Scalp_Root_Care_Presentation_-_Apoorv

Unleashing The Potential of Hair Oil An exploratory study of oiling and hair, scalp & root care

Apoorv SharmaIMT Ghaziabad

June 2010

Under guidance ofComal Hâté-Malik

Market Intelligence & Consumer Insights Manager

BackgroundThe age old tradition of oiling hair in India, is associated with multiple

health and beauty benefits.

Believed to work at various levels, in order to deliver this wide array of

benefits, hair oil is the only hair care product that is believed to provide

“complete” care, as it is also strongly associated with scalp & root care

– a pre-requisite to healthy, beautiful hair.

Hence, hair oil is the largest and one of the fastest growing segments of

the Indian hair care market (1 bn units). Monopolised today by a few,

well-established hair oil brands.

L'Oreal would like to understand the nuances of the oiling ritual and tap

into the “deep rooted” beliefs associated with it, in order to break into

this segment of the hair care market with innovative, value-added

offerings and highly relevant propositions

Objectives of the Study

I. Understanding the various hair care practices

followed by Indian women, for their scalp and

roots, with specific focus on oiling and massage.

II. Understanding consumer perceptions about the

contribution of the scalp and the roots to hair

health & beauty and the role of hair oil therein.

III. Mapping of the Hair Oil , Scalp Care & Root Care

Offerings

Consumer Segment Characteristics

• Demographics: 25-34 years, Educated, Females

• SEC: A2 & B1

• Geographic: Urban

• Psychographic: High involvement

• Usage-Related:o Frequent (at least once a month)

o Infrequent (less than once a month)

o Lapsed (not used in last 12 months)

Total questionnaires administered: 84

*After each attribute was assigned weights based on the rank given

High co-relation between hair health and beauty. Consumers value “health” more than the “look” of hair

Definition of beautiful hair

0

50

100

150

200

250

300

350 316

272248

186170

107 101

41 31 26 20

Wei

gh

ted

Sco

re

Very Straight

7%

Quite

Straight

29%

A little wavy

32%

Very Wavy

17%

Curly

13%

Very Curly

2%

Perceived Hair & Scalp Condition

0

10

20

30

40

50

60

Normal Dry Oily

49

36

15

51

25 24

Hair Scalp

Figures shown in percentages

Almost half the consumers perceive their hair type to be “wavy” and their hair & scalp

condition to be normal

Perceived Hair Type

Perceived State of the Hair & Scalp

Thin

26%

Thick

26%

Medium –

neither thick

nor thin

48%

Perceived Thickness

Perceived State of the Hair

Perceived Length

Majority consumers describe the thickness of their hair as “medium”. While 1/4th each

describe it as either thick or thin.

6%

67%

27%

Very short (above the ears)

Short (at ear level or lower but above the

shoulders)

Medium ( below ears upto shoulder

length)

Long (longer than shoulder length, upto

waist length)

Very long (longer than waist length)

Incidence of Hair Problems

0

10

20

30

40 38

2621

18 18 17 15 1513 13 12 12

10 10 8 7 7 6 6 64

20

Figures shown in percentages

Common Hair-related Problems

Rank Problem Occurrence Top 5 Treatment Steps Avg. Satisfaction Level

1 Hair Fall

(38%)

All Year Round (more in Monsoons)

Use Hair Oil

Changed my brand of shampoo/conditioner

Switched to a brand that specifically treats this problem

Use home remedies

Am eating right – Cut out Junk Food

A little dissatisfied

2 Dry Hair

(26%)

Summer/Winter Use Hair Oil


Started using additional branded hair care products at home

Drinking more water

Satisfied

(%) – No. of consumers suffering


3 Dandruff or flaky Scalp

(21%)

Winter Use Hair Oil



Use home remedies

Satisfied

4 Thinning hair (suffering from hair loss, leading to exposure of scalp)

(18%)

All Year Round (more in Summers)

Use Hair Oil


Taking vitamins/nutritional supplements

Drinking more water

Exercising

A little dissatisfied




5 Frizzy, fly away hair

(18%)

All Year Round Changed my brand of shampoo/conditioner


Use home remedies

Using specific branded hair care products recommended by my hair dresser

Started using additional branded hair care products at home

Neither satisfied, nor dissatisfied


Hair Fall & Thinning of hair are year-round 2 problems, for which consumers have no satisfactory solution


