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JECRC UNIVERSITY School of Management BBA

1

School of Management

Course Structure and Syllabi

for

Bachelor of Business Administration (BBA)

Academic Programmes

July, 2013


2

BBA Course Structure

SEMESTER-I

SEMESTER-II

PAPER

CODE

PAPER

CLASSES

CREDI

TS

L T P

M1001 Principles of Management 4 - - 4

M1002 Business Organization 4 - - 4

M1003 Business Statistics 3 1 - 4

M1004 Business Economics 3 - - 3

G1001 Current Affairs 3 - - 3

G1002 Computer Applications 3 - - 3

G1003 Computer Applications (LAB) - - 2 1

G1004 Communication Skills 3 - - 3

Total Credit 23 1 2 25

PAPER

CODE

PAPER

CLASSES

CREDI

TS

L T P

M2001 Elements of HRM 4 - 4

M2002 Basics of Accounting 3 1 - 4

M2003 Business Environment 4 - - 4

M2004 Quantitative Technique 3 1 - 4




G2004 Communication Skills 3 - - 3



3

SEMESTER-III

PAPER

CODE

PAPER

CLASSES

CREDI

TS

L T P

M3001 Organization behavior 4 - - 4

M3002 Marketing Management 4 - 4

M3003 Financial Management 3 1 - 4


G3002 Comp. Applications 2 - - 2

G3003 Comp. Applications (LAB) - - 2 1

G3004 Environmental Studies 3 - - 3

M3004 Industrial Visit/ Seminar - - 8 4


SEMESTER-IV

PAPER

CODE

PAPER

CLASSES

CREDITS

L T P

M4001 Business Ethics and Corporate

Social Responsibility

3 1 - 4

M4002 Industrial Relations & Labor

laws

4 - - 4

M4003 Management Accounting 3 1 - 4

G4001 Current Affairs 3 3



G4004 Value Education 3 3

***** Open electives 3 3

Total Credits 22 1 2 25


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SEMESTER-V

PAPER

CODE

PAPER

CLASSES

CREDITS

L T P

M5001 HRD 4 - - 4

M5002 International Business

Management

3 - - 3

M5003 Business Laws 3 1 - 4


***** Open Electives 3 - - 3

G5004 Communication skills 3 - - 3

M5004 Presentation &Viva-voice

( Summer Internship- Report)

- - 10 5


SEMESTER-VI

PAPER

CODE

PAPER

CLASSES

CREDITS

L T P

M6001 Media Management 3 1 - 4

M6002 Strategic Management 4 - - 4

M6003 E- Commerce 3 - 2 4


G6004 Personality development 3 - - 3

M6004 Dissertation 1 - 6 4

***** Open Elective 3 - - 3


Total Credits = 150


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Detailed Syllabus of BBA

Semester – I

Code: M1001 PRINCIPLES OF MANAGEMENT

Objective: The objective is to provide an understanding of basic concepts, principles and

practices of management. The aim is to inculcate the ability to apply multifunctional approach to

organizational objectives.

Unit I

Introduction: Concept, Significance and Nature of Management, Management Process

,Management and Administration, Functions and Principles of Management, Levels of

Management, Functional areas of Management.

Unit II

Planning and Decision Making: Concept and Nature of planning, Objectives and Components of

planning, Nature and Process of planning. Process of Planning, Dimensions / Types of Planning,

Tools and Techniques of planning. Decision-Making – Nature, Significance and Process,

Techniques of decision making.

Unit III


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Organizing: Concept, Importance and Elements of Organization, Process and Principles of

organization, Theories of Organization, Organization structure, Organization charts and manuals.

Unit IV

Directing and Communication: Concept, Nature, Scope, Principles and Techniques of direction,

Concept and Process of communication, Channel / Media of communication, Barriers to

effective communication.

Unit V

Controlling: Concept, Objectives, Process and Principles of control, Various control techniques

References:

1. Koontz & Weirich, Essentials of Management, Tata McGraw Hill, 2010.

2. L.M. Prasad, Principles & Practices of Management, Sultan Chand, 2010.

3. Stephen Robbins, Management, Pearson, 2011.

Code: M1002 BUSINESS ORGANISATION

Objectives: The Objective is to provide understanding of the nature of business and

organization, promotion and forms of business organization.

UNIT I

Introduction: Concept and Nature of business and organization, Objectives of business,

Classification of business activities, Environment of business system, Social responsibility of

business.

UNIT II

Promotion and Forms of Business organization :Concept and stages of promotion. Position and

functions of promoter, Promotion of new business. Forms of business organization, sole trader,

partnership. Joint stock company and co-operative institution.

UNIT III

Location:Theories of industrial location, Factors affecting the location of industry. Government

policy towards the localization. Concept of combination, Merits, Demerits and Types of

combination.


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UNIT IV

Organization success: Risk management, concept of strategic Management, five force porter

model, sustainability of organization, Factors for organizational success.

UNIT V

Organizational challenge

Goods vs services, global and contemporary challenges of business organization, competition

concept, organization performance measurement.

References:

1. Frank R. Mason, Business Principles & Organization, Nabu Press, 2011.

2. Rajendra Maheshwari, Business Organization & Management, International Book House,

2011.

Code: M1003 BUSSINESS STATISTICS

Objectives: To understand & apply various statistical methods of data summarisation and

analysis, to gain ability to take decision in diverse aspects of business environment.

UNIT I

Meaning & Definition of Statistics, Functions, Applications, Limitations and Distrust of

Statistics. Census and sampling, methods of sampling, Methods of collections of Primary and

secondary data, Schedule & Questionnaire, classification and tabulation of Data, Diagrams and

Graphs, concept of central tendency : meaning, definition, determination of Mean including

Geometric Mean and Harmonic Mean, Median, Mode.

UNIT II

Measures of Dispersion and Skewness: Meaning, Objectives, Importance, Absolute and relative

measure of dispersion, essential characteristics of a good measure of dispersion, selective of an

appropriate measure of dispersion. Skewness: meaning, measures of Skewness, difference

between Dispersion and Skewness.

UNIT III


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Correlation: meaning, Definition, types, methods of determining correlation. Regression

Analysis: meaning, utility, types, difference between correlation and regression, methods of

computing regression lines, conceptual frame work and their application in business.

References:

1) Hooda, R.P.,Statistics for Business and Economics, Macmillan Publishers India, 2010.

2) Levin and Rubin, Statistics for Management; Pearson Publications, 1997

3) S.P. Gupta,Statistics, Sultan Chand & Sons, 2010

Code: M1004 BUSINESS ECONOMICS

Objectives: To enable the students to have conceptual understand in economic analysis which

has bearing on Decision making by business organization. To gain working knowledge of

production function, cost, revenue, demand, and supply & price determination in various

markets. The objective of this paper is to give exposure to the current problems of the Indian

economy and how these problems affect the working of business organization and how the

economic policies helps an economy to overcome these problems.

UNIT I

Introduction: definition of business Economics, its role in business decisions, Economics Laws,

Static & Dynamic Economics, Micro & Macro Economics, Economics Models: Meaning, types

and Purpose, Basic problems of an economy. Consumer Behavior: Meaning, Utility concept,

types of utility, Cardinal Demand Theory, law of substitution, consumer surplus, Concept of

demand, Law of Demand and Elasticity of Demand and methods of elasticity measurement.

UNIT II

Law of supply and elasticity of Supply, Indifference Curve Analysis: Meaning, Characteristics,

and consumer equilibrium, price effect, Income effect and substitution effect, Production

function Analysis: Factors of production, laws of production, Stages of production, Return to

Scale, ISO – Product Curve. Difference between IC and ISO Curve.

UNIT III


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Cost Concepts and Classification, Determination of short term and long term costs. Revenues:

meaning and Types. General theory of Value, Market Definition and Classification, Price and

Output Determination under perfect and imperfect competition, oligopoly and monopoly.

UNIT IV

Nature and Basics of Macro Economics, Development and types of Macroeconomics, The Basic

concepts of National Income and Product; GNP, NNP, GDP, NDP, NI etc. Calculation of

National Income and its problems.

UNIT V

Central Bank functions, Monetary and Fiscal Policy, Basic concepts of Economic growth &

development, Basic concepts of Trade Cycle, Basic concepts of Balance of Payments.

References:

Ahuja H. L., Managerial Economics, S. Chand Publication, 2007.

Damodaran Suma, Managerial Economics, Oxford University Press, 2010.

Gupta, Managerial Economics, Tata McGraw Hill Education Private Limited, 2011.

