SCENARIO 3

You see that your twitter followers are declining. What steps would you

take/campaigns would you implement to reverse the trend?

TWITTER PROMOTION

• Organic• Paid• Devil’s advocate: What’s the bigger picture here?

ORGANIC: Follow SpreeTarget: Users who use Aggiebound community hashtags

ORGANIC: Follow SpreeTarget: Users who recently followed a competitor

ORGANIC: Follow SpreeTarget: Users who recently followed a competitor

PAID ADVERTISINGTarget: Users who are on a email listserv

PAID ADVERTISINGTarget: Users who are on a email listserv

PAID ADVERTISINGTarget: Users who are on a email listserv

DEVIL’S ADVOCATE: THE BIGGER PICTURERe-evaluate the value of our presence, consider scaling back

DEVIL’S ADVOCATE: THE BIGGER PICTURERe-evaluate and consider scaling back

*Fluent (college marketing and insight agency) 2016

TWITTER PROMOTION

• Organic– Follow back spree

• Paid– Ad campaign using CRM data

• Devil’s advocate: What’s the bigger picture here?– Re-evaluate the value of our presence on Twitter and consider

scaling back