SBOP Part I Solutions for Success

7/29/2019 SBOP Part I Solutions for Success

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Partner Enablement DayUnderstanding and Positioning

SAP BusinessObjects BI Solutions

for Success

Thierry Audas, SAP



1. SAP BusinessObjects BI Solution Overview

2. Mapping the Right Tool for the Right User Scenario

3. Finding the Right Approach and Designing a Solution

4. The Role of Web Intelligence and BEx Analyzer

5. Licensing and Pricing Update

Agenda

© SAP 2008 /



© SAP 2009 /

Top 10 Business and Technology Priorities

for CIOs in 2009

Rank Top 10 Business Priorities Top 10 Technology Priorities

1 Business process improvement Business intelligence

2 Reducing enterprise costs Enterprise applications (ERP, CRM and others)

3 Improving enterprise workforce effectiveness Servers and storage technologies

4 Attracting and retaining new customers Legacy application modernization

5 Increasing the use of information/analytics Collaboration technologies

6 Creating new products or services (innovation) Networking, voice and data communications

7 Targeting customers and markets more effectively Technical infrastructure

8 Managing change initiatives Security technologies

9 Expanding current customer relationships Service-oriented applications and architecture

10 Expanding into new markets or geographies Document management

Source: 2009 Gartner Executive Programs CIO Survey, January 2009



Business Intelligence

Enterprise Applications (ERP, CRM and others)

Server and Storage Technologies

Legacy Application Modernization

Security Technologies

Technical Infrastructure

Networking, Voice and Data Communications

Collaboration Technologies

Document Management

Service-Oriented Applications and Architecture

Business Intelligence is #1 on CIO’s Agenda

for the 4th Year in a Row

* New question for 2007

Top 10 Technology Priorities

1

2

3

4

5

6

7

8

9

10

Rank2008

1

2

5

3

6

8

4

10

9

7

Rank2007

1

*

9

10

2

12

8

4

*

6

Rank2006

© SAP 2009 /

Source: 2008 Gartner Executive Programs CIO Survey



Latest BI Market Shares From IDC

© SAP 2008 /








Agenda

© SAP 2008 /


http://slidepdf.com/reader/full/sbop-part-i-solutions-for-success 7/41© SAP 2008 /

A single, integrated approach to information access

mySAP

SAP NetWeaver BW

Non-SAP

SAP Business Suite

ALL

People

S

A

P

B

us

i

n

e

s

s

O

b j

e

c

t

s

ONE

Platform

ALL

Information

The SAP BusinessObjects Intelligence PlatformBusiness Intelligence Across the Enterprise

Executives & Managers

Business Analysts

Information Consumers



A single, integrated approach to information access

SAP NetWeaver Business IntelligenceSAP Customer Reality Today

SAP NetWeaver BW

Non-SAP

SAP Business Suite


Business Analysts

Information Consumers



Data Exploration

The SAP BusinessObjects Intelligence Platform ALL Information, ALL People, ONE Platform

ALL People

ALL

Information

ONE P l a t f or m

© SAP 2008 /



FULL Value

Easier to use, more flexible best of breed reporting and analysisoptions, both directly against SAP

transactional systems and BW,also reducing IT cost and cycletime.

New self service capabilities for end users that extend the reach of BI and reduce IT dependencies

Capabilities not covered in the

BEx portfolio like data discovery,predictive analysis, advanceddashboarding with what if modeling ,etc.

The SAP BusinessObjects Intelligence PlatformBI And IM Solutions Available on One Integrated Platform