Role of Frequently Used

Hair Care Products

Perceived Product Action

Products Used in the last 12 monthsProduct Frequency of Usage (Avg.) Key Benefits Sought (Top 3)

Shampoo (98%)

2-3 times a week CleansingCare

Nourishment

Hair Oil(85%)

Once a week StrengthNourishment

Care

Hair Conditioner - Rinse Out(80%)

2-3 times a week Treatment/Solving Hair ProblemsCare

Beautification

Hair Conditioner -Leave In(18%)

2-3 times a week ProtectionCare

Beautification

Hair Serum(13%)

Once a week ProtectionCare

Beautification

Hair Treatments (Branded)(8%)

Once in 2-3 months StylingNourishmentBeautification

Hair Color(7%)

Once in 2-3 months StylingBeautification

Hair Cream(2%)

Once a week CareNourishment

Protection

ShampooUSAGE FREQUENCY & BENEFITS SOUGHT

11%6%

77%

6%

Frequency of Usage

Daily (Once a day) 4-5 times a week

2-3 times a week Once in a weekBenefits Sought

Styling

Treatment/ Solving Hair Problems

Strength

Protection

Beautification

Nourishment

Care

Cleansing

4

12

16

17

18

22

32

77


Most women shampoo their hair 2-3 times per week. Perceived primarily as a cleansing product - not strongly associated

with treatment/ problem-solution despite benefits claimed.

Hair Conditioner (Rinse Out)USAGE FREQUENCY & BENEFITS SOUGHT

Benefits SoughtDaily (Once a

day)

9%4-5 times a

week

4%

2-3 times a

week

61%

Once in a week

15%

Once in 15

days

5%

Once a month

5%

Infrequently –

Once in 2-3

months

1%

Frequency of Usage

Nourishment

Styling

Strength

Protection

Beautification

Care

Treatment/ Solving Hair Problems

9

11

12

13

28

33

36


Used less frequently than shampoo. Perceived to solve hair problems. Also, to neutralize the shampoo’s chemicals (Mentioned by almost all users)

Hair OilUSAGE FREQUENCY & BENEFITS SOUGHT

Daily (Once a

day)

4%4-5 times a

week

1%

2-3 times a

week

41%Once in a

week

30%

Once in 15

days

9%

Once a month

8%

Infrequently

– Once in 2-3

months

7%

Usage

75% women use hair oil at least once a week. However, seasonality is a factor.Primarily for Strength & Nourishment.

6

45 48

2723

10

18

10

10

20

30

40

50

60

Key Benefits

•

•

Home RemediesRemedy Avg. Frequency Benefits

Yoghurt/Curd (30%) Once a month Conditioning (26%)*Softens Hair (23%)Anti-dandruff (19%)“Dryness Treatment, Coolant”

Mehendi/Henna (27%) Infrequently – Once in 2-3

monthsCovering greys (30%)Conditioning (13%)Nourishment (8%)“Less Hair fall, Shine, Cooling”

Lemon Juice (21%) Once a month Shine (50%)Reduces dandruff (36%) Cleansing (28%)Conditioning (8%)

Egg White/Egg Yolk (15%) Once a month Makes them silky (31%)Smooth (15%)Proteins (13%)“Adds sheen to the hair, softensthem”

Aloe Vera Gel (13%) Once in 15 days Strength and softening (31%)Nourishment (6%)“Medicinal, smoothens hair (used with oil)”

*The percentage of consumers who use the remedy/mentioned that benefit

Home RemediesRemedy Avg. Frequency Benefits

Tea Water Extract (8%) Infrequently – Once in 2-3 months

Darkens Henna color (43%)Provides shine (28%)

Beer (7%) Infrequently – Once in 2-3 months

Softens (33%)Shines (33%)Great conditioner (33%)Smoother (17%)

Others (Neem, tulsi, hibiscus)(3%)

Infrequently – Once in 2-3 months

“Makes hair black, thick, improves density”

*The percentage of consumers who use the remedy/mentioned that benefit

Product Hair Roots Scalp

Shampoo 66% 4% 30%

Hair Conditioner(Rinse Out)

87% 4% 9%

Hair Oil 10% 69% 21%

Level at which it works

Comparison of Product Action

While Shampoos & Conditioners are perceived to work primarily on hair -Hair Oil the only regular hair care product perceived to work at 3 levels.

