"Scalability within product design" by Toby Hextall, Head of Product Design @ MOO
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Transcript of "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO
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Scalability within Product Design
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Meet MOO Hello, we’re MOO – an online print and design company. We love great design
and believe it can work wonders for every business, no matter their size. That’s why we make it simple for our customers to
create beautiful, expertly crafted business stationery and promotional materials that
start conversations and open doors.
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MOO’s vision is of all businesses,
big and small, looking their best
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350 employees in 6 offices
Customers in over 150 countries
100million BC
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The team:
5
Felix Ackermann Senior Product Designer
Toby Hextall Head of Product Design
Phil Thomas Senior Product Designer
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Make the journey simple
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moo.com
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Choose your cardstock
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Design your pack
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Delivered in beautiful packaging
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Remove barriers =
Empower Creativity
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MOO is an online retailer
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We all love to receive a package…
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First impressions count…
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We go the extra mile…
Us Them
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Award winning customer service team!
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Don’t neglect the customer at any stage of the journey
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Happy Customer = A scalable Business
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3 Stories
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1. The Topcard
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Design for the Future
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Simple and Clear
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3,500 orders a day
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125 orders get the guillotine…
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Basic Order Information
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Production Line
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Order Details
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Future proofed for growth
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Messaging on the back, adds the element of fun
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Design for the Future
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2. The 200 Pack
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Imagine it Better
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Imagine it Better
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A 200 pack with origami insert
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20 touch points to assemble
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Ideal for lower quantities
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Forecasted Nearly 1 million 200 pack this year alone…
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Growing pains…
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Pulp inserts
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Touch points reduce to 1
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100% Recycled Fibers
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1 tray holds 3 products
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Production Efficiency
Cost Savings
Beautiful presentation
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Imagine it better!
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3. Paper +
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Explore the wider ocean
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Launch of Paper+
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Embedded paper
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A new box
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It’s all about the platform
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Engage the community – World’s First NFC Album
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Explore the wider ocean
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Design for the Future Imagine it better Explore the wider ocean
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Most importantly…. Have Fun!
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Thank you