Jain T R, Khanna O P, and Tiwari Ajay, Macro Economics, V K Enterprises, 2008.

Vaish M C, Macroeconomics, Vikas Publishing House Limited, 2010.

Atrey Anoop, Introductory to Microeconomics & Macroeconomics, Genius Publications,

2010.

Code: G1001 CURRENT AFFAIRS (INDIAN CONSTITUTION)

1. Making of Indian Constitution, Constituent Assembly: Composition and Working.

2. Preamble and Salient Features of Indian Constitution.

3. Fundamental Rights and Fundamental Duties, Directive Principles of State Policy.

4. President, Prime Minister & Parliament

5. Supreme Court, Judicial Review and Judicial Activism.

6. Governor, Chief Minister and State Legislatures.

7. Panchayati Raj and Municipal Governments

8. Nature of Federal System and Centre-State Relations.

9. Election Commission and Electoral Reforms, National Commission for Scheduled Castes,

National Commission for Scheduled Tribes.

10. Indian Penal Code – Significant Sections


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Reference Books

1. A. G. Noorani, Constitutional Questions in India: The President, Parliament and the States,

Delhi, Oxford University Press, 2000.

2. A.S. Narang, Indian Government and Politics, Geetanjali Publishing House, New Delhi,

1996 (Latest edition)

3. Bidyut Chakrabarty & Rajendra Kumar Pandey, Indian Government and Politics, SAGE,

New Delhi, 2008

4. D.D. Basu, An Introduction to the Constitution of India, Prentice Hall, New Delhi. (Latest

Edition)

5. G. Austin, The Indian Constitution: Corner Stone of a Nation, Oxford, Oxford

University Press, 1966.

6. M.P. Singh & Rekha Saxena, Indian Politics: Contemporary issues and Concerns, Prentice

Hall of India, Delhi, 2008.

Code: G1002 COMPUTER APPLICATIONS (Presentation, Publication and Graphing

Techniques)

Presentation Techniques

Power Point Presentation. Data Presentation. Graphics and curves presentation. Multi Media

Presentation. Creation of flash videos

Documentation and Publication Techniques

Introduction to Word Processor(s). Excel Sheet Preparations. Graphics in the Excel. LaTeX file

Preparation. Working on Adobe Premier Pro/ Maya / Coral Draw

Graphing Techniques

Data Curve plotting: Using Excel, Origin and Gnu Plot.Functional Plotting: Using Gnu Plot,

Origin. Introduction to Mathematica / MatLab explorations. Functional Plots using

Mathematica / MatLab. Animation graphics using Mathematica / MatLab

Suggested Books

1. MATLAB (An Introduction with Application): Amos Gilat, Wiley India.

2. Getting Started with MATLAB: Rudra Pratap, Oxford University Press.

3. A Concise Introduction to MATLAB: William J. Palm III, Tata McGraw Hill Education Private

Limited.


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Code: G1003 COMPUTER APPLICATION (Computer Lab – I)

List of Experiments

PowerPoint:

Introduction to the IDE of Power Point, Introduction to various toolbars like – Quick access,

Placeholders, Creating title slides, slide shows, Introduction to layouts, themes, Clipboard, font

paragraph, Drawing & Editing, Animations, Transitions, Spell Check, Outline, Tab, slides tabs,

Sorter view and Printing

MS Word:

Introduction to IDE of Microsoft Word, Functionality of various tool bars – Quick Access, Title,

Ribbon, Ruler, and Status Bars. Understanding document Views, Formatting, Editing and

Understanding non printing characters, Using AutoText, Using Indentation & Alignment, and

Style set Page breaks, Page numbers and Setting Page Layouts and Printing Documents

MS Excel:

Introduction to Electronic Spreadsheet, Worksheet, Cells, Quick Access Toolbar, Formula Bar,

Status Bar, Clipboard, Font, Alignment, Number, Cells, Styles, Editing, Perform Mathematical

Calculations, Working with Headers & Footers, Perform Automatic Calculations, Perform

Advanced Mathematical Calculations, Work with Long Text, format Numbers, Excel Functions,

Using Reference Operators and Printing

Charts: Creating and applying chart layout, Adding Labels, Switching Data, Changing the Chart

Style, Size and Position, Chart Type

G1004 COMMUNICATION SKILLS

Unit-I

Stepping Stones (Vocabulary Building)

Vocabulary development, Use of different words in different contexts, Technical Vocabulary,

Scientific Vocabulary and Terms in daily use. Foreign words in use, Abbreviations. Introduction

of Synonyms through the use of dictionary, vocabulary related to description. Phrasal verbs and

its usage in sentence. Affixation- Prefix and Suffix. Conversion of one word to other- Noun to

Verb, Verb to Noun, Adjective to Noun, Verb to Adverb, Adjective to Adverb, Common Noun

to Abstract Noun. Synonyms, Antonyms. Words often confused.

Unit-II

Constructing Sentences


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Parts of Speech- Noun, its types, Pronouns, Adjectives, Verbs, Adverbs, prepositions,

Conjunctions, Interjection. Sentence Patterns- SVOCA, Subject, Verb, Object, Complement,

Adverbial/ Adjunct. Construction of Sentences and their types- Types of Sentences based on

sense: Assertive or Declarative Sentences, Negative Sentences, Interrogative Sentences,

Imperative Sentences, Exclamatory Sentences. Types of Sentences based on structure: Simple,

Compound and Complex. Subject – Verb Agreement: Concord. Modals- Notions and

Perceptions. Conveying Messages- Direct and Indirect Speech (Narration). Passivization

(Active- Passive Voice)

Activities: Role Plays, Dialogue Speaking, Skit, Pictures Description.

Unit- III

Speak Well (Speech Mechanism)

Phonetics

Organs of Speech- The Respiratory System, The Phonatory System, The Articulatory System.

Vowel Sounds- Pure Vowel Sounds (Monophthongs), Diphthongs, Consonant sounds and

Symbols. Phonetic Transcription of some Common English Words.

Activities: Self- Introduction, Practicing through video and audio clippings, Reading and

comprehending through various channels like newspaper and magazines.

Unit- IV

Composition

Business Letter Writing- Structure, Format, Parts of Letter, Various Styles of Letter Writing,

Floating Enquiry, Quotations, Quarry for Product specification, Price and other details, Placing

the orders and their Execution, Handling Complaints, Sales Letters, Job Applications and their

Cover Letters, Letters to Editors. Technical Proposal Writing.

Unit-V

Drama

Indian Drama- Kanyadaan by Vijay Tendulkar.

Suggested Books

1. Communication Skills for Engineers and Scientists, Sangeeta Sharma and Binod

Mishra, PHI Learning Pvt. Ltd. (New Delhi)

2. English Grammar and Composition, Gurudas Mukherjee, Ane Books Pvt. Ltd.(New

Delhi)

3. Current English Grammar and Usage with Composition, R.P. Sinha, Oxford

University Press (New Delhi)

4. Effective Technical Communication, M Ashraf Rizvi, Tata McGraw Hill (New

Delhi)

5. Business Communication, Meenakshi Raman & Prakash Singh, Oxford University

Press (New Delhi)

6. Professional Communication, Aruna Koneru, Tata McGraw Hills, New

Delhi.

7. A Practical Course for Developing Writing Skills in English, J.K. Gangal, PHI

Learning Pvt. Ltd., New Delhi.


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8. “Communicative English for Engineers and Professionals”, by Nitin Bhatnagar &

Mamta Bhatnagar, Pearson (New Delhi).

9. “The Ace of Soft Skills”, by Gopalswamy Ramesh & Mahadevan Ramesh, Pearson

(New Delhi)

10. Communication Skills for Engineers and Scientists, Sangeeta Sharma & Binod

Mishra, PHI Learning Pvt. Ltd.

11. Kanyadaan ,Vijay Tendulkar. Oxford University Press.

SEMSTER II

Code: M2001 ELEMENTS OF HUMAN RESOURCE MANAGEMENT

Objectives:The objective is to develop an understanding of the Management of Human

Resource with reference to various aspects of Personnel Management and Industrial Relations.

UNIT I

Human Resource Management: Introduction, development of HRM concept, HRD & HRM,

Role of HR Manager, structure of HRM dept. Duties & Responsibilities of HR Manager.

UNIT II

Trends in HRM: Change in labor force, composition, knowledge workers, employee

empowerment. HRM challenges, strategic issues mergers & acquisitions, TQM, Downsizing,

Reengineering, outsourcing, expanding into global marketing, Global workforce.