ALL People Information access for everyone in

the organization

Intuitive, self-service user experience

Alignment of teams & businessnetworks

ALL Information

Unified view, including unstructuredand 3rd-party data

Best on SAP and non-SAPenvironments for 360° BI

Trusted decision quality

ONE Platform

Complete integrated IM and BIservices

Adaptive and extensible services

Choice of delivery model

© SAP 2008 /



The SAP BusinessObjects Intelligence PlatformValue Added Within an SAP Landscape

SAP NetWeaver Portal

SAP NetWeaver

Business Warehouse

SAP NetWeaver MDM ERPFinancials

Operations

Human Resources

Corporate Services

CRM SCM

SRM PLM

Any Portal, Any Destination

SAP BusinessObjects Enterprise

Crystal

ReportsWeb Intelligence Xcelsius

SAP NetWeaver

BW Accelerator

SAP BusinessObjects Data Services

Data QualityData Integrator

SAP BEx

D a t a

F o u n d

a t i o n

I n f o r m a t i o n A c c e

s s

SAP Business Suite3rd-Party Databases and Applications

Explorer

Data

Quality

© SAP 2008 /



Search and ExplorationSAP BusinessObjects Explorer, Accelerated Version

SAP BusinessObjects Explorer brings together in-memory acceleration

technology of SAP NetWeaver BW Accelerator with BusinessObjects‘ intuitive BI

Users can search & explore large volumes of enterprise data to answer „on the

fly‟ questions, discover relationships, and uncover root cause

All business users gain immediate insight at the speed of thought without

needing assistance from business analysts or IT

No training required

Extend decision support to a wider audience

© SAP 2008 /



OLAP AnalysisSAP BusinessObjects Voyager

Voyager is a unique web-based OLAP analysis

tool to access all market-leading OLAP servers

Customer requirements

Access and analyze multiple OLAP sources in one

place

Multiple views of the same OLAP cube

Comprehensive range of business and time

calculations

Share analysis beyond analyst group

Cost-effective deployment options

Integration to SAP NetWeaver BI

Direct access to BW cubes and BEx queries

© SAP 2008 /



Ad-hoc Query, Reporting, and AnalysisSAP BusinessObjects Web Intelligence

Web Intelligence is the leading tool for self-service

query and reporting


Self-service query and reporting, autonomy from IT

Simple ease-to-use user interface, designed for all

business users

Combine data from SAP NetWeaver BI and non-SAP

data, including MS Excel, in a single report

Combination of Web-based and off-line reporting

Share interactive reports with report consumers

wherever they are

Integration to SAP NetWeaver BI

Direct access to BW cubes and BEx queries

Leverage OLAP universes to run MDX queries

© SAP 2008 / © SAP 2008 / Page 14



Dashboarding and VisualizationSAP BusinessObjects Xcelsius

Xcelsius is an environment to design and consume highly-

interactive, flash-based BI dashboards in Netweaver Portal,PDF, documents, and presentations


Simplify access to BI with innovative & intuitive visualization

Empower business users not savvy using analysis tools

Fast to deploy dashboards on SAP and/or non-SAP data

Intuitive design environment enabling to easily and quickly

create professional-looking models thanks to predefined

charts, gauges, selectors, and maps

Integration to SAP NetWeaver BI and Business Suite

Leverage existing Crystal and Web Intelligence reports off SAP

Consume existing universes for BW via Web Services

© SAP 2008 / © SAP 2008 / Page 15



Enterprise ReportingCrystal Reports

Crystal Reports is the de facto standard for highly formatted,

pixel-perfect, enterprise reporting


Highly formatted layouts for forms, corporate, and regulatory

reporting with limited interactivity

Mass-distribution across the organization in various formats

Report off all data sources in the organization

Reporting embedded in operational/tactical applications

Integration to SAP NetWeaver BI and Business Suite

Native integration built with SAP to support legacy OEM

BEx Query Designer embedded in Crystal Reports Designer

Integration with SAP deployment life cycle and transports

One-touch report translation in multiple languages

Direct access to BW cubes, BEx queries, and ODS Objects

Direct access to InfoSets, ABAP queries/functions, and SAP tables

© SAP 2008 / © SAP 2008 / Page 16








Agenda

© SAP 2008 /



Enterprise BI = Efficiency and EffectivenessBoth Are Important in a Challenging Economy

Transactional & Infrastructure

Informational

Strategic

Gain competitiveadvantage or major innovation

Provide better information to theorganization

Reduce the cost of doing business andimprove IT capabilityDrive

Efficiency

Drive

Effectiveness

Enterprise BI Value:

High performingcompanies use Analytics

as a key strategy

element 5 times more

than low performers*

Companies with the

highest use of BI achieve

above-averageOperating Margin in their

industry

Business Intelligence

tools increase

productivity by an

average of 25%

Over 80% of companiesuse a formal BI

organization to drive

value

Salesforce Effectiveness

and Financial

Management are the most

important uses of BISource: Competing on Analytics, Thomas Davenport; ASUG / SAP Benchmarking and Best Practices Survey – Aggregatedresults are based on 83 total survey submissions




Business Analysts

Information

Consumers

The Right Tools for Every Business RoleEnterprise BI = Different Business Users With Different Needs

Manage by metrics. In

a hurry to get answers

Access and interpret

data for executives andmanagers, using BI

tools

Day to day

operational needs

underserved by

traditional BI due to“complexity”



Voyager

Web

Intelligence

Explorer CrystalReports

Guided

Xcelsius

Search &Exploration OLAPAnalysis Ad-Hoc QRA Dashboarding &Visualization EnterpriseReporting

Interactive ExperienceFree

ProfessionallyInformed

Technically

Capable

Information

Consumers

Executives &

Managers

BusinessAnalysts

Mapping The Right Tool to The Right Scenario

Supporting an Enterprise BI Strategy

© SAP 2008 /



BExAnalyzer

Web

Intelligence

Explorer CrystalReports

Guided

Xcelsius

Search &Exploration OLAPAnalysis Ad-Hoc QRA Dashboarding &Visualization EnterpriseReporting

Interactive ExperienceFree

ProfessionallyInformed

Technically

Capable

Information

Consumers

Executives &

Managers

BusinessAnalysts

Mapping The Right Tool to The Right Scenario

Supporting an Enterprise BI Strategy – SAP BW Context

© SAP 2008 /








Agenda

© SAP 2008 /



Beach-Head Opportunities for Enterprise BIReach More Users and Leverage Previous SAP Investments

1. BI for All business users with SAP BusinessObjects Explorer

Bring BI to all business users underserved with traditional BI tools

Intuive google-like search and exploration with high performance and scalability

2. End-user autonomy with SAP BusinessObjects Web Intelligence

Self-service query, reporting, and analysis for casual users

Combine multiple heterogeneous data sources – BW, non-SAP, XL – in interactive reports

3. Mass dashboarding with SAP BusinessObjects Xcelsius

Highly interactive modern KPI vizualisation across multiple heterogeneous data sources Distribute interactive dashboards as PowerPoint presentations

4. Enterprise reporting with Crystal Reports

The market-leading enterprise reporting solution

Mature and robust integration to SAP NetWeaver BW built by SAP (legacy OEM)

BI for AllBusiness Users

End-User Autonomy

MassDashboarding

EnterpriseReporting

1. 2. 3. 4.

© SAP 2008 /



Enterprise BI Solutions for All SAP CustomersKey SAP Customer Segments

• Running SAP ERP but no immediate plan to run BW

• Could be using non-SAP BI tools or data warehouses

• Customer is open to a non-BW based BI solutions

No BW(ERP / Suite Only)

Approx. 20K Customers

• Running BW for some reporting/analysis but no commitmentto BW as enterprise-wide data warehouse

• Open to non-BW based BI solutions

• Customer is interested in BI standardization acrossmultiple applications across the organization

Departmental BW

(Heterogeneous)


• SAP viewed as a strategic vendor – CIO typically follows a"why not SAP" policy

• In the midst of standardizing on BW as the enterprise-widedata warehouse or planning to do so

• Expects BI to be included with NetWeaver, and mayhave limited budget for new license investments

BW Only

(NetWeaver Committed)




Jump-Start Scenarios

• BI for All Business Users

• End-User Autonomy

• Mass Dashboarding

• Enterprise Reporting

No BW(ERP / Suite Only)



• End-User Autonomy



Departmental BW

(Heterogeneous)





BW Only

(NetWeaver Committed)




© SAP 2008 /

SAP Customer Migration DecisionsOverview

Environment Today Long-term Goal Next Step Why

SAP BEx suite of

tools

The right best of breed tool for

the right job for broad adoption

Business users empowered

with self service BI

Build transition plan

to the right mix of

BusinessObjects BI

solutions

(see next slide)

