SBI – Going Rural
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Transcript of SBI – Going Rural
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8/3/2019 SBI Going Rural
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SBI GOING RURAL
NAME ROLL No.
INDERPAL SINGH CHADHA 07
REMYA THOMAS 56
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ABOUT SBI
Origin: The Bank of Calcutta 2 June 1806
Fortune 500 list
Branches: 10000 own & 5100 associates
ATM centres: 21000+
4 National level Apex Training colleges & 54
Learning Centres
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BANKING & NON - BANKING
SUBSIDIARIES
Associate Banks 5
Foreign Offices 82 (32 countries)
Subsidiaries in India 7
Joint Ventures 2
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REGIONAL RURAL BANKS
Purpose : Develop the overall rural economy
17 RRBs which operate in 124 districts of 17 Stateswith a network of 2,651 branches
Eg: Chhattisgarh Gramin Bank, Madhya BharathGramin Bank
Deposits & Advances @ Rs.19,894 Cr and Rs.12,151Cr resp.
Profit @ Rs.331.08 Cr (09-10)
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PRODUCTS
Agricultural Gold Loans : 70% value of the gold
pledged
Purpose : liquidity in a hassle free manner
Repayment : in 3 years
Working Capital & Loans Repayable upto 3 yrs :
S No. LIMIT SPREAD (BASERATE + ) EFFECTIVE RATE
1. Upto Rs 3 lacs * * 2.75 12.25
2. Rs 3 lacs- upto Rs 5 lacs 4.00 13.50
3. Rs 5 lacs - < Rs 25 lacs 5.00 14.50
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SBI Tiny no frills account
- No need of KYC documents
- Can be opened with Zero Balance
Grameen Shakti Life Insurance product
- Cover Rs 5000-50,000
- Annual Premium Rs 60-601- Provision for refund (50% in 5yrs, 100% in 10 yrs)
SBI Chhota SIP
- Invest as low as Rs 100 monthly in capital markets
Kisan Credit Card
- To meet short term credit need of farmers
- Can be used at ATMs
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SME SEGMENT
Artisan Credit Card
Rice Mill Plus
General Purpose Term Loan for SSI
SME Credit Card
Size of credit limit Interest rate
Upto Rs 50,000 Base Rate + 2.50%
Over Rs 50,000 Base Rate + 3.50%
Facility Interest Rate for period upto 3
years
Working Capital Loan & Term Loan
(Based on Credit Risk AssessmentModel)
Ranging from Base Rate+ 2.25% to
Base Rate + 4.25%
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MICRO FINANCE
Micro Finance Deep Roots in SBI
SHG Movement A Mission
- 12,16,891 Savings Bank account of SHGs benefitting
138 lac poor people
- 85% SHGs - women SHGs
- 31% market share
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INNOVATIONS & INITIATIVES TO
MAKE SHG A SUCCESS
Sensitisation of staff
Special training programmes in SHGs
Sahayog Niwas
SBI Life Shakti
Appreciation by Government
BC / BF
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KEY COMPONENTS OF DISTRIBUTION STRATEGY
Technology Biometric devices
Broadband
GPRS enabled mobile phone
RFID cards
Leverage Technology to reduce cost
Business Correspondent (BC)
& Facilitators (BF)
Local Agents to conduct Banking
business
NGO, MFI, Co-op societies, Post
office, retd. Gov employees
Kirana/fair prices shop owners, PCO
operator, retired teacher etc
Partnerships
Business Correspondent
India Post
NGOs (Zero Mass Foundation, Sahyog etc)
Kiosk installation& maintenance
Drishtee & Oxigen
Mobile Vans, Bikes
AISECT, Geosansar
State Government
NREGA disbursement
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DISTRIBUTION CHANNELS
Customer Service Points (CSP) / Banking Outpost
BC sitting with a biometric reader and a laptop/phone
Using his Tiny Smart Card a consumer can carry out the
financial transaction
Kiosk Banking Center
Web-enabled; allows cash withdrawal & deposit
Mobile Banking service
Mobile Vans fitted with ATM and a kiosk
Full day in one Village
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DISTRIBUTION CHANNELS
Bank on Bike
BF with laptop and Data card
3 villages in a day for 2 hours each
Mobile phone banking
Partnered with Airtel to offer banking services
thorough mobile phones
Consumer Service Centers (CSC)
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VARIOUS PROMOTIONAL METHODS
Customer Service Point
use of local languageSpecial scheme for Orrisa state
during festivals
Promotions in HINDI
Highlighting the opening of anew branch
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Future Plans Financial Inclusion
Target: To cover 100,000 villages & credit link
2 million SHGs up to March 2013
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THANK YOU