Schema for Heavyweights SEER SearchChurch Nov 2013
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Transcript of Schema for Heavyweights SEER SearchChurch Nov 2013
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Schema.org and Semantic Strategy for HeavyweightsMatthew J. Brown - @MatthewJBrown
SEER SearchChurch – Nov 2013
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Matthew J. BrownHead of Special ProjectsMozlandia!
Twitter: @MatthewJBrown
Slideshare: MatthewBrownPDX
http://www.portlandground.com/archives/2003/05/steel_bridge_an.php
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Source: http://multiplayerblog.mtv.com/wp-content/uploads/2008/12/mike-tyson-1985.jpg
The good news: The rich get richer (in snippets)
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Markup allows enterprise sites to buy ‘beachfront property’
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Adoption is rising, and is top-heavy:bit.ly/HQraE9
Almost 75% of the Top 100 sites in Alexa contain structured data markup
Over the Top 1 Million sites in Alexa, that drops to 20%
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Schema.org, Twitter Cards, Authorship, Open Graph(all of these and more covered by @ipullrank here: bit.ly/11cwNBU)
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Image markup: Open Graph
Open Graph Tagshttps://developers.facebook.com/docs/opengraph/
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Keep a lookout for new channels using data markup(Pinterest’s Rich Pins: bit.ly/12oiJoe)
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“If your site has very few pages, or very few pages with marked-up structured data, it may not be picked up by the rich snippets system.”
Schema.org Step 1: RTFM! (bit.ly/1aFaoV2)
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Step 2: Prioritize bit.ly/xWKwcU
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Step 3: Keep track of changes to this WMT page: http://bit.ly/105kY02
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Step 5 The rich snippets Hail Mary:http://bit.ly/yZ8vkb
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Update your Training
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Hummingbird
Deeper Dive on Hummingbird from Aaron Bradley (http://bit.ly/1aLpw0a) and AJ Kohn (http://bit.ly/1cXragb)
Source: SEOSkeptic
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Semantic SEO = Entities
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Freebase
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Alchemy API
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Fresh Web Explorer Alerts
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Trendsmap ($)
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Bottlenose ($)
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Author rank and G+
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Now for some bad news
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You are not Mike Tyson
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Google is the champ of semantic search
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They’re taking more beachfront property
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Way more
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Displacing entire verticals
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Dr. Pete is tracking the crazyhttps://plus.google.com/+SEOmoz/posts #mozcast
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What’s an enterprise site gonna do?
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Go all in with markup
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It’s not just about links anymore
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Use authorship to maximize domain authority
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G+
Put G+ and Author Rank to work
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http://moz.com/blog/using-google-plus-to-appear-in-the-top-results-every-time-whiteboard-friday
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Adjust enterprise training programs: THINGS not STRINGS
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Emphasize our brave new mobile world
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Show examples of mobile/desktop results
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Go to SemTechBiz: Make friends
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Bonus round
http://kotaku.com/watch-mike-tyson-play-mike-tysons-punch-out-for-the-f-1170599272