UNIT III

Manpower Planning: Objectives, Need, Importance, Short & Long term Manpower Planning,

Career & succession planning. Recruitment & Selection: Sources of recruitment, procedure,

basis of selection, interviews, tests, induction.

UNIT IV

Training & Development: Training Need, system approach to training, Education, Training &

Development, Training calendar.

UNIT V

Performance Appraisal: Need, objectives, Ethics & Concept of Performance management,

methods of Performance Appraisal, Errors of Appraisal. Merit Rating: Need, Importance and

Methods, Promotion, Transfer, Job Description, Job Evaluation, Job Enlargement, Job

Enrichment, Job rotation.

References:

1. C. B. Mamoria, Personnel Management, Kitlab, 2011.


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2. Jyotsana Singh, Personnel Management, Centrum Press, 2011.

3. GarvyDessler, Human Resource Management, Pearson, 2011.

Code: M2002 BASICS OF ACCOUNTING

Objective: The objective is to provide conceptual knowledge of the tools of financial and

analysis and management and various long term and short term sources of finance. It also aims at

helping them to develop skills for making financial decisions in practical business situations.

UNIT I

Meaning, Features, Objectives, Book-keeping and accounting, Types of Accounts, Double entry

system, Principles, Conventions, Concepts of accounting. Indian Accounting Standards,

International Accounting Standards (only names). Capital and Revenue. Accounting

Transactions: Journal, Ledger.

UNIT II

Trail Balance, Rectification of Errors, Depreciation, Provisions, and Reserves: concept of

Depreciation, Depreciation accounting; Depletion, Amortization & Dilapidation, methods of

charging depreciation.

UNIT III

Final Accounts (Trading & P.&.L. a/c, Balance Sheet), Bank Reconciliation statement, Accounts

of Non- Trading Institutions.

References:

1) Grewal T. S., Double Entry Book Keeping System, Tata McGraw Hill, 2010.

2) Narayan swami R., Financial Accounting: A Managerial Perspective, PHI Learning

Private limited, 2011

3) Ranjan K Bal &Dash Ashutosh, Financial Accounting for Professional Students, S.

Chand Publisher, 2010.

4) S.N. Maheshwari,Financial Accounting, Vikas Public House Private Limited, 2009

Code: M2003 BUSINESS ENVIRONMENT


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Objectives: The objective of the course is to develop an understanding of the methods for

analyzing Business Environment and implications of changes in micro and macro environment

for businesses.

UNIT – I

Nature of the Environment of Business:- Nature, Concept and Significance of Internal

Environment, Management of Organizational Resources for Developing Effective Internal

Organizational Environment.

UNIT - II

Economic Policies, Government and Business:- Industrial, Monetary, Fiscal and Foreign Trade

Policies, Economic System, Economic Structure, Social Responsibility of Business and Social

Responsibility of Government, Business Ethics.

UNIT - III

Non-Economic Environment of Business:- Social and Cultural Forces Affecting Business.

Political and Legal Forces Affecting Operation of Business in a given Economic Framework,

Concept and Significance of Technological Environment, Government Guidelines for

Technological Up gradation, Regulation for Foreign Collaboration and Investment.

UNIT - IV

Natural Environment and Value of Life:- The concept of Value of Life Used in Economic

Analysis, Environmental Regulation for Pollution Control, Recycling and Disposal of Industrial

Waste.

UNIT - V

Recent Development in Business Environment of India:- Market Freedom, Privatisation,

Globalization, WTO and its Impact on Indian Industries, Consumer Protection, Disinvestment,

Government of India‟s Commercial Banking, and Government Policy regarding Small Sector

Enterprises.

1) References:

1. Chidambaram, Business Environment, Vikas Publication House Pvt Ltd, 2003

2. Dr. Justin Paul, Business Environment, Tata McGraw Hill Publishing Co.Ltd

3. Francis Cherunillam, Business Environment, Himalaya Publishing House

4. Ghosh, Economic Environment of Business, Vikas Publication House Pvt Ltd 2003

5. J.Bhagwati, India In Transition, Oxford University Press, 1994

6. K.Aswathapa, Essentials of Business Environment, Himalaya Publishing, 2000

7. M. Rubmand.J. Lewraw and L.D. Booth, International Business: Firm and Environment,

McGraw Hill Publications, 1995

8. Steiner and Steiner, Business Government and Society, Western Publishing, 2000


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9. V. Neelamegam, Business Environment, Vrinda Publications, 2008

Code: M2004 QUANTITATIVE TECHNIQUES

Objective: The objective is to provide basic knowledge of the concept of quantitative techniques

having their application in the field of Business.

UNIT I

Quantitative Techniques - An Introduction, Classifications of quantitative techniques;

applications of quantitative techniques to business and industry; limitations of quantitative

techniques, Linear programming- Graphical and simplex method, sensitivity analysis;

assignment and transportation problems.

UNIT II

Decision theory; game theory; replacement analysis; elementary queuing theory; simulation.

UNIT III

Networking techniques- PERT & CPM, crashing; Simulation and Markov Analysis.

References:

1) Levin, R.I. and Rubin, D.S: Statistics for Management, Prentice Hall of India, New Delhi.

(2000).

2) Kapoor, V.K. Operations Research. Sultan Chand and Sons, New Delhi. (1999).

3) Sharma, J.K. Fundamentals of Operations Research. Macmillan India Ltd., New Delhi.

(2001).

Code: G2001: CURRENT AFFAIRS (HISTORY)

1. A broad survey of Indian History, with emphasis on Culture and Civilisation.

2. Freedom Movement in India.

3. Elementary study of Indian Constitution and Administration.

4. Elementary knowledge of Five Year Plans of India.

5. Panchayati Raj, Co-operatives and Community Development.

6. Bhoodan, Sarvodaya, National Integration and Welfare State, Basic Teachings of

Mahatma Gandhi.

7. Forces shaping the modern world; Renaissance, Exploration and Discovery; War of

American Independence.


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8. French Revolution, Industrial Revolution and Russian Revolution.

9. Impact of Science and Technology on Society. Concept of one World, United Nations,

Panchsheel, Democracy.

10. Socialism and Communism. Role of India in the present world.

G2002: COMPUTER APPLICATION (Introduction to Computer Programming

(Programming with C)

Introduction

Stored Program Architecture of Computers, Evolution of Processors (In terms of word length & Speed only), Storage Device- Primary Memory and Secondary Storage, Working Principle of

Primary Storage devices- RAM, ROM, PROM, EPROM, EEPROM, Random, Direct, Sequential

access methods.

Number System Data Representation, Concept of radix and representation of numbers in radix r with special cases

of r=2, 8, 10 and 16 with conversion from radix r1 to radix r2. r‟s and (r-1)‟s complement.

Representation of Integer in sign-magnitude, signed 1‟s and 2‟s complement. Floating point representation. Concept of bias and normalization. Representation of alphabets.

Binary Codes

Binary arithmetic, Addition and subtraction of Integers and floating point numbers.

Multiplication of Integers. Gray code, BCD 8421 and 2421, Excess-3 and Excess-3 gray codes. (Not

Programming in C

Structure of C Program, Concept of Preprocessor, Macro Substitution, Intermediate code, Object Code, Executable Code. Compilation Process, Basic Data types, Importance of braces ({ }) in C

Program, enumerated data type, Identifiers, Scope of Variable, Storage Class, Constants,

Expressions in C, Type Casting, Control Statements, printf( ), scanf ( ), reading single character. Command Line Arguments. Arrays in C, Pointers, Using pointers to represent arrays, Dynamic

Memory allocation, Structures, using typedef, Arrays of Structures & pointers.Functions in C,

Passing Parameters (By value & Reference), using returned data, Passing arrays, structures, array

of structures, pointer to structures etc., passing characters and strings, The void pointer.

Suggested Books

1. Let Us C: Bala Guruswami, TATA McGraw Hill.

G2003: COMPUTER APPLICATION (COMPUTER LAB – II)

List of Exercises

The lab is to be conducted on Linux platform. vi editor is to be used.

