Scheduled Capacity
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Transcript of Scheduled Capacity
Scheduled CapacityHow signals influence venue programmers’ selection decisions
Dr. Pawan V. Bhansing
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Competition
Theatre and dance companies, cabaret and music all compete for the same stage.
Venue programmers select productions
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Venue programmers
Scheduled capacity: the number of seats that
are available throughout the run of the production
Pre-production phase uncertainty about the
quality of the production uncertainty about
audience attendance
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The selection process
Signals The new production
completely new work conventional: new versions of earlier work
The organization legitimacy: important player, visible – number of reviews reputation: evaluations – in reviews audience attendance
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ResultsNo significant effects on scheduled capacity Previous audience attendance Reputation
Significant effects on scheduled capacity Conventional productions of companies with high
legitimacy receive the most scheduled capacity Companies with low legitimacy have more
scheduled capacity when they produce new works
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Results
Low Legitimacy
High Legitimacy
Sche
dule
d ca
paci
ty
Conventional New
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Art and Commerce - the objective
Audience size High legitimacy conventional Low legitimacy new
Artistic innovation New focus on smaller venues
High legitimacy higher scheduled capacity. Growth strategy without compromising artistic content.
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DiscussionReducing uncertainty is important for intermediaries, such as venue programmers. Is this uncertainty an important issue in the development of new products?