Product Action of Hair Oil

Hair

10%

Root

69%

Scalp

21%

Level at which it works

• Most of the consumers believe that hair oil works on the hair, scalp & roots

• When asked to choose one, the majority think oil penetrates well within the roots and hence provides maximum benefit.

• A significant few also believe oil helps cleansing the scalp and hence provides the right base for hair to grow healthy

• Only about 10% of the total respondents were unable to distinguish between the roots and the scalp.

Importance of Scalp & Root Care:Role Of Hair Oil

Consumer Speak

“All problems such as thinning of hair,

oily hair, dandruff, etc. stem from scalp

problems…

“You should take good care of the

scalp to avoid hair problems or infections”

“If the scalp is clean there will be no

dandruff problem and hence we will

have healthy hair”

“The skin of the scalp is thick and hair

bearing and contains numerous

sebaceous glands. These glands play

vital role in growth & nourishment of

hair.”

Importance of Scalp Care

High co-relation between clean, problem-free scalp and healthy, beautiful hair. Also seen to play a role in hair nourishment & growth of hair.

Neither Important nor

unimportant

Quite Important

Very Important

1%

38%

61%

Consumer Speak

“Hair roots are as important as the roots

of a tree. If you need the tree, or the hair,

you need the roots to be tended to”

“Like a building’s foundation is important

for its stability; strong roots are important

for luscious long smooth beautiful hair.”

“Strong roots lead to strong hair.

If roots are weak, the hair falls, and that

issue is more severe than any scalp issue”

“When it comes to hair, the beauty is not

only skin deep. A beautiful hair can only be

achieved through a healthy root.”

Importance of Root Care

Direct & strong co-relation between strong hair & strong roots. Hence, while scalp care is more prevention, root care is all about enhancement of hair.

Neither Important nor

unimportant

Quite Important

Very Important

6%

30%

64%

Benefits

Anti-Dandruff Shampoo(36%)

Prevents dandruff (98%)Makes scalp healthy (56%)

Hair Oil(30%)

Massage scalp to keep it soft and stimulate hair growth (58%)

Conditioner(12%)

Cleans the scalp (48%)“Prevents entanglement”

Hair Protein Capsules(7%)

“Shiny healthy hair”

Serum and Hair Mask (5%)

Protection (67%)

Benefits

Hair Oil(31%)

Nourishes my hair and makes it soft and silky(65%)Helps hair growth (55%)

Shampoo (8%)

Cleaning (78%)Strength (29%)

Conditioner (Leave-In) (5%)

Makes roots stronger (26%)

Eggs and Aloe Vera Gel(4%)

“Eggs give protein and Aloe Vera is generally good for hair and roots”

Henna(2%)

“Penetration provides cooling”

SCALP CARE ROOT CARE

Products For Scalp & Root Care

Other Scalp & Root Care Activities

0

10

20

30

40

50

60

BrushingMassage

Rinsing

with waterWearing a

hat/capAvoid

wearing a

helmet

Exfoliating

40

59

37

11

4

1

3037

18

7

31

Scalp Roots

Massaging & Brushing are the two hair care activities that are perceived to benefit the scalp & the roots

Hair Oil: Habits & Attitudes

Initiation Into Category

0

10

20

30

40

50

60

70

80

90

As a baby/ child In school When I got

married

81

17

1

While the mother is the initial decision-maker, majority of consumers continue the habit, showing concern over “experimenting” with their hair

In school

10%

In college

58%

When I

started

working

26%

Summer

3%

When I

was

traveling

3%

40% hair oil users have lapsed out of the category at some point of time -Majority, while in college.

However, half of them have gone back to oiling later

When did this

happen?

The reasons

0

1

2

3

4

5

6

7

8

8 8

3

2 2 2

3

1 1 1

Lapsing

Reasons:

• “Hair felt rough & unmanageable”

• “My hair had started suffering, so decided that it was time to start oiling again.”

• “I started having hair problems. There is too much pollution to not take care of your hair”

• “Because I noticed some grey strands, and because the hair fall became severe”

• “Hair became dry without it”

In school

8% In college

16%

When I started

working

40%

When I got

married

4%

When I started

greying

4%

When I started

having hair/

scalp problems

16%

Other issues

(Winters/Not

Traveling)

12%

“Re-Initiation”

When They Re-Start

A Light/ Non-

sticky oil

18%

A value-added oil

21%

A cooling oil

1%

Ordinary Coconut

Oil

60%

Popular Hair Oils

Pure Coconut oil is the most popular hair oil – used by 60% of the women.