1. Simple OS Commands, vi editor, compiling program, compiler options, linking libraries.


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2. Simple input output program integer, real character and string. (Formatted &

Unformatted)

3. Conditional statement programs (if, if-else-if, switch-case)

4. Looping Program. (for, while, do-while)

5. Program based on array (one, two and three dimensions)

6. Program using Structure and Union.

7. Program using Function (with and without recursion)

8. Simple programs using pointers.

9. File handling.

II Semester

Code: G2004 COMMUNICATION SKILLS

Unit-I

Vocabulary related to Processes and Projects

Phrasal Verbs

Unit-II

Connecting sentences through coordination

Connecting sentences through subordination

Conditional Sentences

Passivization

Unit-III

Aspiration

Intonation

Extempore

Word Stress

Unit-IV

Short Story- How Much Land Does a Man Need? - Leo Tolstoy

Essay- The Gandhian Outlook- S. Radhakrishnan

Poem- The Unknown Citizen- W. H. Auden

Books Suggested

1. Communication Skills for Engineers and Scientists, Sangeeta Sharma and Binod

Mishra, PHI Learning Pvt. Ltd. (New Delhi)

2. English Grammar and Composition, Gurudas Mukherjee, Ane Books Pvt. Ltd.(New

Delhi)


19

3. Current English Grammar and Usage with Composition, R.P. Sinha, Oxford

University Press (New Delhi)

4. Effective Technical Communication, M Ashraf Rizvi, Tata McGraw Hill (New

Delhi)

5. Business Communication, Meenakshi Raman & Prakash Singh, Oxford University

Press (New Delhi)

6. Professional Communication, Aruna Koneru, Tata McGraw Hills, New Delhi.

7. A Practical Course for Developing Writing Skills in English, J.K. Gangal, PHI

Learning Pvt. Ltd., New Delhi.

8. “Communicative English for Engineers and Professionals”, by Nitin Bhatnagar &

Mamta Bhatnagar, Pearson (New Delhi).

9. “The Ace of Soft Skills”, by Gopalswamy Ramesh & Mahadevan Ramesh, Pearson

(New Delhi)

10. Communication Skills for Engineers and Scientists, Sangeeta Sharma & Binod

Mishra, PHI Learning Pvt. Ltd.

SEMSTER – III

Code: M3001 ORGANIZATION BEHAVIOR

Objectives: The objective is to develop and understanding of an individual personality

motivational as well their impact on organization, It also aims to develop skills in team building,

leadership, managerial effectiveness and conflict resolutions.

UNIT I

Introduction: meaning of organizational behavior and its relevance in today‟s business

environment.

UNIT II

Individual behavior in organization: understanding self; perception – nature and importance,

perceptual selectivity, stereotyping, halo effect.Learning and its theories, behavior modification,

attitudes, personality; meaning, self-concept, Self-esteem, major determinants of personality.

UNIT III

Motivation: types of motivation, theories of work motivation given by Maslow, Herzberg,

McGregor, Vroom and Porter – Lawler.Group behavior in organization: group dynamics, types

of groups, group norms and roles, group cohesiveness, group development and facilitation.

UNIT IV

Dynamics of managerial leadership: leadership styles, trait approach, behavioral approaches, and

managerial grid.Inter- personal behavior in organization:

a. Transactional analysis

b. Management conflict


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c. Stress management

References:

1. Fred Luthans: Organization Behaviour, Tata McGraw Hill, 2010.

2. L.M. Prasad, Organization Behavior, Sultan Chand & Sons, 2009.

3. Robbins, Organisation Behaviour, Pearson Education, 2008.

Code: M3002 MARKETING MANAGEMENT

Objective: The Program is designed to provide a learning opportunity and train prospects who

would like to pursue their career in the field. Students on this program will get an exciting

opportunity to combine business knowledge with professional expertise and develop the

confidence to look forward to a career to understand, create, communicate, and deliver value and

satisfaction to customers.

UNIT I

Core Marketing Concepts, Marketing-Mix, Marketing Environment Analysis, Developing

Marketing Strategies and Plans.

UNIT II

Levels and Bases of Market Segmentation, Selecting Market Segments and Targeting.

UNIT III

Distribution: channel decisions, types & factors, physical distribution system & its Components

Positioning Strategy, Differentiation Strategies, Product Life-Cycle.

UNIT IV

The concept and mediums of integrated Marketing Channels.

UNIT V

Analyzing role of marketing to compete, Market potential

References:

1. Philips Kotler, Principles of Marketing, Pearson, 2010.

2. Stanton, Fundamentals of Marketing, Tata McGraw Hill, 1993.

Code: M3003 FINANCIAL MANAGEMENT

Objective: To familiarize the students with the principles and practice of financial management.


21

UNIT I

Financial Management: Meaning & Scope of FM. Objectives of FM, Functions of Financial

Managers, Financial Decisions, Financial Statement Analysis: Meaning, Techniques of analysis

(Trend analysis, Ratio Analysis). Fund Flow & Cash Flow Analysis.

UNIT II

Funds Raising Decision : Capital Structure – Determination of capital structure, optimum capital

structure, over capitalization & Under capitalization, Return on capital employed, Capital

Gearing, Trading on equity, Leverages: Meaning, Types of leverages, calculation of Leverages,

Basic theories of capital structure ( Net operating, Net Income & MM Theory), Computation of

Cost of capital.

UNIT III

Working Capital Management: Meaning, Components of WC, Operating Cycles Method, Basic

meaning of Inventory Management, Receivable Management (Excluding practical), Capital

Budgeting (Traditional & modern Techniques).

References:

1) Pandey, I.M. Finance: A Management Guide for Managing Company Funds and Profits.

Prentice Hall of India, New Delhi. (2003).

2) Bhattacharya,Financial Accounting for Business Managers. Prentice Hall of India, New

Delhi 2003

3) Saraswat, Bhatnagar, Financial Management, Garima Publications, 2012.

4) M.R. Agarwal,Financial Management, Garima Publications Jaipur, 2009.

Code: G3001 CURRENT AFFAIRS (Geography)

1. The Earth, its shape and size. Latitudes and Longitudes, Concept of time. International

Date Line. Movements of Earth and their effects.

2. Origin of Earth. Rocks and their classification; Weathering - Mechanical and Chemical,

Earthquakes and volcanoes.

3. Ocean Currents and Tides

4. Atmosphere and its composition; Temperature and Atmospheric Pressure, Planetary

Winds, cyclones and Anti-cyclones;

5. Humidity; Condensation and Precipitation; Types of Climate. Major Natural regions of

the World.

6. Regional Geography of India - Climate, Natural vegetation.

7. Mineral and Power resources; location and distribution of agricultural and industrial

activities.


22

8. Important Sea ports and main sea, land and air routes of India.

9. Main items of Imports and Exports of India.

10. Global warming

Code: G3002 COMPUTER APPLICATION (Programming with C++ and JAVA)

Programming in C++

C++ Overview, C++ Characteristics, Object-Oriented Terminology, Polymorphism, Object-

Oriented Paradigm, Abstract Data Types, I/O Services, Standard Template Library, Standards

Compliance, Functions and Variables, Functions: Declaration and Definition, Variables:

Definition, Declaration, and Scope, Variables: Dynamic Creation and Derived Data, Arrays and

Strings in C++, Qualifiers, Classes in C++, Defining Classes in C++, Classes and Encapsulation,

Member Functions, Instantiating and Using Classes, Using Constructors, Multiple Constructors

and Initialization Lists, Using Destructors to Destroy Instances, Using Destructors to Destroy

Instances, Operator Overloading, Operator Overloading, Working with Overloaded Operator

Methods, Initialization and Assignment, Initialization vs. Assignment, The Copy Constructor,

Assigning Values, Specialized Constructors and Methods, Constant and Static Class Members,

Inheritance, Overview of Inheritance, Defining Base and Derived Classes, Constructor and

Destructor Calls, Input and Output in C++ Programs, Input and Output in C++ Programs,

Standard Streams, Manipulators, Unformatted Input and Output.

Introduction to JAVA Tools

Introduction to Object Orientated Programming, Abstraction, Object Oriented Programming

Principles, Features of JAVA, Introduction to Java byte code, Java Virtual machine. Differences

between C++ and JAVA

Suggested Books

Let Us C: Bala Guruswami, TATA McGraw Hill.

Programming with C, C++: Yashwant Kanitkar

Code: G3003 COMPUTER APPLICATION (Computer Lab-III (Object Oriented

Programming)

List of Experiments


23

1. To write a simple program for understanding of C++ program structure without any CLASS

declaration. Program may be based on simple input output, understanding of keyword using.

2. Write a C++ program to demonstrate concept of declaration of class with public & private member,

constructors, object creation using constructors, access restrictions, defining member functions within and

outside a class. Scope resolution operators, accessing an object‟s data members and functions through

different type of object handle name of object, reference to object, pointer to object, assigning class

objects to each other.

3. Program involving multiple classes (without inheritance) to accomplish a task. Demonstrate

composition of class.

