SBW Media Kit 9.12—NoBB
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media integrationin·TE·GRA·Tion: THE ACT oF CoMBininG inTo An inTEGRAL WHoLE
o f f i c e 7 0 2 . 2 1 9 . 4 3 3 5 | fa x 7 0 2 . 6 1 4 . 1 2 9 1
1 0 6 2 0 S o u t h e r n h i g h l a n d S Pa r k way | S u i t e 1 1 0 – 4 3 1 | l a S V e g a S , n e Va d a 8 9 1 4 1
Andrea CollierCEO | Managing Member
DRIVE + FLY and LAS VEGAS EVENTS & SHOWSin partnership with Nevada Commission on Tourism . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
TxtWire . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Hang It Up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
H2O Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Wrap It Up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
3-D Wrap It Up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Props . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
VegasAnywhere .mobi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
Touch-Screen Kiosks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Airport Feeder Market Network . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
TABLE OF CONTENTS
D R I V E + F L Y
S t a y | P l a y | D i s h | S h o p | E x p l o r e
D R I V E + F LY
tM
Nevada Commission on Tourism
BETTER TOGETHER!TRUSTED | RESPECTED | INFORMATIVE | INTERACTIVE
S t a y | P l a y | D i s h | S h o p | E x p l o r e
I N P A R T N E R S H I P W I T H L A S V E G A S E V E N T S & S H O W S
I N P A R T N E R S H I P W I T H D R I V E + F L Y™
smart network
■ NichedirectCarRentalDistributionNetwork
■ Qualifiedleads
■ Over21yearsoldandmustpossess amajorcreditcard
■ DRIVE+FLY isanavigationaltool forthosewhorentcars
■ VisitorswhoflytoLasVegasandrentcarshave33%moreexpendableincometospendon:
1.Dining 4.Attractions 2.Shopping 5.Weddings 3.Entertainment 6.Spas
DRIVE+FLY reaches a nicheaudience.200,000+ bi-monthly
complimentary issuesarehand-placedineachofourpartners’rentalcars.Issuesarereplaceddailywitheachnewrental.
DRIVE+FLY istheonlyAPPROVEDpublicationthatcanbedistributed fromMcCarran InternationalRent-A-CarFacility.
by
Wherever You Are — We Are There Anytime! Anywhere!
circulationBI-MONTHLY
J ULY/AU GUS T 2010
PHOTO: KING OF THE DESERT COURTESY OF PETER LIK, MASTER PHOTOGRAPHER – AIPP, PPA, FBIPP
S t a y | P l a y | D i s h | S h o p | E x p l o r e
D R I V E + F L Y
TM
SEPT | OCT 2010
I N P A R T N E R S H I P W I T H L A S V E G A S E V E N T S & S H O W S
CODY WRIGHT 2010 WORLD CHAMPION
SADDLE BRONC RIDER PRCA IMAGE BY MIKE COPEMAN
S t a y | P l a y | D i s h | S h o p | E x p l o r e
D R I V E + F L Y
+
TM
DEC. 1–10, 2011 | NFREXPERIENCE.COM NOV/DEC 2011
TEXT NFR TO 45424WIN COMMEMORATIVENFR SPURS!
$500 VALUE
TEXTNFR
45424WIN COMMEMORATIVE
I N P A R T N E R S H I P W I T H L A S V E G A S E V E N T S & S H O W S
LUXOR.COM
Open 10am-10pm daily (last admission at 9pm)
The Luxor is also host to the world‑class Exhibition BODIES...The Exhibition.
LVDrive_Titanic_Cover_4x9.indd 1
2/21/12 3:29 PM
S t a y | P l a y | D i s h | S h o p | E x p l o r e
D R I V E + F L Y
TM
APRIL 2012
TEXT VEGAS TO 88588 TO WIN A $5,000 GIVEAWAY!
