Scan Doc0048
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October 2006 LIFeSTYle Sexy Vet Sophisticated So low As a fashion lover obsessed with low-rise pants that were becoming increasingly popu- lar five years ago, Sarah Sie- gel-Magness had the same fashion emergency women worldwide were having-she could not find panties low enough for her jeans. She came up with the perfect solution to the problem by creating a line of intimate ap- parel she appropriately called, "So Low." The line included five low-rise panry sryles and one tank-top sryle, and they flew off the shelves. Just like that, a major new business was born. successful Celestial Seasonings Kiosk in the Crossroads Mall of Boulder, Colorado. Upon graduation, Siegel-Magness made the bold decision to move halfway across the country to New York Ciry where she pursued a career in music. She started off by interning for EMI World Re- cords-a job she loved. It was her job at EMI that gave her the inside glimpse of the rock star world that would later become the biggest supporters of her fun, stylish clothes. Despite her passion for music, her true love was fashion. At the tender age of 25, the young fashionista decided to start her own clothing company, So Low, in 2001. GenArt nominated the young designer for the high profile "Fresh Face" award. She was also nominated for "Young Entrepreneur of rhe Year" award at the age of 30. Siegel-Magness has managed to estab- lish one of the fastest growing contemporary lines catering to young women. Sarah sells much more than clothes; she sells a lifesryle image that is fun and fashionable. Sarah Siegel-Magness In addition to her business, Siegel-Magness has been an active mem- ber of YEO, the Young Entrepreneur's Organization, a global non- profit educational organization for business owners under 40. Her humanitarian and chariry efforts include Save Venice, New Yorkers for Children and the Millennium Promise, just to name a few. She is a front-row fL··uureat Fashion Week and high sociery galas alike. In addition, Siegel-Magness has been featured in every major national magazine and television show such as MTV's "Run's House," and "Workout" on Bravo. She is also currently developing her own show .for a major cable nerwork. "sarah sells much more than cLothes; she sells a lifestyle image that lS fun and fashiona~le.n Within one year they added loungewear to the mix, then came sports- wear. By the third year of business So Low grew into a full blown lifesryle brand featuring comfy hoodies, chic dresses, skirrs, fold-over pants, groovy sweatpants, cozy leggings, fitted tanks and more. The collection, which is sexy yet sophisticated, with rhe sensibiliry of its founder and full of eye-popping shots of color, consists of a flattering yet comfortable mix of fabrics. So Low uses luxury cashmere, yummy velour, the softest cotton modal, French terry cloth and jersey. So Low has an ever growing celebriry I following with Christina Aguilera, Jes- ,I sica Simpson, Gwen Stefani, Car- men Electra, Heather Locklear, Jaime Pressley, Kirsten Dunst, Lucy Liu and many more. Siegel-Magness IS based in Den- ver, Colorado with her husband, cable magnate Gary Magness and two children, and owns homes in Palm Springs and Upstate New York. Since So Low's beginning in 2001, sales have grown exponentially. ! The collection can be found in over 365 stores and online retailers in- cluding Bloomingdale's, National Jeans, Shopbop.corn, and Olive & Bettes. Prices range from $42 for a tank top to $180 for ajacket. This year, the company projects a retail sales volume of over $15 million. For more information, visit unouisoloustyle.com. Founder Sarah Siegel-Magness was born to be a success. Inspired by her parents, Mo and Peggy Siegel, who founded health food giant Celestial Seasonings Tea, Siegel-Magness always knew she would run her own company. Ambitious and driven at an early age, she started working at Career-Track, a business management company, when she was only fourteen. Her first stint in the entrepreneurial world was while she was attending the Universiry of Colorado's Business School. While in college, Siegel-Magness opened an independent and wildly East Coast Showroom: Lerner et Cie 231 West 39th Street Suite #1103 New York, NY 1 0018 Tel:212-869-3930
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Transcript of Scan Doc0048
October 2006LIFeSTYle
Sexy Vet SophisticatedSo low
As a fashion lover obsessedwith low-rise pants that werebecoming increasingly popu-lar five years ago, Sarah Sie-gel-Magness had the samefashion emergency womenworldwide were having-shecould not find panties lowenough for her jeans. Shecame up with the perfectsolution to the problem bycreating a line of intimate ap-parel she appropriately called,"So Low." The line includedfive low-rise panry sryles andone tank-top sryle, and theyflew off the shelves. Just likethat, a major new businesswas born.
successful Celestial Seasonings Kiosk in the Crossroads Mall ofBoulder, Colorado.