4. Demonstration Friend function friend classes and this pointer.

5. Demonstration dynamic memory management using new & delete & static class members.

6. Demonstration of restrictions an operator overloading, operator functions as member function and/ or

friend function, overloading stream insertion and stream extraction, operators, overloading operators etc.

7. Demonstrator use of protected members, public & private protected classes, multilevel inheritance etc.

8. Demonstrating multiple inheritance, virtual functions, virtual base classes, abstract classes

Code: G3004 ENVIRONMENTAL STUDIES

The Multidisciplinary nature of environmental studies: Definition, scope and importance

a) Need for public awareness

b) History of environmental studies

c) Important personalities in the world and India contributing to environmental concepts

d) NGOs working in the field of environmental conservation in India.

Ecosystems

a) Concept of an ecosystem.

b) Structure and function of an ecosystem


24

c) Producers, consumers and decomposers

d) Energy flow in ecosystem

e) Food chains, food webs and ecological pyramids

f) Introduction, types, characteristic features, structure and function of the following ecosystem:-

1) Forest ecosystem

2) Grassland ecosystem

3) Desert ecosystem.

4)Aquatic ecosystems (ponds, streams, lakes, rivers, oceans, estuaries) Environmental ethics :

Issues and possible solutions

g) Environmental ethics : Issues and possible solutions

Natural Resources :Renewable and non-renewable resources :

a) Forest resources: Use and over -exploitation, deforestation case studies. Timber extraction,

mining, dams and their effects on forest and tribal people

b) Water resources: Use and over- utilization of surface and ground water, floods, drought,

conflicts over water, dams-benefits and problems. Water conservation, rain water harvesting,

watershed management

c) Mineral resources: Use and exploitation, environmental effects of extracting and using

mineral resources, case studies.

d) Food resources: World food problems, changes, caused by agriculture and overgrazing, effects

of Modern agriculture, fertilizer-pesticide problems, water logging, salinity, case studies.

e) Energy resources: Growing energy need, renewable and non-renewable energy sources, use of

alternate energy sources. Case studies

f) Land resources: Land as a resource, land degradation, man induced landslides, soil erosion and

desertification.

g) Role of an individual in conservation of natural resources.

h) Equitable use of resources for sustainable lifestyles.

Biodiversity and its conservation


25

a) Biogeographical classification of India

b) Value of Biodiversity: consumptive use, productive use, social, ethical, aesthetic and

option values

c) Biodiversity at global, National and local level

d) India as a mega-diversity nation

e) Hot-spot of biodiversity

f) Threats to biodiversity: habitat loss, poaching of wildlife, man wildlife conflicts

g) Endangered and endemic species of India

h) Conservation of biodiversity: In-situ and Ex-situ conservation of biodiversity

i) Population growth, variation among nations.

j) Environment and human health.

Environmental Pollution

Causes and effects and control measures of :-

a. Air pollution

b. Water pollution

c. Soil pollution

d. Marine pollution

e. Noise pollution

f. Thermal pollution

g. Nuclear hazards

Social Issues and the Environment

a) Solid waste management: Causes, effects and control measures of urban and industrial

wastes.

b) Disaster management: floods, earthquake, cyclone and land-slides

c) From Unsustainable to Sustainable development

d) Urban problems related to energy

e) Climate change, global warming, acid rain, ozone layer depletion nuclear accidents

and holocaust.


26

f) Consumerism and waste product

g) Environmental Protection laws in India

Suggested Books

1. Agarwal K.C. 2001 Environmental Biology, Nidi publ. Ltd. Bikaner

2. Bharucha Erach, The Biodiversity of India, Map in Publishing Pvt. Ltd. Ahemdabad-

380013, India, E-mail: Mapincenet, net

3. Brunner R.C., 1989, Hazardous Waste Incineration, McGraw Hill Inc.480p

4. Clark R.S., Marine pollution, Clanderson Press Oxford

5. Cunningham, W.P.Cooper, T.H.Gorhani, E & Hepworth, M.T. 2001, Environmental &

Encyclopedia, Jaico Publ. House, Mumbai, 1196p

6. De A.K., Environmental Chemistry, Wiley Eastern Ltd.

7. Down to Earth, Centre for Science and Environment

8. Gleick, H.P. 1993. Water in crisis, Pacific Institute for Studies in Dev.,Environment &

Security. Stockholm Env. Institute. Oxford Univ. Press, 473p

9. Hawkins R.E., Encyclopedia of Indian Natural History, Bombay Natural History Society,

Bombay .

10. Heywood, V.H & Watson, R.T.1995 . Global Biodiversity Assessment. Cambridge Univ.

Press1140p

11. Jadhav, H & Bhosale, V.M.1995. Environmental Protection and Laws. Himalaya Pub.

House, Delhi 284p

12. Mckinney, M.L. & Schoeb, R.M. 1996. Environmental Science systems & solutions,

Web enhanced edition 639p

13. Mhaskar A.K. Matter Hazardous. Techno-Science Publications

14. Miller T.G. Jr., Environmental Science, Wadsworth Publishing Co

15. Odium, E.P. 1971. Fundamentals of Ecology, W.B.Saunders Co. USA. 574p

16. Rao M.N. & Datta, A.K. 1987. Waste Water Treatment. Oxford & IBH Publ .Co. Pvt.

Ltd. 345p

17. Sharma B.K., 2001. Environmental Chemistry Goel Publ. House, Meeru

18. Townsend C.,Harper J, and Micheal Begon, Essentials of Ecology, Blackwell Science

19. Trivedi R.K., Handbook of Environmental Laws, Rules, Guidelines, Compliances and

standards, Vol I an II, Enviro Media

20. Trivedi R.K. and P.K. Goel, Introduction to air pollution, Techno-Science Publications

21. Wagner K.D., 1998. Environmental Management. W.B. Saunders Co. Philadelphia, USA

499p

22. (M) Magazine

(R) Reference

(TB) Textbook

Code: M3004 INDUSTRIAL VISIT


27

The Students of BBA will get the opportunity to explore nearby establishments like Post office,

Banks, hotels, courier offices, NGOs, local factories etc, to incorporate live industry insights

along with theoretical frameworks. Students are then given unique opportunity to visit leading

indigenous, national and international organization for a two-week study trip to different parts of

India. This allows them to widen their horizon through experiential learning in understanding

various forces within which an Organization work and bring together the practicable insights

with broader national and global perspectives. Students are required to present seminar on the

industrial visit which will be assessed by a panel of experts (appointed by Dean, Management of

the University).

SEMESTER - IV

CODE: M4001 BUSINESS ETHICS & CORPORATE SOCIAL RESPONSIBILITY

Objectives:

To improve ethical reasoning by correlating moral concepts to business practices and

clarification of the values that determine managerial behaviour and to understand Indian Ethos &

Values, practices of Indian industry and business.

UNIT I

Corporate Governance An Overview:- Management of corporate governance, duties,

responsibilities, attributes and liabilities of corporate board, models of corporate governance,

recent development in corporate governance, corporate governance in India – corporate

governance reforms, corporate governance standards and practices in Indian industries.

UNIT – II

Corporate Board:- Attributes, Duties, Responsibilities, Liabilities. Shaping Directorial

Competence and Board Effectiveness. Financial Institutions and Nominee Directors. Corporate

Board Committees.

UNIT - III

Corporate Disclosure and Investor Protection. Corporate Restructuring and Revival of Sick

Units. Corporate Reputation, Corporate Legitimacy and Corporate Crime. The Legal and

Regulatory Setting: Company Law.SEBI Regulations. FEMA. Banking and Capital Market

Regulation. Sick Industry Company Act. Takeover Codes. Globalization and Corporate

Governance. Emerging Trends in Corporate Governance.


28

UNIT - IV

Gandhian approach in Management and Relevance of Bhagvad Gita in Management, Gandhiji‟s

doctrine of Satya&Ahinsa, Concept, importance, Doctrine of Karma i..eNishkamaKarmayoga,

Guna Theory (SRT i.e. Sat, Raj & Tam Model), Theory of Sanskaras, Bhagvad Gita & Self-

Management.

UNIT - V

Business Ethics: - Nature, scope and purpose of ethics; Relevance of values; Importance of

Ethics & moral standards; Ethics & Moral Decision Making, Corporate Social Responsibility

References:

1. U.C Mathur, Coroporate Governance and business ethics, MacMillan India Limited, 2009

2. C.V Baxi, Corporate Governance, Excel Books, 2009

3. Mehta, Dayal, Sharma, Business Ethics and Ethos, Ramesh Book Depot, 2008

4. David J. Fritzsche, Business Ethics: A Global & Management Perspective, Tata McGraw-

Hill, 2008.

