Scan Group Customer Profiling
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"We drive client specific results by providing data, predic7ve analy7cs and database marke7ng solu7ons to deliver the most complete, independent and insigh;ul view of customers and prospects."
Consumer SnapShot Presented by
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How to Get the Most Out of Your SnapShot™
SnapShot™ helps you understand your customers and how to find more just like them. In three simple steps, you can purchase a list of prospects in your trade area that look just like your best customers.
Step One: Review your SnapShot™ Profile
Step Two: Run Your Count AKer you have reviewed the Profile, request a prospect count report. Please note that a SnapShot™ Profile is most accurate within 90 days. Once you submit your count report request you will receive your count report via email.
Step Three: Order your Data Review your count report and place your order. Your order will be fulfilled to your specifica7ons. Orders are typically completed within hours.
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Who are my customers?
Customers Records Uploaded Total Records Matched Unique Records Matched
Match Rate
Demographic Value/Range Percent
Your customers are most highly concentrated in these demographic segments
86,145 57,870
67%
57,856
Region Home Ownership Dwelling Type Median Home Value Gender Direct Mail Responder Marital Status Length of Residence Age Length of Residence
South Atlantic Definite owner Single $50K - $100K Male Double/Multiple Married 4 to 5 Years 35-44 Years Old 6 to 7 Years
100% 66% 64% 60% 53% 48% 37% 35% 30% 22%
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Recommended Prospects Premium Select Targets Prospects with Highest Sta1s1cal Similarity to Exis1ng Customers Approx. Top 5% of Prospects
Preferred Select Targets Prospects with Sta1s1cal Similarity to Exis1ng Customers, except Premium Approx. Next Top 5% of Prospects
Select Targets Prospects with Moderate Sta1s1cal Similarity to Exis1ng Customers, except Premium and Preferred Approx. Next Top 10% of Prospects
Who are my best prospects? SnapShot determines the best prospects in your trade area based on the characteris1cs of your customer’s profile
Defined Trade Area Total Prospects
Records from the select target groups are available.
The actual number of records available In each group may differ slightly due to file updates and adjustments.
6,417,089
318,526
354,255
631,323
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Demographic Overview
• Region • Gender • Age • Household Income • Median Home Value • Scan Group Wealth Score • Household Type • Length of Residence
• Dwelling Type • Home Ownership • Marital Status • Number of Children (if Present) • Direct Mail Responder • eConsumer Score • Interests • Equifax SuperNiche Group
These demographic elements have been analyzed individually and the results are presented in subsequent pages. Values/ranges that consEtute at least 1% of your customer base are included in the tables and those with penetraEon indexes of 120 or higher are shaded in yellow. For demographic aIributes having more than 8 categories, only the top 8 categories will be illustrated.
PenetraEon indexes are an indicaEon of your trade area market penetraEon for that specific aIribute. Using 100 as the average, indexes greater than 100 indicate that you are aIracEng more of that aIribute than what might otherwise be expected. That could be an indicaEon that you are parEcularly successful at aIracEng that market aIribute. However, it can also mean that your trade area market potenEal for that aIribute is diminishing.
Conversely indexes less than 100 indicate that you are aIracEng less of that aIribute than what might otherwise be expected. That could be an indicaEon your trade area market potenEal for that aIribute represents a real opportunity for you.