I N P A R T N E R S H I P W I T H L A S V E G A S E V E N T S & S H O W S
+D R I V E + F L Y
tM
aDDED ValuE Newsletters ■ e-blasts ■ eveNt & show blogs ■ eveNts & shows spotlight ■ iNteractive Media ■ vegasaNYwhere.Mobi ■ iNNovative Media
200,000 |DRIVE+FLY 75,000|LV EVEnTS & SHoWS
10,000|nV EVEnTS & SHoWS
Partners with the Community:
Reno – TahoeInternational Airport
LA
CarsonCity
SanDiego
Winnemucca
VisitorCenter
➤
➤
➤
➤
➤➤
Laughlin
LAS VEGAS
McCarranInternational Airport
➤
Visitor Center Elko
TonapahVisitor Center
MesquiteVisitor Center
VisitorCenter
Visitor Center
smart network
■ NicheIn-AirportDistribution
■Offeredat14VisitorInformationBoothsinsideMcCarranInternationalAirport
■Feedermarketdistributionnetwork
■LatestonEvents,Shows,Exhibitsandmore…
■ AdivisionofNevadaCommissiononTourismworkingto: 1.PromoteLasVegasandNevadatodomestic
andinternationalmarkets 2.Attractmorevisitors 3.Provideaccurateandtimelyinformation,
sothatvisitorsextendtheirstay
LAS VEGAS EVENTS & SHOWS istheonlyAPPROVEDpublication that can be distributed within McCarranInternationalAirport.
Formorethan75 years,NEVADA MAGAzINEhasbeentellingtheSilverState’sstoryinLasVegas,Reno,LakeTahoeandbeyond.Inprintandonline,wehighlighturbanandruraltravel,dining,people,history,nature,events,showsandmore.
$45MillionDollars+…spentbyNevada Magazine readerswhile traveling inNevadaduring2011 —RUF Strategic Solutions survey conducted by Nevada Commission on Tourism
38–45MillionPassengers…enplaneanddeplanefromMcCarranInternationalAirporteachyear
45–47%ofAllLasVegasTravelers…arrivebyair —Las Vegas Convention & Visitors Authority
Wherever You Are — We Are There Anytime! Anywhere!
FactS
circulationBI-MONTHLY
NEVADAJ U L Y / A U G U S T 2 0 1 2
M A G A Z I N E
NE
VA
DA
MA
GA
ZI
NE
.C
OM
|
J
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ST
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01
2
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SC
OV
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OU
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|
B
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OF
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AD
A
|
B&
BS
|
1
91
2
MA
ZU
MA
F
LO
OD
3 COZY B&BS
LAS VEGAS’ORIGINAL CASINO1912 MAZUMA FLOOD
DISCOVER YOUR NEVADA6 SILVER STATE TREASURES
15 TH ANNUALBEST of NEVADA
Newsletters ■ e-blasts ■ eveNt & show blogs ■ eveNts & shows spotlight ■ iNteractive Media ■ vegasaNYwhere.Mobi ■ iNNovative Media
200,000 |DRIVE+FLY 75,000|LV EVEnTS & SHoWS
10,000|nV EVEnTS & SHoWS 25,000|LV EVEnTS & SHoWS 10,000|nV EVEnTS & SHoWS
20,000+|SUBSCRiBERS & nEWSSTAnD
AAA, Visitor Centers,Chambers of Commerce
Partners with the Community:
S t a y | P l a y | D i s h | S h o p | E x p l o r e
S t a y | P l a y | D i s h | S h o p | E x p l o r e
I N P A R T N E R S H I P W I T H D R I V E + F L Y ™
Flagstaff
Prescott
Phoenix
McCarranInternational Airport
➤
VisitorCenter
IPHONE
SMS
BLACKBERRY dROId
Go to VegasAnywhere.mobiDownload Us…Anytime! Anywhere!
Andrea Collier [email protected]
TM
DRIVE+FLY
EXPAND YOURADvERtisiNg
reach
■ 97% of all text messages are opened
■ 91% of US citizens have cell phones
■ 83% of all text messages are read in the first hour of receipt
■ Ability to reach ALL mobile subscribers around the world, no matter what kind of phone they own
■ Only 37% of America’s 234 million mobilesubscribers have a Smart Phone*
■ Only 6% of America’s 234 million mobilesubscribers engage in QR Codes*
■ Create an opportunity to interact with your customers through special offers and digital coupons
■ Provide an advanced customer experience
■ Evaluate campaign effectiveness throughaccurate response rates
■ Get instant response at points of interest
■ Collect valuable data and create databases to remarket to local, national and international consumers
INTERACTIVE MEDIA | SMSEnhance your marketing mix with TxtWire, the text mes-saging platform, where you can send information via text to 1 person or over 100,000, with the click of a button . Simple and effective, you can easily communicate with consumers, increase your brand interaction and grow cus-tomer loyalty .