TYPE OF OIL

Natural ingredients 85%

Another branded hair oil 6%

An unbranded hair oil 2%

What do they mix? Natural

IngredientsAmla 12%

Lemon juice 6%

Neem 6%

Shikakai 6%

Aloe Vera 6%

While only 18% mix something else into their hair oil, Amla is the most popular natural ingredient to be mixed as it is believed to provide

a “cooling effect” to the scalp (mentioned by 86% of the Amla users)

Mixing of Oils

55%

8%

5%

4%

3%3%

3%3%

3% 1% 1%

1%1%

1%1%1%

1%1%1% 1% 1%

Parachute Coconut Oil Bajaj Almond Homemade Oil

Sesa (Ayurvedic) Dabur Amla Dabur Vatika

Figaro Hair Oil Mahabhringraj Vatika Coconut Oil

Almond Drops Oil Ayurvedic Castor Oil

Dabur Almond Hair and Care Mustard Oil

Olive Oil Parachute Hairfall Therapy Shanti Amla

Til Oil (Hibiscus) Vatika Almond Oil Vatika Value Added

Popular Brands

Parachute a clear market leader, its pure Coconut Oil being the most popular & trusted. A common response by consumers was “I use it simply because my mom also did”

Frequency of Usage

Daily

(Once a day)

3%

More than

once a day

1% 4-5 times/ week

1%

2-3 times/ week

33%

Once a week

30%

Once in 15 days

14%

Once a month

9%

Infrequently

– Once in 2-3

months

8%

Less than

once in 3 months –

Only on special

occasions

1%

2/3 rd women oil their hair at least once a week.

49% of all women interviewed feel

they do not oil their hair frequently enough.

39% of frequent users think they oil their hair frequently enough.

67% of infrequentusers think they do not oil their hair frequently enough.

However, half of them believe that they do not oil their hair often enough.- An opportunity to supplement hair oil with other “oil replacement” products?

Frequency of Usage

Hair Oil Usage USAGE OCCASIONS

37%

24%

17%

22%

OverallOnly on weekends

Both weekends and

during the week

Whenever I don’t have

to step out of the house

Whenever I have the

time

27%

33%

19%

21%

Frequent Users

Only on weekends

Both weekends and

during the week

Whenever I don’t have to

step out of the house

Whenever I have the

time

58%

4%

13%

25%

Infrequent Users

Only on weekends

Both weekends and

during the week

Whenever I don’t

have to step out of

the houseWhenever I have the

time

Infrequent users clearly prefer applying oil only on weekends

Hair Oil Usage USAGE OCCASIONS

Rank Trigger % of Consumers

1 Before every shampoo 70%

2 Whenever I have the time

37%

3 Whenever my hair feels bad

28%

4 Whenever I have a hair problem

17%

5 Whenever my hair looks bad

16%

Rank Trigger % of Consumers

1 Before shampoo 33%

2 Whenever I have the time

30%

3 Whenever my hair feels bad

16%

4 Whenever I have a hair problem/headache

10%

5 Whenever I feel tired/Whenever I very stressed/Whenever I can’t sleep

7%

Frequent Users Infrequent Users

With Frequent users using Hair Oil more as a “habit”, the infrequent ones went for Hair Oil only when they felt they “needed” to – ???? what does this mean???

My interpretation - Triggers not very different for frequent & infrequent users.Oiling a precursor to washing hair – provided time permits

90%

9% 1%

Self

Mother

Parlour lady

At a salon/ parlour

Both

At home

1

8

91

0

50

100

Pour it directly on

the head from the

bottle

Take it out on

your hand and

apply with your

fingers

Take it out into a

bowl/ katori and

apply it with your

fingers

Take it out into a

bowl/ katori and

apply it with

cotton

6 62

24

8

Consumers say it should require “least effort” -application should be as convenient and time saving as possible

Hair Oil Usage APPLICATION

WHERE? WHO?

HOW?

Part % of Users Why?

On scalp/ roots & hair lengths – from root to tip

86%

Every part of hair is oiled (46%) ????