Enhanced BI

capabilities

SAP BusinessObjects

BI Solutions

Establish BI Center of

Excellence

Optimize access to

SAP data with theright tool mix

Enhanced BI

capabilities

Mix of the above –

potentially including

3rd-party BI tools

BusinessObjects as BI standard

for best integration with SAP

combined with best support for

heterogeneous environments

for all business users

Build transition plan

to standardize on

BusinessObjects BI

solutions

(see next slide)

One unified view

across the

organization

Lower TCO

None of the above –

new to BI

Empower business users with

all the decision quality

information they need to make

fact-based decisions

Build BI strategy

before jumping to

implementation

Optimized

business

performance



© SAP 2008 /

SAP Customer Migration DecisionsTransition from BEx to BusinessObjects BI Solutions

Today Long-term Goal Next Step Why

BEx ReportDesigner

The right tool for the right job for broad adoption

Implement CrystalReports

The market standard for bothSAP and non-SAP reporting

BEx Web

Application

Designer

Interactive dashboards

that provide actionable

view into all information

Deploy new dashboards

and visualizations with

Xcelsius

Interactive dashboards, highly

visual, ease of use, what-if

scenarios

Transition strategy: can be

deployed side by side withexisting WAD ‘applications’

BEx

Analyzer

BEx Web

Analyzer

The right tool for the right

job for broad adoption

Empower business users

with self-service BI

Avoid time-consumingand maintenance-heavy

customization and

reduce time-to-value

Use BEx (Web) Analyzer

until Pioneer in 2010 for:

OLAP slicing-&-dicing

Hierarchy navigation

In-depth XL integrationComplement BEx with

Explorer and/or Web

Intelligence for self-

service BI within best

practice boundaries

Use the right BI tools to

reduce time-to-value

Self-service eliminates skill set

or resource bottlenecks

Ultimately user satisfactionimproves and adoption of BI

increases

Transition strategy: can be

deployed side by side within

best practice boundaries



© SAP 2008 /

PIONEER

BI Decision Tree

End User Request

Information

DiscoveryObjective

Presentation

Operational

Report

InteractiveFormatted

Type of

View

Crystal

Reports

Web

Intelligence

Information

Delivery

Casual

Type of

Discovery

Defined Scope

of Analysis

Unbound

Search and

Exploration

Explorer

Type of

Analysis Advanced

Web

Intelligence

OLAP

Source

End

Xcelsius

Non BWSAP BW

BEx

Analyzer Voyager

End

Business

Analytics/KPIs



SAP BEx (Web) Analyzer Excel-based and Web-based OLAP Analysis for SAP BW Users

Where does BEx (Web) Analyzer add value? BEx (Web) Analyzer is an OLAP analysis client for SAP BW

embedded into Excel and for Web-based deployments

Enable interactive consumption and analytical application building

Best support for all advanced OLAP metadata in BW

Customer requirements Advanced OLAP analysis of BW data with best support of OLAP

metadata in BW

Seamless integration to Excel with native formatting, charting, and

formulas

Flexibility to support Excel-based and Web deployments

Recommendations

Position as the tool for those analysts needing advanced OLAP

analysis capabilities leveraging BW-based metadata

Position as the tool for those analysts needing seamless integration

to Excel

Continue this positioning until the release of Pioneer © SAP 2008 /



© SAP 2008 /

SAP BusinessObjects Web IntelligenceSelf Service Query, Reporting, and Analysis for Casual Users

Where Does Web Intelligence Add Value? Empowers casual business users with self-service access to

decision-making information

Provides access to multiple sources of information, BW & non-SAP

Combines reporting and analysis, share interactive reports withothers

Customer Requirements Autonomy from IT with a scalable self service model

Need for simple user interface designed for the casual user

Access & merge BW and non-SAP data, incl. Excel, sources

Flexibility to support web-based, offline, and mixed deployments

Positioning Recommendations Web Intelligence is for casual users who need a self service tool

that combines reporting and analysis

Do not position as a replacement for BEx (Web) Analyzer with itsadvanced OLAP analysis capabilities and deep Excel integration