Upon graduation, Siegel-Magness made the bold decision to movehalfway across the country to New York Ciry where she pursued acareer in music. She started off by interning for EMI World Re-cords-a job she loved. It was her job at EMI that gave her theinside glimpse of the rock star world that would later become thebiggest supporters of her fun, stylish clothes. Despite her passion formusic, her true love was fashion. At the tender age of 25, the youngfashionista decided to start her own clothing company, So Low,in 2001.
GenArt nominated the young designer for the high profile "FreshFace" award. She was also nominated for "Young Entrepreneur of rheYear" award at the age of 30. Siegel-Magness has managed to estab-lish one of the fastest growing contemporary lines catering to youngwomen. Sarah sellsmuch more than clothes; she sells a lifesryle imagethat is fun and fashionable.
Sarah Siegel-Magness
In addition to her business, Siegel-Magness has been an active mem-ber of YEO, the Young Entrepreneur's Organization, a global non-profit educational organization for business owners under 40. Herhumanitarian and chariry efforts include Save Venice, New Yorkersfor Children and the Millennium Promise, just to name a few. She isa front-row fL··uureat Fashion Week and high sociery galas alike. Inaddition, Siegel-Magness has been featured in every major nationalmagazine and television show such as MTV's "Run's House," and"Workout" on Bravo. She is also currently developing her own show.for a major cable nerwork.
"sarah sells much morethan cLothes; she sells alifestyle image that lSfun and fashiona~le.n
Within one year they added loungewear to the mix, then came sports-wear. By the third year of business So Low grew into a full blownlifesryle brand featuring comfy hoodies, chic dresses, skirrs, fold-overpants, groovy sweatpants, cozy leggings, fitted tanks and more. Thecollection, which is sexy yet sophisticated, with rhe sensibiliry of itsfounder and full of eye-popping shots of color, consists of a flatteringyet comfortable mix of fabrics. So Low uses luxury cashmere, yummyvelour, the softest cotton modal, French terry cloth and jersey.
So Low has an ever growing celebriry Ifollowing with Christina Aguilera, Jes- ,I
sica Simpson, Gwen Stefani, Car-men Electra, Heather Locklear, JaimePressley, Kirsten Dunst, Lucy Liu andmany more.
Siegel-Magness IS based in Den-ver, Colorado with her husband,cable magnate Gary Magness andtwo children, and owns homesin Palm Springs and UpstateNew York.
Since So Low's beginning in 2001, sales have grown exponentially.! The collection can be found in over 365 stores and online retailers in-
cluding Bloomingdale's, National Jeans, Shopbop.corn, and Olive &Bettes. Prices range from $42 for a tank top to $180 for a jacket. Thisyear, the company projects a retail sales volume of over $15 million.
For more information, visitunouisoloustyle.com.
Founder Sarah Siegel-Magness was born to be a success. Inspired byher parents, Mo and Peggy Siegel, who founded health food giantCelestial Seasonings Tea, Siegel-Magness always knew she would runher own company. Ambitious and driven at an early age, she startedworking at Career-Track, a business management company, when shewas only fourteen. Her first stint in the entrepreneurial world waswhile she was attending the Universiry of Colorado's Business School.While in college, Siegel-Magness opened an independent and wildly
East Coast Showroom:Lerner et Cie231 West 39th StreetSuite #1103New York, NY 10018Tel: 212-869-3930