“So that it nourishes hair from the ROOTS and they become long and healthy”

“ROOTS help in length, SCALP so that there’s no dandruff. HAIR LENGTHS because oil makes them soft and black”

“Hair oil provides nourishment to hair, so I prefer to apply it on the whole length of the hair “

On scalp/ roots only –not on hair lengths

12%

“So that ROOTS become stronger to avoid hair loss”

“Because I believe that hair get nourishment from ROOTS only. And also hair does not look oily”

On hair lengths only –not at roots/ on scalp

2%“That’s where I want the direct benefits”

Hair Oil Usage APPLICATIONON WHICH PART?

High co-relation between the roots, nourishment & hair growth/ strength

Hair Oil Usage HEATING

Why? (Ranked by popularity)

“Makes oil more effective” (79%)

“In winters oil becomes hard and difficult to apply” (67%)

“Makes it easier to seep into roots” (54%)

“To open up hair pores when applying” (36%)

“Feels easy to massage” (24%)

Always

8% Often

8%

Sometimes

27%

Rarely

11%

Never

44%

Only in

Winters

2%

Heating

While some believe that heating the oil makes it more effective, majority consumers don’t always heat the oil

Why? (Ranked by popularity)

“Makes hair stronger, increases blood circulation which makes hair healthy” (92%)

“Massaging improves absorption” (75%)

“Increases coverage” (49%)

“Relieves headache, relaxes me” (35%)

“So that it reaches the hair roots and nourishes the scalp too” (28%)

Always

47%

Often

26%

Sometimes

13%

Rarely

3%Never

10%

Only if

someone else

applies it

1%

Massaging

Hair Oil Usage THE MASSAGE

Almost half the number of users make sure they massage the oil to derive maximum benefits

Rank*

1 Prevents dryness of hair 62%

2 Prevents dryness of scalp 36%

3 Stops/Reduces hair-fall 26%

4 Prevents/ Repairs hair damage

24%

5 Nourishes hair 24%

Rank*

1 Prevents dryness of scalp 35%

2 Stimulates hair growth 38%

3 Promotes blood circulation 32%

4 Improves penetration of the oil

19%

5 Prevents dryness of hair 14%

*Based on cumulative weights assigned on the basis of consumer ranking

THE MASSAGETHE OIL

While prevention of dryness is a key benefit - attributed both to the oil & the massage,the oil is seen to deliver hair related benefits.

While the massage is perceived to facilitate action on the scalp/ roots - by improving penetration of the oil - to stimulate hair growth and improve circulation

Hair Oil Usage BENEFITS ATTRIBUTED

Avg. On Weekdays

Avg. On Weekends

2-3 hours Overnight

• Most women believe that oil needs to be kept at least 10-12

hours (Overnight) to derive maximum benefits.

• 85% of the hair oil users think they keep oil in long enough.

• The rest feel they should keep it on for more time:

“So that it’s absorbed properly”

“So that it gets time to seep into the roots and spread around the

scalp”

“Acts as a conditioner, and cools the entire body”

Hair Oil Usage TIME LEFT ON

61%

25%

4%1%

9%

Use the same shampoo but

shampoo more times (2-3 times)

Use the same shampoo and the

same number of times, but use a

greater quantity

Use a different shampoo for

removing oil

Do not use a conditioner after

shampooing (like I normally use)

Don’t do anything differently vs.

when I have not used hair oil

While majority currently use their regular shampoo for oil removal, they expressed the need for a shampoo specifically made for cleansing hair oil

Hair Oil Usage OIL REMOVAL

Problems Associated With OilingRank Frequent Users % age of

Consumers ranking amongst

Top 5

1 Oil removal takes too long 11%

2Oiling is too messy - stains walls, pillows, furniture, clothes

46%

3 Makes my face look oily/ greasy 50%

4 Makes me feel sticky / dirty 40%

5 The oiling process is too tedious 31%

Oil removal emerging as the # 1 problem amongst both groups

Similar problems perceived by both freq. & infrequent users.

Rank Infrequent/Lapsed Users % age of Consumers

ranking amongst

Top 5

1 Oil removal takes too long 23%

2 Makes my face look oily/ greasy 37%

3Oiling is too messy - stains walls, pillows, furniture, clothes

47%

4 Makes me feel sticky / dirty 47%

5 The oiling process is too tedious 33%

Re-work calculation

SatisfactionLevel

% of Consumers

Why?