All advertising must adhere to McCarran International Airport/Alliance Airport Advertising strict guidelines . Interactive Media available to complement campaigns .*Source: ComScore
TM
Go to VegasAnywhere.mobiDownload Us…Anytime! Anywhere!
Andrea Collier [email protected]
TM
DRIVE+FLY
EXPAND YOURADvERtisiNg
reach
■ Provides the ability to reach hundreds of thousandsof consumers through multiple channels
■ Promote new campaigns, offers andbranding opportunities
■ Enables timely delivery of messages
■ Niche PR and publicity
■ Double-sided hangers are 3 .5” wide x 8 .5” longand are printed on 100-pound gloss cover stock in 4-color
■ Creative, production, delivery and distributionare provided
■ 1 month, 2 month, 6 month and annual contractsare available
■ Minimum order 30,000 units
■ Prices vary depending on quantity, distribution, creative, production, delivery and co-op opportunities
HANG IT UP!Hang your brand directly in the faces of hundreds of thou-sands of people that rent cars . Unique hangers can be hung on steering wheels or rearview mirrors in rental cars to reinforce your brand presence and message .
All advertising must adhere to McCarran International Airport/Alliance Airport Advertising strict guidelines . Interactive Media available to complement campaigns .*Source: Outdoor Advertising Association of America
Town Square6653 Las Vegas Blvd. S.
702.914.9145
TiVoLi ViLLage420 S. rampart, Ste. 180 702.433.1233
TEX T BRIO TO 45424 to win A $500 gift certificate!
www.brioitalian.com
$295
$5 Martinis M – F 3:30 pm – 6:30 pm
M – Th 9 pm – 11 pm
Enjoy all Tuscan TasTErs
MarTini WEdnEsdays
Happy Hour spEcials
TEXT
SHOP TO 45424 win a $500Shopping Spree & weekend geTaway!
$1,000 value
● $500 Shopping Spree at Town Square
● 2 Night all Inclusive Stay at luxury Suites International at The Signature
Over 100 STOreS
14 FaNTaSTIcreSTauraNTS
18-ScreeNTheaTer
INTeracTIve chIldreN’S Park
www.MyTownSquarelasvegas.com
OVER 100,000 TRAFFIC TICKETS
SUCCESSFULLY
RESOLVED!
Over 20 YearsExperience
Personal Injury
Criminal
Corporate
Family Law
Walsh & Friedman, ltd.— A PRoFESSIonAl lAw CoRPoRATIon —
WalshAndFriedman.com | Se Hábla Español
702.474.4660 400 S. Maryland Pkwy.
las Vegas, nV 89101
702.474.46601424 S. Jones Blvd.
las Vegas, nV 89146
by
Rental Car Partners—
H2OMARKEtINg
Go to VegasAnywhere.mobiDownload Us…Anytime! Anywhere!
Andrea Collier [email protected]
TM
DRIVE+FLY
EXPAND YOURADvERtisiNg
reach
TM
MARKEtINg
■ Place your offer directly into the hands of hundredsof thousands of people that rent cars
■ 1–2 bottles placed in each vehicle that is rentedfrom McCarran Rent-A-Car facility (80% of the car rental market share)
■ Advertiser provides H2O or we will arrange for you .
Minimum order 30,000 units or 13 pallets with 96 cases (2 months)
■ H2O Marketing can provide creative, productionand delivery
■ 2 month, 6 month and annual contracts
■ Pricing varies depending on quantity, interactionwith brands, distribution, creative, production and delivery
H2O MARKETINGDeliver your message right into the hands of hundreds of thou-sands of thirsty people with custom-labeled bottles of water . Bottles are placed in vehicles being rented from McCarran’s Rent-A-Car Facility .