5. Ramaswamy Namakumari, Strategic Planning of Corporate Strategy, MacMillan India

Limited, 2000.

6. Velasquez, Business Ethics, Prentice Hall of India, 2009.

Code: M4002 INDUSTRIAL RELATION AND LABOR LAWS

Objectives: To provide basic knowledge in industrial relations and labour laws and to enable the

students understand the various provisions of Trade Union.

UNIT I

Industrial Relations: Definition, Importance & Scope. Trade Union-Growth, Objective, Function

& Role in globalize Content. Governmental Measures – Ministry for labor, Commissioner of

labor, Deputy Commissioner & labor Offices.

UNIT II

Industrial Disputes: Nature and causes of Industrial Dispute, Types of conflict Resolution –

Statutory & Non Statutory Collective Bargaining – Meaning, Characteristics, Need, Importance,

Process, Pre-requisites.

UNIT III


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Workers Participation in Management: Concept & Pre-requisites. Forms & Levels of

Participation. Benefit of workers participation in management. Role of workers participation in

Labor welfare &Industrial hygiene Causes of Industrial Dispute

UNIT IV

The Industrial Disputes Act, 1946: Definitions, Authorities under the Act , Power & Duties of

Authorities. Strike & lockout, Lay-off and retrenchment.

UNIT V

The Factories Act, 1948: Provisions regarding Safety, regarding Health, Welfare, Leave with

Wages and Working hours of adults.

Recommended Books :

1. Akhileshwar Pathak, Legal Aspects of Business, Tata McGraw-Hill, 2007

2. P. Saravanavel& S. Sumathi, Business Law for Management, Himalaya Publishing

house, 2004.

3. P. Kasliwal, Intellectual Property Rights, CBC, First Edition, 2009.

Code: M4003 MANAGEMENT ACCOUNTING

Objective: The objective is to provide basic knowledge of the science of Accounting,

interpretation of financial statements and to develop an Understanding of Accounting Tools,

Techniques and information and their Uses in Managerial Decision Making.

UNIT I

Meaning, Scope and limitation of management accounting, distinction between financial

accounting, management accounting and cost accounting; role of management accountant in

decision-making; Cost analysis: understanding about cost behavior i.e., fixed, variable and semi-

variable cost.

UNIT II

Break- Even- Analysis: meaning, Determination of BEP, MOS, BEP charts, Uses of BEP for

various changes in Cost & Selling Price, PV Graph. CVP Analysis: Concept & Uses. Difference

Between CVP & BEP. Management reporting system: Reporting system in management types of

reports.

UNIT III

http://www.indiastudychannel.com/resources/36055-VTU-MBA-Syllabus-BUSINESS-LAW.aspx


30

Business budget: Concept and use budget in planning and control, types of budget-fixed and

flexible and cash budget, Master Budget, Production Budget, Rolling budget. Variance analysis

using standard costing system.

References:

1. Arora M N, A textbook of Cost and Management Accounting, Vikas Publishing House Private

Limited, 2010.

2. Khan and Jain, Management Accounting: Cases, Text & Problems, Tata McGraw Hill, 2011.

3. Maheshwari, S.N., Principles of Management Accounting, Sultan Chand and Sons, 2010.

Code: G4001 CURRENT AFFAIRS (English language & comprehension)

1. Grammar and usage

2. Vocabulary

3. Spot the error, fill in the blanks.

4. Synonyms, antonyms.

5. Spelling/ detecting miss-spelt words.

6. Idioms & phrases, one word substitution, improvement of sentences.

7. Active/ passive voice of verbs, conversion into direct/indirect narration.

8. Shuffling of sentence parts, shuffling of sentences in a passage.

9. Close passage & comprehension passage.

10. Comprehension and cohesion in extended text to test the candidate‟s proficiency in

English.

Code: G4002 COMPUTER APPLICATION (Web Designing Techniques)

Introduction to Networking Technology

Computer network, uses of computer networks, network hardware, network protocol, Reference models: The OSI reference model, the TCP/IP Reference model, a comparison of the OSI and

TCP/IP reference models. Introduction of Ethernet, Hub, Client Server Architecture, Switch,

modem.

The World Wide Web (WWW)

HTML History, Hypertext and Hypertext Markup Language.HTML Documents: Tags,

Elements of an HTML Document: Text Elements, Tag Elements, Structural elements of HTML

documents, Header tags, Body tags, Paragraphs, Title.

List: Numbered list, Non-Numbered lists, Definition lists

Formatting HTML Documents: Logical styles (source code, text enhancements, variables),

Physical Styles (Bold, Italic, underlined, crossed),


31

Managing images in html: Image format (quality, size, type), Importing images (scanners), Tags

used to insert images.

Frames

Tables in HTML documents: Tags used in table definition, Tags used for border thickness,

Tags used for cell spacing, Tags used for table size, Dividing table with lines, Dividing lines with cells, Cell types: Titles cells, Data cells

Hypertext and Link in HTML Documents

URL/FTP/HTTP

Types of links: Internal Links, External Link, Link Tags, Links with images and buttons, Links

that send email messages Special effects in HTML documents.

Web Designing with PHP (Introduction)

Orientation and First Steps: PHP's Place in the Web World, Basic Rules of PHP Programs,

Application of PHP on the internet. Advantages of PHP.

Code: G4003 COMPUTER APPLICATION (Computer Lab-IV (Web Development)

List of Exercises

Develop a static html page using style sheet to show your own profile.

• Add a page to show 5 photos and

• Add a page to show your academics in a table

• Add a page containing 5 links to your favorite website

• Add navigational links to all above pages (add menu).

2. Update your homepage, by creating few html file.

3. Use Cascading Style Sheets to format your all pages in a common format.

4. Basic programs:

• Write a simple "hello word" program.

• Write a program to accept two strings (name and age) from user. Print welcome statement.

• Write a program to create a calculator, which can support add, subtraction and multiply and division

operation.

• Write a program to take input parameters for a table (no. of rows and no. of columns), and create the

desired table.

• Create a "Contact Me" page -

• Ask user to enter his name, email ID,

• Use Java-Script to verify entered email address.


32

• Store submitted value in a MySql database.

• Display latest 5 submitted records in contact me page.

• Display above record with navigation support. (e.g. next, prev

Code: G4004 VALUE EDUCATION

UNIT – I

How to be a better person and manager, Interpersonal relationship - how to co-exists with family

and colleagues, Teamwork that facilitate productivity and interpersonal relations, Conflict with

people in the Family and work place and its management.

UNIT – II

Social Issues – Corruption, Cyber Crime, AIDS Awareness, and Substance abuse concept,

source, consequences and remedy, Impact of Mass Media.

Professional Ethics – Ethics and Values for person in the work place.

Seven Habits for being an Effective Professional – Be proactive, Begin with the end in mind, Put

first things first , Think win – win, Seek first to understand than to be understood, Synergize,

Sharpen the saw.

UNIT- III

Professionals with Social Responsibility – Poverty, Unemployment, Dowry system

Out of Box Thinking –Daring to Dream Different and Accomplish it.

Meaning of value education. Meaning of value. Meaning of education. Three Guna‟s, Nature of

value. Kinds of value. List of values.

UNIT IV

Understanding value education

1. Self-exploration as the Process for value education

2. The Basic Human Aspirations –Continuous Happiness and Prosperity

3. The Program to ful-fill Basic Human Aspirations

UNIT V

Understanding The Harmony At Various Levels :


33

1. Understanding in the Human being as Co-existence of Self („I‟) and Body

2. Harmony in the Self („I‟) -Understanding Myself 3. Harmony with the Body

4. Harmony with the family

5. Harmony in the Society

6. Harmony in Nature

7. Harmony inexistence

UNIT VI

Implications of the Right Understanding:

1. Providing the Basis for Universal Human Values and Ethical Human Conduct

2. Professional Ethics in the Light of Right Understanding

Historical /Ideological Basis of Education in India

Suggested Books

1. Born To Fly, Dhinakaran Paul, G.L.B. Ernest publishers , Chennai, 1997

2. How to Win Over Depression, LaHaye Tim, Zondervan, Grand Rapids, MI, USA,1984

3. Leadership, C. Maxwell John, Riveroak Publishing, United States, 2001

4. Living With Honour, Khera Shiv, Mac Millan India Limited, New Delhi, 2003

5. Power of Leadership, USA: River Oak Publishing, Maxwell John. 2001.

6. Practical ways to a Powerful Personality, Weinberg George, Orient paperbacks,USA,2002

7. Resource for Value Education, New Delhi: Institute of Value Education Mani Jacob, ed.,

2002.

