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School Project by Samantha Erbe
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Transcript of School Project by Samantha Erbe
![Page 1: School Project by Samantha Erbe](https://reader033.fdocuments.us/reader033/viewer/2022051710/5a6757437f8b9a656a8b47f3/html5/thumbnails/1.jpg)
4 SECRETS TO WRITE A BOOK & GROW YOUR BUSINESS
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WHO IS TREVOR CRANE?▸ There’s Nothing Special About Me
▸ I’m The Son Of A Horseshoer
▸ I’ve Lost Everything - Twice
▸ I Filed a $2.2 Million Bankruptcy
▸ $13M Bottom Line Profits for Clients in 2014
▸ Every Client has become a #1 Bestselling Author
▸ Tripled Our Income in 2015
▸ I Help Entrepreneurs Add An Extra 6-7 Figures
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SECRET #1: GET HELP SELF-PUBLISHING
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COMPARE THESE 2 STORIES OF CURRENT AUTHORS:
TRADITIONAL PUBLISHER VS.
▸ He Had To Get His Book Idea Accepted By A Publisher (Good Luck)
▸ Earned $1,200 Advance For The Book
▸ The “Professional” Editing Process Took 2 Years
▸ He Didn’t Know How To Market His Book
▸ He Had No Business Behind The Book To Monetize His Hard Work
SELF-PUBLISHING
▸ She Created Brand Awareness While Researching Her Audience
▸ Earned $12,000 in 30 Days By Talking About Her Book Online
▸ Once She Was Clear, Her Book Was Done in Less Than 30 Days
▸ She Had A Marketing Plan That Earned #1 International Bestseller
▸ She Had Coaching, Courses and Other Products Available To Sell To Her Readers
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THINK ABOUT BUILDING YOUR DREAM HOUSE.
▸ Would you design it or hire an architect?
▸ Would you go to Home Depot and buy the tools and material?
▸ Would you build the house yourself?
▸ Would you learn everything you need to know about the planning, permits, dry wall, roofing, plumbing, electric….
OR WOULD YOU GET HELP?
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A BOOK IS NOT A HOUSE.
BUT YOU WILL STILL NEED A TEAM OF:▸ A Writer
▸ An Editor
▸ A Designer
▸ A Formater
▸ A Publisher
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SECRET #2: DON’T WAIT UNTIL YOUR BOOK IS DONE
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THE “OLD” PROCESS TO BECOMING AN AUTHOR
▸ Step 1: Write The Book
▸ Step 2: Market The Book
▸ Step 3: Make Money Selling Your Book
▸ Step 4: Through This Process, Discover Your Mission & Get Clear On Your Purpose
THESE STEPS WILL WASTE YOUR TIME, AND LIKELY NOT GIVE YOU THE RESULTS
YOU ARE LOOKING FOR.
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“MOST PEOPLE ARE DOING THE RIGHT THINGS… BUT IN THE WRONG ORDER.”
Trevor Crane
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EPIC AUTHOR PUBLISHING TURNED THAT PROCESS UPSIDE-DOWN.
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THE NEW PROCESS:
▸ Step 1: Get Clarity Around Your Purpose, Your Message & Your Mission
▸ Step 2: Market The Book WHILE Earning Money From Your Audience
▸ Step 3: Build A Business Behind The Book That Supports Your Goals
▸ Step 4: Write The Book Quickly Based On The Outline You’ve Already Created During This Process.
WAIT A MINUTE…YOU WANT ME TO SELL THE BOOK BEFORE I WRITE IT?
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“YES!!!!”
Trevor Crane
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CASE STUDY: ROBYN CRANE
TAKE MY WIFE, FOR EXAMPLE:
▸ First, we discovered her mission: What did she want to help people with?
▸ Then, we built the business behind it: How was she going to make money?
▸ Then we Pre-Sold the book on Amazon
▸ She earned $26,000 BEFORE THE BOOK WAS WRITTEN
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SECRET #3: YOUR BOOK IS ONLY THE BEGINNING
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YOUR A #1 INTERNATIONAL BESTSELLING AUTHOR!
NOW WHAT?
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“DO NOT SELL YOUR BOOK!IT’S TIME TO LEVERAGE IT AS YOUR
BIGGEST MARKETING TOOL.”
Trevor Crane
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A GOOD MARKETING PLAN SHOULD:
▸ Boost Your Credibility & Allow You To Charge More For Your Services
▸ Attract New High-Paying Clients
▸ Earn Speaking Gigs Across The Country
▸ Build A Community Around Your Message
▸ Lead Your Readers Into A More Valuable Training Program You’ve Created on The Back End
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SECRET #4: SELL YOUR VISION AND YOUR MISSION FIRST
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“AND BY FIRST… I MEAN RIGHT NOW!”
Trevor Crane
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THE MARKETING STARTS NOW. THE MONEY STARTS NOW.
‣ The first thing you’re going to do is make a DECLARATION!Tell the world you are writing a book about ______.
‣ You’ll get feedback, comments and information about what your audience wants your book to be about.
‣ Remember Lisa, she made $12,000 in 30 days from people expressing interest in her future book release.
‣ This will help you tell your story in a way that will influence and help your readers.
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NOW YOU CAN ENSURE YOUR READERS WILL BECOME YOUR FUTURE CLIENTS.
BECAUSE YOU WROTE THE BOOK FOR THEM, NOT FOR YOU.
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GIVE YOUR READERS SOMEWHERE TO GO:This is the business on the back end of the book.
Sell them a training course, a mentoring package, a product or a service where you can help people on a deeper level
… and start earning the money you deserve for you valuable services.
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SO IF YOU ARE:▸ A Business Owner
▸ A Speaker
▸ A Coach or Consultant
▸ A Service Professional
▸ Someone With A Big Mission, Purpose or Vision to share with the world
AND YOU’RE READY TO BECOME A #1 INTERNATIONAL BESTSELLING AUTHOR…
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“THEN JUMP ON A CALL WITH ME OR ONE OF MY HEAD
COACHES.”
Trevor Crane
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THANKS FOR WATCHING!HERE ARE SOME GIFTS FOR YOU…
‣ Here is link to book a call with Epic Author Publishing: http://TrevorCrane.com/call
‣ As my FREE gift to you, here is the digital version of my #1 Bestselling book, Big Money With Your Book… Without Selling A Single Copy: http://epicauthor.com/bigmoneyebook
Be Great,Trevor Crane