All advertising must adhere to McCarran International Airport/Alliance Airport Advertising strict guidelines . Interactive Media available to complement campaigns .
by
Rental Car Partners—
Go to VegasAnywhere.mobiDownload Us…Anytime! Anywhere!
Andrea Collier [email protected]
TM
DRIVE+FLY
EXPAND YOURADvERtisiNg
reach TM
■ Visibility and Impact: The recall rate of mobile adver-tising is 97%*– 91% of target audiences notice both text and graphics*– Individual vehicle advertising generates
30,000 – 70,000 daily vehicle impressions*
■ Cost Efficiency: Compare mobile wrap advertising costs to other advertising mediums . This is one of the lowest CPM in the market!
■ Flexibility: Your full or partial messages can be changed easily and quickly at minimal costs
■ Use your fleet of Mobile Billboards for:– Special Events – Grand Openings – Stage Vehicles at Conventions – Holidays
■ Wrap 5, 10, 15, 20, 25 – 50 rental cars at once
■ Run numerous campaigns simultaneously with your fleet of wrapped vehicles
■ 1 month to 2 year contracts available
■ Pricing varies depending on quantity, creative,production and installation/removal fees
WRAP IT UP!Own your own FLEET of Mobile Billboards for 1/10th the cost of 1 mobile billboard truck! Custom-wrapped rental vehicles promote your brand and products on the street and provide strategic positioning during conventions and events .
– Retail Promotions – Political Events – Corporate Branding – Hotel Branding
All advertising must adhere to McCarran International Airport/Alliance Airport Advertising strict guidelines . Interactive Media available to complement campaigns .*Source: Outdoor Advertising Association of America
3D
Go to VegasAnywhere.mobiDownload Us…Anytime! Anywhere!
Andrea Collier [email protected]
TM
DRIVE+FLY
EXPAND YOURADvERtisiNg
reach TM
Boost your Revenuewith 3D Advertising
Social Butterfly World is at the forefront of pushing the boundaries of graphic advertising and promotions with 3D Printing and 3D Display Marketing. We believe our process is the future of signage and display advertising. We have created a patented process where we take an image and make it come out from the artwork anywhere from one inch to seventeen inches, creating a real 3D effect where the image practically jumps out of the material.
Social Butterfly World spent over 3 years in research and development to come up with our patented process to allow us to print on various materials like styrene, plexi, fire-rated ABS to specialty thermoplastic sheets.
The future of graphic advertising is ready now and it is 3D Printing refined and developed by Standout Graphics. We take pride in every 3D creation that comes from our shop and we would be delighted to discuss your ideas with you. Consider contacting us to see how Social But-terfly World can help you with your 3D advertising and 3D marketing projects.
3D
Go to VegasAnywhere.mobiDownload Us…Anytime! Anywhere!
Andrea Collier [email protected]
TM
DRIVE+FLY
EXPAND YOURADvERtisiNg
reach
For the first time in McCarran international Airport history, Social Butterfly World, LLC called out and created a unique 3D image and space for client, Bodies. Special attention to the design, printing and installation was accomplished during this project. The current trends in media and technology are 3D driven. Make a lasting impression and capture your consumer’s attention with our amazing 3D products.
McCarran Int’l Airport3D Wrap
There are many format options for 3D advertising. You can employ 3D effects on posters, miniature models for display purposes, bus shelters, bill-boards, wall scapes, taxi tops and car wraps. The possibilities are truly endless.
Pedestrian BridgeWrap
Go to VegasAnywhere.mobiDownload Us…Anytime! Anywhere!
Andrea Collier [email protected]
TM
DRIVE+FLY
EXPAND YOURADvERtisiNg
reach
Shuttle Bus 3D Wrap
LUXOR.COM Open 10am-10pm daily (last admission at 9pm)
The Luxor is also host to the world‑class Exhibition BODIES...The Exhibition.
LVDrive_Titanic_Cover_4x9.indd 1 2/21/12 3:29 PM
S t a y | P l a y | D i s h | S h o p | E x p l o r e
D R I V E + F L Y
TM
APRIL 2012
TEXT VEGAS TO 88588 TO WIN A $5,000 GIVEAWAY!
DRIVE_April_cover.indd 1 2/29/12 7:53:24 PM
Need a Prop?We do that too.
