SAY ‘YES’ TO SMOKINGGoodFellas

Situation Analysis

Situation The global tobacco epidemic

kills nearly 6 million people every year globally

It is on track to kill more than 8 million by 2030, by which time approximately 80% of the deaths would occur in low- and middle-income countries.

In India itself tobacco related mortality is estimated to be 1 million approx.

More than 600,000 die from exposure to second-hand smoke (passive smoking)

India is the second largest consumer of tobacco products in the world

Source: WHO Report (Country Profile: India)

A Huge Health Burden

The total health expenditure burden of tobacco in the year 2011 was a little over Rs.100,000 crore.

 The amount is 12% more than the combined State and central government expenditure on health in 2011-12.

The revenue earned through excise duty in the same year was a paltry 17% of the health burden of tobacco

Source: Ministry of Health, India, Report-2014

Smoked Tobacco prevalence among Youth (percentage)

Youth:

Global Youth Tobacco Survey, 2009;

National, ages 13-15

Tobacco Use Cigarette Use02468

101214161820

TotalMaleFemale

Smoked Tobacco prevalence among Adults (percentage)

Adult:

Global Adult Tobacco Survey, 2009;

National, ages 15+

Tobacco Use Cigarette use0

5

10

15

20

25

TotalMaleFemale

Smokeless Tobacco prevalence Youth vs Adults (percentage)

Youth: Global Youth Tobacco Survey, 2009; National, ages 13-15

Adult: Global Adult Tobacco Survey, 2009; National, ages 15+

YouthAdults

0

5

10

15

20

25

30

35

Total

Female

TotalMaleFemale

Target Group

Smoking Stats: India

Print Media

Print Media

Print Media

Print Media

Radio Jingles & Radio Station

Jingle 1

Jingle 2

Curriculum Vitae of a Cigarette

Inter Personal Communication

•Target Group: School and College students

•Communication Channels: Workshops, Activities

•Teaching them how to tell no to smoke and avoid peer pressure

Social Media

Yes to smoking facebook page

Whatsapp group Yes to smoking

Youtube Channel

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