[Scci'16] [Markative] Session 1 - Introduction to graphic design
SCCI'15 - markative - session 1 - Branding
Transcript of SCCI'15 - markative - session 1 - Branding
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I’m loving it
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BrandingBy: Toqa Amr and Mohanned Ezz
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What is the Branding?
A name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers
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Branding Types
• Personal Branding
• Corporate Identity
• Rebranding
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Corporate Identity
It is the organization’s personality and character that maintains its individuality
which is expressed through how people there behave, speak, communicate
and even what they wear.
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Your behavior defines your product
and affects your brand
Define the way that the corporate communicates with the
clients and with its audience and how its messages are delivered
Communication
Behavior
Design
Your identity is seen through your designs
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How to build strong identity?
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Target Audience
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Competitors
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Brainstorming
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Guess the Nike logo color
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Powerful Logos• Simple
• Suitable for the brand’s industry
• Relevant to your audience
• Scalable
• Strong without colors
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Color Psychology
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What is Color Psychology?
• It is the study of color as a determinant of human behavior and emotion
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Rebranding
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Dubbizle
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Let’s Recap• What is Branding
• Branding types
• Strong Identity
• Powerful logos
• Color Phycology
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rand
ravely
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Any Questions?
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Contact Us• Mohanned Ezz:
Mobile: 01095003306
E-Mail: [email protected]
• Toqa Amr:
Mobile: 01004877610
E-Mail: [email protected]