Software Development Kit (SDK) Solution

2013

New Draw Server Solution: SCA Promotions can run Instant Win Prize Promotions utilizing its Software Development Kit (SDK) through any technology medium: Internet, Mobile, Apps, Social Media (Examples: Facebook, Twitter, Instagram), etc. This allows you to plug into our secure draw server and run secure, verifiable promotions.

Imagine increasing downloads of your App from 3% to 61%. Jamba Juice did just that utilizing SCA Promotions’ SDK and Instant

Win Prize Promotions. What consumer behavior do you want to

enhance?

Influence App Downloads

• The prize software development kit allows fast integration of a sweepstakes offer or chance to win instantly within mobile, online or social-based games or applications

• The Prize SDK incorporates SCA’s patented online random number generator technology that is certified by the Gaming Laboratory Institute (GLI)

Technology: The Prize SDK™

Partnership Opportunity

SCA Promotions is looking to partner with top game/app development and marketing/advertising agencies to provide quick and easy tools to add that big prize to meet your objectives.

The tools will streamline promotional incentives and be able to launch within online, mobile and social mediums.

As technology continues to evolve, SCA Promotions continues to invest in programming to build the tools that make our partners more successful.

• Reward for Downloading an App or Game• Reward for Registration• Reward for Uploading Unique Content such as a pick with the

product• Reward for Sharing• Reward for Voting

What is the SDK?

Top Behaviors Tools: Make a campaign fast by just adding code from our many pre-done solutions to drive the desired behavior. See examples in the following pages.

Core Platform

Top Customer Touch Points: Choose the tool for the right technology

• Online: Standard internet oriented solutions• Social: Facebook and Twitter• Mobile: Easy integration into your app or game

• Draw Server with API: For those developers who want to work from a blank slate and develop from the core of our solution.

• Auto Account and Campaign Creation: Free to set-up and test• Auto Pricing: Opt-in for a standard bundle or call us for a custom quote• Data Capture/Reporting• Legal is standardized: We already take care of the legal and liability.

Example: Rewarding DownloadsClear Channel/iHeartRadio wants to encourage downloads of the iHeartRadio application. Clear Channel/iHeartRadio can build a promotion quickly with an SCA Download tool that creates big prizes within an app or on the download page. There is also a tool to reward them for telling others on social media that they have downloaded the app.

See the user flow on the next slide.

Example: Rewarding Downloads

“Get a chance to win a trip to see a concert in London each year for life when you download iHeartRadio!”

SCA Entry FormSCA Core Platform

Results Delivered

App StoreApp DownloadedPromotional

Driver

Rewarding Registration

• Posting to Wall that you signed up.

• Respond to a message to register along with a chance to win.

• Send a message to your wall that you signed up.

• Respond to a message to register along with a chance to win.

• Website: Chance to win when you register.

• Application: Build a form within the Macy’s mobile application that checks for a chance to win.

Macy’s wants to encourage registration to build their database. Macy’s can use SCA’s tools to quickly offer big prizes to encourage registration and sharing the promotion with others. The tool can interface with multiple consumer touch points including:

Rewarding for Uploads

• Send a message to your wall that you uploaded or voted with a chance to win.

• Respond to a message to upload or vote for a chance to win.

• Send a message to your wall that you uploaded or voted with a chance to win.

• Respond to a message to upload or vote for a chance to win.

Coke wants to encourage consumers to upload a picture of themselves with a Coke as part of a new campaign on multiple customer touch points. By using the SCA tool, they can quickly create and add the chance to win a big prize. They can also reward people for voting on their favorite picks:

• Promotions Website: Chance to win when you upload or vote.

• Application: If you can use an app to upload or vote, make it available there.

Step 1: Bring us your promotion objectives and ideas or use one of our concepts and develop creative for your clients

SCA designs prize coverage to fit your client’s program objectives

SCA calculates the odds of a winner(s) and secures coverage through our team of underwriters which includes North American Specialty Insurance (a division of Swiss Re), Munich Re, andLloyds of London

The promotion is executed and if someone wins, SCA pays!

Step 2:

Step 3:

Step 4:

Ready To Get Started?

At SCA, we like to think we are a lot like BASF….

We don’t make the app, we make it downloaded more.

We don’t make the campaign, we make it reach more people.

We don’t make the loyalty program, we make it more enticing.

We don’t make a lot of the promotions you create, we make a lot of the promotions you create better.

So how can SCA make your next promotion better?

Thank You

Julie DavisSr. Account ManagerDirect: 214-860-3746Julie.davis@scapromo.com

SCA Family:SCA PromotionsSCA InteractiveSCA GamingPIMS-SCACataBoomPrizePad