8. Seven Habits of Highly Effective People, Covey Stephen, Free Press, United States, 1989

9. The Power to be Your Best, Duncan Todd, Magna publishers limited, Mumbai, 2001

10. You Can Win, New Delhi: Mac Millan India Limited. Khera Shiv.1988.

11. R R Gaur, R Singhal and G P Bagaria: A foundation course in Human Values and

professional Ethics, Excel Books, 2010

Code: ***** OPEN ELECTIVE

Students are required to select one open elective from the other departments offered.

SEMSTER – V

Code: M5001 HUMAN RESOURCES DEVELOPMENT


34

Objectives: The objective is to develop an understanding of the Management of Human

Resource with reference to various aspects of Personnel Management and Industrial Relations.

UNIT I

Human Resource Development (HRD) – Concepts, Definition, Subsystems of HRD, Impact of

HRD on organizational effectiveness, Issues in HRD

UNIT II

Role Analysis-Overview, Importance Different Job Terminologies, Key Performance Area, and

CompetencyMapping

UNIT III

Performance Appraisal: Performance Review and Counseling, Counseling - objectives,

components, Process in Performance Counseling, Marketing Counseling Effective, Potential

Appraisal, Career Development, Succession Planning, Man power inventory - personal budget,

UNIT IV

Training and Development, meaning, need, objectives; Methods of Training, Identifying

Training Needs, Designing Training Programs, Development Concepts, objectives and process,

Methods of Development

References Books:

1. G. PandunaikHRD, Solutions for excellence-T&D, Text Research & Cases, Excel Books,

2010.

2. Trivedi, Human Resource Development, Oxford & IBM Publishing, 2010.

3. Udai Parek, T V Rao, Design & Managing HR System, Oxford & IBM Publishing, 2009.

Code: M5002 INTERNATIONAL BUSINESS MANAGEMENT

Objectives:

The basis objective of this course is to provide understanding to the students with the global

dimensions of management.

UNIT I

Overview: International Business- Introduction, Concept, Definition, Scope, Trends,Challenges

and opportunities; Nature, Meaning and Importance of International competitive advantage,

Multidimensional view of Competitiveness- Financial Perspectives- International monetary

systems and financial markets, IMF, World Bank, IBRD, IFC, IDA, existing international


35

arrangements; Globalization and foreign investment- Introduction FDI, national FDI policy

framework, FPI, Impact of lobalization.

UNIT II

Globalization- Technology and its impact, Enhancing technological capabilities, Technology,

generation, Technology transfer, Diffusion, Dissemination and spill over, Rationale

forglobalization, Liberalization and Unification of World economics, International

Businesstheories, Trade Barriers- Tariff and Non- Tariff Barriers.

UNIT III

Strategy making and international business- Structure of global organizations, Types of strategies

used in strategic planning for achieving global competitive advantage, Meaning, Concept and

scope of distinctive competitive advantage, Financial Integration, Cross border merger and

acquisitions.

UNIT IV

Socio cultural Environment- Managing Diversity within and across cultures, Country risk

analysis, Macro environmental risk assessment, Need for risk evaluation; Corporategovernance,

globalization with social responsibility- Introduction, Social responsibility ofTNC, Recent

development in corporate social responsibility and policy implications.

UNIT V

Global Human Resource Management- Selection, Development, Performance Appraisal and

compensation, Motivating employees in the global context and managing groups across cultures,

Multicultural management.

Reference Books:

1. Bhalla, V.K. & Shivaramu,S., “International Business: Environment and Management”,

Anmol Publication Pvt. Ltd., Seventh Revised Edition, 2003.

2. Rao, P. Subba, “International Business”, Himalaya Publishing House, Second Revised

Edition, 2002

3. Goldsmith, Arthur A., “Business Government Society”, Erwin Book Team.

4. Berry, Brian J L, Conkling, Edgar C & RD Michael, “The Global Economy inTransition”,

Prentice Hall International Ltd.

Code: M5003 BUSINESS LAWS


36

Objective: The objective is to provide knowledge about important business laws relevant to

Business and Corporate World.

UNIT I

Meaning and Importance of Business Laws, Laws and Business managers, Government and

Business Relationship in India

UNIT II

Indian Contract Act 1872: Proposal , Acceptance , Promise , Consideration ,Capacity to

Contract, Performance of Contracts , Discharge of Contracts, Breach of Contract, Remedies

Against Breach of Contract , Indemnity and Guarantee , Bailment and Pledge , Contract of

Agency .

UNIT III

The Sale of Goods Act, 1930: Contract of Sale , Essentials of Contract of Sale, Sales, Agreement

and Agreement to Sale , Conditions and Warranties, Passing of Propertyof Goods, Transfer of

Title by Non Owners, Performance of Contract of sale , Dutiesand rights of Parties, Breach of

Contract of sale , Auction sale .

UNIT IV

Indian Partnership Act, 1932: Definition of Partnership, Partner, Firm , Kinds of partnership ,

Duties and Rights of partners , Dissolution of a Firm , Major as a Partner.

UNIT V

Negotiable Instrument Act, 1881: Definition and Essential Features of Negotiable Instruments,

Types of Instruments and Endorsement, Parties to Negotiable Instrument. Consumer Protection

Act, Provisions related to Consumer protection and Redressel of Consumer Grievances.

Recommended Books:

1) Kuchal M C, Mercantile Law, Vikas Publishing House, 2009.

2) Shukla M C, A Manual of Mercantile Law, Excel Books, 2005.

3) Singh Avatar, Mercantile Law, Excel Books, 2005.

Code: G5001 CURRENT AFFAIRS (Current Events)

1. Knowledge of Important events that have happened in India in the recent years.

2. Current important world events.

3. Prominent personalities - both Indian and International including those connected with

cultural activities and sports.


37

4. Current National issues and topics of social relevance

5. The Indian economy and issues relating to planning, mobilization of resources, growth,

development and employment.

6. Issues arising from the social and economic exclusion of large sections from the benefits

of development.

7. Other issues relating to the development and management of human resource.

8. Health issues including the management of Public Health, Health education and ethical

concerns regarding health-care, medical research and pharmaceuticals.

9. Issues relating to good governance and accountability to the citizens including the

maintenance of human rights, and of probity in public life.

10. Environmental issues, ecological preservation, conservation of natural resources and

national heritage.


Students are required to select one open elective from the other departments offered

Code: G5004 COMMUNICATION SKILLS Communication in English (Technical

Writing)

Unit- 1 Communication: Language and communication, differences between speech and writing, distinct

features of speech, distinct features of writing.

Unit- 2 Writing Skills: Selection of topic, thesis statement, developing the thesis; introductory,

developmental, transitional and concluding paragraphs, linguistic unity, coherence and cohesion,

descriptive, narrative, expository and argumentative writing.

Unit- 3

Technical Writing: Scientific and technical subjects; formal and informal writings; formal

writings/reports, handbooks, manuals, letters, memorandum, notices, agenda, minutes; common

errors to be avoided.

Suggested Books

1. M. Frank. Writing as thinking: A guided process approach, Englewood Cliffs, Prentice Hall

Reagents.

2. L. Hamp-Lyons and B. Heasely: Study Writing; A course in written English. For academic and

professional purposes, Cambridge Univ. Press.

3. R. Quirk, S. Greenbaum, G. Leech and J. Svartik: A comprehensive grammar of the English

language, Longman, London.


38

4. Daniel G. Riordan & Steven A. Panley: “Technical Report Writing Today” - Biztaantra.

Additional Reference Books

1. Daniel G. Riordan, Steven E. Pauley, Biztantra: Technical Report Writing Today, (2004).

2. Contemporary Business Communication, Scot Ober, Biztantra, 5th Edition (2004).

Code: M5004 PRESENTATION AND VIVA VOICE

All the students shall undergo a summer project during the course of the BBA programme as a

partial fulfillment of their BBA degree. The students of BBA second year undergo summer

project at the end of IV semester for a period of 10 weeks.BBA students get the opportunity to

work on live consulting assignment and not simple summer / winter projects with leading

companies in India that helps them to get real time exposures through experiential learning by

hands-on projects. On completion of the study, the report will be submitted to the company. The

students return to the institute and present the same, which is being evaluated again by the

faculty members according to some pre-decided criteria.

SEMSTER – VI

Code: M6001 MEDIA MANAGEMENT

Objectives: Student will understand the role of management in past and present media.