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Regions consist of the following: Mountain: AZ, CO, ID, MT, NV, NM, UT, & WY Pacific: AK, CA, HI, OR, & WA East North Central: IL, IN, OH, MI, & WI West North Central: IA, KS, MN, MO, NE, ND, & SD East South Central: AL, KY, MS, & TN South Atlan7c: DE, FL, GA, MD, NC, SC, VA, DC, & WV West South Central: AR, LA, OK, & TX Middle Atlan7c: NJ, NY, & PA New England: CT, ME, MA, NH, RI, & VT
Region
Region Customer Count Customer Percent Prospect Count Prospect Percent PenetraHon Index
F ‐ South Atlan7c 57,856 100% 10,565,086 100% 100
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Gender
Gender Customer Count Customer Percent Prospect Count Prospect Percent PenetraHon Index
M ‐ Male 30,399 53% 5,045,703 48% 110
F ‐ Female 26,271 45% 5,175,578 49% 93
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Age
Age Customer Count Customer Percent Prospect Count Prospect Percent PenetraHon Index
3 ‐ 35‐44 Years Old 17,154 30% 2,363,084 22% 133
4 ‐ 45‐54 Years Old 12,334 21% 2,316,596 22% 97
2 ‐ 25‐34 Years Old 10,494 18% 935,443 9% 205
5 ‐ 55‐64 Years Old 7,042 12% 2,058,353 19% 62
6 ‐ 65‐74 Years Old 6,169 11% 1,619,477 15% 70
7 ‐ 75+ Years Old 3,372 6% 1,142,542 11% 54
1 ‐ 18‐24 Years Old 1,291 2% 129,591 1% 182
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Household Income
Household Income Customer Count Customer Percent Prospect Count Prospect Percent PenetraHon Index
6 ‐ 50,000 ‐ 74,999 10,779 19% 2,049,156 19% 96
1 ‐ Under 15,000 9,680 17% 1,142,643 11% 155
3 ‐ 20,000 ‐ 29,999 8,240 14% 1,020,164 10% 148
4 ‐ 30,000 ‐ 39,999 7,620 13% 1,052,333 10% 132
5 ‐ 40,000 ‐ 49,999 6,039 10% 933,483 9% 118
7 ‐ 75,000 ‐ 99,999 5,451 9% 1,454,343 14% 68
2 ‐ 15,000 ‐ 19,999 4,240 7% 514,802 5% 150
8 ‐ 100,000 ‐ 124,999 2,572 4% 856,975 8% 55
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Median Home Value
Median Home Value Customer Count Customer Percent Prospect Count Prospect Percent PenetraHon Index
B ‐ $50K ‐ $100K 34,931 60% 4,570,079 43% 140
C ‐ $100K ‐ $150K 12,503 22% 3,212,305 30% 71
D ‐ $150K ‐ $200K 3,927 7% 1,357,426 13% 53
A ‐ Under $50K 2,637 5% 266,112 3% 181
E ‐ $200K ‐ $250K 1,511 3% 460,882 4% 60
F ‐ $250K ‐ $300K 572 1% 223,902 2% 47
H ‐ $350K ‐ $400K 312 1% 121,029 1% 47
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Wealth Score
Wealth Score Customer Count Customer Percent Prospect Count Prospect Percent PenetraHon Index
5 7,736 13% 984,651 9% 143
4 7,536 13% 885,466 8% 155
6 7,055 12% 1,082,429 10% 119
3 6,740 12% 760,202 7% 162
7 6,023 10% 1,178,684 11% 93
8 4,881 8% 1,252,506 12% 71
2 4,538 8% 640,090 6% 129
9 3,888 7% 1,279,746 12% 55
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Household Type
Household Type Customer Count Customer Percent Prospect Count Prospect Percent PenetraHon Index
14 ‐ One adult (female) and NO children 9,016 16% 1,427,047 14% 115
04 ‐ Two adults (married unknown) and children 8,068 14% 1,435,184 14% 103
06 ‐ Male with other adults and NO children 6,114 11% 1,221,769 12% 91
12 ‐ One adult (male) and NO children 5,530 10% 1,291,286 12% 78
02 ‐ Married (husband and wife) with NO children 4,958 9% 2,369,108 22% 38
08 ‐ Female with other adults and NO children 4,772 8% 759,310 7% 115
13 ‐ One adult (female) and children 4,174 7% 137,026 1% 556
03 ‐ Two adults (married unknown) and children 4,167 7% 309,775 3% 246
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Length of Residence
Length of Residence Customer Count Customer Percent Prospect Count Prospect Percent PenetraHon Index
D ‐ 4 to 5 Years 20,254 35% 1,580,036 15% 234
E ‐ 6 to 7 Years 12,856 22% 1,167,055 11% 201
C ‐ 3 Years 9,040 16% 816,402 8% 202
F ‐ 8 to 10 Years 5,506 10% 1,564,444 15% 64
B ‐ 2 Years 4,422 8% 807,011 8% 100
G ‐ 11 to 14 Years 1,899 3% 1,301,340 12% 27
H ‐ 15+ Years 370 1% 268,088 3% 25
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Dwelling Type
Dwelling Type Customer Count Customer Percent Prospect Count Prospect Percent PenetraHon Index
1 ‐ Single 36,828 64% 8,213,012 78% 82