Very satisfied 9%

Helps in nourishment, rejuvenating. Don’t expect anything more fancy from my hair oil

Gives proper conditioning, soothing calm and strength

Satisfied 60%

Makes my hair manageable and soft

Helps smoothen hair, but doesn’t solve hair problems

Neither satisfied, nor dissatisfied 27%

No long term benefits

Because, though the severity of hair fall has reduced after I used my MOUB oil but my hair lacks life and vitality

A little dissatisfied 4%

Mostly problems like flaky scalp n dandruff re-occur in a day or two

It is nourishing, works on the roots, but does not aid any shine or lustre

Overall SatisfactionWITH CURRENT HAIR OIL

Majority consumers are quite satisfied with their hair oil.

Ideal Hair OilColor % of Consumers

Colorless/Transparent/Clear 35%

Texture % of ConsumersNon-Sticky 18%

Non-Greasy 6%

Thin / Light / Smooth 5%

Fragrance % of ConsumersFresh 6%

“Sweet-smelling, Flowery, Soothing, Appealing”

Product Action % of ConsumersRinses out quickly 20%

Shouldn’t look like you’ve applied

oil / Completely absorbing

5%

Gives shiny look 3%

Shouldn’t solidify in winters 3%

Ideal Hair OilHair Care Benefits % of Consumers

Makes hair soft and silky 17%

Stops greying 15%

Makes hair strong 15%

Reduces dryness 14%

Shiner and smoother 10%

Accessories / Tools % of ConsumersMassager 26%

Roll-on, applicator, or application kit

8%

Soft brush for application (that avoids fingers)

5%

Ingredients % of ConsumersAnti Dandruff 24%

Anti Greying 12%

Anti hair loss 8%

“Herbal Ingredients, Vitamins for Hair”

Ideal Hair OilInnovative features/benefits

“Shampoo which accompanies to wash oil”

“Spray”

“Can provide thin book on hair styling /hair treatments”

Packaging % of ConsumersHandy 48%

Easy to Carry (Travel Friendly) 26%

Attractive 12%

“Should be convenient during winters, Spill-free, Transparent bottle”

SizeMedium (100 ml)

PriceRs. 75 – 150 (average)

If there was one innovative

feature you could have…Easy to cleanse –

comes off completely

in 1 shampoo

16% Rinses out with

water – no need

to use shampoo

4%

Quick penetrating –

delivers benefits in 5

minutes

20%

Invisible –

disappears

completely into hair

and scalp on

application for a non-

oily look

42%

Serum Texture - Does

not look and feel like

a hair oil

8%

Protects hair from

hard water problems

10%

“INVISIBLE LOOK” & “QUICK PENETRATION” were the most appealing ideas Consumers also expressed the need for a shampoo which was specifically made

for cleansing out hair oil

Conclusions

ConclusionCurrent situation

• The consumers consider hair oil more as a “nourisher” or

“nurturer”, rather than a “treatment” and trust it to prevent

several hair problems

• Expectations from hair oil are more oriented towards health,

and use other hair products to enhance the "look"

• There is a clear need gap, where the consumers face

problems such as hair oil removal, and the oily/greasy look you get after application

ConclusionCompetition

• Market flooded with competition in the “hair oil” segment, with clear domination of Parachute

• Key decision maker – Mother (for the typical Indian female who started using hair oil since childhood)

• Difficult to change consumers’ preference from existing “hair oil”

• Solution: Beneficial to tap a new segment with a “New hair oil format”, which can address the problems associated with the current format

ConclusionNew Product

• New Format: Mimics the oiling ritual i.e. can be heated, and massaged like oil and provide the perceived benefits thereof - minus the perceived drawbacks of hair oil.

• Consumers may not want viscosity of hair oil; they would rather prefer a no-frills product that satisfies its basic function of keeping hair healthy

• It's recommended to go for a natural/herbal/medicinal platform which clearly talks about healthy hair and offers good value for money

• It terms of benefits, emphasis on roots should be given (since consumers can relate easily to it)

• Packaging can in the form of a simple-to-use kit (targeting the modern users who don’t have the time, and yet want to reap all benefits of hair oil on-the-go)

Thank you!

Fin

Scalp_Root_Care_Presentation_-_Apoorv

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