UNIT I

Pre- print era:- Characteristics of oral cultures and communication, Brief history of printing,

Development of newspapers and magazines, Growth of Indian press, Post independent press

Language newspapers and magazines in India, Business of the press today.

UNIT II

Content for Mobile Devices: Client focused content development for business, Basic underlying

creative processes for delivery of content on mobile devices, Interactive Mobile content:

consumption, design, animation, multimedia, games, video, photographs and images, sound and

music on mobile, Conceptual design and creativity for the marketing campaign, Short Form

Mobile Content, Blended Mobile Video.


39

UNIT III

The Animation Industry: An overview, The trends in animation industry, Prospects and markets,

Production planning for animation, Problems and cost implications, Development of animation

in India, Animation- success stories.

UNIT IV

The rise of television, Experimental work with educational television in Latin America and

Africa, Television in India. A tool for education and public service, SITE and post SITE

developments, Emergence of foreign satellite channels and cable network, Current issues of

autonomy, deregulation and DTH. Business of the television industry today

UNIT V

The internet and future of mass media, Historical background and issues of convergence and new

media

References:

1. John Durie, Annika Pham, Neil Watson, Marketing And Selling Your Film Around The

World: A Guide For Independent Filmmakers, Silman-James Press,1998.

2. Harvard Business School Publishing, Guide To Managing Creativity And Innovation: Harvard

Business, Harvard Business School Press, 2003.

3. Robert Marich, Marketing to Moviegoers: A Handbook of Strategies and Tactics, Southern

Illinois University Press, 2009.

Code: M6002 STRATEGIC MANAGEMENT

Objective: The objective is to develop an understanding of the concept of corporate strategy-

formulation, implementation and its evaluation.

UNIT I

Introduction to Business Policy and Strategic Management, Nature, Meaning and Scope,

Importance of Business Policy and Strategic Management, Corporate Strategy, Business

Strategy, Functional Strategy.

UNIT II

Corporate Planning, Concept of Planning, Planning Process, Types of Planning, Strategic

Planning, Strategic Decision Making, Mission, Objectives and Goals.


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UNIT III

Major Strategic Options-Stability Strategy, Growth or Expansion Strategy, Diversification

Strategy, Retrenchment Strategy and its Variations, Combination Strategy, Turnaround Strategy,

Implementation of Strategy-Strategy and Organizational Structure, Different Types of

Organizational Structure, Organizational Resource Allocation, Developing Functiona lStrategies.

UNIT IV

Strategy Evaluation and Strategic Controls, an Overview of Strategic Evaluation and Control,

Strategic Control.

Recommended Books:

1. Ansoff, H Lgor, Corporate Strategy, Academic Internet Publishers, 2006.

2. Charles W L Hill and G R Jones, Strategic Management Theory, Academic Internet

Publishers, 2009.

3. Thompson and Strickland, Strategic Management Concept and cases, Academic Internet

Publishers, 2006.

Code: M6003 E – COMMERCE

Objectives: Student will learn about finding and evaluating web hosting services.

UNIT I

Introduction: Conceptual Framework of E-Commerce, General Model of Business, Electronic

Means of doing Business-Defining E-commerce-Emergence of E-Commerce on Private

Networks, Forces Effecting E-Commerce, E-Commerce on Private Network ,Forces effecting E-

Commerce E.D.I:Nature ,Benefits of E.D.I, Demerits of E.D.

UNIT II

Types of E-Commerce: Inter Organisation (B2B) E-Commerce, Intra- Organisational E-

Commerce, Business to Consumer (B2C) E-Commerce.

UNIT III

Building on E-Commerce Enterprise :Ascertain the Need for E-Commerce, Competition, Global

Reach, Customer Service, Value Additions, Operations Oriented Process, Products Setting up a

Website, Domain Name Registration, Developing Static Web Pages, Integration with


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Operational Databases, Dynamic Websites, Registering the Website with Search Engines

Introduction to legal and Security Issues in E-Commerce.

UNIT IV

Electronic Payment Systems: Overview of Electronic Payment Technology

UNIT V

Legal issues : Laws for E-Commerce, Issues of Trademarks & Domain Names, E-commerce in

India: The Internet in India , Barriers to Growth of E-Commerce in India

References:

1. Agarwala, E-Commerce, Macmillian India Limited, 2000.

2. RaviKalakota and Marcia Robinson, e-Business Roadmap for Success, Addison Wesley,

1999.

3. AbhijitChaudhury, Jean- Pierre Kuilboer, E business and E commerce, Infrastructure :

Technologies Supporting the e- Business Initiative, Tata Mc-Graw Hill, 2001.

Code: G6001 CURRENT AFFAIRS (India’s international interaction)

1. Foreign Affairs with special emphasis on India‟s relations with neighbouring countries

and in the region.

2. Security and defense related matters.

3. Nuclear policy, issues, and conflicts.

4. The Indian Diaspora and its contribution to India and the world.

5. economic and trade issues such as foreign trade, foreign investment;

6. Economic and diplomacy issues relating to oil, gas and energy flows.

7. The role and functions of I.M.F.

8. The role and functions of World Bank

9. The role and functions of W.T.O.

10. The role and functions of WIPO which influence India‟s economic interaction with other

countries and international institutions.

Code: G6004 COMMUNICATION SKILLS (Personality Development)

Objectives: To help students develop skills and attributes necessary for successful transition in

to professional life.

UNIT I


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Personality Development: The concept personality - Dimensions of personality - Term

personality development - Significance.

UNIT II

The concept of success and failure: What is success? - Hurdles in achieving success -

Overcoming hurdles - Factors responsible for success – What is failure - Causes of failure - Do's

and Don‟ts regarding success and failure.

UNIT III

Self-esteem: Term self-esteem - Symptoms - Advantages - Do's and Don‟ts to develop positive

self-esteem – Low self-esteem - Symptoms - Personality having low self-esteem - Positive and

negative self-esteem.

UNIT IV

Interpersonal Relationships Interpersonal relationships - Teaming - Developing positive

personality - Analysis of strengths and weaknesses.

UNIT V

The concept of Motivation & achievement: Concept of motivation - Significance – Intrinsic

and extrinsic motives - Importance of self-motivation - Factors leading to motivation. What is

achievement? - Obstacles in achieving a goal - Overcoming obstacles – Qualities of achievement

oriented individuals.

Attitude: Meaning and formation of attitude; Positive attitude and ways to develop positive

attitude. Prejudices and stereotypes, inter-group conflict and its management. Assertiveness,

Communication & Interpersonal relationships: Meaning, types and process of

communication. Verbal & Non-verbal Communication ,Barriers in communication; Stages in

Interpersonal Relationships, Types of Interpersonal relationships, Factors affecting Relationship,

Role of Communication in Relationship, Interpersonal Relationship at Workplace, Managing

Conflict in Relationship, Ways of improving Interpersonal Skills.

Creativity & Problem Solving Skills: Meaning of creativity, types of creativity. Problem

solving skills and creativity. Steps in problem solving, Barriers & facilitators in problem solving.

Stress and its management: Meaning and assessment of stress, types and sources of stress,

stress management techniques, Stress resistant personality, EQ, Physical health and its

importance in personality.

UNIT VI

Topics prescribed for workshop

a) Group discussion

b) Presentation skill

c) Problem-solving

d) Decision-making

e) Creativity

f) Leadership

g) Time management


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h) Body language

Suggested Books

1. Steven A. Beebe, Susan J. Beebe, &Diana K. Ivy, (2012).Communication: Principles for a

Lifetime, 5/E. New Delhi: Pearson.

2. Edward De Bono (1999).Six Thinking Hats. Little Brown & Co.

3. Shiv Khera (2004). You Can Win - Macmillan India Limited

4. Daniel Goleman (1985). Emotional Intelligence

Code: M6004 DISSERTATION

It will be prepared by 3rd

Year Students of BBA at the end of their VI semester. It will help the

students to foster and broaden the area of knowledge in the realms of marketing, finance, human

resource, general management and business policy. It is prepared looking at the developmental

and managerial paradigms of Indian perspectives.

Procedure:

(i) Students will be assigned different topics of their interest.

(ii) Topics are then discussed with the students from the point of Indian and global

perspectives.

(iii) Students prepare dissertation based on the topics assigned.

(iv) The students will be asked to give presentation on their respective topics.

(v) They will submit a copy of dissertation to the institute.

(vi) A viva is taken based on the dissertation.


Students are required to select one open elective from the other departments offered

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