Schulich MBA MGMT 5260 Netflix
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Transcript of Schulich MBA MGMT 5260 Netflix
A long time ago ....
4 months
Secondary Theatres
Primary Theatres
X weeks
4 months +
• DVD sales • Digital downloads • Rental
10 months +
Sold to premium cable networks
12 months +
Netflix streams as “new releases”
34 months + Available for free on regular TV TIME
“Stuck in the middle”??
Focus Strategy
Cost Leadership Differentiation
• Amazon Apple
• Crackle Pandora
• Netflix
Reframing ...
“Old World”
Studios
Theatres
Cable companies
VS “New World”
Netflix
Amazon
Apple
ISPs
Piracy
“Old World”
Studios
Theatres
Cable companies
Reframing ...
Sell Movies Directly
VS “New World”
Netflix
Amazon
Apple
ISPs
Piracy
Use movies to bolster other business models