Key Learning & Best Practices to Ensure

Success With Web Intelligence and SAP BW

Do

Emphasize SAP’s continued investment in BW as strategic offering for EDW

Recognize that the majority of BW customers have invested in an OLAP model

Recognize the current role of BEx (Web) Analyzer for business analysts

Recognize that Pioneer will make a key transition for happy BEx users today

Position the suite of SAP BusinessObjects BI solutions, incl. BEx (Web) Analyzer Position the right tool for the right job to meet requirements across all business users

Emphasize Web Intelligence for self service reporting and analysis tool for casual users

Complement it with the right OLAP tool: BEx (Web) Analyzer for now, Pioneer in the future

Don‟t

Over-position Web Intelligence as the one tool to ‘do it all’

Recommend that BW customers replace BEx (Web) Analyzer with Web Intelligence

Recommend Web Intelligence when users require full OLAP hierarchy support

© SAP 2008 /



SAP BusinessObjects PortfolioThe New Licensing Model for Large Enterprises at a Glance

BI and IM Packages(CPUs)

EPM and GRC Packages(Employees)

=

Total

License

Price

+

SAP

Application

Named Users

© SAP 2008 /

Applies to all Large Enterprise customers without previous BusinessObjects agreement

A-la-carte licensing remains available until Dec 09 for customers with previous agreements

Aligns with classic SAP licensing model through named users and packages

Leverages existing SAP Application licenses to address customer perception of double-

licensing named users for NetWeaver and BusinessObjects

Allows for easy up-sell or cross-sell:

Additional packages for new functionalities

Additional named users for broader deployments

2 S i C i th B dth f BI U



2 Scenarios Covering the Breadth of BI Usage

Users can

Access secure BI content

View reports, analyses, and dashboards

Get BI directly from Microsoft Office

Access BI from a mobile device

Explore data and find answers

View and Explore Design and Analyze

Business Information and Analysis Package

Design, explo re, analyze, and g et insigh t from al l sources

View reports, analyses, dashbo ards and explore informat ion

Crystal Reports

SAP BusinessObjects

Web Intelligence

SAP BusinessObjects

Xcelsius Enterprise

SAP BusinessObjects Live Office

SAP BusinessObjects Polestar

SAP BusinessObjects Mobile

SAP BusinessObjects Voyager

SAP BusinessObjects

Dashboard Builder

SAP BusinessObjectsEnterprise Premium

SAP BusinessObjects Integration for

SAP solutions, Oracle E-Business

Suite, PeopleSoft Enterprise, JD

Edwards EnterpriseOne and Siebel

Users can

Access all view and explore functionality

Design reports, perform ad-hoc analysis,

and create interactive dashboards

Perform advanced OLAP analysis

Perform system administration functions

© SAP 2008 /

BI U ith SAP A li ti



BI Usage with SAP ApplicationsNamed User Licenses

View and Explore usage scenario

No SAP Business Suite user license included

Business

Information

**NEW**

Inherits rights of the SAP Professional User License

Design and Analyze usage scenario

BusinessExpert

**NEW**

View and Explore usage scenarioProfessional

View and Explore usage scenarioLimited

Professional

© SAP 2008 /

BI U ith N SAP i t



View and Expl ore usage scenarioBI Viewer

**NEW**

BI Usage with Non-SAP environmentsNamed User Licenses

Design and Analyze usage scenario

Business

Analyst

**NEW**

© SAP 2008 /

Th B t V l BI S l ti i th M k t T d



Single comprehensive BI solution

Integration with enterprise applications

Unified view of all your data

Meets the needs of all users

Minimize complexity

1 package + 2 usage scenarios

Easily scale to changing requirements

Leverage existing SAP Application licenses

SIMPLE COMPLETE

The Best Value BI Solution in the Market Today

© SAP 2008 /

C l i



© SAP 2008 /

ConclusionKey Learning and Best Practices

Clearly position which BI products are right for whichtasks and customer requirements and ensure you are not

positioning the wrong tool for the job

Ensure SAP customers know that SAP BusinessObjects BIsolutions work today off SAP NetWeaver BW and SAP

Business Suite and there is no need to wait for future

integration or product releases to meet BI needs today

Explain how and where SAP BusinessObjects BI solutions

present an opportunity today for added value/benefit

above and beyond what the BEx suite delivers

Questions?



Thank you!

SBOP Part I Solutions for Success

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