Schneider Electric 1 Foundational BUSINESS OVERVIEW Rev 2 APC Partners - Virtualization.
Schneider Electric IT (APC by Schneider Electric) Sustainability & Green Premium
Click here to load reader
description
Transcript of Schneider Electric IT (APC by Schneider Electric) Sustainability & Green Premium
All content in this presentation is protected – © 2013APC by Schneider Electric
Schneider Electric IT(APC by Schneider Electric)Sustainability & Green Premium
Raymond Lizotte
Director, SEIT Environment Stewardship Office
October 2013
AgendaIntroduction
Sustainability
Green Premium
Business Value
Conclusions
Energy is key to our business – from generation to use….
72% of energy consumption
Focusing on energy
Integrated solutions where energy is used…
• Energy and infrastructure• Industry• Data centers and networks
● Electric utilities● Water & waste water● Oil & Gas● Marine● Mining, Mineral, Metals● Machine builders● Data centers / IT● Hospitals● Hotels● Buildings, Retail● Residential
• Buildings• Residential
SE-IT (APC) Business Overview
Worldwide
Business Description
Segment Responsibility
€3.6BUPSServicesCooling Racks/PDUsSoftware
#1 #1 or #2#3 #1 or #2#2
Sales by Geography
2012 annual sales
Finance Cloud/Collocation IT
37% New Economies
63% Mature Economies
39% Solutions
45% Transactional
16% Services
Surge Protectors Industrial UPSs
Home & ProfessionalUPSs
Data Centers
Sales by Offer
Our VisionWe see a world where we can all achieve more while using less of our common planet
Our MissionWe help people make the most of their energy
Brand PromiseSchneider Electric’s broad portfolio of activities in efficiency management
Makes our products, solutions, and
services
safe green reliable
productive efficient
Our Story
Sustainability Conversation with Customers
• Our Sustainability Story is part of the conversation, the• Sustainability Story of our customers is the rest.
• About 10-15% of our customers have defined, articulated Sustainability Stories
• About 10% of our customers don’t care about Sustainability and don’t want it part of the conversation
• Remainder care about Sustainability, but do not yet have a Sustainability Story defined.
Customers
Care with storyCare no storyDon't care
Compliance documentation
Sustainability Parameters
End-of-Life Guidance
REACh
RoHS
PEP
EoLI
What is Green Premium?
SE-IT Business (ITB) Green Premium Status
• Products responsible for 78% of ITB and 2012 NR have Product Environmental Profiles (PEPs).
• Green Premium and PEPs highlighted on Product Pages of www.APC.com.
• Marketing and customers have easy access to environmental data..
• All new product must be released with PEPs.
Value of Product Environmental Profiles
• We are obtaining Business Value from marketing products based on environmental criteria via PEPs.
• Obtain return on investment made to draft PEPs• SEIT investment to produce PEPs in 2011/2012: 95K€
• Winning Tenders – Sustainability information included in proposals
• Differentiating products – especially in online search engines• Environmental performance improvements – Providing new
criteria when older criteria lose value and promoting continuous improvement.
Communicating with Customers who Care
• Cutting edge customers want information on Sustainability• Instead of having no answer
•
• …..Green Premium provides the answer.
• Marketing teams are making use of Green Premium data• ~10% of proposal requests require Sustainability parameters
• Prior to Green Premium, each request was answered individually or not at all.
• Via PEPs, marketing easily includes Sustainability information in proposals.
• According to one business area (Spain country manager), Green Premium was included in all contracts that they were awarded in 2012.
Online Retain and Environmental Value
• By 2014, most business transactions will be performed online•
Differentiation from the crowd is the challenge…
…..Green Premium provides an answer.
• SE-IT initiative: Embrace Online Retail • SE-IT “wins” when sorting by price, performance, or any other
parameter.• SE-IT products are gaining market visibility and winning when
Search Results use Sustainability parameters• APC branded products are “topping” search results when
“environmental, green, efficient” search parameters are used.
Online search for “UPS,” no sustainability criteria.
APC UPSs are intermixed with 37 other UPS products.
APC UPS are 2 of the top 10 and 5 of the 37
Online Search for “Environmental UPS”
APC UPSs are top six offers!
Similar results achieved when other search criteria used
Internal Design
• We strive to do the Right Things for our Air, Water, and Land….
……but are we doing the Right Things Wrong?
• The data used to develop PEPs provides engineers with the data to make better engineering and sourcing decisions.
• PEP data becomes the basis of SE Eco-Design Program.
• Instead of “guessing” what is the best solution, engineers have a numericaltool to make better “Right” decisions.