Go to VegasAnywhere.mobiDownload Us…Anytime! Anywhere!
Andrea Collier [email protected]
TM
DRIVE+FLY
EXPAND YOURADvERtisiNg
reach
PRoJECT DETAiLS: Pictured above are giant iceburgs being constructed from foam. once complete, these iceberg props will be strategically placed around the Luxor Hotel pool in Las Vegas. The props are being built and placed to help drive traffic into the Titanic Exhibit located in the Luxor. 3D signs will pop out of the ice-burgs prompting patrons to “Text to Win” FREE 100-Year Anniversary tickets to the Titanic Exhibit and additional casino offers and incentives.
Behind the Scenes
Go to VegasAnywhere.mobiDownload Us…Anytime! Anywhere!
Andrea Collier [email protected]
TM
DRIVE+FLY
EXPAND YOURADvERtisiNg
reach
Download Us…Anytime! Anywhere!
VegasAnywhere.mobi
VEGASANYWHERE
VegasAnywhere.mobi
Vegas’ FREE, streaming app for all smart phones and devices. Gives visitors the freedom to create their own Vegas experience 24/7, while on the go.
For the first time, everything about Vegas is located in one, easy-to-navigate, entertaining virtual location! Advertisers can showcase their property, products and venues through state-of-the-art streaming videos, and allow visitors to preview shows, restaurants, destinations and accommodations. Better yet, visitors can purchase show tickets, make dinner reservations, reserve hotel rooms, rent cars, make a tee time, check flight status of departing or arriving flights at McCarran and have airport concession offers waiting for them when they reach the airport…all with a simple touch on their phone.
VEGASANYWHERE
Go to VegasAnywhere.mobiDownload Us…Anytime! Anywhere!
Andrea Collier [email protected]
TM
DRIVE+FLY
EXPAND YOURADvERtisiNg
reach Touch-Screen KiosksInteractive
■ Real-time, user-interactive touch-screens for public information and service features
■ Reservation and Point-Of-Sale support
■ Interactive Maps and Directory features
■ Public Security and Safety features
■ Coupon and Discounts Offers via “touch texting” features
■ Digital Advertisement support and Ad Revenue generation
■ Demographic Database Aggregation support
Take your marketing to the next level with affordable and innovative touch-screen kiosks.
Fully customisable, kiosks are available in Single, Double and Triple-sided configurations along with unique designs. Ranging in size from 46” up to 65,” our durable aluminum kiosks are waterproof, weather-proof and vandalproof. Built-in speakers and camera allow instant user uploads to Social Media Portals like Facebook, Twitter and YouTube.
Interactive
Go to VegasAnywhere.mobiDownload Us…Anytime! Anywhere!
Andrea Collier [email protected]
TM
DRIVE+FLY
EXPAND YOURADvERtisiNg
reach
Got120 Million?
McCarran International AirportFeeder Market Network
DIgITAL DISPLAYS
InTERACTIVE MEDIA
BAggAgE CAROuSELS
WInDOW WRAPS
SPOnSORShIPS
WALLSCAPES
TAxI LInES
BAnnERS
ExIT SIgnS
BACkLIT SIgnS
3-SIDED ROTATORS
DIgITAL COMMunICATIOn nETWORkS
CuSTOM OPPORTunITIES
PDXPortland Int’l Airport
Approximately 14 MILLION passengers
SLCSalt Lake City Int’l Airport
Approximately 20 MILLION passengers
PHXPhoenix Sky Harbor
Int’l AirportApproximately
42 MILLION passengers
BURBurbank Airport
Approximately 5 .5 MILLION passengers New airports being added
to network soon.
LASMcCarran Int’l Airport
Approximately 45 MILLION passengers
➤
➤
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➤
Smart marketingfor intelligent buSineSS
o f f i c e 7 0 2 . 2 1 9 . 4 3 3 5 | fa x 7 0 2 . 6 1 4 . 1 2 9 1
1 0 6 2 0 S o u t h e r n h i g h l a n d S Pa r k way | S u i t e 1 1 0 – 4 3 1 | l a S V e g a S , n e Va d a 8 9 1 4 1
Andrea CollierCEO | Managing Member