6 ‐ MulH‐Family 10+ units with apt no 11,600 20% 1,111,966 11% 190
3 ‐ Mul7‐Family less than 5 units no apt no 5,415 9% 845,029 8% 117
4 ‐ MulH‐Family 5‐9 units with apt no 2,274 4% 201,527 2% 206
2 ‐ MulH‐Family less than 5 units with apt no 1,705 3% 180,017 2% 173
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Home Ownership
Home Ownership Customer Count Customer Percent Prospect Count Prospect Percent PenetraHon Index
4 ‐ Definite owner 38,376 66% 8,204,818 78% 85
1 ‐ Definite renter 3,241 6% 172,203 2% 344
2 ‐ Probable renter 1,535 3% 95,252 1% 294
3 ‐ Probable owner 733 1% 174,535 2% 77
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Marital Status
Marital Status Customer Count Customer Percent Prospect Count Prospect Percent PenetraHon Index
1 ‐ Married 21,185 37% 4,721,631 45% 82
2 ‐ Single 11,286 20% 1,289,803 12% 160
3 ‐ Divorced/Separated 446 1% 33,243 0% 245
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Number of Children (if Present)
Number of Children (if Present) Customer Count Customer Percent Prospect Count Prospect Percent PenetraHon Index
1 ‐ 1 Child 11,017 19% 1,080,278 10% 186
2 ‐ 2 Children 4,505 8% 455,330 4% 181
3 ‐ 3 Children 1,972 3% 197,227 2% 183
4 ‐ 4 Children 890 2% 108,814 1% 149
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Direct Mail Responder
Direct Mail Responder Customer Count Customer Percent Prospect Count Prospect Percent PenetraHon Index
2 ‐ Double/Mul7ple 27,569 48% 5,847,783 55% 86
1 ‐ Single 7,261 13% 1,187,500 11% 112
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eConsumer Score
eConsumer Score Customer Count Customer Percent Prospect Count Prospect Percent PenetraHon Index
3 7,422 13% 751,373 7% 180
5 6,738 12% 978,291 9% 126
2 6,716 12% 789,138 7% 155
9 5,938 10% 991,785 9% 109
6 5,830 10% 1,019,226 10% 104
7 4,383 8% 1,071,605 10% 75
4 4,223 7% 755,051 7% 102
10 3,477 6% 1,113,852 11% 57
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Interests
Interests Customer Count Customer Percent Prospect Count Prospect Percent PenetraHon Index
Fitness 2,557 4% 795,954 8% 59
Domes7c 2,162 4% 782,052 7% 50
Good Life 1,511 3% 548,584 5% 50
DIY 1,460 3% 420,613 4% 63
Technology 1,250 2% 388,419 4% 59
Cultural 1,239 2% 486,662 5% 46
Athle7c 1,202 2% 443,975 4% 49
Blue Chip 1,056 2% 383,623 4% 50
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Interest Descrip7ons Fitness Physical Fitness, Exercise, Running, Jogging, Walking, Health, Natural Foods
Domestic Sewing, Knitting, Crafts, Gourmet Cooking, Fine Foods, Gardening, Home Workshop, Reading
Good Life Fine Foods, Natural Foods, Fashion Clothing, Decorating, Foreign Travel
DIY Automotive, Work, CB Radio, Home Workshop, Motorcycling, Electronics, RV’s
Technology Stereo, Photography, Electronics, Home Video Recording, Home Video Games New Technology, PC’s
Cultural Art, Antique Collecting, Collections, Crafts Cultural, Arts Events, Foreign Travel
Athletic Exercise, Running, Fitness, Diet Concerns, Sporting, Hiking, Baseball, Basketball
Blue Chip Stock, Bond Investments, Real Estate Investment Activities, Self-Improvement
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Equifax SuperNiche Group
Equifax SuperNiche Group Customer Count Customer Percent Prospect Count Prospect Percent PenetraHon Index
K ‐ Kiddie Kastles 8,118 14% 1,313,180 12% 113
Q ‐ Quiet Homebodies 5,810 10% 805,997 8% 132
V ‐ Very Spartan 3,512 6% 564,714 5% 114
O ‐ Oodles of Offspring 3,485 6% 149,761 1% 425
M ‐ Mid‐Life Munchkins 3,382 6% 855,711 8% 72
R ‐ Rocky Road 3,375 6% 389,521 4% 158
P ‐ Parks, Parts & Prayers 3,303 6% 235,411 2% 256
D ‐ Diamonds‐To‐Go 2,886 5% 1,017,675 10% 52
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Equifax SuperNiche Group Descrip7ons Kiddie Kastles Kiddie Kastles account for about 11.9% of all Niches Households. Around 43 years old, they have an annual income of about $73,000. Consisting mostly of homeowners, this group has children, are white-collar with college educations and are mail responsive. This group has a strong interest in fitness and outdoor activities.
