Sbippt
-
Upload
sandhir-sharma -
Category
Documents
-
view
1.251 -
download
0
description
Transcript of Sbippt
![Page 1: Sbippt](https://reader034.fdocuments.us/reader034/viewer/2022051400/54bd66b44a79593e428b4606/html5/thumbnails/1.jpg)
Opportunity Promotional Analysis
Submitted By: RECREATORSAnkush Bhatnagar
Ritika SharmaAnchal Sharma
Nitika GargPalak Bhardwaj
![Page 2: Sbippt](https://reader034.fdocuments.us/reader034/viewer/2022051400/54bd66b44a79593e428b4606/html5/thumbnails/2.jpg)
State Bank of India
Largest nationalized commercial bank in India
In terms of assets, number of branches, deposits, profits and workforce.
Headquarters in Mumbai, India and employs about 205,896 people.
![Page 3: Sbippt](https://reader034.fdocuments.us/reader034/viewer/2022051400/54bd66b44a79593e428b4606/html5/thumbnails/3.jpg)
PRODUCTS
Investment banking
Commercial Banking
Retail Banking
Private Banking
Asset Management
Pensions
Mortgages
Credit Cards
![Page 4: Sbippt](https://reader034.fdocuments.us/reader034/viewer/2022051400/54bd66b44a79593e428b4606/html5/thumbnails/4.jpg)
Investment BankingAn investment bank is a financial institution that
assists corporations and governments in raising capital by underwriting and acting as the agent in the issuance of securities.
![Page 5: Sbippt](https://reader034.fdocuments.us/reader034/viewer/2022051400/54bd66b44a79593e428b4606/html5/thumbnails/5.jpg)
Retail BankingRetail banking refers to banking in which banking
institutions execute transactions directly with consumers, rather than corporations or other banks. Services offered include: savings and checking accounts, mortgages, personal loans, debit cards, credit cards, and so forth.
![Page 6: Sbippt](https://reader034.fdocuments.us/reader034/viewer/2022051400/54bd66b44a79593e428b4606/html5/thumbnails/6.jpg)
Commercial BankingIt is a type of financial intermediary and a type of
bank. Commercial banking is also known as business banking. It is a bank that provides checking accounts, savings accounts, and money market accounts and that accepts time deposits.
![Page 7: Sbippt](https://reader034.fdocuments.us/reader034/viewer/2022051400/54bd66b44a79593e428b4606/html5/thumbnails/7.jpg)
Private BankingPrivate banking is a term for banking, investment and
other financial services provided by banks to private individuals investing sizable assets. The term "private" refers to the customer service being rendered on a more personal basis than in mass-market retail banking, usually via dedicated bank advisers.
![Page 8: Sbippt](https://reader034.fdocuments.us/reader034/viewer/2022051400/54bd66b44a79593e428b4606/html5/thumbnails/8.jpg)
Asset managementAsset management is the
professional management of various securities and assets, to meet specified investment goals for the benefit of the investors. Investors may be institutions or private investors.
![Page 9: Sbippt](https://reader034.fdocuments.us/reader034/viewer/2022051400/54bd66b44a79593e428b4606/html5/thumbnails/9.jpg)
COMPETITORS
![Page 10: Sbippt](https://reader034.fdocuments.us/reader034/viewer/2022051400/54bd66b44a79593e428b4606/html5/thumbnails/10.jpg)
Communication SBI
Advertisement
Personal Communication
Sales Promoti
on
Publicity & Public Relation
s
Instructional
Material
![Page 11: Sbippt](https://reader034.fdocuments.us/reader034/viewer/2022051400/54bd66b44a79593e428b4606/html5/thumbnails/11.jpg)
Personal communication• Customer Service• Word of Mouth
Advertisements
• Broadcast• Print• Internet• Outdoor • Direct Mail
![Page 12: Sbippt](https://reader034.fdocuments.us/reader034/viewer/2022051400/54bd66b44a79593e428b4606/html5/thumbnails/12.jpg)
Sales Promotion
• Gifts• Discounts
Publicity• Press Conference• Special Events• Sponsorship
![Page 13: Sbippt](https://reader034.fdocuments.us/reader034/viewer/2022051400/54bd66b44a79593e428b4606/html5/thumbnails/13.jpg)
Instructional Material
• Website• Manual
![Page 14: Sbippt](https://reader034.fdocuments.us/reader034/viewer/2022051400/54bd66b44a79593e428b4606/html5/thumbnails/14.jpg)
STRENGTH
• Brand Name• Wide Distribution
Network• Market Leader• Diversified Portfolio• Low Transition Cost• Highest market
Capitalization & Profits
WEAKNESS
• Hierarchical management structure
• Highest non performing assets (NPAs)
![Page 15: Sbippt](https://reader034.fdocuments.us/reader034/viewer/2022051400/54bd66b44a79593e428b4606/html5/thumbnails/15.jpg)
OPPORTUNITIES• Financial Inclusion
• Rural India• Merger of associate
banks with SBI• Global expansion• Micro Finance• Branch Expansion• Strong economic
growth • Corporate demand
for credit
THREATS• Advent of MNC banks
• Changing interest rates and the changing policies of RBI
• Competition in the retail segment
• Private banks in the rural and semi-urban sector
• Change in government policies
![Page 16: Sbippt](https://reader034.fdocuments.us/reader034/viewer/2022051400/54bd66b44a79593e428b4606/html5/thumbnails/16.jpg)
Target MarketsTwo Types:Current users Proposed users1. Rural population2. Markets of tier II and
tier III cities with MFs
3. Working Class(High Net Individuals)
4. Increasing Middle Class
![Page 17: Sbippt](https://reader034.fdocuments.us/reader034/viewer/2022051400/54bd66b44a79593e428b4606/html5/thumbnails/17.jpg)
SBI communication Objectives can be:Increasing AWARENESS and KNOWLEDGE about
the new and existing productsTo grab ATTENTION of consumers To Enhance purchase actions.REINFORCEMENTIncrease in Market Share and sales
![Page 18: Sbippt](https://reader034.fdocuments.us/reader034/viewer/2022051400/54bd66b44a79593e428b4606/html5/thumbnails/18.jpg)
Factors Affecting Budget:Company strategy Whether the product or service is at
awareness stage ,attention or reinforcement stage?
How much aggressive competitors are?
![Page 19: Sbippt](https://reader034.fdocuments.us/reader034/viewer/2022051400/54bd66b44a79593e428b4606/html5/thumbnails/19.jpg)
Create Communications Strategies Match with company’s strategy Focus on opportunities and threats Fit with company Image
![Page 20: Sbippt](https://reader034.fdocuments.us/reader034/viewer/2022051400/54bd66b44a79593e428b4606/html5/thumbnails/20.jpg)
Matching Tactics with StrategiesRegional language campaigningProduct knowledge and its benefitsPrice of products according to target
customer
![Page 21: Sbippt](https://reader034.fdocuments.us/reader034/viewer/2022051400/54bd66b44a79593e428b4606/html5/thumbnails/21.jpg)
THANK YOU