October 20, 2014

UX AND VISUAL

DESIGN EXAMPLES

OUR CREATIVE PROCESS

SCI’s experienced creative professionals employ

design systems that address contemporary

trends while meeting the highest standards of

functionality and

ease-of-use. Our UX team meticulously reviews

the user experience of a given product for

usability and accessibility, with the overarching

aim of creating a practical, delightful customer

experience.

Our design methodology addresses every touch-

point where creative plays a key role.

MD ANDERSON: APPSPIRE Smoking Cessation and Prevention

Case Study

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Quitting smoking is notoriously difficult; it takes the average smoker at

least fourteen attempts to quit successfully. AppSPIRE, a mobile app for

iPhone devices, facilitates effective cessation with rich media, inspired

interactive learning activities and a sophisticated tailoring system. As

users quit, fail and try again, the program develops a data-rich profile and

suggests optimal strategies to promote success with each cessation

attempt.

In a space rife with a-theoretical reminder systems and glorified

calculators, AppSPIRE stands out. The program utilizes a theory-

grounded cessation promotion model (stages of change) that yields a

highly tailored and engaging user experience.

In partnership with MD Anderson Cancer Center, SCI created the

AppSPIRE program and completed design and development. SCI is

currently conducting an evaluation for preliminary program impact among

a sample of college students in Houston, Texas.

AppSPIRE is funded by National Institutes of Health (NIDA) via the Federal small business innovation

program (R41DA035012).

APPSPIRE

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NOBLE CORPORATION The Oil Record Book (ORB) is a responsive learning

solution designed from the ground up with mobile

users in mind. It works elegantly on tablet and

phones and was design to load quickly for low

bandwidth environments.

QUITBUDDY Social Smoking Cessation Support

Case Study

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While social factors have been correlated with health outcomes across a

number of domains, few interventions effectively operationalize social

support.

Smartphones are uniquely suited to fill this gap. The smartphone is our

most intimate computing device; highly personal, always-on, and uniquely

social.

QuitBuddy, a new program in development at MD Anderson Cancer

Center, seeks to activate the possibilities offered by smartphone

technology to support effective tobacco cessation and maintenance.

In this highly collaborative project, SCI co-developed the QuitBuddy

concept and delivered application prototypes, and assisted with

preliminary feasibility and usability testing of the Android application.

QUITBUDDY

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NOBLE CORPORATION DPA (Designated Person Ashore) Computer-

Based Training Module

IT’S YOUR GAME HIV, STI, and Pregnancy Prevention

for Middle School Youth

Case Study

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It’s Your Game…Keep It Real (“IYG”) is an HIV/STI and pregnancy

prevention intervention for middle school youth that is listed by US

DHHS’s Office of Adolescent Health as an effective program.

SCI has provided a variety of services to the University of Texas team

throughout the life of the It’s Your Game research program.

We have supported the research team with creative consulting, design,

media production, and software development services for over a decade.

We are currently engaged in a small business technology transfer

collaboration to further the goal of broadly disseminating It’s Your Game.

“The Secret of the Seven Stones” utilizes narrative and game mechanics

to promote communication between parents and children ages 11-14

about sexual health and life decisions. The program is framed with a rich

fiction, and features extensive, deep game mechanics to promote user

engagement with the material.

IT’S YOUR GAME

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MY FAMILY GARDEN A Social Network for Lynch Syndrome (Colorectal

Cancer) Sufferers

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VERIZON TELECOM Tablet Landing Page Redesign

HALLIBURTON LANDMARK Learning Module

STEMPOWERMENT A Social Site for Young Adults

Recovering from Stem Cell

Transplant Therapy

Case Study

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Adolescent and young adult (AYA) stem cell transplantation patients

face a variety of well-documented physical and emotional challenges.

In addition to undergoing a life-threatening procedure that involves an

intense treatment regimen and lengthy hospital stay, these patients

face a protracted 12-month recovery period marked by numerous

physical, emotional and psychosocial challenges (e.g., coping with

immunosupression and its socially isolating effects, fatigue,

adherence to complex medication regimens, and meeting hydration

and nutrition requirements). Failure to meet these challenges not only

engenders distress, anxiety and depression, but can also result in

serious consequences to health such as organ damage or graft

versus host disease.

The Stempowerment project is an internet-based, interactive and

personalized social intervention to promote self-management

behaviors among AYA stem cell transplant recipients during their

extended outpatient recovery period.

The program utilizes extensive social features and game mechanics

to enable interpersonal connection and directly address three key

behaviors: hydration, medication and exercise.

Stempowerment is funded by National Institutes of Health (NCI) via the Federal small business

innovation program (R41CA168107). PIs McLaughlin, Peterson, Askins, Zhang.

STEMPOWERMENT

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ESCAPE WITH YOUR LIFE Smoking Cessation and Prevention

Game for Health

Case Study

Privileged and Confidential

Escape with your Life (EWYL) is an interactive, “game for health” that SCI

developed under contract to MD Anderson Cancer Center. EWYL frames

smoking cessation and prevention as a quest—to escape from a

menacing, dark hospital populated by mad scientists, psycho zombies,

talking skeletons, and a cast of other crazy characters.

The user advances through the game by collecting and managing items,

interacting with other characters, and solving puzzles. The pedagogical

context is embedded throughout the experience; the player learns by

engaging with people and items throughout the hospital as they complete

the quest.

Escape with your Life utilizes track-based tailoring based on the stages of

change model.

Funding support: DOD, PI Prokhorov

ESCAPE WITH

YOUR LIFE

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GET IN TOUCH…

Tareen, Iqbal Senior Vice President

tareen@scigrp.com

240.462.1655