Quiet Homebodies Representing about 9.2% of Niches Households, Quiet Homebodies are homeowners and about half of them have children. With an average age of 43 and a combined income of $55,000, they are considered to still be highly mobile. Jobs within this group are mostly clerical or blue collar. A majority are high school educated and may still be students. Most of their interests revolve around collectibles, personal computers, and moneymaking opportunities. These households like pets, outdoor sports, cooking, and gardening.
Very Spartan This group represents a sizable 7.2% of Niches Households with an average head of household age of 37 years. This is a highly mobile group with no children. They prefer to primarily rent a property for flexibility reasons and most have a high school education. Blue-collar jobs give them an average household income of $26,000. Electronics, computers, audio, and sweepstakes are what they are interested in as well as automotive work, home improvement, and video games.
Oodles of Offspring This group populated lower income levels with an average of $ 36,000 per household with children. The head of household is on average 28 years of age and is a high school graduate. They represent 2.1% of Niches Households. Most Oodles of Offspring hold blue collar jobs and rent or own property with a low home values. Their interests are mostly in personal computers, electronics, and the internet. This group is also interested in investing, domestic travel, camping and fashion clothing.
Mid-Life Munchkins This mature group has a median age of 55, and a median household income of approximately $71,000. Making up 6.1% of Niches Households, Mid-Life Munchkins are known to have children and/or grandchildren in the home and are homeowners who have long lengths of residence. They are known to have pets, travel for business and invest in charities.
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Equifax SuperNiche Group Descrip7ons (con7nued) Rocky Road The Rocky Road group are mid road stragglers. They have no children and more than half of this group rents property. On average the head of household is 44 and completed a high school education. They represent 5.3% of Niches Households. Their blue collar job earns them on average $40,000 per household. In free time, home remodeling, camping, fishing and gardening is what Rocky Road wants to explore. They are also interested in automotive work, the internet, music and self improvement.
Parks, Parts & Prayers This group has children present in the household. On average this household earns $31,000 and the head is about 38 years of age, some of which are single parents. They represent 2.7% of Niches Households. This group is characterized by high mobility despite homeownership with members who hold blue collar jobs and are high school educated. Their main areas of interest are video cameras, computers, music, automotive work and fashion clothing. They are also interested in outdoor activities, fitness and often are cat owners.
Diamonds-To-Go Representing about 5.7% of Niches Households, the Diamonds to Go group are mostly homeowners with high home values, white-collar families with children. They have an average income of $123,000, with the average age of head around 48. It seems they enjoy the good life, with having multiple credit cards, and have an interest in home furnishings, stocks, computers, gourmet cooking, gardening and travel.
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"We drive client specific results by providing data, predic7ve analy7cs and database marke7ng solu7ons to deliver the most complete, independent and insigh;ul view of customers and prospects."
and
CORPORATE HEADQUARTERS W222 N625 Cheaney Drive, Waukesha, WI 53186 • P(262) 521‐1365 • F(262) 521‐3265 • www.scangroup.net