for Ingredients / Blends

ageLOC SCIENCE…AHEAD OF THE ANTI-AGING WAVE

Tested product solutions that modulate gene expression

ageLOC –The New Anti-Aging Category… The New Anti-Aging Category… Based on Gene Expression Based on Gene Expression

ageLOCMulti -Billion Dollar

Anti-Aging Brand

Nu SkinBillion Dollar

Anti-Aging Brand

Nu Skin Personal Care

Pharmanex

First Mover Advantage

Proctor & Gamble…Spending 100’s of Millions of Dollars on Genomic Research…the Goal…"teach old cells how to behave like young cells…turning different genes on or off”

600

500

400

300

200

100

0

THE OBSESSION TO STAY YOUNGGlobal Anti-Aging Market in Billions of Dollars

2006 2009 2013 2016 2030

Source: BCC Research 2009 & Global Industry Analyst

BY 2015, THE ANTI-AGING INDUSTRY IN THE U.S. WILL GROW BY :

76%

2009$30 Billion

Ref: Global Institute for Alternative Medicine (76% Growth) Freedonia US Industry Study 2004 (2004 $20 Billion Anti-Aging US Grows to $30.7 Billion in 2009)

2015$53 Billion

Under 14 15-24 25-34 35-44 45-54 55-64 65+

Change in Population Growth80%

70%

60%

50%

40%

30%

20%

10%

0%

-10%

-20%

Source: U.S. Census, 2000

7% 7%

-10%

3%

73%

54%

8%

U.S. POPULATION 2010-202080%

70%

60%

50%

40%

30%

20%

10%

0%

-10%

-20% Under 14 15-24 25-34 35-44 45-54 55-64 65+

Source: U.S. Census, 2000

Gene Based Anti-Aging Solutions

IN 2009 MORE THAN 91 MILLION CONSUMERS PURCHASED ANTI-AGING PRODUCTS IN THE U.S.

APPROXIMATELY HALF OF THEM WERE UNDER THE AGE OF 40

Cite: Anti-Aging Products for Health Maintenance (Pharmaceuticals for Age-Related Health Conditions, & Supplements for Age-Related Health Conditions), and Anti-Aging Products for Appearance Enhancement (Skin Care, Hair Care, & Others).

ageLOC-CONSUMED BY ALL GENERATIONS

• 26 Successful Years• Publicly Traded on NYSE (NUS)• 5A1 Dunn & Bradstreet Rating• Operating in 50 Countries• 2010 - $1.53 Billion• $800 Million in Assets• $200 Million in Cash• Over $350 Million Spent on R&D• Highest Paying Commission Plan

NSE – THE COMPANY BEHIND ageLOC

INVESTING IN THE FUTURE

90 MILLION DOLLAR ANTI-AGING RESEARCH CENTER

STANDARD OF EXCELLENCE“These are the American businesses that have the most transparent and conservative accounting practices and most prudent management.”Nu Skin – Rated 4th out of 100 Mid Cap Companies

BBB Reliability Report for

Nu Skin Enterprises, Inc

A BBB Accredited business since 01/01/1986

BBB Rating A+

Solid Financial Company Traded on the NYSE

NUS Stock UP 400% Last 2 Years

Credibility Standard5A1 D & B Rating

Nu Skin is a dedicated member and advocate of the DSA since 1991 Truman Hunt – Chairman WFDSA 2005-2008

STANDARD OF EXCELLENCE

Voted “Best company to work for in Utah” 2010

Four American Business Awards – “Stevie’s Most Innovative Company – 2005

Best Corporate Responsibility Program - 2007

INTERNATIONAL/GLOBAL PROMOTIONNSE- Silver Medalist – Age a MysteryMcDonalds- Gold Warner Bros.- Bronze

International Business AwardBlake Roney - 2009 Chairman of the Year

THE HEART OF THE COMPANY

Two American Business AwardsMost Innovative Company – 2005 & Best Corporate Responsibility Program - 2007

“Nourish the Children may be 5 percent of what we do, but it is 95 percent of who we are."

Blake Roney, Nu Skin Chairman of the Board

CURRENT ageLOC PRODUCTS

PATENTED – EXCLUSIVE - PROPRIETARY

ageLOC Galvanic Spa System ageLOC

Transformation

Instant Results – Unique, Emotional, Affordable!

• Removes Fine Lines and Wrinkles• Lifts and Increases Skin Firmness• Micro Cleanses Skin to Dermal Layer• Improves Skin Texture and Pore Size• Treatment - 5 Minutes 2-3/wk! Hand-held Patented Technology

GALVANIC SPA II ageLOC FACIAL GELS

HALF-FACERESULTS

• Around the eyes• Nasal fold• Around the mouth• Skin firmness• Smoother texture• Reduced pore size

AFTER 5 WEEKS OF USING ageLOC Treated Untreated

ageLOC Results

A TRULY TRANSFORMATIONAL EXPERIENCE

Gentle Cleanse & ToneRadiant DayTransforming NightFuture Serum

ageLOC Transformation

4 YOUTH GENE CLUSTERS IDENTIFIED

TIMP1COL7A1

AQP3

IL1B

PPARG

TNFA

POMC

IL1B

IL6

SOD2

MT2A

TXNRD1

Pigment

20+ GENES

Cell Turnover

35+ GENES

Hydration

20+ GENES

Skin

Structure

60+ GENES

ageLOC VitalityPromotes Three Dimensions of Vitality•Physical Vigor•Mental Acuity•Sexual Desire

Reset, Revive, Renew with ageLOC Vitality

Brain

Heart

Muscle

MITOCHONDRIA HIGHLY CONCENTRATED IN:

LATEST ageLOC DISCOVERY

Identified and influenced 52 genes tied to mitochondrial function

Week 12 = +20%P=0.021

Vitality vs. Placebo

90 Day Money Back Guarantee

$16 ,

133

$55,

980

$535

,276

$5,6

07

$9,9

80

$32,

170

$124

,104

Highest Paying Commission Plan in the Industry

2009 Nu Skin Average Annual Incomes

EXEC 1 2 4 6 8 12

EXEC GOLD LAPIS RUBY EMER. DIAM. B.D.

YOUR WINDOW OF SUCCESS700 - Million $ Earners – 1 New Every 5 Days

j

2000 New Million $ Earners

$5 Billion

20202010

$1 Billion

More than $2 Billion paid to Distributors Annually

Approx. $650 Million paid to Distributors in 2010

YEAR

GLO

BAL

SALE

SL

12.8% Annual Growth = $5 Billion in 10 years 2009 Revenue $1.33 Billion / US Revenue $200 Million2010 Projected $1.53 Billion 15% YOY

HOW TO GET STARTED

CUSTOMER

$599

READY TO BUILD YOUR BUSINESS

$1198

$585

$290

$157Serum Only

$50

$282