by Liliana Todorinova

Schwan Cosmetics Mastering the Cosmetic Pencil

Why outsource cosmetic pencils?

The cosmetic pencil is such a complex product that it is worth outsourcing this know-how to a supplier who has mastered all its aspects, including supply chain.

Cosmetic pencils are complex

Applications

• variety of applications

• and consumer preferences

Package

• variety of forms

• and materials

• variety of textures

• variety of colors

Variety of applicationsEye Liner• draw the contour of the eye

on the edge of the eye lid

Eye Shadow• apply color on the eye lid

Lip liner• draw the contour of the lips• prevents the lipstick from

smudging, especially very intense colors

Variety of formats

Format

Wooden• the classical

wooden pencil• very precise

Plastic• look like a classical pencil

but it’s made out of plastic• it can be sharpened

Automatic• alternative to classical pencils• requires special technology• can come in variety of shapes &

colors

Variety of textures

Eye liner shall be hard and saturated in color

(pigments)

Eye shadow pencil is like a combination of a pressed powder and a

primer in one, therefore it must be soft but also

with intense color

Lip liner must be neither too hard (it

would hurt) nor too soft (smudge)

Consumer preferences vary, too

Country-Specific

consumer requirements

regulatory constraints

climate conditions (heat & humidity)

make-up habits

Ethno-specific

skin type

geometry of the eye

Trends

colors

formats

ingredients

What is important?Convenience of application• precision • skin feel

Ease of use• hold• format• fluidity of the formula

Performance• long-lasting• color intensity• no smudge

Safety• Irritation • Regulatory• Origin (sustainability)

To learn more

...about the market leader in cosmetic pencils, Schwan Cosmetics: http://beautybusinesstoday.com/2011/12/17/stabilo-schwan-cosmetics-secrets-of-market-leadership-n2-get-close-to-your-customers/

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