Scenario for Viable Local and Regional Content Discovery

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This document is offered compliments of BSP Media Group. www.bspmediagroup.com All rights reserved.

Transcript of Scenario for Viable Local and Regional Content Discovery

This document is offered compliments of BSP Media Group. www.bspmediagroup.com

All rights reserved.

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40 International channels 39 Channels in India

+ 1 Billion viewers

>220 000 hrs content

171 countries

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BROADCASTER – DTH & CABLE

DIGITAL – OTT/VOD

CONTENT PRODUCERS

MEDIA OWNERS 3

Regional Content Offering

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QUALITATIVE QUANTITATIVE SUCCESSFUL PRODUCT

• RESONANCE • LIKES/ DISLIKES • UPTAKE

• PREFERENCE • LANGUAGE • COMPETITION

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Aspirational Quotient Africa is a low ARPU market

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AFRICA IS GROWING Africa = best of many worlds

Plenty money for all stakeholders

Win – Win for all stakeholders

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Shift from Content centric to Experience centric

Moving from TG segmentation to Personas

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