Regional

National City Projects

South County Economic Development Council

Profile Includes: National City Region

SCEDC

Board of Directors

2012-2013

South County Economic Development Council 1111 Bay Blvd., Suite E, Chula Vista, CA 91911

Phone (619) 424-5143 Fax (619) 424-5738

www.southcountyedc.com

Officers Chair, Ricardo Macedo, Bank of America

Vice Char, Monica Montaño Scripps Secretary, Xema Jacobson, Trilogy

Second Vice Chair, Bill Tunstall, Business Liaison Treasurer, Scott Parker, Vibra Bank

Second Vice Chair, Norma Hernandez, Education Liaison Past Chair, Christine Moore, AT&T

Board Members

Mayor Ron Morrison

Vice Mayor Luis Natividad

Councilmember Jerry Cano

Councilmember Mona Rios

Councilmember Alejandra Sotelo-Solis

City Manager: Leslie Deese

City of National City

City of National City

1243 National City Blvd

National City, CA 91950-430

Phone: (619) 336-4241

Fax: (619) 336-4239

www.nationalcityca.gov

Office Hours: Monday-Thursday, 7:00 AM-6:00 PM

Greg Cox County of San Diego Mark Leslie San Diego Regional Chamber

Dukie Valderrama S.D. Unified Port of San Diego Flavio Olivieri Tijuana EDC (DEITAC)

Ron Morrison City of National City Monica Montaño Scripps Health

David Alvarez City of San Diego Xema Jacobson Trilogy PR

Richard Bailey City of Coronado Scott Parker Vibra Bank

Pamela Benssousan City of Chula Vista Gary Gallegos SANDAG

Edward Spriggs City of Imperial Beach Christine Moore AT&T

Ricardo Macedo Bank of America Pablo Velez Sharp Hospital

Scott McMillin McMillin Companies Doug Paul The Paul Company

Tony McCune Chrysler/Jeep Jim Neal Parsons Brinckerhoff

Norma Hernandez Education Liaison Peter Callstrom S.D. Workforce Partnership

Bill Tunstall Business Liaison Sally Preston Mission Federal Credit Union

Jim Janney O.A.P. Packaging Steve Miesen Allied Waste

Richard D’Ascoli PSAR Mark Cafferty San Diego Regional EDC

Melyn Acasio Seacoast Commerce Bank Joe Ellis Solidus Property

Dale Ganzow San Diego Business Journal Clarissa Reyes-Falcon Falcon Strategies

Melinda Nish Southwestern College Tina Williams South Bay YMCA

John Moot Schwartz Semerdjian Ballard & Cauley

Cindy Gompper-Graves, President, Chief Executive Officer

South County Economic Development Council is funded in part by grants from the Cities of Chula Vista,

Coronado, Imperial Beach, San Diego, National City, County of San Diego, and Port of San Diego

Revolution 2.0

Palm Plaza

To be located at 11th St and National City Blvd., Revolution 2.0 will be a

157+ unit upscale apartment community above 3,000 ft2 of retail space

At a Glance:

157+ residential units

3,000 ft2 street-level retail

The proposed Palm Plaza, to be located at Palm Avenue and Plaza Boulevard, will be a 72 unit condominium

complex. Three separate buildings will be connected by a courtyard and a children’s playground.

At a Glance:

3 condominium buildings

72 residential units with cov-

ered patios

29,066 ft2 common space

Westside Infill Transit Oriented Development

At a Glance:

201 units of affordable

housing

Paradise Creek Educational

Park improvements

The Westside Infill Transit Oriented Development

project, also known as the Paradise Creek Afford-

able Housing project, will create 201 units of af-

fordable housing.

The project also includes plans for the develop-

ment of Paradise Creek Educational Park

Park Lofts

At a Glance:

Combined commercial area

and residential living space

201 residential units

2,600 ft2 commercial leasing

2,670 ft2 residential commons

and leasing areas

The proposed Park Lofts, to be located on 15th Street and National City Boulevard, will be a combined com-

mercial area of 2,600 ft2 and 201 residential units.

Projected Growth in National City

Source: www.SANDAG.org

This project will improve traffic and pedestrian safety by achieving the following:

Reduce travel lanes to 2 lanes with protected left-turns pockets

Enhanced signing and striping, corner bulb-outs and refuge islands

Construct islands mid-block to calm traffic and beautify the corridor

Convert parallel parking to angle parking on the east side of the street

Highland Avenue Community Corridor

$15,000

$25,000

$35,000

$45,000

$55,000

$65,000

1990 2000 2008 2010 2020 2030 2040 2050

Projected Household Income

50000

60000

70000

80000

90000

100000

1990 2000 2008 2010 2020 2030 2040 2050

Po

pu

lati

on

Projected Population

National City is the second oldest city in San Diego County and has a historic past with a vibrant community culture. Its most historic landmarks include Brick Row, Granger Music

Hall, the Santa Fe Rail Depot, and the Stein Family Farm. More recent expanded attractions in National City include the Westfield Plaza Bonita, the Mile of Cars, Kimball Park, the Bayshore Bikeway,

and of course National City’s gorgeous Marina District. National City strives to provide its citizens with the best possible living experience, and is constantly developing its city to fit the needs of the

people. National City’s prime location as well as its existing attractions make it ideal for accommodating expanding businesses.

ARTS Center A Reason To Survive (ARTS) has recently opened a center in the former National City library, providing free

arts education and collaboration in designing various projects throughout National City. In 2013, ARTS,

Olivewood Garden, and the City will join hands in building a community gathering place at Butterfly Park.

Bayshore Bikeway

This project will extend the Bayshore Bikeway to include a 1¾ mile section in National City. The proposed

addition will connect National City to Chula Vista, Coronado, and Imperial Beach by bicycle path. Construc-

tion on the Bayshore Bikeway will include:

Striping of bike/travel lanes Clearing and minor grading Modification of storm drains

Bike path pavement and signage 2 traffic signal modifications Construction of protected bicycle infrastructure

8th Street Corridor Smart Growth Revitalization This project will invigorate "Smart Growth" redevelopment and revitalize a critical transit and pedestrian cor-

ridor for the benefit of local businesses, residents, and visitors. The project will provide traffic calming

through corner bulb-outs, increase sidewalk space, and improve parking and access to local businesses and

transit. To further enhance the public realm, the project will also install new lighting, historic banners, way

finding signs, benches, bicycle racks, and other street furnishings.

Volkswagen Extension

The expansion of South Bay Volkswagen will consist of a two-story addition to the existing auto dealership.

The addition will be 7,583 square feet and consists of a new showroom, general office, and parts department.

Social Security Office

The new social security office will be converted from the existing Skate San Diego building on 700 East 24th

Street. The office building will be 12,540 square feet