SCENARIO 1

The Fall 2016 admissions application will open on August 1 for the Class of 2021. Create a social media communications

plan for this announcement.

#TAMU21 APPLICATION ANNOUNCEMENT

• Instagram• Twitter• Snapchat

INSTAGRAM#AggieSpeak x Countdown

• First post: We’ve got an anouncement for aspiring Aggies. But first, 12 current Aggies have a few stories to share.

• Schedule: Once per day starting July 20, through July 31• #AggieSpeak quote answering the question: Where were you when you got

accepted to A&M?

INSTAGRAMAugust 1: Grid-spanning image

“We’ve got a BIG announcement for aspiring Aggies. Can you guess what it is?”1 2 3 4

5 6 7 8 9

INSTAGRAMAugust 1: Grid-spanning image

INSTAGRAMDirect followers to Snapchat

SNAPCHATMan-on-the-street Interviews

SNAPCHATAUDIO VISUAL

PHOTO: Host with a quote bubble above his/her head – “DYK the app opens today for the class of 2021?”

Host: We’re excited to welcome new Aggies come this time next year.

VIDEO: Front-facing camera – Host walking on campus.

Host: Not long ago, we were just like you – excited, but nervous about applying to college.

VIDEO: Front-facing camera – Host walking on campus. Make use of motion tracking emoji faces.

Interview #1 with a current student: Where were you when you got accepted?

Close up shot: Student at MSC

Interview #2 with a current student Close up shot: Student in a dining hall

Interview #3 with a current student Close up shot: Student in a dorm

Music (Top 40 – Pop) WS: Student #1 showing their “I got accepted to A&M” happy dance

Music (Top 40 – Pop) WS: Student #2 showing their “I got accepted to A&M” happy dance

Music (Top 40 – Pop) WS: Student #3 showing their “I got accepted to A&M” happy dance

Applying to A&M was the best decision I ever made. It’s home for me now and I now it’ll be home for you too.

VIDEO: Front-facing camera – Host walking on campus.

PHOTO: Host with quote bubble above his/her head – Apply today! Please DM me if you have any questions!

TWITTERPeriscope interview with an Admissions Officer

• Possible Questions:• What do you like about your job?• What’s your favorite application essay that you

ever read?• What advice do you have for aspiring Aggies?

#TAMU21 APPLICATION ANNOUNCEMENT

• Instagram– Grid-spanning image– Countdown concept + #AggieSpeak

• Snapchat– Man-on-the-street interviews

• Twitter– Periscope AO Interview