Schulich MBA MGMT 5260 Netflix

36

Transcript of Schulich MBA MGMT 5260 Netflix

Page 1: Schulich MBA MGMT 5260 Netflix
Page 2: Schulich MBA MGMT 5260 Netflix

A long time ago ....

Page 3: Schulich MBA MGMT 5260 Netflix
Page 4: Schulich MBA MGMT 5260 Netflix
Page 5: Schulich MBA MGMT 5260 Netflix
Page 6: Schulich MBA MGMT 5260 Netflix
Page 7: Schulich MBA MGMT 5260 Netflix
Page 8: Schulich MBA MGMT 5260 Netflix

4 months

Secondary Theatres

Primary Theatres

X weeks

4 months +

• DVD sales • Digital downloads • Rental

10 months +

Sold to premium cable networks

12 months +

Netflix streams as “new releases”

34 months + Available for free on regular TV TIME

Page 9: Schulich MBA MGMT 5260 Netflix
Page 10: Schulich MBA MGMT 5260 Netflix
Page 11: Schulich MBA MGMT 5260 Netflix
Page 12: Schulich MBA MGMT 5260 Netflix
Page 13: Schulich MBA MGMT 5260 Netflix
Page 14: Schulich MBA MGMT 5260 Netflix

“Stuck in the middle”??

Focus Strategy

Cost Leadership Differentiation

• Amazon Apple

• Crackle Pandora

• Netflix

Page 15: Schulich MBA MGMT 5260 Netflix
Page 16: Schulich MBA MGMT 5260 Netflix
Page 17: Schulich MBA MGMT 5260 Netflix

Reframing ...

“Old World”

Studios

Theatres

Cable companies

VS “New World”

Netflix

Amazon

Google

Apple

ISPs

Piracy

Page 18: Schulich MBA MGMT 5260 Netflix

“Old World”

Studios

Theatres

Cable companies

Reframing ...

Sell Movies Directly

VS “New World”

Netflix

Amazon

Google

Apple

ISPs

Piracy

Use movies to bolster other business models

Page 19: Schulich MBA MGMT 5260 Netflix
Page 20: Schulich MBA MGMT 5260 Netflix
Page 21: Schulich MBA MGMT 5260 Netflix
Page 22: Schulich MBA MGMT 5260 Netflix
Page 23: Schulich MBA MGMT 5260 Netflix
Page 24: Schulich MBA MGMT 5260 Netflix
Page 25: Schulich MBA MGMT 5260 Netflix
Page 26: Schulich MBA MGMT 5260 Netflix
Page 27: Schulich MBA MGMT 5260 Netflix
Page 28: Schulich MBA MGMT 5260 Netflix
Page 29: Schulich MBA MGMT 5260 Netflix
Page 30: Schulich MBA MGMT 5260 Netflix
Page 31: Schulich MBA MGMT 5260 Netflix
Page 32: Schulich MBA MGMT 5260 Netflix
Page 33: Schulich MBA MGMT 5260 Netflix
Page 34: Schulich MBA MGMT 5260 Netflix
Page 35: Schulich MBA MGMT 5260 Netflix
Page 36: Schulich MBA MGMT 5260 Netflix